MEMOIZE LONDON CONCORDIA
FRAGRANCE FAMILY: fruity floral
TOP NOTES: orange, pink peppercorn, pomegranate, bergamot
HEART NOTES: green fig, plum, jasmine, orris, magnolia, cinnamon
BASE NOTES: patchouli, vanilla, white musk, vetiver
Gorgeously described as being ‘The essence of harmony and accord. In the toughest of times, your trusted inner monologue whispered, "be still" - and so you found peace. Despite life’s greatest challenges and difficult moments, your inner smile, sense of composure and stability has always shone through.’ Garnering that inner strength through beauty, a bounty of fruitfulness bathes the floral heart in succulence before the blossoms bloom. Jasmine petals and magnolia burst free, lightly dusted in powdery orris and juxtaposed with green fig sprinkled in cinnamon. Sheer patchouli greets us in the base – a rounded, softly musky trail smoothly enfolded in a silky vanilla, all perfectly grounded in soothing vetiver. Sublime!
Holly Hutchinson founded Memoize London in 2016, but her heart started beating faster for fragrance far earlier – at the age of seven, to be precise. On her birthday, she was gifted her very first set of miniature perfumes. As her mother was ‘an avid collector of unusual scents’, perfumes were almost indelibly linked to scented snapshots of Holly’s childhood memories. ‘A French holiday in the sun, a ride across the waves by boat, venturing through trees in a garden of ferns and laurels…’ The album of scent memories was filling up fast, and we are thrilled she shares them with us in these fragrances...
SMELLING NOTES:
EXPLORE: memoize london concordia
• What specific scent memories does Concordia conjure for you?
• Which of the fruity notes do you find you’re most drawn to?
• Do you wear fragrances to feel peaceful? How does this make you feel?
• If you created a perfume house, what would your inspiration be?
• Which three words best sum up Concordia for you? Soothing? Friendly? Delicious? Over to you...
MICHAEL KORS GORGEOUS!
FRAGRANCE FAMILY: floral woody
TOP NOTES: pink peppercorn, bergamot oil, mandarin oil
HEART NOTES: jasmine sambac, tobacco accord, tuberose, ylang ylang, orange flower
BASE NOTES: cashmeran, tonka bean absolute, cedar wood heart, guaiac wood oil, styrax, benzoin, suede accord
MICHAEL KORS GORGEOUS!
With white flowers of tuberose, jasmine sambac and ylang ylang at its heart, Gorgeous! is exactly that. Unapologetic in making itself noticed this is a blend of optimism and confidence. Pink peppercorn adds a dash of panache to the bergamot and mandarin first spritz. A tobacco accord adds a seductive warmth that melts into a creamy velvety base of tonka, cashmeran and woods, while soft and supple suede lingers on. Bold and sensual, this scent is presented in a glass, rose-gold tone bottle celebrating strength and femininity and contains a daily affirmation in the cap "Hello, Gorgeous!"
Kors launched his signature Michael Kors label in 1981 – and straight away caught the attention of the fashion press. One of the keys to his success: he’s unswerving, never straying far from his original vision of giving customers exactly what they’re looking for: chic, American simplicity, with lashings of European luxury and plenty of glamour, too. Working with some of the most innovative noses in the industry, Kors has offered fragrances since 2001, always injecting his distinctive, contemporary opulence into every composition. "I love that fragrance is so transporting... You can sit at your desk in London on a grey, hideous day, then spray the right fragrance and feel like you’ve just stepped off a boat in Capri, or you’re in a rice field in Bali, or you’re in a nightclub." A growing collection of fragrances continues to bottle that jet-set spirit.
SMELLING NOTES:
EXPLORE: michael kors gorgeous!
• Have you tried any other Michael Kors fragrances? Do you recognise his style?
• If you could be anywhere in the world with this scent, where would it be?
• Which notes in this scent make you feel more vibrant?
• Is this an evening perfume, or would you wear for daytime too?
• Which three words best sum up Gorgeous! for you? Confident? Glamorous? Creative? Over to you...
LALIQUE SOLEIL
FRAGRANCE FAMILY: SOLAR floral
TOP NOTES: mandarin, cardamom, bitter almond
HEART NOTES: pear granita, jasmine
BASE NOTES: musk, sandalwood, pink praline
Like the sunshine streaming through your window, Soleil immediately puts a smile on your face. The cool, intriguing scent of cardamom is softened by mandarin and mouth-watering pear granita while the heart is a delicious swirl of modern gourmand notes – bitter almonds, pink praline and an addictively creamy café latte accord. But don’t worry if you’re not keen on sweet scents, this is the opposite of cloying, having light-filled jasmine skilfully woven through the whole scent. A scent that smells like radiance personified, in a bottle shaped like the rays of the sun (we guarantee you’ll be staring at it if you purchase a full size. We adore ours!) this is one to wear when you need a hit of happiness that lasts.
