PG 11
PG. 21
PG. 23
CHEESE UP YOUR LIFE
NEW RESOURCES FROM THE NDC
NDC PARTNERS WITH CAPPAGH NATIONAL ORTHOPAEDIC HOSPITAL
The NDC is focusing on the third year
PROMOTING DAIRY IN SPORT
To promote the importance of
of the EU funded Cheese Up Your
New resources endorsed by the Sport
Life campaign.
Ireland Institute,
maintaining a healthy balanced diet for optimum bone health.
The Dair y q u a r t e r ly a c t i v i t y u p d at e f o r c o m p a n y s ta k e h o l d e r s | a p r i l 2 0 1 7
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The Dairy | April 2017
Dear All,
I am delighted to introduce you to our new internal magazine The Dairy, which we will be publishing quarterly. We hope it will be a really interesting read on the ongoing work of the National Dairy Council as well as an overview of the dairy industry in Ireland and around the world. We have had a busy start to the year particularly in the area of leveraging scientific evidence to reinforce the benefits of dairy among two key segments; sports enthusiasts and the
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over 65s. Our new publications have provided us with strong media opportunities while also establishing new partnership opportunities. Our Health & Wellbeing Evenings have taken us to Bantry and Tralee where working with Drinagh and Lee Strand Coops we have engaged with over 800 attendees looking at physical, mental & nutritional health. In February, we had a meeting with our colleagues at the European Milk Forum in Brussels where we discussed a number of ongoing promotional initiatives across Europe including Milk Moments and the ongoing Cheese Up Your Life Campaign, now in its third year. We also looked a new campaign around butter and had a very productive session around dairy reputation across markets also looking at the areas of climate change and environment and its ongoing impact on the industry. A great deal of our work centres around managing reputation of the dairy industry and our communications team use a tool to monitor commentary and sentiment on a regular basis across traditional and social media. One of the things we have noticed recently is a move towards a more balanced approach around dairy in general with nutritionist and dietitians promoting and advocating the benefits of dairy as part of a healthy balanced diet. We have recently launched our Moo Crew programme for Primary Schools across Ireland. Now in its 5th year, almost a third of all primary schools took part in the programme in 2016, you can read about it more inside. The other exciting campaign we have launched is the Cheese Up Your Life campaign, which is part of an EU-wide programme across four markets and includes a recipe competition and Cheese Symposium taking place in Brussels in June. The most recent big project is HealthFest, a popular event on health and wellbeing
The Dairy | April 2017
for 3,000 Transition Year students, which was held in the RDS on 26th April. On the Health and Nutrition front, we are delighted to announce a recent partnership with Cappagh Hospital, Ireland’s National Centre for excellence in Orthopaedic to raise awareness and build education around the importance of bone health. We continue to build excellent strategic relationships with our healthcare partners including the INDI, safefood, Food for Health Ireland, the Institute of Sport and Healthy Ireland. Our Nutritionists, Marianne and Caroline continue to work on some excellent research programmes on nutrition across Ireland’s academic institutions including UL, Trinity and UCD. We continue to champion the importance of good sports nutrition and our campaign Powered by Dairy is rooted in promoting the importance of milk and dairy products in sports nutrition, particularly for recovery after exercise. To highlight these beneficial roles, the NDC have developed a number of Powered by Dairy resources about which you can read about more later. It just remains for me to say we hope you enjoy our first issue of The Dairy and we would be delighted to hear your feedback or suggestions on content you would like to see in the next issue.
Kind regards
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Zoë Kavanagh Chief Executive
CONTENTS
MOOCREW
06 PG 06
MOOCREW - THE PRIMARY DAIRY MOOVEMENT! Irish
Olympian
ambassador
and
Derval
NDC
O’Rourke
was out to support the National Dairy Council at a Kid’s Press Conference at the Family Farm in Dublin Zoo on 2nd March to launch this year’s Moo Crew Campaign
HEALTHFEST
CHEESE UP YOUR LIFE
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16
PG 11
PG 16
CHEESE UP YOUR LIFE
HEALTH & WELLBEING EVENT FOR TRANSITION YEAR STUDENTS
The
NDC
everything
is
focusing
Cheese
over
on the
coming months for the third year of the EU funded Cheese Up Your Life campaign.
This is the second year of our highly
successful
HealthFest
event which last year hosted 4,000 transition year students from all over Ireland.
