i t ’s t i m e f o r h a p p y d ay s a h e a d , f u l l o f
SMILES FOR MILES where we
FEEL LIKE DANCING and sprinkling
HIGH FIVES l i k e c o n f e t t i . w e wa n t a w o r l d w h e r e h u m a n k i n d i s
KIND TO ALL KINDS a n d a s h a r e d b e l i e f t h at
LOVE IS ALL YOU NEED the new rule is
BE GROOVY OR LEAVE w e wa n t t o l i v e
ON THE SUNNY SIDE. fall 2021 p u r p o s e d r i v e n | w o m a n o w n e d | b c o r p c e r t i f i e d | s u s ta i n a b i l i t y m i n d e d
passion Fueled
mission driven
Thank you for choosing Bella Tunno and joining our mission to end childhood hunger. Because of your support, over 6.2 MILLION meals have been donated. Currently in the USA, 1 out of every 6 children a re hungry. With childhood hunger at an all-time high, the need for food security has n ever been greater. Hunger is considered the world’s greatest solvable problem and with your help, Bella Tunno is committed to being part of the solution.
, e d u t i t a r g h uc m d n a e v o l w o Big l e u B o n un T e l l e h c i M
woman owned
product focused
sustainable material
safety tested
Great Products. Greater Purpose. Let’s grow some good together.
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0 Kids
1 in 6 Children The number of children in the USA currently facing hunger.
The number of kids that should face food insecurities.
16 Years The number of years Bella Tunno has been committed to giving back.
6,200,000 Meals
The number of meals we’ve been able to donate thanks to you and our partnerships with Feeding America and the Global FoodBanking Network.
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table of
c
ts ten on what we love 08
10
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right now
tiny optimist collection
sippy cup
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22
28
30
32
sippy cup
the wonder bib
the wonder plate
the wonder bowl
the wonder spoon
feeding
teething & accessories 38
40
44
teething flashcards
the happy teether
pacifier clip
merchandising 50
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54
56
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by collection
color families
mix & match
by floor display
with photography
what we
ight no w e. r . ov
l
Our Fall 2021 releases are paving the way for happier days ahead. Each product is filled with function, fashion, optimism and COLOR. With new releases in feeding and teething, the options are endless and that makes us “feel like dancing.”
Teething Flashcards were our Spring 2021 best selling product. New designs ARE NOW available in gender neutral styles. 8
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Looking for toddler tabletop? We have you covered with our new silicone sippy cup collection.
The new Tiny Optimist Collection is on trend in both color and positivity. Available in our best selling bibs and teethers.
Can’t decide on a pacifier clip? Our new rainbow ombre beaded clips add a pop of color.
happy days ahead 10
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new! tiny optimist collection “There’s a new energy of optimism. We see a way forward. We’ve learned how much we need each other and how happiness and community can’t be taken for granted.” :: Michelle Tunno Buelow -
we’ll drink to that
new! sippy cup Not just fun….super practical too! The 3-in-1 Happy Sippy is dishwasher safe and won’t break when dropped on the floor.
e
ed
feedin g
kids in n
25% of children in households at risk of hunger may need to rely exclusively on hunger-relief charities like Feeding America® to make ends meet.
d ee
c ts t h a u d tf o r p
Due in part to the pandemic, 13 million children in the U.S. may not know where they will get their next meal. In total, 42 million people may face hunger because of COVID-19. There was a 55% increase in the number of people seeking help from food banks. 6 billion meals were distributed during the pandemic.
g n i p l e h r o f thank you n impact us make a
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feeding products All products are made of 100% FDA-Approved, Food Grade Silicone, free of BPA, PVC, and Phthalates.
product size / c a pa c i t y
6.25” x 1” 2 pack set
5” diameter 16 oz
5.5” x 3” 8 oz
8” diameter
8” x 11.25”
f e at u r e s
Easy grip handle
Suctions to table
Adjustable neck
Fits all highchair trays
Simple 3 piece design
Suctions to table
Soft on gums
Divided plate
Wide catch pocket
Ergonomically designed for little hands
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Soft spout
Curved sides help with self feeding
Leak resistant
Microwave safe Easy storage
Grow with me – sippy cup to open cup
Soft silicone for comfort & durability
care
Dishwasher Safe
Dishwasher Safe
Dishwasher Safe
Dishwasher Safe
Dishwasher Safe
ag e
4M+
4M+
6M+
6M+
6M+
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Intro
d
uc ing new! happy sippy Featuring our modern, signature design with simple functionality, and made of 100% BPA/PVC-free FDA-approved silicone. This soft, yet durable, cup is the perfect addition to your child’s table or high chair. Ideal for transitioning to independent drinking, the handles and spout lid can be removed for 3-in-1 capabilities to last through the toddler years.