The brand’s founder, crystal artisan René Lalique, was one of the first people to mix precious gemstones with glass in his objet d’art for greater artistic freedom and innovative results. Revolutionising the fragrance world with his designs, his love of beauty, artistry and maverick spirit lives on in the stunning modern evocations of Lalique’s soul to this day in all that they do. We feel Lalique’s mastery of capturing light is particularly reflected in Soleil – a wearable ray of sunshine whenever you need it most.
SMELLING NOTES:
EXPLORE: lalique soleil
• With what outfit would you wear this scent?
• Does the bottle reflect the fragrance inside?
• Which floral notes do you notice first on your skin?
• Do you think this is a modern fragrance? Why?
• Which three words best sum up Soleil Lalique for you? Bright? Happy? Solar? Over to you…
THAMEEN LONDON FANFARE
FRAGRANCE FAMILY: fresh
TOP NOTES: neroli, lemon, bergamot
HEART NOTES: vermouth accord, juniper berry, rosemary, floral notes
BASE NOTES: vetiver, musk, patchouli
Now under the 'artistic residency' of Christopher Chong, Thameen London’s new collection begins with this launch – the first of a trio of Cologne style Elixirs, which they have intriguingly named ‘The Britologne Collection’ (British Colognes). But banish all thoughts of the fleeting nature of a traditional Cologne style, here, for Fanfare certainly lives up to its name and trumpets its arrival with a fizz of brightness that just keeps going. Inspired by the energy and history of London’s Covent Garden Flower Market area, the floral notes are present and persistent throughout, but feel utterly transformed into a very contemporary, yet cleverly timeless bouquet. French perfumer Bruno Jovanovic explains: "I’ve chosen an opening with a beguiling watery floral and citrus accord, which slowly becomes darker as the structure evolves and becomes more and more daring with the vermouth accord. Finally, the noble woods bring this dark depth to the structure of the fragrance."
A British fragrance house built on storytelling through scent, Thameen’s rise to success has been incredible, and dates back to founder Basel Binjabr’s lifelong love of scent, which began in childhood while accompanying his father visiting independent sellers, who referred to his favourite rose oils as his ‘precious jewels.’ The connection stuck fast in his memory, this link between rare gems and fine fragrance, along with a true respect for what we now may call ‘artisanal’ or ‘slow perfumery.’ That is, the treasuring of ancient techniques and materials, but faceting them in a timeless way that feels forever contemporary
SMELLING NOTES:
EXPLORE: thameen london fanfare
• What floral arrangement would you create based on this scent?
• We feel Fanfare is completely for any gender to enjoy, do you agree?
• How long do you find Fanfare lasts on your skin?
• Does this fragrance bring to mind a genre of music?
• Which three words best sum up Fanfare for you? Invigorating? Unique? Exhilarating? Over to you…
ARGENTUM BECOME
FRAGRANCE FAMILY: fresh
TOP NOTES: Italian bergamot, rosewood, geranium leaves
HEART NOTES: nutmeg, rose
BASE NOTES: Indian sandalwood, Indonesian patchouli, moss
ARGENTUM BECOME
ARgENTUM fragrances explore ‘archetypes’ of characters evolving from the elements that surround us, inviting you to either pick a card (online or in store) and be matched with your scent, or to smell them all and choose in a more traditional way. Here, we’ve chosen Become as it was the fragrance that launched the entire collection. Beginning life as the signature scent of their silver-infused, wellness led and award-winning skincare; Become urges you to attune to your innermost needs. Grounding with the earthy notes of the base, yet invigoratingly fresh with citrus and verdant leafiness, the spices and woods meld on the skin to create an every day new you, no matter who you feel drawn to being.
Founder Joy Isaacs has always been interested in skincare and beauty, but ‘Fragrance goes back further.’ Her entrepreneurial spirit and problem solving nature surfaced, because although she was in love with scent, Joy explains that she was "super-sensitive to some of the overpowering ones." Initially (and understandably) at first this meant Joy was "…very hesitant to allow scent into our products" because "some synthetic fragrances would give me headaches and make me feel quite unsettled. But we went to France and met Delphine, our perfumer, who worked in natural and organic fragrances, and it just felt right." Incredibly gentle on skin thanks to their unique milky and alcohol-free base, these are scents that don’t overwhelm you –they cocoon and protect you, inviting you to explore your own multitude ‘archetypes’ in fragrant form.
