Olive Press online Thinking of you

ALOOK at our top-ranking web stories over the past two weeks is revealing.

Page hits statistics are a crude but reasonably accurate way of seeing what our readers are interested in.

Then why don’t we simply slavishly follow the online stats when laying out the newspaper?

The answer is that we do use them as a guide, but they do not give the complete picture.

For an interesting read – and a newspaper that people look forward to picking up as soon as it’s out – there has to be a little of something for everyone.

And this is where good old-fashioned journalism comes in.

It is a judgment call and our team of experienced reporters and writers is well placed to make that call.

We all work hard and strive to put together the complete package.

er to use Image AI to visualise an idea than pay a human worker.

However, for now, AI is more likely to enhance than replace jobs, as humans need to oversee the processes and check the accuracy of the content - whether it’s code for an e-commerce system or a travel guide about Andalucia. Errors are widely reported.

AI will also create new jobs. These might include data scientists, AI hardware engineers, AI programmers, and people employed to input prompts to make content.

EDUCATION ENHANCEMENTS?

AI could be used to create ‘personalised learning experiences’ for students. This is, presumably, instead of a teacher lecturing from the front of the class. It is intended to be more engaging.

However, the use of AI in education could cause a ‘digital divide’ – according to how computer technology is provided. Some people (of all ages) already struggle to use existing mobile phone apps or can’t afford the gadgets.

A teen told the Olive Press that some ‘instituto’ students already use Chat GPT and other essay chatbots for their homework, as well as AI apps to solve maths equations. Even the teacher used an AI app on a complex maths challenge, he said.

However, savvy teachers can install their own apps to detect if homework is AI-generated. This is easy to spot, as the apps look for the the GPT-3 (or more recent GPT-4) protocol, and flag this up in submitted homework. Schools tend to hate plagiarism, so don’t abandon your traditional research methods just yet.

CHAT

GPT – THE NEW OFFICE COPYWRITER?

While Chat GPT is being hailed as an all-singing, all-dancing writing tool, the tone of its output is easily spotted. If a newspaper used it instead of humans, every article would sound the same - without the personality or charm of individual writers.

The reporter asked Chat GPT to summarise several seaside towns on the Costa Tropical. The results contained serious errors, muddling up the important historical events and landmarks. Someone without local knowledge might miss these mistakes. Furthermore, Chat GPT’s knowledge cut-off point is September 2021, which means that some content is naturally outdated. Despite the shortcomings, many companies already use Chat GPT to write their website content, product descriptions, blogs, and more. Although the chat- bot is handy for ‘boring’ content, it isn’t a replacement for seasoned copywriters with a lively style - just yet.

PHOTOGRAPHY ADVANCES – OR REPLACEMENT?

AI is creeping into every area of photography – from apps that enhance your cameraphone snaps to professional-level programs that creates images from scratch, like Midjourney and DALL-E.

While colourful, fantastical images are modish these days, and the AI ‘engines’ are constantly learning and improving their accuracy, they currently don’t render text correctly. So, you can’t enter “passengers boarding Ryanair plane” and have a correct logo returned.

AND… ARE THE RESULTS A BIT SOULLESS? SOME CRITICS THINK SO.

Professional photographer, Graham Knipe, of Granada, says: “Cameras have been slowly taking over the image creation process for years. I embrace technology, but not to the point where it completely removes any artistic interpretation – all images will end up looking the same.”

“However, I don’t think that AI will completely take over photography, just as digital never completely replaced film.”

The most obvious problem with AI image generation is that many people will think the end-result is real, leading to unanticipated situations.

WHERE’S IT ALL HEADING?

The interest in Chat GPT has been phenomenal. Since launching in November 2022, it has attracted 100 million users. This is much faster than the growth of the ‘old style’ social networks.

The rapid spread of, and investment in, AI raises ethical, privacy, and security concerns.

BUT ARE PEOPLE MAKING TOO MUCH FUSS?

Remember when we were terrified of the ‘Millennium Bug’, thinking that computer systems would roll over to 0000 and destroy the world?

There was also a time when people didn’t want music to turn digital. We were eventually happy to carry around CDs, rather than bulky vinyl records, with the formats becoming smaller and more portable over the years. Pendrives, Bluetooth… life has become more convenient with progress.

Overall, the impact of AI on Spain – and the rest of the world - will depend on how it is developed and deployed. While it brings some risks, it can also make many daily tasks quicker and easier.

We might end up working more closely with machines that help us with our personalised daily tasks, and speeding up dull chores is never a bad thing.

The main AI apps in our daily lives

● Virtual assistants

● Chatbots

● Social media algorithms

Of course, news comes top of the agenda and we certainly print more than our fair share of hardnosed news reports.

This is where website stats can help - for example, the story announcing this week’s heatwave with temperatures of 47C and the Spanish Government moving against low-cost airlines for charging travellers for hand luggage proved a big hit.

But when it comes down to it, it would be an extremely dull paper if that’s all we put in.

This is why we always leave plenty of space for interesting in-depth features and articles. These not only allow our reporters and writers to stretch their wings but more importantly, they provide you with a fascinating and informative read.

But it comes at a price. While the paper is free, the Olive Press still has to pay for the staff to keep producing a quality newspaper and popular website. While the paper can survive thanks to our advertising clients who recognise a good read when they see one, the website needs to be funded too.

This is why we ask readers to pay a modest subscription for full access. For less than a fiver a month they can get access to the best investigative news site in English to be found in Spain.

Help us to provide the best news service targeted at expats in Spain and sign up now!

The top five most read stories on www.theolivepress.es in the past two weeks are:

1- WATCH: Mallorca locals struggle to get their heads around disgusting video of Dutch tourist

● Personalised recommendations online

● Language translation, such as Google Translate

● Healthcare applications

● Smart home devices

● Navigation and ride-sharing apps, including Google Maps

● Fraud detection by banks, etc.

HOW DOES CHAT GPT WORK?

The chat AI apps are machine learning Natural Lan- guage Processing models known as Large Language Models (LLMs). They digest massive quantities of text data and infer relationships between words.

HOW DOES IMAGE AI WORK?

Image AI text-to-image generators use a machine learning technique called artificial neural networks. These receive input in the form of words and pro- cesses them to form images.

2- WATCH: Moment man opens fire with automatic gun in Marbella

3- Seagull control campaign starts in Spain´s Malaga

4- Family ties forging the way for Costa Blanca business built on traditional values

5-Spanish insults that will make you sound like a native

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Read The Small Print

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