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the sippy cup new
new
ew
5.5 x 3 x 6 100% FDA-approved food grease silicone cup with a PP handle. Free of BPA, PVC, Phthalates. Ages: 6mo+ | Minimum: 4/SKU Cost: $7.50 | Suggested retail: $15
BPA Free PVC Free
new n
little lady | SC01
Buy One Give One
Dishwasher Safe
Easy Grip Handle
Easy to Clean hunk | SC06
the man | SC05
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happy lil thang | SC07
hello sunshine | SC03
bachelor | SC02
tiny human | SC08
girl boss | SC09
sip sip hooray | SC04
r
Easy to clean and ready to go. Our products are designed to stand the test of time. All Bella Tunno products are dishwasher safe.
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ash. )w
. set. (di y d sh ea
s u s ta i n a b l e silicone solution based design product focused
the wonder bib
8” x 11.25”
signature collection
100% FDA-Approved Food Grade Silicone. Free of BPA, PVC, Phthalates. Ages: 6mo+ | Minimum: 4/SKU Cost: $7 | Suggested retail: $15
BPA Free PVC Free
darling | WB197
the future is female | WB151
Buy One Give One
Dishwasher Safe
Catch Pocket
Adjustable & Comfortable little lady | WB195
taco tuesday | WB75
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love you mean it | WB198
feast mode |
WB189
taco belle | WB110
hello gorgeous | WB71
feminist | WB210
carbohydrated | WB205
give peas a chance | WB206
the legend | WB129
influencer | WB194
cheeks for weeks | WB131
petit prince | WB192
who runs the world? | WB108
that face tho | WB201
lit in little | WB203
signature collection
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hangry girl | WB120
baby got snacks | WB105
alexa | WB202
moody without foody | WB128
go big | WB190
put me in coach | WB191
stud muffin | WB76
peanut butter & jealous | WB122
dogs out | WB100
mad love for mama | WB199
tiny human | WB209
aint no dada | WB200
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kindness collection / gives 2 meals
mr mess | WB193
toot your own horn | WB196
taco | WB182
hunk | WB177
choose joy | WB161
love more | WB162
get in my belly | WB204
kind is cool | WB168
world changer | WB165
rainbow | WB172
imagine | WB167
sunshine | WB164
new
ne
w
n
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w
tiny optimist collection
ew n e
dancing | WB217
all we need | WB220
smiles | WB222
happy thang | WB219
be groovy | WB215
be kind | WB218
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sunny side | WB221
high fives | WB216
the wonder plate
8” diameter
signature collection
100% FDA-Approved Food Grade Silicone. Free of BPA, PVC, Phthalates. Ages: 6mo+ | Minimum: 4/SKU Cost: $11 | Suggested retail: $24
Easy Store Stackable
she believed | WP28
Buy One Give One
Dishwasher & Microwave Safe
Divided Plate
please rain tacos |
WP30
Suctions to Table
get in my belly | WP29
love brunch | WP33
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new n
new speckle | WP25
feed me | WP07
new n
ew new
new
eat up | WP34
ew
new
home collection
give peas a chance | WP05
feast mode | WP35
marble | WP26
alexa | WP32
hangry | WP02
wood | WP27
baby got snacks | WP03
clean plate club | WP31
signature collection
100% FDA-Approved Food Grade Silicone. Free of BPA, PVC, Phthalates. ew n e
new
new n
Ages: 4mo+ | Minimum: 4/SKU Cost: $8 | Suggested retail: $18
w
the wonder bowl
5” diameter
Minimizes Mealtime Mess
Buy One Give One
miss mess | SB29
say cheese | SB11
new n
Suctions to Table
lil hangry | SB03
eat up | SB25
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too tasty | SB26
happy meal | SB09
new
Curved Sides Helps with Self-Feeding
ew n e
w
Dishwasher & Microwave Safe
home collection
get in my belly | SB22
marble | SB20
ew n e
new
new n
chip chip | SB23
ew n e
w
love bite | SB28
speckle | SB19
new
food dude | SB27
mr. mess | SB02
kale my vibe | SB04
w
new n
food i love you | SB07
got snacks | SB24
wood | SB21
the wonder spoon
6.25” x 1”
signature collection
100% FDA-Approved Food Grade Silicone. Free of BPA, PVC, Phthalates. Ages: 4mo+ | Minimum: 4/SKU Cost: $5 | Suggested retail: $10
Easy Grip Handle
Buy One Give One
feed me / snacks | WS07
eat up | WS24
taco party | WS23
awesome / winner | WS06
hungry / hangry | WS03
alexa | WS27
Dishwasher Safe
Easy to Clean
BPA and PVC Free
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home collection
lunch / brunch | WS09
bon appetit | WS25
speckle | WS19
give peas | WS26
food lover | WS22
marble | WS20
hunk / stud | WS01
thank you | WS28
wood | WS21
t
r colo of
h
omeback c e
At Bella Tunno, there is no such thing as too much color. We love playing, creating and speaking through color. We see color as a language without words, a way to create cheer and spread joy. This season, we chose colors that compel - modern hues that embody optimism and exude hope. In a world full of choices, we choose to color the world happy.
