S PRI N G
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Bella Tunno is a brand with heart - specializing in fun, solution-based baby accessories that have a greater purpose. Each product aims to start a conversation, some highlight the joy and humor in parenting while others speak to loving each other and respecting our world. At the core of our brand, it’s all about giving back and eliminating childhood hunger. Bella Tunno gives one meal to one child for every product sold. As a leader in baby gifting, we are a woman-owned, give back brand that was B Corp certified in 2020.
togethweer havevre given o
five million meals
PASSION FUELED
m i s s ion driven
woman owned
p r o d uct fo cuse d
sustai nab l e m at e r i al
sa f e t y t e st e d
The brand was founded in honor of Michelle Tunno Buelow’s late brother, Matt.
For every product sold, one meal is donated to one child. Over 5 million meals have been donated to date.
Founded by a woman and 100% run by a team of women and moms.
Functional, solution-based products that make parenting easier, more fun and more meaningful.
FDA-approved, food grade silicone that is safe for baby. Silicone is non-toxic, durable and bacteria resistant.
All products are CPSIA compliant, which is the highest safety standard for products intended for children in the US.
We are proud to be part of the B Corp community – committed to using our business as a force for good. With a mission to end childhood hunger, Bella Tunno donates one meal to one child for every product sold.
g n i s u o t d e Commsiitnt ess as a our bu e for good forc
TABLE OF CONTENTS 8/
product fe ature s
10 / new
te e thing flashca rds
14 / refresh
sign ature collection
16 /
ha ppy te e ther
40 / pacif ier cl ip
42 /
h appy knee s
44 /
l ittl e activist col l ection
48 /
kindne s s col l ection
52 /
20 /
won de r bib
s ketc h col l ection
26 /
56 /
won de r plate
h ome col l ection
30 /
60 /
won de r bowl
34 /
won de r spoon
38 /
f loor dis pl ay and merc h andis ing
62 /
terms and conditions
won de r tray
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PRODUCT FEATURES AND FUNCTIONS
wond er bib d e s i g n e d t o c at c h f o o d Wide catch pocket for mess-free meals.
comfort and durability Non-toxic, soft silicone that will last a million dishwasher cycles.
h ap py t eet h e r
wonder pl ate
designed to soothe gums
d e s i g n e d to k e e p m e a l s i n p l ac e
Food-grade silicone and beaded design give the right amount of resistance for teething.
Super suction power that sticks to any table or highchair.
rounded shape
d i v i d e d p l at e
For easy grip from any angle.
Divided into 3 sections for well balanced meals.
won de r t ray designed for many uses Multi-purpose mat that can be used for meals, crafts, and more!
raised edges To keep messes contained.
g i f ta b l e
grow with me
Offered in many collections, so there is a Wonder Bib for everyone!
Offered in many collections, it is the perfect newborn gift!
The perfect plate from first foods to toddler years.
wond e r s p o o n
won de r bowl
teething fl ashca rds
designed to be soft on gums
designed for self-feeding
d e s i g n e d to g r ow w i t h ba by
d e s i g n e d f o r a l l pa c i f i e r s
The perfect spoon from first puree to solid foods.
Curved in sides helps self-feeding.
The perfect toy from teething to teaching.
Offered in a modern color palette and keeps pacifiers clean.
g i f ta b l e
h o m e o r t r av e l Easy to clean and rolls for travel.
sil ico ne pac i f i er c li p
easy grip
minimizes mess
sensory and learning tool
i m p r o v e d s ta i n l e s s s t e e l c l i p
Ergonomically designed for self-feeding.
Suctions to surface to prevent spills.
Encourages gross motor skills and brain stimulation.
The entire product is dishwasher safe and the clip is rust-proof.
m e a lt i m e h e r o
grow with me
b u i lt f o r o n -t h e - g o
Designed to coordinate to all mealtime essentials.
The perfect bowl for purees to toddler snacks.
Take anywhere, attach anywhere design.
teether and clip in one Beads are soft on gums and the end bead is knotted for safety.
