THE NEW GENTLEMAN BY GIVENCHY by JIMENADELROCIO

SPRING THE

SUMMER COLLECTION 2014 NEW

GENTLEMAN

SPRING / SUMMER 2014 THE NEW GENTLEMAN BY GIVENCHY ANALYSIS / 4 EDITORIAL / 12 LOOKBOOK / 28 WEBSITE / 38

ANAL

YSIS

FEBRUARY

1952

LA MAISON

company has diversified into luxury ready-to-wear for women, menswear and fashion accessories. Givenchy became a member of the LVMH group in 1988. In 1995, Hubert de Givenchy retired after forty-three years of fashion design.Â

aving worked as a stylist with some of the most influential couturiers of his time, Hubert de Givenchy opened his own couture house in 1952. In 1953 he met Audrey Hepburn, who was to have a great influence on his life as she came to represent Today, Givenchy is an his ideal woman.Â international luxury brand, known worldwide for its Their close friendship gave Haute Couture, ready-toway to a creative part- wear collections for men nership in the excellence and women and fashion of traditional Haute Cou- accessories. The house ture lasting more than 40 boldly embodies French years. Over the years the elegance.

THE

LOOK

or 43 years, Hubert de Givenchy has been the perfect gentleman of couture. He has dressed a clientele from young debutante to dowager in styles elegant, pure, sculptural, refreshing, lady-like and addictive. His clients are women for whom elegance is everything. Givenchy is the last bastion of quality. Clean and minimalist sportswear with unusual detailing, jersey dresses with adaptable necklines, zippered jackets, lean pants, and for evening liquid gowns and light cashmere coats.

THE

BUISINESS

ivenchy is at the forefront of high fashion in the modern day. It is a brand that is creative, modern, progressive and most importantly not afraid of change and to take risks. These factors are key elements when it comes to Givenchyâ&#x20AC;&#x2122;s brand values. Progression is key, quality is key, being innovative is key, feeling elegant is key.

This forward thinking approach to fashion combined with high quality product construction, design and fabrication is the main attraction people buy into the brand and believe in it. People like the idea of owning luxury, having exclusive items that can make a person feel special.

BUSINESS STRATEGY The brand owns its online Givenchy positions itself in the market as a premium brand, targeted for both men and women. Even though apparel is the core of the business, the brand also counts with a wide range of products including accessories, bags, jewellery, shoes and fragrances.

website and is present in many social media channels. They have a Facebook, Twitter and Instagram account: nets which their main consumer target are constantly in use of. Nevertheless, they must work on increasing their awareness in these.

EDITO

ORIAL

he modern gentleman is known for its details: ceding the pace, being punctual, knowing how to knot the tie, listening their couple, always having an interesting conversation and big doses of humour.

A combination of masculinity without any complex, and never-ending values. The Gentleman of our times belong to a club in which birthplace or fortune isnâ&#x20AC;&#x2122;t the important, they are known for their attitude.

black socks, that chocolate toned shoes offer a special touch to the morning suit, that the crossed suits are the most elegant ones, apart from being the most stylish, that the use of braces has countless aesthetic advantages and that the wide offer of ties allows that by combining them correctly you are able to obtain a new look every day.

THE NEW GENTLEM The XXI Century Gentleman knows that there is a wide range of options before choosing a boring pair of

â&#x20AC;&#x153;There is no second opportunity for a first impressionâ&#x20AC;? Oscar Wild

ivenchy founded his men’s line, “Gentleman Givenchy” in 1973; and it was in 1975 when he broke the traditional perfume codes and presented “Givenchy Gentleman”. The worshiped perfume of the 70’s, which combined boldness and elegance for equal. This is our kick-start for our new proposal for Givenchy’s S/S 2014 Men’s Collection; we want to rescue our Gentleman.

Lately, Givenchy’s inspirations have been based on graffiti, streets, sports… a kind of rebellious and “hipster” style. Oversized jumper, trousers and studded shirts have been their star products; which sets back many cosumers. Therefore, for this new season upcoming, we want to combine this bold coloured feeling of their prints and fabrics, but with a more Gentleman style.

Inspiration coming from icons, such as JF Kennedy (known for his elegance and ingenuity), magazines such as “GQ” and “GENTLEMAN”, and even the new proposed collections of other fashion brands such as Burberry and Ralph Lauren will be the core and image to follow for “THE NEW GENTLEMAN”.

