CODB
City of Daytona Beach
Greetings from …
Mayor Glenn Ritchey Dear Real Estate Professional: I am extremely proud to call Daytona Beach my hometown. Not only do I love living in Daytona Beach, as a business owner, I also enjoy working in the city. Some 65,000 residents and 9 million annual visitors enjoy moderate weather, quality educational choices, exceptional recreational activities, exciting sporting venues, an active arts community and, of course, one of the most beautiful, family-friendly beaches in Florida. In addition to these enviable assets, Daytona Beach is a growing, vibrant city. Set against balmy breezes and anchored by 23 miles of clean, hard-packed, white sand, Daytona Beach is known as the “the World’s Most Famous Beach.”Vacationers have been flocking to our beach for more than a century. While Daytona Beach is internationally known for its beach and its automobile racing roots, the city has even more to offer such as historical properties, an aggressive redevelopment strategy, exciting new residential and economic development opportunities and thriving business establishments. I hope you take this opportunity to review this publication which showcases our city’s prime redevelopment areas and read the testimonies of successful entrepreneurs who have discovered and flourished in our city. Sincerely, Glenn Ritchey, Mayor
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Daytona Beach Area At a Glance Location: Located along Atlantic Ocean in Volusia County, Florida; 70 miles east of Orlando and 90 miles south of Jacksonville.
Transportation: Accessed by I-95, I-4, US A1A and US 1; Florida East Coast (FEC) railroad; public transportation provided by Votran and Amtrak; Daytona Beach International Airport provides nonstop service to 6 cities with connections to all worldwide cities; Orlando International Airport (12th busiest airport in the world) is 75 miles from Daytona Beach.
Government: City Commission / Manager Population: • Volusia County: 443,343
Average household size:
Number of households:
• Volusia County: 2.32
• Volusia County: 184,723
Age: • • • • • •
19 and under: 18% 20 – 24: 11% 25 – 34: 13% 35 – 64: 33% 65 and over: 20% Median age: 37.2
Employment
Tourism: • 8 million visitors annually • Hotel occupancy: 71% • Hotel average daily rate: $112. • Hotels in the $95 and higher per night price range have an occupancy rate of 75% versus an occupancy rate of 64% for hotels in the $66 to $95 range.
• Labor Force (County): 201,913 • Unemployment (County): 3.5% • Average Annual Income (County) $35,219
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‘A Lively Place To Be’
Downtown Daytona Beach Once home to President Warren G. Harding, wealthy entrepreneurs, Charles Burgoyne and John D. Rockefeller, Daytona Beach’s first female doctor and mayor, Josie Rogers, and even the famous rumrunner Bill McCoy, Downtown Daytona Beach is the historical face of this Community. A lively place to be, Downtown's main promenade, Beach Street, boasts a mile-long riverfront park lined with over 50 shops and eateries. Every season fans fill up the historical Jackie Robinson Stadium stands to see Daytona Beach’s very own professional baseball the “Daytona Beach Cubs” play ball along the waterfront. Now home to the $29 million state-of-the-art theater complex,The News Journal Center, Downtown Daytona Beach is the place to see a Broadway play, enjoy the London Symphany Orchestra, or attend one of the many annual exhibits showcased in this amazing performing arts center. Locals and tourists alike stroll through the Halifax Historical Museum housed in the original Daytona Beach Mercantile Bank to check out the seasonal vintage Christmas and Speed Week exhibits, along with the permanent exhibits ranging from the Spanish & British Plantation Eras to The Civil War in Florida and beyond. Almost once a month, the roadways of Beach Street transform to become a place of place of fun and celebration for events such as The Beer and Blues Festival, The Halifax Art Festival, The Real McCoy Rum Festival, the City’s Art in the Park and the Holiday Parade. Every Saturday morning, locals and tourists from all around walk Florida’s oldest Farmer’s Market on beautiful City Island. Downtown Daytona Beach also has a wonderful marina with 576 boat slips. There are day and week slips available for the boat traveler. The Halifax Harbor Marina1 has all the amenities you would expect from a first-class facility and the location is ideal in the Halifax River, next to downtown and just a mile to our world-renowned ocean beaches. New residents might want to consider joining the newly constructed Halifax River Continued on Page 8
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Profile:
Jack White
Can you tell us about your company and some past projects? We are a family run company that has developed in the Daytona Beach area since 1954. My grandfather O.L. Jack White originally began by building and managing motels on the beach, his first being the Lido, followed by the Sea Dip. He was one of the early Daytona pioneers for condos on the beachside. He even attempted to compete with Disney World by building Marco Polo Park in the early 1970’s. My parents Gene and Sally White focused on building neighborhoods and their most notable projects were Sugarmill Plantation and Fairchild Oaks. I have taken a different turn with my focus on urban redevelopment. My first and most recent project was the Wall Street Lofts.
