APRIL 2015
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O R A N G E I N D E P E ND E N T
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Who We Are The Orange Independent has long been the official newspaper of the Independent Orange Institution, keeping successive generations informed and inspired as well as promoting our message to the outside world. In 2014 we launched a revamped Orange Independent, with a new template guaranteeing a more professional, full colour publication, as well as a website and suite of social media platforms, making a truly digital newspaper.
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Our research showed that our message and indeed yours is best delivered online, with a mix of traditional print copy paper and an exciting new online edition. We offer you the chance to share this opportunity.
The Editorial team are pleased to offer you the first opportunity to contribute or to advertise in our new look national publication. It will allow your party, organisation or business to penetrate markets no other medium can reach. The innovative multi-media platform will allow your message to reach audiences no other similar publication can. It will be carried in a hard copy full colour print edition, as well as our website and full suite of social media sites. You can opt for static advertisements or live feed social media marketing options. The publication will carry news, and current affairs as well as articles and other feature pieces. Your contributions can either be in article format or traditional adverts. The range of options offered competes with any of the local or regional daily newspapers at a fraction of the cost. However our main benefit remains the fact that we reach a unique audience, which has traditionally been difficult to access and influence. The newspaper offers unique access to the Orange community, in particular and the Protestant, Unionist, Loyalist (PUL) Community in general. Many members of that community have barriers to using mainstream media, and find our publication more accessible. As a result we have a vision to inform and inspire a new generation, and with your help we hope to include you in that project. All modern media relies upon advertising revenue and we wish to develop our audience and appeal with the revenue from this advertising outreach initiative. In turn this will increase the impact of your adverts. Therefore we see our advertisers as partners, and sponsors and our readers will too, which generates brand loyalty or personal marketing through referrals.
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TOGETHER WE WILL BE SEEN AND HEARD
BENEFITS OF ADVERTISING WITH US We will ensure that you reach a target audience that no mainstream media will. It will reach not only our members, their families and friends but the wider Orange and PUL community.
Our influence extends through our members whose faith and activism have led them to roles of leadership and influence in various faith based organisations, community groups and cultural organisations. Our readership has always taken a leadership role in society and will act as opinion formers and honest brokers
making
them
ideal
conduits
for
your
marketing messages. From Orange Banners to Advertising Banners it is undeniable that Orangeism has always been able to attract publicity. Few other organisations or brands attract the same media interest in Northern Ireland, and while we are the first to admit it is not always positive we believe that in the changed times we have all experienced over the last decade that this is a marketing opportunity you cannot miss. Already companies and brands have realised that organisations which reach sections of the community not easily accessed by traditional marketing are ideal partners to work with. The loyalty and support of their constituencies
and
the
trust
and
relevance
the
organisations have in their communities is a vital asset now being understood by marketers. One example of this is the widespread sponsorship enjoyed by the GAA,
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an organisation which is clearly single identity and
considered partisan by large sections of the other community. Yet sponsors and advertisers have been rushing to work with them in a range of advertising and sponsorship deals.
With the ethos of a community newspaper we have a national and international readership which stretches far beyond our membership. The benefits of our multi-
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media platform offer you the best coverage available for the cost.
We aim to work with you to deliver the best possible results when you advertise with us. We aim to grow our readership just as you aim to grow you business and together we will be seen and heard. Our team of volunteers design, edit and produce the newsletter in their own time, and this ensures we will always beat competitors in price and in dedication. Our innovative digital media approach already places us above many of our longer established competitors and allows us to reach international audiences never before possible. We offer an advertising package which includes not only inclusion in the hard copy
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print edition but online content too to reach your desired audience.
Now for the Rest Now you have seen our best offer lets looks at the rest. Before you make your mind up lets have a look at just what the competition offer and how much that will cost.
We do not aim to compete with mainstream media except in cost, where we guarantee greater impact in the sectors you need to reach per pound spent. We have looked the average cost across local, regional and national newspapers as well as popular magazines and found staggering quotes for advertising. We can beat these prices and promise not only one option such as print copy but FIVE platforms for your message. Our print edition will be carried with advertisements on our website, and fed directly onto a range of social media outlets with Facebook and Twitter guaranteed, and finally it will feature on the ‘ISSUU’ online publishing site. No other Northern Ireland advertising option offer guarantees such comprehensive channels
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for your message.
In comparison we offer FIVE different advertising platforms for your message to reach a unique audience as well as the world wide potential of the internet. We are the first newspaper in Northern Ireland to use new online publishing formats. With over 21 million publications, ISSUU is the fastest growing digital publishing platform in the world used by 85 Million avid readers every month.
Print Newspaper Online Edition
ISSUU online
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Page £ 250
Discount price
Annual offer
£200
£150* *Per ad per 4 editions in 2015
Full Page
£150
£120
£100 *
Half Page
£90
£70
£60 *
Quarter Page
£50
£40
£30 *
Business Card
£25
£20
£15 *
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Double Spread
Price
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ADVERT SIZE
BUSINESS CARD ADS Designing your advertisement shouldn’t be difficult, and in order to offer you the best prices and the exact look you want we offer the option to design your own. We can have our in-house design team begin from scratch and produce the advert you want. However you may have one already. Therefore unlike other advertisers we will simply reproduce what you would like to see in our publication. Instead we offer a simple step by step guide to designing the perfect business card advert which says all you need to say for £20. It’s really as simple as snap and send- we will do the rest. First put a little thought into what information you would like to include. The chances are you have already done this and have business cards already printed. If you are happy they have all your up-to-date information, you’re ready to go. Just snap it, take as good a picture as you can and send it to us in as high a resolution JPEG, as possible. What you see is what you will get, if you want to use the same easy design option for a larger size advert all we need to do is make sure it will reproduce at a larger size. Our special introductory offer is on top of the 20% reduction we are offering an annual inclusion in all our print and online editions for 2015 at the amazing price of £60, with the offer extended across 2015 and 2016 for only £50 per year if you subscribe now. Any artwork or graphic design will add to the cost and if required
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please email us your ideas.
To reach a unique audience using a multi-media digital newspaper platform
Cost effective and quality guaranteed.
Friendly and professional range of services from a team of volunteers.
Range of advertising options with a Step by Step Guide to producing the message you want. Opportunity to partner with us as we grow together.
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Check us out online
https://orangeindependent.wordpress.com Page
theorangeindependent@gmail.com