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INTRODUCING...
g n i h t e Te bies for ba hing for Teacrs toddle
TEETHING FLASHCARDS Teeth & Learn Accessory Grow-with-me flashcards that promote learning, encourage sensory play and are built for on-the-go.
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W
Fin d
t
h
ple e ap
colo t a h
r is a frog ?
TEETHING FLASHCARDS b ac k
b ac k party animals | TFC01
fruit for thought | TFC05
Learning Fun
Soft on Gums
Motor Skills
d e s i g n d e ta i l s 3� diameter 100% FDA-approved, food grade silicone flashcards with a PE ring. Free of BPA, PVC, phthalate. Ages: 0+ | Minimum: 4/SKU Cost: $6.50 | Suggested retail: $13
feeling friends | TFC06
rs
ere? h t e ar
d
Flat, round shape for easy grip
a do e s
train make ?
Wha t so
y st Stack and sort
Flip and discover
back count on it | TFC02
How ma n
Soft silicone to sooth gums
et
unt in French o c ’s
b ac k
Ring to keep cards together and attach to carrier or bag
a
Hand-drawn icons and words
How are yo
u
today? g n i l fee L
Attach Ring
un
Dishwasher Safe
b ac k taking shape | TFC03
back born to ride | TFC04
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The Signature Collection is our statement on how fun and crazy and hilarious this parenting thing really is. It’s a joy. It’s a privilege and it’s the best hard job you’ll ever have, but we don’t recommend it without a sense of humor. This collection is about starting conversations and leaning into the fun.
We call itature Sign because it’sours uniquely SIGNATURE COLLECTION
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THE HAPPY TEETHER
BPA Free PVC Free
Easy Grip
Soothes Gums
Dishwasher Buy One Safe Give One
d e s i g n d e ta i l s 4.5� diameter 100% FDA Approved Food Grade Silicone. Free of BPA, PVC, Phthalate. Ages: 0+ | Minimum: 4/SKU Cost: $5.50 | Suggested retail: $12
ava i l a b l e i n t h e f o l l o w i n g collections Signature p. 18 | Little Activist p. 47 | Kindness p. 51 | Sketch p. 55
Flat, round shape fits great diaper bag pockets for travel
Freezer safe
The rounded shape of the Happy Teether provides easy grip from any angle
Dishwasher safe
Colors are attractive to baby’s eye
The silicone material and beaded design give the right amount of resistance to sore gums and newly developed teeth
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h appy teeth er Ages 0mo+ | Minimum: 4/sku | Cost: $5.50 | Suggested retail $12
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the man the myth | TE146*
who runs the world | TE147*
alexa | TE151*
sweet cheeks | TE152*
whoa bro | TE86
darling | TE130*
girl boss | TE131*
petit prince | TE122*
put me in coach | TE123*
hunk | TE44
little dude | TE124*
bachelor | TE126*
got mama | TE128*
little lady | TE129*
heart breaker | TE82
aint no dada | TE132*
bite me | TE134*
you go girl | TE52
mama said | TE84
flawless | TE81
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*new
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THE WONDER BIB
BPA Free PVC Free
Dishwasher Safe
Catch Pocket
Adjustable & Comfortable
Buy One Give One
d e s i g n d e ta i l s 8” x 11.25” 100% FDA Approved Food Grade Silicone. Free of BPA, PVC, Phthalate. Ages: 6mo+ | Minimum: 4/SKU Cost: $7 | Suggested retail: $15 “This bib feeds kids” Cost: $10 | Suggested retail $22
ava i l a b l e i n t h e f o l l o w i n g collections Signature p. 22 | Little Activist p. 46 | Kindness p. 50 | Sketch p. 54
Adjustable neck
Flexible and easy to roll for travel
Wide catch pocket for mess-free meals
Dishwasher safe
Mobile snack pouch
Soft silicone for comfort and durability
wonder bib s Ages 6mo+ | Minimum: 4/sku | Cost: $7 | Suggested retail $15 “This bib feeds kids� Cost: $10 | Suggested retail $22
petit prince | WB192*
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taco | WB182