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teething + accessories All products are made of 100% FDA-Approved, Food Grade Silicone, free of BPA, PVC, and Phthalates.
product size / c a pa c i t y f e at u r e s
3” diameter
4.5” diameter
8.25”
Ring to keep cards together and attach to carrier or bag
Freezer safe
Designed to stay on clothes without leaving marks
Soft silicone to soothe gums
Fits great in diaper bag pockets for travel
Easy grip from any angle
Flip and discover
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Works with all pacifiers Doubles as a teether and beading is soft on baby’s gums
care
Dishwasher Safe
Dishwasher Safe
Dishwasher Safe
ag e
0+
0+
0+
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100% FDA-approved, food grade silicone flashcards with a PE ring. Free of BPA, PVC, Phthalates.
can you find t
h e
new
ne
wn
w
Attach Ring
ll ? seba ba
Ages: 0+ | Minimum: 4/SKU Cost: $6.50 | Suggested retail: $13
ew
back
ne
teething flashcards
3” diameter
play ball | TFC08
Buy One Give One
Learning Fun
star? the nd
can yo uf i
wn
ba c k
w
ne
ew
new
Dishwasher Safe
Soft on Gums
ne
m in
ake?
s at
oun
d does a
tra
taking shape | TFC09
wh
back born to ride | TFC04
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find
what col
or i
e
sa
th
wn
w
ew
new
? fox
ple ap ne
ne
ba c k
ba c k
where is
g make? fro
t
ba c k
w
new
wn ew
ba c k
ne
ne
sa
forest friends | TFC07
horse? sea he
t so u nd d oe wha
fruit for thought | TFC05
party animals | TFC01
let’s
under the sea | TFC10
how are yo
co u
ee
in nt
ling today
french
ba c k
back count on it | TFC02
uf
feeling friends | TFC06
the happy teether
4.5” diameter
signature collection
100% FDA-Approved Food Grade Silicone. Free of BPA, PVC, Phthalates. Ages: 0+ | Minimum: 4/SKU Cost: $6 | Suggested retail: $12
BPA Free PVC Free
darling
|
TE130
who runs the world
|
TE147
Easy Grip
Dishwasher Safe sweet cheeks
|
TE152
mama said | TE84
Soothes Gums
Buy One Give One
the man the myth | TE146
aint no dada | TE132
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alexa
|
TE151
tiny human | TE139
flawless | TE81
little lady | TE129
heart breaker | TE82
little dude | TE124
bachelor | TE126
bite me | TE134
put me in coach
|
TE123
rainbow | TE117
you go girl | TE52
petit prince
girl boss
|
|
TE122
TE131
feminist | TE136
hunk | TE44
got mama | TE128
kindness collection / gives 2 meals
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choose joy | TE106
love more | TE107
sunshine | TE109
world changer | TE111
imagine peace | TE112
kind is cool | TE113
ew
n
tiny optimist collection
new
new n
ew
dancing | TE155
all we need | TE158
sunny side | TE159
happy thang | TE157
smiles | TE160
groovy | TE153
high fives | TE154
be kind | TE156
new
new
new n
new n
ew ne
w
Ages: 0mo+ | Minimum: 4/SKU Cost: $5 | Suggested retail: $10
w
Beads: 100% Silicone Cord - 100% Polyester Clip - Stainless Steel
ew ne
the pacifier clip
8.25”
BPA Free PVC Free
Fits all Pacifiers
Dishwasher Safe soft multi | GBP93
girl multi | GBP91
w
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new
w
rainbow multi | GBP89
new n
ew ne
Buy One Give One
new n
ew ne
new
Beads soft on baby’s gums for teething
boy multi | GBP90
light pink | GBP79
pink | GBP73
oatmeal | GBP80
mustard | GBP78
teal | GBP72
light blue | GBP76
purple | GBP77
navy | GBP74
black marble | GBP82
speckled | GBP75
woman owned + b corp certified
s r e t t a m t i Why
woman owned (e st. 2005): Founded by Michelle Tunno Buelow, Bella Tunno is 100% woman owned. b corp (e st. 2020): Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. These certified companies are accelerating a global culture shift to redefine success in business, and build a more inclusive and sustainable economy. The B Corp community works together with dignity and purpose, to fight inequality and lower levels of poverty, while building stronger communities, a healthier environment and the creation of high-quality jobs. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment. B Corps envision a global economy that uses business as a force for good, and Bella Tunno is proud to be one of them.
