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Benefits of Social Media for Small Business Marketing There are many benefits of social media for small businesses, and if done right you can do it cost effectively and still gain traction. The of the world’s most popular brand Coca Cola said that just 5 years ago social media of our total media spend. Today’s its more than and growing fast.”get more twitter followers fast free The benefits of social media is so important to Coca Cola and its nearly 40 million Facebook fans.“The value is you can talk with them. They tell you things that are important for your business and brands Kent commented.If Coca Cola is spending and growing with social media, how much should a small business spend and how does the business begin the effort? First look to best practices used by other smaller businesses.