What interested you in building in the City of Daytona Beach? I relate it to a painter’s blank canvas. The areas in Daytona Beach that are available for redevelopment are extremely encouraging. After college I came back to our downtown and saw a goldmine of opportunity. The backbone of our downtown gives it the opportunity to rival any other in the state. Our downtown is extremely pedestrian friendly.We have a mile long riverfront park that is in its early stages of redevelopment.An island adjoins our downtown that houses the historic Jackie Robinson Baseball Stadium. The centerpiece is the historic Beach Street shopping, dining and entertainment district that looks out over the park and river. We are located a mile from the beach and sitting on the best piece of real estate in the area.
Can you tell us about your past and future projects within the City of Daytona Beach? My first project was the Wall Street Lofts. It was the first of its kind in downtown Daytona Beach. It housed a mixture of residential lofts and a retail/office mix on the ground floor. Its success was much greater than I had anticipated so we bought the adjoining vacant lot. Our plan is to build The William, also a mixed use building that will house a mixture of residential and retail tenants. The project can be viewed at www.williamlofts.com. Where do I see myself after The William? Our city has been very supportive of our efforts downtown and it would be a pleasure to be able to partner with them sometime in the future. I believe that through partnerships like this we can make the process more efficient and more cost effective for everyone including the end user.
What would you say to anyone interested in building in Daytona? My initial response would be Don’t Come because I want it all to myself. I know though, that more people bring more opportunity and that more quality building would only strengthen what we are am trying to accomplish downtown. I don’t plan on leaving Daytona Beach anytime soon so as long as our quality of life is improving with an increase in quality development downtown, I am content.
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Yacht Club a brand new 16,000-square foot facility that includes a banquet hall, dining facility, lounge and pool. The future of Downtown Daytona Beach is bright. The Community Redevelopment Agency has made it their mission to enhance and strengthen the residential and commercial facets of this district. The Downtown Partnership, a non-profit National Main Street Organization, is working with stakeholders and Downtown community members to write the Future Vision of Downtown Daytona Beach through a series of charrettes. Additionally, the Downtown Partnership is working with the City’s Redevelopment Department and the Chamber’s Business Development Partnership to create incentive packages for investors whose plans further the Vision of Downtown Daytona Beach. For more information on the Future Vision of Downtown Daytona Beach, please contact the Downtown Partnership’s Executive Director at Naomi@downtowndaytonabeach.com
A new Daytona Beach is on the way with over $460 million dollars in investment. • Ocean Walk Shoppes recently completed with 152,000 square feet of restaurants, retail and a multi-plex movie theater including Maui Mix Surf Shop, Cold Stone Creamery, Starbucks, Bubba Gump and Johnny Rocket Restaurants. $15 million. • Hilton North Tower recently completed hotel that includes 306 additional rooms, an expanded meeting and ballroom space - $50 million. • Ocean Walk recently completed with 175 condo/hotel units, 124 time-share units, and 264 hotel units - $90 million. • Parking Garage and Inter-modal facility completed 1999 - $16 million. • Planned Boardwalk Hotel- Just a block from the development site; planned $250 million, 500-room resort hotel with large retail component. • Atlantic Avenue (A1A) streetscape enhancements completed - $9.5 million. • Bandshell Historic Restoration, Boardwalk and Park – $2.5 million. • Oceanfront and Ora Park construction of a new park $4.5 million of park improvements.
‘ World’s Most Famous Beach’
Daytona Beach Beachside Beach Twenty-three miles of sparkling white sandy beaches and beautiful blue-green waters make Daytona Beach an irresistible playground for kids of all ages. This popular family vacation spot pretty much makes child's play out of having fun. The temperature in the Daytona Beach ranges from an average of 59.3°F (20.6° C) in the winter to an average temperature of 78.5° F (30.4° C) in the summer; perfect for fun in the sun all year round! The same ocean breezes that keep the climate mild in winter provide cool winds in the summer. Driving is permitted on 16 miles of the 23-mile long beach area with four pedestrianonly zones found at various intervals. But what would you expect from the Birthplace of Speed? The most central pedestrian beach zone is found north and south of the Main Street Pier. A free beach shuttle transports beachgoers from the parking garage to several points throughout this one-mile beach zone. The City of Daytona Beach is constructing two new beachfront parks: Breakers Oceanfront Park and Ora Park which will complete over 3,000 linear feet of park space adjacent to the beach featuring the newly restored Historic Band shell and many recreational opportunities. In addition, in the heart of this tourist district the Atlantic Avenue streetscape was completed making a great place even better.