SMELLING NOTES:
EXPLORE: argentum become
• What image comes immediately to mind as you wear Become…?
• Have you worn an alcohol-free fragrance? Do you enjoy the texture?
• What mood does Become evoke, for you personally?
• Do you detect the nutmeg? What does it bring to the fragrance for you?
• Which three words best sum up Become for you? Grounding? Inspiring? Mystical? Over to you…
FLORAL STREET
SUNFLOWER POP
FRAGRANCE FAMILY: citrus fruity
TOP NOTES: mandarin, orange, bergamot, passionfruit
HEART NOTES: bellini, plum blossom, orris
BASE NOTES: amber, honey, musk
FLORAL STREET
SUNFLOWER POP
Why do sunflowers make us smile? Is it their big, round faces with a lion’s mane of perky petals that look so jolly? Whatever it is, the depiction of them has inspired a fragrance that makes us smile too. It’s fresh, light and so easy to wear. Loaded with sweetness from nearly the whole fruit basket, without being cloying, this is a ray of sunshine in a bottle. The amber, honey and musk give a rich depth to the afterglow when the sun goes down.
Working in collaboration with the Van Gogh Museum, Floral Street created this scent inspired by the artist’s most famous painting. The very definition of optimism, Sunflower Pop is sunny to look at and sunny inside. Supporting local growers in Calabria, vegan, cruelty-free and crafted in the UK are other facets to smile about. Sunflowers are also considered a symbol of gratitude, we’re very grateful that Floral Street have created this scent.
SMELLING NOTES:
EXPLORE: floral street sunflower POP
• Do any other pictures spring to mind when wearing this fragrance?
• What is your favourite style of art and would this fragrance have a connection with it for you? Why/why not?
• Where does this fragrance take you?
• Does this fragrance make you want to smile?
• If you could describe Sunflower Pop in three words, what would they be? Uplifting? Arty? Youthful? Over to you...
SHLOKSHA AQUA FERN
FRAGRANCE FAMILY: FOUGÈRE
TOP NOTES: seabreeze, lemon, hints of saltiness
HEART NOTES: vanilla, wood leather, basil
BASE NOTE: cedarwood
SHLOKSHA
AQUA FERN
One of the joys of travel is being able to explore new locations, but it’s not always about journeying to new countries. Aqua Fern from Shloksha feels like the perfect embodiment of a forest walk under a sun-warmed canopy, where the humidity is all-embracing. With sparkling citrus falling onto a fern-inspired blend of tonka bean, oakmoss and lavender, it’s actually the aquatic “sea breeze” quality that takes this classic fougére fragrance style in a different direction. With a final crispness provided by the cedarwood, it’s definitely time to grab your walking boots and a bottle of water, and go exploring.
Shloksha is an eco-conscious perfume house based in the UK that focuses on showcasing traditional materials but in a creative way, so that new facets are revealed. When you hear that they describe their fragrance development on the skin as a “slow roller-coaster ride of feelings”, you know that you’re in for a playful experience, without the vertigo!.
SMELLING NOTES:
EXPLORE: shloksha
aqua FERN
• Aquatic fragrances have always been popular, but how does this one compare to other ones that you’ve tried?
• Cedarwood is often described as the aroma of pencil shavings, so what memories does it conjure for you?
• Where would you wear this perfume, and how would it make you feel?
• What makes Aqua Fern perfect to wear during the summer?
• If you could describe Aqua Fern in three words, what would they be? Fresh? Green? Smooth? Over to you...
YARDLEY LONDON
With over 250 years of quintessential British heritage to their name, there’s no doubting the durability of this brand. Holding royal warrants since 1921 confirms their quality too, without deviating from the ethos of making fine fragrances available to all. Sticking with time-honoured florals, while updating for a modern world where 90% of ingredients are naturally derived, vegan friendly and manufactured in the UK, really makes this a brand to be proud of. Fresh scent combinations and new product lines show this brand is looking to the next 250 years.
FLOWERFUL COLLECTION
YARDLEY LONDON DECADENT MIMOSA
FRAGRANCE FAMILY: Floral
TOP NOTES: mandarin, pear, pink pepper
HEART NOTES: mimosa, violet, iris, lily of the valley
BASE NOTES: sandalwood, vanilla, musk
YARDLEY LONDON
DECADENT MIMOSA
Phillippe Paparella-Paris confected this bright, green floral. Sun-filled, it bursts into life via pear, pink pepper and mandarin, spinning rich sugar around notes of mimosa absolute, iris, lily of the valley, softening further into vanilla, musk and sandalwood.
