THE PLATINUM TIMES NATIONAL MAGAZINE WITH AN AFFLUENT REFLECTION
Media Kit
2013-14
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THE PLATINUM TIMES
@PlatinumTimes Facebook.com/PlatinumTimes Pinterest.com/PlatinumTimes
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ABOUT US Mission, Target & Content
INFLUENCE The Power of The Platinum Times
DEMOGRAPHICS Net Worth, Home Value & HHI
CALENDER EDITORIAL An Overview of Upcoming Issues
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OUR TEAM has over 25 years of publishing experience. With this expertise, we have carefully crafted THE PLATINUM TIMES as America's trusted and treasured opulent lifestyle journal.
The Platinum Times is a quality-approved, national lifestyle journal for the sophisticated. We feature “hand-picked� quality goods, services and entertainment providers through our robust social media and bimonthly circulation in an ultra-highquality, perfect bound magazine format. The Platinum Times is the essential affluent resource. Not only do we feature products and services available from the most prestigious businesses throughout the nation and beyond, but also we provide our unique audience with specific, professional insight into a range of subjects: private aircraft, travel, sports and luxury automobiles, yachts, real estate, state-of-the-art home electronics, fashion, fine jewelry and watches, art, wine and more. For upscale consumer desiring the very best, The Platinum Times is the essential luxury resource.
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We are a trusted lifestyle magazine with an affluent reflection.
By mailing directly to our proprietary list of top income earners with the highest net worth, we carefully connect our advertising partners with their ideal clientele.
407.602.7272 | Sales@ThePlatinumTimes.com | 5036 Dr. Phillips Blvd. Suite 108 | Orlando, Florida USA | 32819-3310
We bring readers’ attention to recognized trendsetters and leaders, highlighting the “best of the best” while identifying top people, places and products. Current, fun, informative and entertaining, The Platinum Times content connects readers with the best of what life has to offer.
YACHTING
ART
AUTOMOTIVE
BEAUTY
BUSINESS
CHARITABLE ORGANIZATIONS
HOME & DESIGN
ENTERTAINMENT
FASHION
FINE DINING
HEALTH
JEWELRY
NIGHTLIFE
REAL ESTATE
SPIRITS
SPORTS
SELFIMPROVEMENT
TECHNOLOGY
TRAVEL
WATCHES
WEALTH MANAGEMENT
PRIVATE BANKING
PRIVATE JETS
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THE POWER OF THE PLATINUM TIMES INFLUENCE The Platinum Times is America's premier affluent lifestyle journal. Only select sophisticated advertisers appear on our pages. It's a fact that, you’re known by the company you keep. As a partner with us, you’ll be traveling in the most elite circles.
Location, location, location. Positioning your product or service with The Platinum Times cements your brand among the elite with the ever-growing audience of afflent individuals.
Readers of The Platinum Times feel unique, upscale and special … because they are. They notice the publication in the homes of others in their social circles. The Platinum Times brings your product or service into the word-of-mouth referrals of the ultra-elite.
The Platinum Times is a step ahead of other publications. We have the luxury to select products and services which are the best fit for our readers which means your brand will shine in the spotlight and garner the respect you deserve.
At The Platinum Times, we don’t sell you advertising and expect you to fend for yourself reaching your audience. Once selected, your ad may receive additional editorial support. Studies show that when readers are educated about your product or service, they are more likely to become your customers.
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407.602.7272 | Sales@ThePlatinumTimes.com | 5036 Dr. Phillips Blvd. Suite 108 | Orlando, Florida USA | 32819-3310
From cover to cover, each edition of The Platinum Times features breath-taking photography; professionally designed displays from select reputable, upscale brands; and the finest editorial content. Our hand-picked readers represent the top affluent households to present our advertisers to their ideal clients and spur the desired consumer action.
Bring prospective clients to your website or through your doors with our elite multi-faceted marketing resource. Three-tier marketing support includes online website promotion, social media support and print distribution.
Positive publicity with The Platinum Times will generate more recognition and revenue for your brand. Your message will have repeated exposure to our readers who keep and display the publication on the most influential coffee tables all across the USA.
Affluent consumers have less and less free time and aren’t likely to search through countless website or magazines in their local bookstore. For this reason, The Platinum Times brings to them everything they need to make purchasing decisions – delivered efficiently and directly to their homes or offices.