NUTRITION NEWS
NEW RESOURCES
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NDC AND FHI
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22
PG 20
PG 21
PG 22
MEET OUR NUTRITIONISTS
NEW RESOURCES FROM THE
As the NDC’s portfolio is largely
NDC PROMOTING DAIRY IN
PARTNERS IN COMMUNICATING EXCITING DAIRY RESEARCH
driven
SPORT
and
by
health
nutrition,
nutritionists
two are
promotion full-time employed
to ensure that all content is evidence-based and relevant.
These resources are endorsed
Communicating
research
outputs to health professionals.
by the Sport Ireland Institute, which is dedicated to ensure continued
excellence
among
high performance Irish athletes.
PG 23 PARTNERS WITH CAPPAGH NATIONAL ORTHOPAEDIC HOSPITAL To promote the importance of maintaining a healthy balanced diet for optimum bone health.
The Dairy | April 2017
MOO CREW – THE PRIMARY DAIRY MOOVEMENT! IRISH OLYMPIAN AND NDC AMBASSADOR DERVAL O’ROURKE WAS OUT TO SUPPORT THE NATIONAL DAIRY COUNCIL AT A KID’S PRESS CONFERENCE AT THE FAMILY FARM IN DUBLIN ZOO IN MARCH TO LAUNCH THIS YEAR’S MOO CREW CAMPAIGN.
Students from Christ the King Boys National School in Cabra were on hand to answer questions about the campaign and talk
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about their thoughts on enjoying dairy produce.
mobile interface for teachers on the go! The Moo Crew programme was developed by the National Dairy Council in consultation with primary school teachers. The popular initiative is a fun and engaging way for
Moo Crew, the Primary Dairy Moovement
children to learn about the benefits of a
was available to all primary schools from
healthy, balanced diet, the role that dairy
March with a programme for all levels,
plays as part of this and the importance
from Junior Infants to Sixth Class. All lesson
of exercise. Now in its 5th year, almost a
plans are available in English and Irish
third of all primary schools took part in the
with extended resources and activities for
programme in 2016.
teachers and pupils. We have revamped the moocrew.ie website with new imagery and have made it even more user friendly with a
For further information and details on the campaign please visit www.moocrew.ie.
The Dairy | April 2017
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Derval O’Rourke with students from Christ the King Boys National School in Cabra
The Dairy | April 2017
Moo Crew offers curriculum linked learning supports for teachers such as lesson plans, videos, games, lunchbox tips and activities which are web-based and available at www.moocrew.ie. They can explore the journey ‘from farm to fridge,’ while learning about a healthy, balanced diet underpinned by nutritional expertise.
“We know from its success in previous years that children enjoy getting involved with Moo Crew. It helps us to work with children in an interactive way and to get kids thinking about how exercise fits into their daily lives; which interests me as a sprint hurdler and athlete,”
“Learning about food as a source of nutrition and the ways to consume a healthy, balanced diet to support growth and health – these are really important life skills which help kids to
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make smart choices,” - Derval O'Rourke
Moo Crew is designed for implementation in busy classrooms. It also nurtures creativity, team building, literacy and numeracy skills. Milly the cow, the popular Moo Crew mascot, continues to add colour and fun with her exercises, tips and favourite recipes.
The Daity | April 2017
PARTICIPATING TEACHER FEEDBACK ON MOOCREW PROGRAMME & RESOURCES: ‘Great programme- have used it a few years in a row and always enjoyable and informative’.
‘The boys loved it and responded very well to it. With increased awareness of dairy and physical activity the boys responded very well and we're happy to get out and be active as a result!’
‘The children enjoyed the process, shared their own ideas and fully understood the tasks as a result of following the initiative/ lesson plans. The parents participated by encouraging healthier food choices at home and lunch every day is currently a 'what do you have that is super healthy' challenge!!’
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The Dairy | April 2017
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The Dairy | April 2017
CHEESE PLEASE! THE NDC FOCUSED ON EVERYTHING CHEESE FOR THE FIRST HALF OF 2017, WITH A CHEESE RECIPE COMPETITION THAT PIQUED THE INTEREST OF PASSIONATE COOKS AND CULINARY STUDENTS ALIKE!
The EU funded Cheese Up Your Life
the pleasure of eating cheese.
programme, in its third and final year,
Ankersen, from InnovaConsult, Denmark
culminated with a very successful cheese
will look at Cheese Mapping with a sensory
recipe competition, with the winning recipes
evaluation of visual appearance, scent, taste
to be featured and celebrated during
and texture, while Irish Chef and author
National Cheese Week. The competition was
Trish Deseine will present on the cultural
opened out to two categories, Passionate
differences, trends, patterns of consumption
Cooks and Foodies and Trainee Chefs and
and cheese cooking nowadays.
