Communication Design (CD 300

expectations and requirements of the Experiential Learning component. The module, therefore, provides an introduction to Experiential Learning practices that form part of OW’s WIL requirements.

The course consists of a series of guest lectures and discussion sessions to develop the knowledge of the student pertaining to the creative business environment, and is divided into two main components:

+ Component One: Student Employment / Business Guidance (Week 1 - 5) This component is applicable to students from all three degrees, and introduces students to general business guidance and creative business practice.

+ Component Two: Work Directed Theoretical Learning (WDTL) (Week 6 - 8) This component is formulated per major/stream. Industry and entrepreneurial speakers discuss specifics surrounding the workplace and process appropriate to each major offering. WDTL involves an attempt to ensure that the theoretical forms of knowledge, such as business practice in context to creative practice, are introduced and sequenced in ways that meet both academic criteria and are applicable and relevant to the career-specific components (Barnett 2006; Work-integrated learning - Good practice guide: Council on Higher Education 2011).

Course objectives On completion of Component One: Student Employment / Business Guidance, module students should be able to: + Demonstrate a basic understanding of creative business practices and processes; + Understand the basic components of common business / professional contracts; + Understand the general expectations of professional conduct and etiquette; + Gain foundational knowledge of entrepreneurship and what this implies in the creative industry; + Understand best practices for presenting oneself in CV and portfolio format; + Demonstrate an understanding of employment processes; + Understand the basics of pitching; + Demonstrate basic comprehension for financial management in a creative business context; + Gain an understanding of intellectual property (IP) regulations in South Africa.

On completion of Component Two, Work Directed Theoretical Learning (WDTL), module students should be able to: + Demonstrate a basic understanding of the creative business practice and how their major contributes to the creative industry; + Understand the basics of workplace etiquette; + Understand team and individual responsibilities in typical creative workplace environments (Agencies, creative hubs, etc.); + Identify and engage with an appropriate workplace for Experiential Learning as part of OW’s undergraduate WIL programme.