ADVERTISING OPPORTUNITIES 2 017-1 8 SE ASO N
ADVERTISING OPPORTUNITIES 2017-18 SEASON Dear Friend, Here at The Philly POPS, each new season breaks records on every front, from ticket sales to fundraising to patron response. Audiences are raving about our new energy and Maestro Michael Krajewski’s talent and warm personality — and we look forward to carrying this momentum into our upcoming 2017-18 season. The Philly POPS reaches an audience of almost 100,000 people throughout the season, and that number is growing rapidly. With this in mind, we hope you’ll take advantage of the opportunity for your company to reach our exclusive audience by placing an advertisement in the ENCORE! program books we create for each concert series throughout the season, including a special edition for our 4th annual I’ll Be Home for Christmas — A Salute to the Military and First Responders. With its sleek, magazine-like feel, ENCORE! is both a fun read and a quality keepsake for our patrons. You may view samples at issuu.com/thephillypops.
It gets better every year (which is virtually impossible)! —PHILLY POPS SUBSCRIBER Enclosed is a rate card and advertising information for your review. If you have any questions, please don’t hesitate to contact Joe Ciresi, Ad Sales Representative, at 215.253.6980 or jciresi@phillypops.org. Best wishes,
Frank Giordano President and CEO The Philly POPS and Encore Series, Inc.
For more information, visit phillypops.com/advertise
ADVERTISING OPPORTUNITIES 2017-18 SEASON CONCERT PROGRAM BOOKS
A STAR WARS CELEBRATION OCT 20–22, 2017 — 3 CONCERTS
THE MUSIC OF ELTON JOHN
Ad reservation deadline: 9/15/2017
Ad reservation deadline: 9/29/2017
Art deadline: 9/22/2017
Art deadline: 10/10/2017
A PHILLY POPS CHRISTMAS DEC 1–19, 2017 — 11 CONCERTS
LENNY'S REVOLUTION FEB 2-5, 2018 — 3 CONCERTS
Ad reservation deadline: 10/20/2017
Ad reservation deadline: 12/20/2017
Art deadline: 10/27/2017
Art deadline: 1/9/2018
NOV 10-12, 2017 — 3 CONCERTS
* See separate packet for more details on I'll Be Home For Christmas program book
BEST OF BROADWAY MAR 9-11, 2018 — 3 CONCERTS
SINATRA & FRIENDS APRIL 6-8 — 3 CONCERTS
Ad reservation deadline: 2/1/2018
Ad reservation deadline: 3/2/2018
Art deadline: 2/9/2018
Art deadline: 3/9/2018
POPS ROCKS APRIL 27-29— 3 CONCERTS Ad reservation deadline: 3/26/2018 Art deadline: 4/2/2018 For more information, visit phillypops.com/advertise
ADVERTISING OPPORTUNITIES PRICING AD SIZE
FULL PAGE
HALF PAGE
QUARTER PAGE
REGULAR SEASON + CHRISTMAS 29 CONCERTS
$6,500
$4,000
$2,000
ALL 6 REGULAR SERIES 18 CONCERTS
$4,500
$2,700
$1,450
A PHILLY POPS CHRISTMAS 11 CONCERTS
$2,500
$1,500
$800
PER SERIES 3 CONCERTS
$1,000
$600
$325
*For each series, 8,000 books are printed. Due to the longer run of Christmas program, 20,000 books are printed.
SIZING PAGE SIZE: 5.5” x 8.5” FULL PAGE
FULL PAGE
BLEED
NON-BLEED
5.75” X 8.75”
4.75” X 7.8125”
HALF PAGE
QUARTER PAGE
BLEED REQUIREMENT: Ads with bleed should preserve a 3/8” safety area inside the trim. Text that falls outside this
HORIZONTAL
HORIZONTAL
4.75” X 3.75”
4.75” X 1.875”
For more information, visit phillypops.com/advertise
area is not guaranteed.
ADVERTISING OPPORTUNITIES TECHNICAL SPECS FORMAT Press Ready PDF (Adobe Acrobat .PDF File): Embed all fonts and images and save as a highresolution, uncompressed PDF at 100%. Outline all fonts. IMAGES/COLOR High-resolution images must be 300 dpi and 100% of the final print size. Images running in color must be saved as CMYK, not RGB. Images running in black and white must be saved as grayscale.
AD SELECTIONS □ All 6 Regular Series □ A Philly POPS Christmas □ Per Series (select 3 series)
□ A Star Wars Celebration □ The Music of Elton John □ Lenny's Revolution □ Best of Broadway □ Sinatra & Friends □ POPS Rocks
AD SIZE
FULL PAGE
HALF PAGE
QUARTER PAGE
REGULAR SEASON + CHRISTMAS
$6,500
$4,000
$2,000
ALL 6 REGULAR SERIES
$4,500
$2,700
$1,450
A PHILLY POPS CHRISTMAS
$2,500
$1,500
$800
PER SERIES
$1,000
$600
$325
CONCERTS
□ Regular Season + Christmas
AD SIZING
□ Full Page Bleed □ Full Page Non-Bleed □ Half Page Horizontal □ Quarter Page Horizontal
TOTAL DUE
PAYMENT INFO Please charge my credit card:
□ Amex □ Visa □ MC □ Discover
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Card No.
Security Code
Exp. Date
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Signature Date
For more information, visit phillypops.com/advertise
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