Delicately sweet – but not overly so – it’s the perfect addition to your scent wardrobe.
SMELLING NOTES:
EXPLORE: yardley london
decadent mimosa
• What summer attire would suit this scent? Why?
• With which other fragrance family would you layer this?
• When would you where this scent? Daytime?
• Does this fragrance evoke any memories?
• Which three words best sum up Decadent Mimosa for you? Green? Light? Outdoorsy? Over to you…
YARDLEY LONDON ELEGANT IRIS
FRAGRANCE FAMILY: woody Floral
TOP NOTES: daisy, cassis leaves, cranberry
HEART NOTES: iris, wild rose, freesia, jasmine
BASE NOTES: cedarwood, musk, sandalwood, amber
YARDLEY LONDON
ELEGANT IRIS
Emilie Coppermann picked iris cocooning scent that sets out to envelop you and lift your spirits. Crisp green leaves, the innocence of daisies and a splash of red fruits soften to wild rose, freesia, jasmine and iris, with an amber woody warmth that wraps you like the pashmina you need when the sun goes down.
SMELLING NOTES:
EXPLORE: yardley london elegant iris
• Does this fragrance fill you with optimism?
• Where in the world does this scent take you? To a place? A state of mind?
• What shoes would you wear with this fragrance? Trainers? Heels?
• What new challenge does this make you want to take on? Why?
• Which three words best sum up Elegant Iris for you? Enlivening? Positive? Evocative? Over to you…
YARDLEY LONDON LUXE GARDENIA
FRAGRANCE FAMILY: Floral ambrée
TOP NOTES: bergamot, sea salt, coconut water
HEART NOTES: gardenia, magnolia, orange blossom, frangipani
BASE NOTES: amber, vanilla
YARDLEY LONDON LUXE GARDENIA
The intoxicating solar floralcy of gardenia – said to symbolize grace, love and harmony – was the inspiration for Alienor Massenet in this fragrance. Classically floral, this opens with fresh bergamot, sea salt and coconut water, then gathers other white flowers for this bouquet: magnolia, orange blossom and frangipani, buffed by amber and vanilla.
SMELLING NOTES:
EXPLORE: yardley london luxe gardenia
• What stories does this fragrance bring to mind?
• How would you style yourself to suit this scent?
• Does this perfume alter your state of mind? If so, how?
• Which notes feel most harmonic? Why?
• Which three words best sum up Luxe Gardenia for you? Graceful? Unexpected? Buoyant? Over to you…
YARDLEY LONDON OPULENT ROSE
FRAGRANCE FAMILY: Floral
TOP NOTES: roses, fresh cut stems
HEART NOTE: carnation
BASE NOTES: white musk, amber, patchouli
YARDLEY LONDON
OPULENT ROSE
Rose is eternally popular within the fragrance world. Opulent Rose is elegantly sophisticated. It has a flower shop note of cut stems along with armfuls of enchanting roses, lightly spiced by the clove-like facets of carnation. On the skin, it warms beautifully to reveal white musk, patchouli and amber.
Opulent, yes.Extravagant? Not with this price tag.
SMELLING NOTES:
EXPLORE: yardley london
opulent rose
• Does this scent remind you of anyone?
• How would you style your hair to suit this scent?
• What emotions does this fragrance evoke?
• Which notes feel most luxurious? Why?
• Which three words best sum up Opulent Rose for you? Classic? Sophisticated? Timeless? Over to you…
YARDLEY LONDON EXQUISITE PEONY
FRAGRANCE FAMILY: Floral
TOP NOTES: peony, freesia, rose, jasmine
HEART NOTE: citrus notes
BASE NOTES: cedarwood, musk, blond woods
YARDLEY LONDON
EXQUISITE PEONY
Peony has several different meanings across different cultures; honour, wealth, romance, are just some. In Greek mythology the peony represents bashfulness as nymphs were believed to hide within the petals. There is nothing bashful about this fragrance, however, with a bold opening of florals on zesty citrus. Underneath there is a musky warmth from the cedarwood and blond woods creating a divine bouquet.
SMELLING NOTES:
EXPLORE: yardley london exquisite peony
• In what setting do you see yourself wearing this fragrance?
• What texture do you associate with this scent?
• Does this perfume bring any music to mind?
• Which notes feel most cosmic? Why?
• Which three words best sum up Exquisite Peony for you? Bold? Honourable? Romantic? Over to you…