Culinary Students in March.
Lisbeth
National Cheese Week will take place from
Entry to the competition closed on April
June 5th-11th, with a special cheese recipe
21st with six finalists selected to take part
booklet featuring the six finalist recipes
in a cook off in Cooks Academy on Friday
available in Supervalu stores nationwide,
5th May. The two overall winning dishes
in addition to cheese tastings taking place
were selected by a judging team including
across a number of flagship stores.
Clodagh McKenna, Derval O’Rourke and Vanessa Greenwood, in what was a very tight contest. The winning prizes include cooking holiday courses in Tuscany for both winners and a voucher for professional kitchen equipment for the Passionate Cook and Foodie. The Trainee Chef and Culinary Student will have the opportunity to present their winning dish at the upcoming Cheese Up Your Life symposium taking place in Brussels during National Cheese Week. The symposium will include speakers Professor Edmund T. Rolls from the Oxford Centre for Computational Neuroscience at the University of Warwick who will discuss flavour and sensory perception, how the brain influences our eating behaviour and
Visit www.cheeseupyourlife.ie to find out more!
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Magazine: Sedit quae cuptiunt, utem volorro
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March 2017; Irish Chef and author Clodagh McKenna, Irish Olympian and food author Derval O’Rourke and Vanessa Greenwood of Cooks Academy in Dublin.
The Daity | April 2017
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The Dairy | April 2017
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The Dairy | April 2017
INTERESTING FACTS ON CHEESE Fact 1 Archaeological studies have shown the origin of cheese dates as far back as 6,000 BC. Studies also show that during that era cheese was made from cow’s milk and goats in Mesopotamia. Fact 2 There are more than 2,000 varieties of cheese available worldwide, mozzarella is the favourite around the globe, and the most consumed. Fact 3 People of Greece are the largest consumers of cheese worldwide. An average person from Greece consumes around 27.3 kg of cheese every year, about ž of which is feta cheese. Fact 4 Cheese production around the globe is more than the combined worldwide production of coffee, tobacco, tea, and cocoa beans. Fact 5 The first cheese factory was established in Switzerland in 1815, however successful mass production began in 1851 in the United States.
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The Dairy | April 2017
HEALTHFEST! HEALTH AND WELLBEING EVENT FOR TRANSITION YEAR STUDENTS Almost
3,000
Transition
Year
students
attended the second year of HealthFest in the RDS on 26th April. In what was a free festival of healthy eating, physical activity and mental wellbeing, students from around the country benefited from the expertise of a range of speakers, including dietitian Orla Walsh, chef Adrian Martin, fitness expert Karl Henry, NDC
HealthFest as a key feature in the academic calendar. The aim of the event is to provide students with the opportunity to learn about the importance of healthy eating, physical activity and mental health in a fun and engaging environment. www.healthfest.ie
nutritionist Caroline O’Donovan and 2fm DJ Eoghan McDermott. The
students
had
the
opportunity
to
participate in fun activities such as Zumba, Hip-Hop, Hula Hoop, Press-up challenges, Grip-Test challenges and much more, while
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receiving free samples of dairy produce. In its second year and supported by partner safefood, the event continues to grow in popularity, with many TY coordinators now
Pictures: Healthfest 2017
The Dairy | April 2017
Wednesday 26th April 2017, INDUSTRIES HALL, RDS SESSION 1 9AM - 12.30PM / SESSION 2 1.30PM - 5PM The 2017 HealthFest will be a FREE festival of healthy food, engaging talks and fun-filled demonstrations for teachers and Transition Year students. Students will be encouraged to learn all about the benefits of healthy eating and physical exercise whilst also getting to experience a fun-filled day out. HealthFest will feature some of Ireland’s top expert speakers to help students understand the importance of healthy eating and physical activity in a fun engaging environment.
·
Live Panel Discussions Activity Zones
·
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··
Cookery Demonstrations Entertainment
Speakers will include:
ADRIAN MARTIN
EOGHAN McDERMOTT
KARL HENRY
CHEF
SPECIAL GUEST SPEAKER
FITNESS EXPERT
ORLA WALSH
DERIC Ó H’ARTAGAIN
CAROLINE O’DONOVAN
TV / RADIO PRESENTER
NUTRITIONIST
DIETICIAN
Registering is easy but places are limited To book your transition year group visit eventbrite.ie/healthfest2017 or call the National Dairy Council: 01 290 2451
The Dairy | April 2017
A DAY IN THE LIFE
AUBREY KEE SITE MANAGER AT AURIVO CO-OPERATIVE SOCIETY LIMITED 1.
