MUGLER ANGEL ELIXIR: A NEW ICON IS BORN

The uniquely transformative and empowering nature of fragrance is at the heart of this entire issue of The Scented Letter – a message that pulses through the magnetic new Angel Elixir Eau de Parfum by Mugler

More than a fragrance, Angel Elixir is the catalyst to reinvent your reality. Because the real world is not enough… “ ” MUGLER

WHEN WORD OF A new Mugler fragrance hits the perfume world, people sit up and take notice. Here is a fragrance house that has banished mediocrity and celebrated diversity from the moment the original, iconic Angel was launched in 1992. That revolutionary fragrance shook up the scent scene and re-shaped our expectations – not only of how a perfume could smell, but people’s perception of who we were.

So yes, we must admit that when news reached us of Angel Elixir (a brand new Mugler fragrance!) a flurry of excitement rippled through The Perfume Society’s HQ. That’s partly because Mugler has always known how best to empower us: on the catwalk, Mugler’s larger-than-life looks often feature ultra-strong, swaggering shoulders and have variously burst forth in froths of feathers and acres of tulle, cocooned in formfitting armour and cinched-in waspie waists or swathed in curve-accentuating fabrics, shown to perfection on the world’s most show-stopping models.

No wonder such icons of self-invention as Beyoncé, David Bowie, Grace Jones, and Kate Moss all clamoured to have Mugler make their clothes over the years. Never expected, always extraordinary, everything Mugler touch is magnetic, unapologetically unique, and totally unforgettable – exactly like this new Angel Elixir fragrance, in fact.

At The Perfume Society, we like to think of fragrances as a virtual dressing-up box for whoever you want to be today. Angel Elixir Eau de Parfum by Mugler goes even further, embracing the many facets that make us who we truly are inside, and daring you to wear that – fearlessly, fabulously – on your skin. Says Mugler: ‘More than a fragrance, Angel Elixir is the catalyst to reinvent your reality. Because the real world is not enough…’

If we wanted to keep it simple, we could describe this stunning new fragrance as a wonderfully woody, richly floral, and gloriously grounded gourmand. But in the spirit of embracing the fearlessly fascinating world Mugler offers us, let’s dive deeper and take a look at Angel Elixir’s fabulous facets of transformation…

Exhilarating facet: Pink pepper illuminates the thrilling top notes.

Magnetic facet: A uniquely Muglerian bouquet of white flowers, blending slightly fruity jasmine Grandiflorum, suave orange blossom absolute heart, spicy ylang ylang essence absolute and creamy essence of sandalwood, infusing the magnetic bouquet with a totally novel, milky floralcy.

Metamorphic facet: A nebula of luscious vanilla infusion. Precious sandalwood, re-distilled to express its most sensual heart, accents its indulgence while Amber Xtreme (a vibrant, woody/ambery ingredient) empowers its potent trail…

Some scents seem to vibrate with a frequency that reaches way beyond our noses (or those of the people lucky enough to be in our presence), striking a chord deep within and then reverberating that outward as a tangible, fragrant forcefield. Angel Elixir by Mugler is most certainly one of those – a sophisticated yet thrilling journey for the senses that encompasses the multiple identities you can embrace, whenever you wear it.

With this new fragrance, get ready for waves of that ‘uniquely Muglerian bouquet’ to follow your every move, swathes of white flowers juxtaposed by the bold amber trail, the heady exoticism of ylang ylang cocooned by the creamy, twice-distilled sandalwood to fully embrace its potent powers and shimmering with almost metallic-seeming spices. This is no ordinary scent, for Angel Elixir is driven by fantasy and thus embodies the extra-ordinary, every single day. Mugler were of course way ahead of the sustainable curve with their refillable bottles. And with American model, actress and LGBTQ+ rights activist Hunter Schafer (left) at the helm for Mugler’s Angel Elixir campaign, their finger is, as ever, on the pulse-point. You know those ‘Which woman are you?’ type surveys? Wearing Angel Elixir Eau de Parfum by Mugler would dare you to add several more categories of your own invention, then tick them all. It’s rare to find a fragrance that feels both edgy yet comforting (all down to those meticulously blended yet contrasting facets, we believe). But we think you’ll agree: new Angel Elixir Eau de Parfum by Mugler is so-right for right now…

Angel Elixir Eau de Parfum by Mugler from £65 for 25ml to £125 for 100ml mugler.co.uk