FIVE THINGS

Books on INNOVATION

The parking and mobility industry learned a lot about innovation this past year—and there’s more to come. With IPMI’s summer, virtual Mobility & Innovation Summit on the horizon, it felt like the perfect time to showcase five books about innovation currently on the bestseller lists. Ready to get creative? Read on.

1Competing Against Luck: The Story

of Innovation and Customer Choice.

Harvard Business School Professor Clayton Christensen and his co-authors plunge into innovation—the whats, whens, and hows. Customers, they say, don’t buy products or services; instead, they hire them to do a job. Which seems very relevant to this industry. 2 Elon Musk: Tesla, SpaceX, and the Quest

for a Fantastic Future.

It wouldn’t be a list of books about innovation in the 2020s without Elon Musk on the list, right? This biography looks at his life, his career, and his innovation and tries to answer the question of what makes this constant-idea guy tick.

3Bold: How to Go Big, Create Wealth,

and Impact the World.

This book by Peter Diamandis and Steven Kotler offers “A radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools,” says its description; President Bill Clinton calls it “a visionary roadmap for people who believe they can change the world.” That sounds like a lot of parking and mobility folks we know! 4The Other Side of Innovation:

Solving the Execution Challenge.

Lots of us have great, big ideas; its the execution that’s the holdup. So say the authors of this book that says it’ll teach us how to go from fantastic idea to making it real—step by step, through the innovation process.

5Driving Digital: The Leader’s Guide to Business

Transformation Through Technology.

Author Isaac Sacolick says it’s not enough to continue updating technology. True success, he says, comes with transforming the way you look at your operation as a digital enterprise. Technology is leading the way—now where have we heard that before?