The Platinum Times delivers your product or service brand to affluent consumers for pennies per household in a trusted and treasured lifestyle journal.
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Own luxury cars, yachts, planes and vacation homes
Buyers of fine jewelry, wine, art and auction idems
Socialize and entertain groups of 10 or more approximately six times per year
THE PLATINUM TIMES
Average Net Worth $10,000,000
Travel frequently, internationally and domestically
READERS
Purchase luxury goods in stores and online
Minium Home Value of $3,000,000 Represent top CEOs, business owners and industry leaders
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407.602.7272 | Sales@ThePlatinumTimes.com | 5036 Dr. Phillips Blvd. Suite 108 | Orlando, Florida USA | 32819-3310
The Platinum Times is mailed to the most affluent Florida residents. Our publication is divided into four distinct zones, giving our advertising partners placement options coinciding with their brand or location and connecting them more directly with readers. The regional design also serves as a guide for readers to explore more of Florida, encouraging in-state travel and economic cross-pollination.
UTI
CIRCULATION
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Eighty percent of the wealth in the United States is controlled by less than 10 percent of the population. By reaching the ultra-affluent, The Platinum Times offers advertisers a highly efficient opportunity to target the nation's most powerful consumers.
AVERAGE NET WORTH $10,000,000 AND ABOVE MIMIUM HOME VALUE $3,000,000 AND ABOVE
CIRCULATION METHOD The Platinum Times is mailed to our proprietary database of 153,829 homes valued at more than $3 million. Our exclusive database was developed in consultation with the world’s leading data experts and is updated every sixty days.
CIRCULATION AGGREGATE Total Circulation 160,053 Pass Along Rate (2.8)
Total Readership 448,148
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EDITORIAL April 2013
TRAVEL GUIDE At home and and aborad. The absolute best getaways around the globe.
SUMMER STYLE Summer Style showcases the year’s best that money can buy for sprucing up everything from ward robes to wheels.
HEALTH This issue is dedicated wholly to health. Platinum Times visits the most exclusive spas, trainers and healthcare professionals to spotlight the top private healthy experiences.
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407.602.7272 | Sales@ThePlatinumTimes.com | 5036 Dr. Phillips Blvd. Suite 108 | Orlando, Florida USA | 32819-3310
MAR 2014
BEST OF THE BEST GIFTS The Platinum Times unwraps an imaginative, exclusive collection of gifts even Santa cannot compete with.
VALENTINE’S DAY Uncover 2014’s most distinctive Valentine’s Day treasures, from rare jewels to exotic travel destinations your special someone.
HOME & DESIGN Celebrate the year’s most ingenious and outlandish gadgets, gear, electronics improvemnts and design for your primary or secondary home.
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NEXT ISSUE HIGHLIGHTS GUCCI
JAGUAR
AUDERMARS
ROLLS ROYCE
CARTIER
BELL & ROSS
RITZ CARLTON
BENTLEY
TOM FORD
FENDI
NETJET
PANDORA
HUBLOT
ROLEX
ERNST & BENZ
MAZERATI
FOUR SEASONS
LOIS VUITTON
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407.602.7272 | Sales@ThePlatinumTimes.com | 5036 Dr. Phillips Blvd. Suite 108 | Orlando, Florida USA | 32819-331
ive through December 31, 2013. For details on gatefolds and inserts, please contact our office at 407.602.7272.
BASE RATES 2013-14 448,148
TOTAL AFFLUENT READERS
Includes Agency Commission
FREQUENCY
2x
4x
6x
FULL PAGE
$6,000
$5,500
$5,000
DOUBLE PAGE SPREAD
$11,000
$10,000
$9,000
INSIDE FRONT COVER SPREAD
$14,000
$13,000
$12,000
INSIDE BACK COVER SPREAD
$14,000
$13,000
$12,500
BACK COVER
$15,000
$14,000
$N/A
All rates and advertising transactions are subject to The Platinum Times Terms & Conditions.
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ThePlatinumTimes.com 5036 Dr. Phillips Boulevard Suite 108 Orlando, Florida USA 32819-3310
Corporate Office: 407.602.7272
The Platinum Times and/or its parts or media may not be reproduced in any form. All terms, conditions and rates are subject to change.