Corporate Responsibility & Sustainability:
So Far…and What’s Next?
Today’s Presenters Rick White Vice President, Corporate Communications, Wisconsin Energy Corp.
Billy Shore Founder and Executive Director, Share Our Strength®
Chris Deri Executive Vice President, Director of Global CSR/ Sustainability Practice, Edelman
Robert Heath Professor Emeritus, University of Houston
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Today’s Topics • CSR today • Terms and definitions • Business value delivered • Trust in institutions • Business under more and new pressure • Transparency and employees • What have we learned • New world of engagement and advocacy • Key leanings for educators • Where do we go now? 3
Terms & Definitions
CSR
SUSTAINABILITY
• Understanding Expectations • Two Way Communication • Transparency
• Resource Constraints • Strategic Lens • Operational Excellence
Business Value Delivered
CSR
SUSTAINABILITY
• Trust • Intelligence • Social License
• Technical Innovation • Efficiencies • Competitiveness
Corporate Responsibility
Corporate Responsibility and Sustainability
Soul
Sustainability
Global Responsibility
Sustainable Development
Sustainable Value
Corporate Social Responsibility: Making a Difference
Citizenship
COMMITMENT
GLOBALIZATION
ECO-LABELS
SUSTAINABILITY
COMMUNITY OUTREACH
TRANSPARENCY
Trust in Institutions (2001-2010) USA Non-governmental organizations (NGOs)
Media in general
Government in general
Business in general
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Today: Business Under More – and New – Pressure
Business is Held Accountable for Our Greatest Challenges Businesses share equal responsibility with government on health care, energy, climate and credit crisis.
Boundaries for Fixing Our Problems Never More Fluid 66% of global opinion leaders agree that business, government and third-parties need to partner to solve global issues
Transparency & Employees: Most Watched
Fair treatment of employees
58%
Ensuring that products meet accepted environmental/social standards
54%
Communication of both positive and negative performance
45%
Social or environmental reporting
41%
CEO commitment to responsible business practices
23%
Philanthropic donations or activities
21%
Partnerships with NGOs or non-profits Media coverage of responsible business practices
19% 15%
What Has Been Learned?
Traditional Influencing Model
Public Engagement Cloud
Public Engagement Cloud
Insight
Collaboration
Innovation
Engagement & Advocacy ADVOCACY & PUBLIC ENGAGEMENT
YOUR NAME HERE
DEFENSE & RESPONSE
TACTICAL OFFENSE
BRAND COMMITMENT
BUSINESS STRATEGY
Engage & Advocate
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Balance operational excellence and stakeholder expectations
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Influence and be influenced
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Become an advocacy organization
Key Messages for Educators
• Nice neighbor • Good (generous) neighbor • Responsible (reflective) neighbor
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Corporate Responsibility & Sustainability:
So Far…and What’s Next?
Questions?
• Submit your questions via the Q/A function on Live Meeting • If you want further clarity, ask your questions over the teleconference line • The audio portion of this webcast and slides will be posted to the Plank Center Web site at: plankcenter.ua.edu
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Follow-up with Today’s Panelists
Chris Deri Executive Vice President, Director of Global CSR/Sustainability Practice, Edelman chris.deri@edelman.com Billy Shore Founder and Executive Director, Share Our StrengthÂŽ E-mail questions to Sarah Sandsted ssandsted@strength.org Robert Heath Professor Emeritus, University of Houston rheath@uh.edu
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Thank You!