Masonic Marketing Resources Available to Members

Seeking ways to expand your Valley’s outreach and communications efforts? Look no further than Scottish Rite, NMJ’s Masonic Marketing series. Thus far, the series includes five e-books that walk members through best practices for building their Valley’s digital presence. The downloadable resources are free and include the following “how-to” guides:

• Email Marketing: A Step-by- Step Guide to Getting Started

• Digital Marketing for Masons: 4 Ways to Promote Your Organization Online

• Google Business Profiles: A Step-by-Step Guide for Raising Your Visibility on Google

• Social Media: Using a Facebook Page for Your Organization

• Social Media: Facebook Boosted Posts

Linda Patch, Director of Marketing & Communications, said among the top social media channels, Scottish Rite, NMJ typically recommends that Valley leaders start with Facebook as their initial social network. “Based on our current member demographics, Facebook remains the most popular social outlet for getting the word out about who we are and what we do. By leveraging these e-books as part of each Valley’s outreach efforts, leaders will see a marked difference in both member engagement and prospect interactions.”

To access these valuable resources, simply scan the QR code above or visit scottishritenmj.org/best-practices/masonic-marketing-series