Landing a PR Job After School: What Employers are Looking For and What You Can Expect to Make

Landing a Public Relations (PR)  Job After School:

What Employers are Looking for and  What You Can Expect to Make  April 21, 2010

Today’s Panelists  Rick White Vice President, Corporate Communications, Wisconsin Energy Corp.

Lisa Hart Program Leader, Communication Leadership Development, GE

Keith Burton President, Insidedge/ GolinHarris

Jessamyn Katz Director, Heyman Associates

Mark Harris Vice President, Communications, IBM Global Business Services

Rick Looser President and COO, Cirlot Agency

Types of Organizations and Positions Available    In an agency which is a part of a larger holding  company    In a smaller, boutique agency     In‐house at a corporate office

Qualities/Qualifications that Professionals  Seek in Candidates  Who are we looking for?

What do you need to do?

  Minimum 3.0 GPA

  Highlight your relevant work experience on  your resume

  Geographically aware

  Check company Web sites often – roles,  news, etc.

  Sharp business acumen

  Practice interview skills – phone & in‐person

  Sharp analytical and judgment skills

  Be sure your voicemail message, e‐mail  address, Facebook and other social media  accounts are professional

  Excellent writing skills

  Get your passport – seek experience

  Leadership experience outside of the  classroom

  Be ready – elevator speech!

  Internship or work experience in relevant  major

  Do your homework – know the company!

  Passion for communications

Average Salary Range in the  Communications Field    The 2010 PRWeek/Bloom,  Gross & Associates (BGA)  Salary Survey polled 1,007 PR  professionals across various  work settings and disciplines

The 2010 PRWeek/Bloom, Gross & Associates (BGA)  Salary Survey Findings

Concluding Thoughts

Questions?    Please submit your questions via the Q/A  function on Live Meeting or ask them over the  conference line

Panelists’ E‐mail Addresses:  Rick White Rick.White@we-energies.com

Keith Burton Kburton@insidedge.net

Jessamyn Katz jkatz@heymanassociates.com

Lisa Hart lisa.k.hart@ge.com

Mark Harris harris@us.ibm.com

Rick Looser rick@cirlot.com

The audio portion of this webcast and slides will  be posted to the Plank Center Web site at:  plankcenter.ua.edu

Thank You!

Turn static files into dynamic content formats.

Create a flipbook

Landing a PR Job After School: What Employers are Looking For and What You Can Expect to Make

Published on Aug 28, 2013

Plank Center for Leadership in Public Relations

Okay, so you are about to graduate with a PR degree. Now what? What kinds of jobs are out there? For that matter, are there jobs? Do you have what employers are looking for? How much can you expect to make? Rick White, Vice President, Corporate Communications, Wisconsin Energy Corporation, and Plank Center Board member, led the discussion with Keith Burton, President, Insidege/GolinHarris and Plank Center Board member; Mark Harris, Vice President, Communications, IBM Global Business Services; Lisa K. Hart, Program Leader, Communication Leadership Development Program, GE; Jessamyn Katz, Director, Heyman Associates; and Rick Looser, COO Cirlot Agency and Plank Center Board member.