Media pack Festivals 2010
THE NATIONAL
STUDENT About The National Student • The National Student (TNS) is a free monthly publication for higher education students in the UK. • TNS has a print-run of 100,000 copies and an estimated readership of between 250,000 and 300,000 students across the UK. • TNS is one of the UK’s leading publications for young people. • It is both read and written by its target demographic. As a peer-led publication it is considered one of the most relevant media channels in this increasingly competitive market sector. • TNS offers a simple, great value student marketing solution. • Whatever you are looking to promote TNS will present your message in a positive light to this core trend-setting demographic.
ONLINE • TNS is supported online with a regularly updated site which is a regular port of call for those looking for information of relevance to students. • Each issue is posted digitally online and your advert will appear there as it does in print for no additional cost. Stats (per month average) Unique visitors: 22,500 Page Views: 60,400 www.thenationalstudent.co.uk
THE NATIONAL
STUDENT Distribution
• The National Student newspaper is distributed with the co-operation of many students’ unions, accommodation services, pubs and retailers throughout the UK. • 100,000 copies of each issue are delivered to higher education students all over the UK • Branded distribution stands holding The National Student can be found at campus locations from Aberdeen to Cornwall.
THE NATIONAL
STUDENT Student gig-going stats: • • • • • • • • • • • • • • • • • •
79% go to a gig at least once a month... That’s over 1.5 million students going to gigs every month. 30% list concert attendance as a major spare time activity. 30% of those with part-time jobs say they work to buy new clothes/music/phone etc. 10% of students are members of music related societies. 14% of students regard going to festivals as a major spare time activity. £19 a week is spent on going out/entertainment by the average student... Making the student entertainment market worth over £38 million a week... And almost £2 billion a year. Going out is a major spare time activity for students with 30% frequently going to gigs and concerts, whilst 19% regularly go to see theatre or comedy. 43% of those with part time jobs say they earn extra money for going out.
2010 Festival coverage schedule April - Part 1 of the festivals preview coverage highlighting the best
events for student festival goers, interviews with bands and festival organisers. Festivals wall-planner
May - Part 2 of festivals preview coverage, festival survival guide Summer - on-going festival review coverage on thenationalstudent. co.uk
September - Full festival review round-up
THE NATIONAL
STUDENT Festival preview sponsorship deal • • • •
Full-page advertorial in one of the two festival preview issues Logo on the front page for both issues Brand or product image on the Festival wall planner Logo on festival coverage on thenationalstudent.co.uk
Rate - £2,500
Other offers • Free inclusion as a featured event (with event logo) on Festival wallplanner for events booking either a full-page advert at £2,000 or a half-page advert at £1,500 • Inclusion as a featured event on the festival wall-planner
Rate - £150 The National Student is printed in full colour throughout Our sales team can discuss additional promotions such as advertorial, editorial and competitions to accompany your campaigns.
Contact For more information or to discuss a booking please contact Daniel Murray on 0207 394 9488 or email daniel@miastudents.com