Business In addition, beachside is becoming an even bigger draw for convention businesses with the expanding Ocean Center. The grand opening is slated for summer 2008. The current Ocean Center is 225,000 sq. ft. and the expansion will add 227,491 sq. ft. for a total of 452,491 square feet, which will make the Ocean Center the 8th largest convention center in Florida. This expansion could potentially double the number of attendees from an average of 1,500 per group to 3,000 per group. This expanded visitor base will need additional hotel rooms and support restaurants, specialty retail, and entertainment all within walking distance from the meeting spaces.
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County Manager’s Report:
Ocean Center Expansion Progress County Manager Jim Dinneen and members of OCORP Inc., the construction representative for the Ocean Center expansion project, recently reported to Volusia County Council the positive progress of the $75.9-million construction endeavor. “We are very pleased with how the bidding process has gone so far,” said Dinneen. “The county’s relationship with OCORP has been an effective business partnership, and I’m pleased that things are moving in the right direction.” As of July 1, 2006,Volusia County and OCORP began leading the Ocean Center expansion construction. Dinneen reported that 48 percent of the building contracts are with local companies.Additionally,Volusia County has distributed all bid packages, and has processed “letters of intent” or has contracts written for 73 percent of them. “This is a not only a Volusia County project, this expansion will impact the meeting and convention industry – and communities – nationwide,” said Frank Bruno, County Chair. At the presentation, the Volusia County Council was given the following construction schedule by OCORP for the Ocean Center expansion project: • December 2006: Footings and foundations • April 2007: Steel delivery for the concourse construction • May 2007: Steel delivery for exhibit hall construction • June 2007: Roofing of concourse
• August 2007: Roofing of exhibit hall • July 2007: Curtain wall delivery • November 2007: Interior construction In July 2006, faced with rapidly rising construction costs, the Volusia County Council approved a revised budget that caps the cost of the Ocean Center expansion project at $76 million. The Volusia County Council then agreed the county will bid and build the project with the expanded services of OCORP, the county’s construction representative, and TVS, the Atlanta-based architectural firm. The Ocean Center expansion project is in three phases: Phase I – south parking lot; Phase II – site work and utilities and Phase III – construction of the facility. Renovations to the existing Ocean Center will take place after the complete construction of the new areas. The opening of the new Ocean Center is slated for summer 2008. The current Ocean Center is 225,000 square feet, and the expansion will add 227,491 square feet, for a total of 452,491. Additionally, the new Ocean Center facility will display $400,000 of visual art through the County’s Art in Public Places Program. Updates of the Ocean Center expansion progress is online at www.volusia.org/expansion.The Ocean Center’s event calendar can be found on www.oceancenter.com. The Ocean Center is a service of Volusia County Government. 11
Art & Culture
Entertainment By the Ocean For over half a century, Peabody Auditorium has led the way as a venue where stars of the world of entertainment and the arts have attracted audiences numbering in the tens of thousands. In the 20’s, 30’s and early 40’s, the Auditorium (as it was called) hosted a wide variety of performers including Sergei Rachmaninoff, John Philip Sousa, Eddie cantor and Will Rogers, while John D Rockefeller came from his Ormond Beach home to listen. The great tradition was not to end when the wooden Auditorium burned to the ground in 1945. The City of Daytona Beach and its citizens rallied to support the creation of a magnificent new structure, which was named in honor of benefactor Simon J Peabody, who donated the land on which the Auditorium was built. In the fifty years since, the Peabody Stage has been honored by the likes of Liberace, Red Skelton, Liza Minelli, Shirley MacLaine, Tony Bennett, Arthur Fiedler and the Boston Pops, Jerry Seinfeld and Elvis…and in 1966 the world famous London Symphony Orchestra began its ongoing love affair with Daytona Beach. The LSO now calls Peabody Auditorium home every other year for two weeks in July. In recent years, well over a $1 million have been spent for new renovations to preserve this historical structure as Central Florida’s premier performing arts center and continue to bring the Cultural Arts and Entertainment to the “World’s Most Famous Beach” Daytona Beach.