feast mode | WB189*
go big | WB190*
put me in coach | WB191*
toot your own horn | WB196*
darling | WB197*
love you mean it | WB198*
mad love for mama | WB199*
aint no dada | WB200*
that face tho | WB201*
alexa | WB202*
lit in little | WB203*
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*new
mr mess | WB193*
influencer | WB194*
get in my belly | WB204*
carbohydrated | WB205*
give peas a chance | WB206*
this bib feeds kids - neutral | WB186
this bib feeds kids - boy | WB185
this bib feeds kids - girl | WB184
little lady | WB195*
hip hop | WB179
the future is female | WB151
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wonder bib s Ages 6mo+ | Minimum: 4/sku | Cost: $7 | Suggested retail $15 “This bib feeds kids� Cost: $10 | Suggested retail $22
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taco tuesday | WB75
cheeks for weeks | WB131
peanut butter & jealous | WB122
100% organic | WB130
stud muffin | WB76
feed me | WB66
coming in hot | WB180
hunk | WB177
who runs the world? | WB108
dogs out | WB100
moody without foody | WB128
taco belle | WB110
baby got snacks | WB105
i know guac is extra | WB87
hangry girl | WB120
hello gorgeous | WB71
the legend | WB129
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THE WONDER PLATE
Divided Plate
Suctions to Dishwasher Easy Store Table & Microwave Stackable Safe
Buy One Give One
d e s i g n d e ta i l s 8� diameter 100% FDA Approved Food Grade Silicone. Free of BPA, PVC, Phthalate. Ages: 6mo+ | Minimum: 4/SKU Cost: $11 | Suggested retail: $24
ava i l a b l e i n t h e f o l l o w i n g collections Signature p. 28 | Home p. 58
Divided into 3 sections for well balanced meals, promotes good eating habits and appropriate portions
Suctions to surface to prevent spills
Approved by a team of experts to make mealtime fun and functional
Dishwasher safe
Fits most high chair trays
The plate suctions to any table or highchair tray to keep meals in place
wonder pl ate s Size: 8� diam. | Ages 6mo+ | Minimum: 4/SKU | Cost: $11 | Suggested retail: $24
please rain tacos | WP30*
she believed | WP28*
get in my belly | WP29*
baby got snacks | WP03
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clean plate club | WP31*
feed me | WP07
give peas a chance | WP05
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love brunch | WP33*
alexa | WP32*
hangry | WP02
*new
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THE WONDER BOWL
Minimizes Mealtime Mess
Suctions to Dishwasher Table & Microwave Safe
Curved Sides Helps with Self-Feeding
Buy One Give One
d e s i g n d e ta i l s 5� diameter 100% FDA Approved Food Grade Silicone. Free of BPA, PVC, Phthalate. Ages: 4mo+ | Minimum: 4/SKU Cost: $8 | Suggested retail: $18
ava i l a b l e i n t h e f o l l o w i n g collections Signature p. 32 | Home p. 58
Curved in for less spillage Dishwasher safe
Can be used from purees to toddler snacks
Suctions to surface to prevent spills
Fits all highchair trays
Designed to minimize mealtime mess and encourages self-feeding
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wonder bowl s Size: 5� diam. | Ages 4mo+ | Minimum: 4/SKU | Cost: $8 | Suggested retail $18
lil hangry | SB03
get in my belly | SB22*
kale my vibe | SB04
say cheese | SB11
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food i love you | SB07
eat up | SB25*
got snacks | SB24*
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chip chip | SB23*
happy meal | SB09
mr. mess | SB02
*new
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THE WONDER SPOON
BPA Free Dishwasher Easy Grip Safe PVC Free Handle
Easy to Clean
Buy One Give One
d e s i g n d e ta i l s 6.25” x 1” 100% FDA Approved Food Grade Silicone. Free of BPA, PVC, Phthalate. Ages: 4mo+ | Minimum: 4/SKU Cost: $4.50 | Suggested retail: $10
