2 minute read
Infused Magazine March 2020
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With our Gorgeous Excuse events kicking off in March I wanted to whet the appetite and introduce you to our amazing wine partner for the year, Naked Wines. I’m sure the name Naked Wines brings you a vision of a sexy man with a very large … glass of red wine. Or is that just me?
In all seriousness, Naked Wines are an amazing wine business who support Australian winemakers (such as myself ) directly. Since 2012 they have built a tribe of over 100,000 “Naked Angels” who have invested over $120M and helped 52 independent winemakers realise their winemaking dreams. Becoming an Angel means you have even more satisfaction when you sit down and pour that glass of wine on Friday night after a mad week at work, because you know you have personally had an influence on getting this wine into bottle.
So how does it work? It’s easy and really is the best way to invest in wine. You decide you want to join this awesome tribe and sign up to deposit $40 a month into your Naked Wines account. Just $10 a week! If you’re like me and have the patience of a 4-yearold you can use your credit card to buy whenever you want. There is no need to wait for your wine account to accrue.
On the flip side, if you’re more patient than Bridget Jones waiting for Mark Darcy to pop the question and let your wine account grow into a nice little nest egg, this will be perfect for that time when you realise you have your sister’s birthday this weekend, need wine pronto but a new dress more. Effortlessly, you just log into your account, see that you have a nice lump sum waiting to magically be turned into wine and order a dozen. Hey, presto. If you order before 3pm and you live in Sydney, Melbourne or Perth metro areas, the wine will turn up on your doorstep the following day. No commitment to quarterly wine drops, you order when and what you want. I hear you say, how can it get better than this? Well, it can. Because the wines are exclusively made for the Angels who fund them, they are significantly cheaper than retail, so your investment buys you a lot more plonk for your buck. Now if that doesn’t make you say “shut up and take my money,” I don’t know what will.
I can’t wait to meet as many of you as I can at the events throughout the year. I will be talking to you about wines made by exceptional winemakers from all over Australia who have amazing wines and stories to tell, which wouldn’t have come to fruition unless Naked Angels gave them their winemaking wings. If you want to become an Angel too, go to https://www.nakedwines.com.au/ infuse to redeem $100 on your first case, take flight and become part of the Angel tribe.
Kate Day is a sommelier and wine making expert who will be presenting special workshops at various Gorgeous Excuse events in 2020 – watch our website to see when she is on next!