How did you get into your job?
After 15 years in the textile industry, with several overseas assignments, I returned to Ireland in 2008 looking for a new industry to apply my experience. At the time Donegal Creameries
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was expanding into Value Added products and Private Label supply. I joined Donegal Creameries as Operations Manager in April 2008. In 2012 by means of acquisition, I joined Connacht Gold, which was later to become Aurivo. 2.
What are your responsibilities?
Currently as Site Manager, I am responsible for all activities on site associated with delivering milk products to our customers and providing support services to them. This includes purchasing of packaging materials, scheduling milk deliveries into site, overseeing packing and despatch of milk products to customers, along with the related quality and maintenance functions.
3.
What does an average day look like?
First thing , I check in with our Raw Milk people to verify the volumes of milk being delivered. Then I tour the production facility, talking with Production management, Production Planners, machine Operators, Lab and Maintenance staff. Thereafter I could be involved in routine meetings on e.g. Quality, Production efficiency or Health & Safety. I could also be involved in Project-type meetings e.g. Energy-reduction, Capital Planning or NPD.
The Dairy | April 2017
In any week I normally host at least one supplier meeting on site. I also meet customers either at our site or theirs, depending on the nature of the meeting.
4.
What is the best thing about your job?
There is plenty of variety and no two days are the same. I feel I can make a difference in supporting the team in developing the business. We have seen the business grow 300% in volumes over seven years, by making plans and then pulling them through to completion. I get a buzz from adding value by solving problems, through discussion in a team setting, delivering results for customers and the business.
5.
What are the challenges?
The pace of change in the dairy industry means that my day is very different now compared to say five years ago. This is exciting but requires constant learning and re-evaluation of our approach to problems and our resource needs. Naturally, in my role I need to ensure the site is ready for the challenges ahead and communicate to the team.
6.
Where do you see yourself in five years?
Regardless of my role, with continued development of the business, I’d like to think I’ll be looking back and remarking how we removed more ‘glass ceilings’ and paradigms from our thinking. I hope I’ll also be reflecting on how I ever survived without the new knowledge and understanding I’ll have then.
7.
What skills do you think you need to succeed in your role?
Communication and relationships are vital in my role. All stakeholders are people first, and as such I need to earn their trust by keeping them informed what’s important and what it means for them. In the FMCG industry, it’s important to be able to co-ordinate many activities and multi-task. Often there’s little time for decision-making, so decisiveness is certainly an advantage. I would say it helps to maintain awareness of my role in delivering customer-satisfaction. I support the team who actually touch the products, deliver the service and add the value for customers and stakeholders.
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The Dairy | April 2017
MEET OUR NUTRITIONISTS AS THE NATIONAL DAIRY COUNCIL’S PORTFOLIO IS LARGELY DRIVEN BY HEALTH PROMOTION AND NUTRITION, TWO FULL-TIME NUTRITIONISTS ARE EMPLOYED TO ENSURE THAT ALL CONTENT IS EVIDENCE BASED AND RELEVANT. Dr Marianne Walsh is Nutrition Manager at the National Dairy Council. With over 10 years experience, she has worked mainly in Nutrition Research but also as a consultant, with private clients and the food industry. She holds a first class honours degree in Human Nutrition from the University of Ulster and received a scholarship to complete a PhD in Metabolic Health from Trinity College Dublin. Following this, she worked as a Research Fellow at University College Dublin, researching the impact of genetics on individual dietary requirements. During this time, she was an occasional
DR MARIANNE WALSH
lecturer at the university and also held the post of
NDC Nutrition Manager
Nutritionist at the UCD Elite Athlete Academy, where she worked with a wide range of athletes including
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Olympians and a Para-Olympian. She has been a guest speaker at several international conferences on nutrition and has published her work in leading academic journals.
Caroline O’Donovan BSc MSc RNutr is a registered nutritionist. Having studied Nutritional Sciences in UCC, and graduating with first class honours, she has been a valued member of the NDC team for six years and has gained extensive experience in communicating dairy nutrition messages to various audiences across a number of platforms. Caroline has also completed a Masters in Exercise and Nutrition Science from the University of Chester, graduating with Distinction.