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The DAYTONA BEACH BANDSHELL AND OCEANFRONT PARK COMPLEX was built in 1937. Originally, the contributing resources of the complex were part of a much larger park. Most of the structure is constructed of coquina or have coquina stone faces.
Change Is In the Air
Midtown Redevelopment Area The Midtown Redevelopment Area is located in the heart of Daytona Beach just minutes from the Beachside, Downtown Daytona Beach and the commercial/employment centers to the west. For example:
West of Midtown
East of Midtown
• • • •
• Jackie Robinson Ball Park 1.8 miles • News-Journal Center 1.6 miles • Ocean Center 3 miles • The Beach 2.5 miles
Daytona Beach Community College .5 miles Halifax Medical Center 1.16 miles Emery Riddle 1.5 miles Daytona International Speedway 1.7 miles Daytona Beach International Airport • 2.4 miles to terminals • I-95 Interchange 3.5 miles
The Midtown Redevelopment Area was established in 1998 and contains 811 acres of property and in 2006 generated some $885,214 dollars in Tax Increment an over % percent increase since 1998. The Midtown Redevelopment Area also contains BethuneCookman College with more than 3,000 students from most U.S. States, the Caribbean Islands, and 35 countries.The college is the 6th largest of the 39-member UNCF colleges situated on 70 acres of prime Daytona Beach land in an ideal location providing easy access to business centers, theaters, museums, beaches, bus and air terminals, and recreational facilities The Midtown Redevelopment Area is posed for revitalization with west International Speedway Drive scheduled to have million streetscape. Continued on Page 16
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BETHUNE-COOKMAN UNIVERSITY is a historically black college in Daytona Beach. Dr. Mary McLeod Bethune founded the Daytona Educational and Industrial Training School for Negro Girls in 1904. In 1923, it merged with the Cookman Institute of Jacksonville and became a co-ed high school. By 1931, it had become a junior college, and took on the name of Bethune-Cookman College. As of Feb. 14, 2007 the name was changed to Bethune-Cookman University.
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Development Opportunities within the Midtown Redevelopment Area:
Daytona Mall The Daytona Mall represents the one of the most attractive development opportunities within the Central Florida. The site is centrally located at the northwest corner of ISB and Nova Road (traffic count 70,000 vehicles per day) and is close to major transportation lines and local attractions such as the Speedway and Downtown Daytona Beach.
Daytona Police Station The Daytona Police Station at Orange Avenue and Nova Road is another exciting development opportunity within the Mid-town Redevelopment Area.The site is app. 9.2 acres of City-owned land that will be available after the new Police facility is constructed in October 2008:
Infill Housing The City of Daytona Beach plans to begin a housing program using those parcels already acquired to start construction on up to 35 new owner-occupied single-family homes. These sites will be made available to the development community via a Request for Proposals. Please contact the City of Daytona Beach Department of Redevelopment for more info.
In the Mix
West Continues To Develop The western portion of the City of Daytona Beach continues to develop with a mix of residential, industrial, and commercial uses. The City is entering into the second phase of the LPGA Development of Regional Impact. This development has provided residential subdivisions within the LPGA International community including Opal Hill, Eagle Marsh, and Joyelle subdivisions. The second phase will provide commercial uses along International Speedway Boulevard in a town center environment and neighborhood commercial uses along LPGA Boulevard. Along LPGA Boulevard, residential growth continues in the Bayberry Colony subdivision comprised of 340 lots. A second phase of the Bayberry development has zoning approval of 692 single-family lots and 402 multi-family units. A new elementary school site, donated by Consolidated-Tomoka Land Co., is scheduled for opening in the 2008-2009 school year to serve western Daytona Beach. Additionally, Father Lopez High School is targeted to open in August, 2008 on the west of the City stadium on LPGA Boulevard. Commercial development continues along Tomoka Farms Road with the continuing build out of the Daytona International AutoMall. Interstate Commerce Park, south of the AutoMall is a new ten lot subdivision targeting commercial and retail uses, with Parker Boats, a Sea Ray and Boston Whaler dealer, under construction. Along Williamson and Clyde Morris Boulevards, a number of professional office developments are occurring. The new police station on Mason Avenue is under development; and the Gateway Business Center at Williamson Boulevard and Mason Avenue Extension continues to grow with a fourth commercial facility under development, bringing total square feet to approximately 300,000. Florida Hospital is under construction with the opening to occur in 2009 to serve the greater Daytona Beach area. Two of four Class-A office buildings have been completed in Cornerstone Office Park, located at the southeast corner of Williamson and LPGA Boulevard. 18