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NETFLIX has lost a whopping one million users in Spain since it decided to put an end to account sharing last February.

The figures come from the first quarter of 2023.

The streaming platform asked all its subscribers to confirm their permanent address, ending access to those entering the account from a different location.

Two thirds of the lost users were using a shared password, according to a study carried out by the company. Customers wanting to keep sharing their accounts need to pay an extra €5.49 a month per ‘guest’.

The new strategy has come after Netflix acknowledged that there were over 100 million households in the world sharing an account.