CAROLINE O'DONOVAN NDC Nutritionist
The Dairy | April 2017
THE ROLE OF MILK IN SPORT Interesting research is gathering pace on the specific benefits of milk in sport, with potential roles in the areas of recovery nutrition being explored. Effective recovery from an intense exercise session is essential to perform well in the next training session, match or competition. As well as being an affordable, natural, versatile and widely available choice after exercise, milk naturally contains nutrients that can help address the 3 ‘R’s of post-exercise recovery:
1) REFUEL: Milk contains lactose which can help to start the refuelling of carbohydrate stores. 2) REPAIR: Milk provides the high-quality proteins, whey and casein. Protein plays a valuable role in the normal growth and maintenance of muscles. 3) REHYDRATE: Milk is a fluid (naturally composed of about 87 % water) and naturally contains electrolytes such as potassium
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THE NATIONAL DAIRY COUNCIL SPORTS NUTRITION HANDBOOK Our new Sports Nutrition Handbook - ‘Fuelling Wise for Sport and Exerice’, which is endorsed by the Sport Ireland Institute - covers a wide range of topics including body weight; carbohydrate; protein; fat; recovery nutrition; supplements; and the role of milk as part of Body Composition. This booklet is available to view and download at www.ndc.ie/ publications.
The Dairy | April 2017
NDC NUTRITION NEWS NDC AND FHI PARTNERS IN COMMUNICATING EXCITING DAIRY RESEARCH
Food for Health Ireland (FHI) is a leading innovation team of worldclass science and industry experts that conduct research on novel ingredients from milk, which can offer health benefits to a wide range of consumers. The National Dairy Council partner with FHI to
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facilitate the communication of their exciting research outputs to health professionals and where relevant, to consumers. The most recent good news story from FHI, which was published in the scientific journal, Nutrition and Diabetes and also featured in the Dairy Reporter, showed that Irish people with higher dairy consumption had a lower BMI, an indicator of body fatness. It also showed favourable associations between dairy intake and other markers of metabolic health such as blood pressure and cholesterol..
Dr Eileen Gibney & Dr. Emma Feeny (FHI)
The Dairy | April 2017
Teddy Cashman, Chairman, NDC; Prof Steve Eustace, Trustee, Cappagh Hospital; Zoë Kavanagh, CEO, NDC and Shay Keany, Interim Chairman, Cappagh Hospital Foundation
NATIONAL DAIRY COUNCIL ANNOUNCES PARTNERSHIP WITH CAPPAGH NATIONAL ORTHOPAEDIC HOSPITAL The NDC recently announced
orthopaedic
a
country. Over twenty thousand
new
partnership
Ireland’s
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with
centre
for
excellence in Orthopaedics – Cappagh Hospital, through the work of the Cappagh Hospital
Foundation.
The
partnership will involve the NDC and Cappagh working together across a number of
activities
to
promote
and raise awareness on the importance of maintaining a healthy balanced diet for optimum bone health. Cappagh
National
Orthopaedic Ireland’s for
Hospital major
elective
is
centre
"THE CAPPAGH HOSPITAL FOUNDATION IS DELIGHTED TO WELCOME THE NATIONAL DAIRY COUNCIL AS A COLLABORATIVE PARTNER ON MANY JOINT EDUCATIONAL AND RESEARCH PROJECTS. BOTH OUR ORGANISATIONS SHARE A COMMON GOAL OF COMMITMENT TO THE NATION’S HEALTH AND WELFARE. THIS COMING TOGETHER CAN ONLY BE PROGRESSIVE IN ENCOURAGING A HEALTHIER LIFESTYLE WITH LIFE CHANGING RESULTS"
orthopaedic
surgery. Cappagh has been the pioneer of orthopaedic surgery in Ireland and is now the biggest dedicated
- Shay Keany, Interim Chairman Cappagh Hospital Foundation.
hospital
in
the
patients annually avail of the hospital’s services as in-patients, day patients and out-patients. The full range of orthopaedic services provided include: Major Joint Replacement (Ankle, Hip, Knee, Shoulder, Elbow and Wrist), Spinal Surgery, Primary Bone Tumour service, Paediatric Orthopaedics and Sports injuries. The NDC regularly promotes the importance of bone health and the role of a balanced diet which provides adequate nutrients is essential for our bone health. About 99% of the body’s calcium is found in our bones and teeth; milk, yogurt and cheese are among the best dietary sources of calcium as it is easily absorbed and used by the body.
The Dairy | April 2017
We hope you enjoyed this edition of The Dairy. For further information on any of the content shared, please visit ndc.ie or contact us on +353 1 290 2517 or info@ndc.ie.
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