10
Professional Commandments
1 4 6 8
Be an eternal student.
2
Embrace client problems because they give us tenure. Consider work as grown-up play. Leave a job when it doesn’t challenge you.
10
3
Learn your client’s business.
5 7 9
Say yes to every opportunity.
Factor personal values into every career decision. Invest something in the profession you practice.
And - if wedlock is part of your life, make sure that you marry a saint.
By Betsy Plank,
First Lady of public relations, who dedicated more than 60 years to the industry.
Learn your client’s business culture.