Dear customer, As a business owner/manager, you want to reach the pulse of the Valley, make your business known and compete with national companies. The Pan American, UTPA's student newspaper, is the answer. With a weekly newspaper circulation of 4,000 and a campus population of 19,000 students, faculty and staff, UTPA offers a diversified sampling of the Valley’s population in one place. Besides campus distribution, The Pan American is also distributed into Edinburg and McAllen area. This media packet has all the information about the newspaper like the rates, different ad sizes that we offer, as well as our publication dates. We welcome any questions you may have and look forward to doing business with you. For more information, call (956) 665-‐2541 or e-‐mail me at spubs@utpa.edu. Sincerely, Elva Ramirez Advertising Manager The Pan American Newspaper
The University of Texas–Pan American Student Newspaper
RATE SHEET 2013 E-mail Ads to: spubs@utpa.edu
Student Publications - CAS 170 The University of Texas-Pan American 1201 W. University Drive Edinburg, TX 78541-2999 Telephone: (956) 665-2541 Fax: (956) 665-7122 Member: Texas Intercollegiate Press Association
LOCAL ADVERTISING RATES+*
Website: www.PanAmericanOnline.com
COLOR ADVERTISING RATES+*
For more information email us at spubs@utpa.com or call at (956) 665-2541.
Personnel Adviser – Dr. Gregory M. Selber Advertising Manager – Elva Ramirez E-mail: spubs@utpa.edu
Readership The Pan American serves 19,000 students, staff and faculty of the UTPA. About 90 percent of the students commute to homes throughout the Rio Grande Valley. In addition to campus distribution, newspapers are placed at key locations throughout the Edinburg/McAllen area. Circulation: 147,000 annually Press run: 4,000 weekly 8-page tabloid.
Publication Dates The Pan American is published Thursdays, except during competitions, holidays and examinations in the spring and fall semesters.
Full Page 1/2 Page 1/4 Page 1/8 Page
Full Page 1/2 Page 1/4 Page 1/8 Page
10.0” x 12.5” 10.0” x 6.25” 5.0” x 6.25” 5.0” x 3.0”
10.0” x 12.5” 10.0” x 6.25” 5.0” x 6.25” 5.0” x 3.0”
$450 $250 $175 $110
$625 $375 $250 $160
WEBSITE (JPEG) ADVERTISING RATES+* 300x250 px 125x125 px
2.75” x 2.25” .125” x .125”
$100 $50
+Business is responsible for providing print-ready ads. Please call for additional information. *Rates are for a week of advertisement
Deadline
Advertisements are due Friday by 5:00 P.M. before publication date. A $50.00 fee will be added if artwork is not received within 3 days prior publication date. -No Agency Discounts
General Requirements The Pan American reserves the right to reject any ad.
Subscriptions: $25 per year/ 28 issues. Submission Requirements for e-mail ads: Must be: - JPEG – highest resolution - PDF - TIF - 300 dpi, CMYK Labor Fee:
A $50.00 fee will be added to any ads not meeting posted requirements or requiring adjustment
The Pan American will try to comply with position request, but will not guarantee position. The Pan American may correct errors, only to the extent of republishing in the next regular issue the item in which the error occurred and in space not exceeding that occupied by the item on the date of the first publication. The Pan American is copyrighted. Permission from the adviser is required for reproduction of any kind.
ADVERTISING CONTRACT Delivery on Thursdays
2013 Student Publications - CAS 170 The University of Texas-Pan American 1201 W. University Drive Edinburg, Texas 78541-2999
PHONE: (956) 665-2541 FAX: (956) 665-7122
Ad size: ______________________________________ Date: ______________________ Firm: ________________________________________ Phone: ____________________ Address: ____________________________________
City: _______________________
SUMMER 2013 June 6 27
FALL 2013
Aug.
Sep.
26
5 12 19 26
Oct.
3 10 17+ 31
Nov. 7 14 21+
Dec. 5
+Special Inserts *Printing dates are tentative and subject to change.
__________________________________________
______________________________
Name (Print Only) Advertiser Representative
Advertising Representative The Pan American
__________________________________________________ Advertiser Signature Checks payable to: The Pan American Send check to: 1201 W. University Drive CAS 170 Edinburg, Texas 78539 Adviser: Dr. Gregory M. Selber Advertising Manager: Elva Ramirez E-mail: spubs@utpa.edu
Payment Billings are monthly with payment due on receipt of the invoice. Payments 30 days overdue are considered delinquent. If payments become 60 days overdue, credit will be withdrawn and further advertising will need to be prepaid.
WEBSITE ADVERTISING CONTRACT 2013 Student Publications - CAS 170 The University of Texas-Pan American 1201 W. University Drive Edinburg, Texas 78541-2999
PHONE: (956) 665-2541 FAX: (956) 665-7122
Ad size: ______________________________________ Date: ______________________ Firm ________________________________________
Phone: ____________________
Address ____________________________________
City: _______________________
SPRING – FALL 2013
*Website dates are tentative and subject to change.
_________________________________________ _____________________________ Name (Print Only) Advertiser Representative
Advertising Representative The Pan American
__________________________________________________ Advertiser Signature Checks payable to: The Pan American Send check to: 1201 W. University Drive CAS 170 Edinburg, Texas 78539 Advertising Manager: Elva Ramirez E-mail: spubs@utpa.edu
Payment Billings are monthly with payment due on receipt of the invoice. Payments 30 days overdue are considered delinquent. If payments become 60 days overdue, credit will be withdrawn and further advertising will need to be prepaid.
Off Campus Delivery Edinburg
Burger King
Wingstop
Schlotzky’s Deli
La Mexicana
Testing Center
Taco Bell
UTPA Art Annex
Tino’s Seafood
Coffee Zone
Khan’s Grill
Bank of America
BSM
Lone Star National Bank
Dustin Michael Sekula Library
Jack in the Box
Just-‐a-‐cut
Veranda Place Student Apartments
Tea with Friends
Applebee’s
La Jaiba
Maki Sushi
Kahlo Threading
Tapioca Rush
Stiletto’s Cabaret
Subway
El Pato
Yumi Yogurt McAllen Moonbeans Coldstone Creamery New York Pizzeria City of McAllen Wingstop Jackie’s Bar and Grill Mooyah McAllen Metro Station UTPA McAllen Teaching Site Red Mango Adam & Eve
PAYMENT INFO: To make a payment with credit card, please call (956) 665-‐2715 and let them know that you would like to pay The Pan American Student Publications for an advertisement. Please have your invoice ready, as you will need the invoice number, so that we may credit the proper invoice(s). Account # is 20.D1000.25401.21COMU001.43025.000000 Please note that the University of Texas-‐Pan American does not accept American Express, we are truly sorry for this inconvenience. Feel free to contact me if you have any more questions. Thank you and have a great day, Elva Ramirez Advertising Manager The Pan American Newspaper 1201 West University Drive Edinburg, Texas 78539 (956) 665-‐2541 spubs@utpa.edu