Courtesy Intelligence Elegance Independence 15

INSPIRATIONS

D A N I E L R I E R A

Daniel regularly contributes fashion stories, portraits, and personal projects to publications such as Fantastic Man, The Gentlewoman, Hercules, T (The New York Times Style), GQ (Germany, Spain, Daniel Riera was born in Olot, Spain. He Italia), among others. studied Fine Arts and photography at the University of Barcelona and cinema at the His advertising clients include Loewe, Escola De Mitjans Audiovisuals (EMAV). Adidas, Canali, Lacoste, among others.

PHOTOGRAPHY

ondon is the chosen city for “THE NEW GENTLEMAN” Collection. Famously known for its districts, historical monuments such as Houses of Parliament, Tower of London and Buckingham Palace, is perhaps the best place for our photo-shoot. Moreover, we mustn’t forget about Mayfair, Kensington, Chelsea… proper districts for our genuine new gentleman.

The idea for this new editorial is having the background in black and white (very used by Givenchy in previous campaigns) but having our models in colour; so that our new collection stands out even more. Date of shoot: 27th March 2014. We will have Tom Bell as our props and set designer. He’s been working with the Italian, British, Japanese and American Vogue, GQ, among others; and most importantly, he has developed previous works at London.

HAIR&MAKEUP S

hort, side combed and waxed is the hairstyle we will present. Pure and clean, like a true gentleman, but still with a rebellious and trendy touch. Born in London of Ghanaian origin, Johnnie Sapong, will be our hair stylist. His main influence is taken from the streets, and finds inspiration from movies and art.

Make-up will be simple and nude; nothing compared to the last campaigns by Givenchy, having all the models face painted. Carole Colombani will be our make-up artist for our editorial.

MODELS

Virile, Classy & Attractive PIERCE BROSNAN

Young, Fresh & Ambicious RYAN GOSLING 21

Look THE NEW GENTLEMEN BY GIVENCHY Photography DANIEL RIERA Hair JOHNIE SAPONG Makeup CAROLE COLAMBINI Prop Setting TOM BELL Model RYAN GOSLING

LEFT: Look THE NEW GENTLEMEN BY GIVENCHY Photography DANIEL RIERA Hair JOHNIE SAPONG Makeup CAROLE COLAMBINI Prop Setting TOM BELL Model PIERCE BROSNAN RIGHT: Look THE NEW GENTLEMEN BY GIVENCHY Photography DANIEL RIERA Hair JOHNIE SAPONG Makeup CAROLE COLAMBINI Prop Setting TOM BELL Model RYAN GOSLING

Look THE NEW GENTLEMEN BY GIVENCHY Photography DANIEL RIERA Hair JOHNIE SAPONG Makeup CAROLE COLAMBINI Prop Setting TOM BELL Model PIERCE BROSNAN

LOOK SPRING / SUMMER

BOOK 2014

LEFT & RIGHT: Look BURBERRY PRORSUM

ALL: Accessories HERMĂ&#x2C6;S

Look BURBERRY PRORSUM

Shoes JOHN LOBB

LEFT & RIGHT Accessories BURBERRY PRORSUM

LEFT: Bag TOMFORD RIGHT: Bag VALENTINO

LEFT Watch ROLEX RIGHT Watch INGERSOLL

Look BURBERRY PRORSUM

WEB

SITE

The main idea of having this mini website, is to post the latest news, trends and events that have to do with this new collection by Givenchy “THE NEW GENTLEMAN”.

It will be very simple but informative. There will be information about the editorials, the lookbooks, about the collection itself… also there will be extra information, such as interviews with the models and editors..

Still, we want to maintain the idea of black and white combined with bold, solid colours; in order to be consistent with this new collection. newgivenchy.wordpress.com

HEADER

The font used will be Abadi MT and it wont be bold; the colour will still be white.

THE NEW GENTLEMAN

POSTS

Posts will be uploaded frequr¡ently and they will be videos about recent campaigns, runways... of the Givenchy’s Men Collection

The post’s titles will be in a different colour each time.

P A G E S

Each page / menu will talk about a specific part of our new collection. Information about the house of Givenchy, inspirations for our collection, and somepreviews of our edtorias and lookbooks. Also, there will be a â&#x20AC;&#x153;SNEAK PEAKâ&#x20AC;? page, which will post information abour upcoming events and more.

Headings, as on the posts, will be in different colours.

WIDGETS LATEST POSTS

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