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ideas for merchandising By Color By Collection
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By Fixture By Photography
tiny optimist collection
kindness collection give 2 meals
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n io
by collec t
Our bib & teether collections are designed to tell a story and coordinate perfectly. We recommend collections as a great multiple deliveries option to freshen your assortment.
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s lie
color fam i
All items shown are exact color matches. This is ideal for merchanding by color story and for coordinating gifts.
incorporate home
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ch
m ix & m at Bella Tunno offers an extensive color and product offering designed to mix and match. Consider mixing colors by girl/boy, adding the home collection as a grounded neutral or coordinating phrases. You can also mix and match different tones of the same color. Pick your favorites, you can’t go wrong.
coordinating phrases
best selling girl colors
Floor display fixture ($148 value), 32 hooks, Free Offset Pack of 10 pre-assorted wonder bibs. ‑
8.5 x 2.5” Acrylic brand block | BTBB01 | $0
White fixture allows colorful merchandise to pop 6” white hooks provided for merchandising 2 sided Signage tells the give back story Sell through merchandise 2-3 x faster
‑ 24“ W x 12” D x 73.5” H
fitting Sippy Cups = 1 per peg Bibs, Bowls, Plates, Flashcards = 4 per peg Teethers, Spoons, Pacifier Clips = 8 per peg
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floor display fixture | FD00A | $148
by floor
lay sp
The Bella Tunno floor display is designed to keep your products together for mix and match gifting + acts as a “silent salesman” with our Buy One, Feed One mission front and center.
di
Meant to inspire, options are endless
ra og
with pho t
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phy
Bella Tunno gives wholesalers access to an extensive library of photography to bring products to life. We encourage you to utilize photography on social media, for store displays, email promotions and more!
bellatunno.com/pages/wholesale
let’s get started
scan for our wholesale toolkit
es
Visit our Wholesale Page to access our latest brand assets including hi-res product & lifestyle photography, videos, and so much more!
sa l
to
e
o
m a xi m o t iz ls
personality driven accessories
s r e t t a m t i Why
because we believe that parenthood should be celebrated. Bella Tunno’s Signature personality-driven style is our statement on how fun, crazy and hilarious this parenting thing really is. It’s a joy. It’s a privilege. And it’s the hardest job you’ll ever have. That’s why we recommend tackling it with a sense of humor. because we want to do good with every product. Bella Tunno is a brand with heart - specializing in fun, solution-based baby accessories that have a greater purpose. Each product aims to start a conversation - about kindness, about optimism, about happiness - about whatever brings a smile to your face. because we believe there is nothing more important than helping others . As a leader in baby gifting, we make products with a purpose. Bella Tunno is on a mission to end childhood hunger, and that mission is the core of our brand. For every product sold, Bella Tunno donates at least one meal to a hungry child. With your help, we’ve donated a total of 6.2 million meals through our Buy One, Feed One promise.
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wholesale order terms & conditions p l ac i n g a n o r d e r All products are sold in multiples of 4. Minimum opening order $400; minimum reorder $200.
terms We accept American Express, Visa, Mastercard or Discover. Net 30 terms are extended to Hospital Gift Shops only with approved credit.
shipments Standard shipping is Fedex from Fort Mill, SC. We are able to ship on UPS and Fedex account numbers. Please note a handling fee will be added. Damages must be reported within five days of receipt. Refused packages will be charged full shipping, handling, and any other charges incurred. We do not accept returns on unsold merchandise.
m s r p p o li cy
o n li n e r e ta i le r g u i d e li n e s
All customers who wish to present or sell Bella Tunno products on the Internet must register their online presence with Bella Tunno. All online retailers are required to use our provided hi-res images. Customers may not sell on third party websites, such as Amazon, Ebay, Etsy, Facebook, etc. Any violation of this policy will result in immediate termination.
b2 b w e b s it e The Wholesale Portal is an easy way to access all things Bella Tunno anytime. Access via bellatunno. com/pages/wholesale. Please email customerservice@ bellatunno.com to help with login information.
u s e o f i m ag e s
All retailers that advertise online are required to use our high-resolution images that can be found in the Wholesale Toolkit. We also encourage retailers to use our photography on their social media platforms and email newsletters.
All retailers are required to advertise Bella Tunno products online at MSRP (Manufacturer’s Suggested Retail Price) and in-store at MAP (keystone) pricing. MSRP is listed for all products on bellatunno.com.
scan for our wholesale portal
124 west john street, suite 102 matthews, nc 28105
scan to learn more about us