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FASHION with Freya

FASHION with Freya

THE average woman in Spain earns 20% less than men and half of them have suffered abuse at work.

What’s more, The burden of care and unpaid work falls mainly on women while companies close the doors to management positions.

According to the Spanish National Institute of Statistics, the average salary for men in Spain is €26,369 whereas for women it is €21,682. Moreover, 93,6% of people who work part-time to take care of children and the elderly are women.

And the Ministry of Equality states that 57.3% of women have suffered gender violence and 13.2% have suffered sexual violence.

AWOMAN’S place is in the home. And the boardroom. In fact, it is anywhere she damn pleases, particularly in this day and age in Spain. But as another old adage goes, a woman’s work is never done. And there is no doubt, we often have to fight twice as hard to get the pay we deserve and speak twice as loud to have our voices heard in the workplace.

You’d be hard pressed to find a woman, even in 2023, who hasn’t been called ‘darling’, ‘sweetheart’ or ‘gorgeous’ in the office, and even boardroom.

And sadly, that’s getting off lightly. Complaining about these kinds of ‘compliments’ often isn’t worth your breath, since it’ll most likely be brushed off by colleagues as a ‘bit of banter.’

A working woman now knows she has to pick her battles, and unfortunately a daily scuffle with balding dinosaurs over terms of endearment - or endowment - has to be sidelined for more pressing matters such as pay, fair treatment and basic respect.

An Unfair Portrayal

WOMEN don’t take their kids to school in heels carrying a box of washing powder.

A recent study has found that 94% of women don’t identify with portrayals of themselves in advertising campaigns.

The questionnaire of 2000 women who were shown 20,000 adverts from 17 sectors, found they totally disagreed with the way they are used in adverts. Indeed, according to the study by Havas Media, while women make up 88% of consumer decisions, an alarming 6% feel properly represented.

Meanwhile 40% of ads are ‘sexist’ according to the Association of Users’ Communication (AUC).

Sometimes it’s a case of ‘sneaky sexism’ - a woman pouring detergent into the machine for example - while at other times it's overt. In the UK an NHS stay at home Covid ad (right) caused so much outrage, it had to be removed. It portrayed a woman at home with the kids, mopping, while ironing with a baby in her arms. Meanwhile, her husband sat on the sofa.

Please reward women equally, insists Madrid-based expat journalist Fiona Govan

It is both exhausting and astonishing that in 2023 women still have to fight for the bare minimum. Take equal pay. It is fairly straightforward in principle: creating equality of opportunity for all, irrespective of gender, race, religion or sexual orientation. But somehow some of the biggest brains in business still struggle to grasp the concept.

As we face another economic downturn in the wake of coronavirus and as the Ukraine war starts to ramp up again it is clearer than ever that our old systems are failing us at every turn.

It is time to challenge the status quo and do away with outdated modes of working - and women need to be helping to usher in the new dawn. Women are just as productive and determined as their male counterparts, and businesses need to recognise this. And not just because of quotas but to build better businesses and a better future for everyone.

EQUALITY: But not in UK homes according to NHS

Speaking of the future, one that continues to pay women less than men or discriminates against anyone is a discredit to us all.

Businesses should of course be making gender equality and equal pay a key foundation of success. It is the right thing to do.

Indeed it is a shame that in 2021 the Spanish Government felt they had no choice but to intervene to ensure that women in the country are given the same pay as men. Now businesses have to share what they are doing, because they can’t be trusted to do the right thing.

Just look at women in healthcare. Research last year found that Spain was one of the best places to be a female health professional in Europe, ranking eighth, while its doctors and nurses are ranked among the top three in Europe.

A cause for celebration? Hardly. Female doctors and nurses here are earning an average of €10,000 less than their male counterparts (see Healthy wage, above right).

And for those who brand the fight for equal pay as propaganda coming from ‘male-hating feminists’, remember we’re sticking it to the man, not men. Our brilliance is in our diversity. Recognise it. Celebrate it. Reward it. And reward it equally. That’s just good business sense.

FOR women looking to embark on a demanding career in the health sector, making sure they earn a fair amount for their hard work could be a driving factor in deciding where to relocate.

Spain has been named one of the top countries for women in health care, according to new data by Lenstore. The country, at ninth position, was found to offer some of the best opportunities in Europe.

This is down to a number of factors including average working hours, yearly salary, holiday allowance and the number of women in the industry. But upon closer inspection of the Lenstore study, Spain and the rest of Europe have a long way to go until equality is achieved.

In Spain the average female pay for health professionals stands at €29,800 lower than the €39,616 average annual salary for men.

Meanwhile in France, which was ranked as the best country in Europe to be a female healthcare professional, women still make an average of €7,000 a year less than their male counterparts. The UK came in sixth place overall, with average female pay at £30,059, lower than the £43,953 average annual salary for men.

Inpower

SPAIN has far more female parliamentary representation than the average in European countries.

The 252 women sitting in Spain’s upper and lower houses represent 42.4% of seats, compared to a European average of 31.1% and a global share of 26.6%.

The figures, collated by analysts IPU Parline, reveal that in Europe the most represented countries for women are Iceland (47.6%), Andorra, Sweden (both 46.4%) Norway (46.2%), Finland (45.5%), Denmark (43.6%) Belgium (42.7%) and North Macedonia (42.5%).

This puts Spain at ninth in Europe and 22nd in the world.

The country with the most female parliamentarians by share is Rwanda (61.3%) followed by Cuba (53.4%) and Nicaragua (51.7%).

The UK is 48th world-wide with 34.5% of its parliamentarians being women.

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