ava i l a b l e i n t h e f o l l o w i n g collections Signature p. 36 | Home p. 59
2-Pack
Dishwasher safe Ergonomically designed for little hands Soft on gums
Easy grip handle for self or assisted feeding
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Coordinate back to mealtime essentials
wonder s poons Packaged in pairs | Ages 4mo+ | Minimum: 4/SKU | Cost: $4.50 | Suggested retail: $10
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eat up | WS24*
con appetit | WS25*
give peas | WS26*
taco party | WS23*
hungry / hangry | WS03
hunk / stud | WS01
alexa | WS27*
thank you | WS28*
food lover | WS22*
feed me / snacks | WS07
awesome / winner | WS06
lunch / brunch | WS09
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*new
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WONDER TRAY
BPA Free Dishwasher Minimizes PVC Free Safe Mess
Easy to Clean
transportation wonder tray | WT07
shapes wonder tray | WT08
fruit wonder tray | WT01
expressions wonder tray | WT02
weather wonder tray | WT03
animals wonder tray | WT06
number wonder tray | WT05
nautical wonder tray | WT04
Buy One Give One
d e s i g n d e ta i l s 14� x 10� 100% FDA Approved Food Grade Silicone. Free of BPA, PVC, Phthalate. Ages: 18mo+ | Minimum: 4/SKU Cost: $11.50 | Suggested retail: $25
ava i l a b l e i n t h e f o l l o w i n g collections Signature p. 39 | Home p. 59
Raised edge minimizes mess
Roll or fold for travel
Mess control for 6 months+, ideal learning fun for 18 months+ Easy, wipe-clean surface
Dishwasher safe The Wonder Tray makes the perfect addition to any kitchen, playroom or nursery space
Multi-purpose silicone mat provides anti slide friction against most flat surfaces 39
PACIFIER CLIP
Fits all pacifiers
BPA Free PVC Free
Beads soft on baby’s gums for teething
Dishwasher Safe
teal | GBP72
pink | GBP73
Buy One Give One
navy | GBP74
speckled | GBP75
d e s i g n d e ta i l s 10” Beads: 100% Silicone, Cord - 100% Polyester, Clip - Stainless Steel
light blue | GBP76
Ages: 0mo+ | Minimum: 4/SKU Cost: $5 | Suggested retail: $10 purple | GBP77
Stainless steel clip makes the entire product dishwasher safe
Doubles as a teether and beading is soft on baby’s gums
mustard | GBP78
Pacifier Clip designed to stay on clothes without leaving marks
Works with all pacifiers
The solid colors create a clean, modern look, easy to mix and match with any outfit
End bead knotted for safety
light pink | GBP79
oatmeal | GBP80
black marble | GBP82
New stainless steel clip makes the entire product dishwasher safe!
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HAPPY KNEES
Non-Slip Grip
Improved Stretch
Protects Knees
Machine Washable
Buy One Give One
rugby row pink | KP42G
rugby row navy | KP42B
hopscotch blue | KP45B
d e s i g n d e ta i l s 6� x 3.5� Socks: 71% cotton, 17% nylon, 11% polyester, 1% spandex. Padding: 91% polyester, 9% spandex. Machine wash cold with like colors. Ages: 0mo+ | Minimum: 4/SKU Cost: $5 | Suggested retail: $11 up, up and away blue | KP41B
up, up and away pink | KP41G
Perfect for use on carpet, hardwood floors, and even outdoors
Designed to boost confidence for crawling on hard surfaces
heathered light pink | KP54G
heathered nav y | KP53B
heathered gray | KP55B
Protective kneepads designed with non-slip grip and extra padding to prevent scrapes and bruising
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With bold colors and equally bold statements, the Little Activist collection highlights the changes we want to see in this world. We want our kids to respect the earth and to treat everyone equal. There is so much uncertainty– what we really have is our planet and each other. We want to teach the next generation to take care of both.
LITTLE ACTIVIST COLLECTION
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Let’s make the world ther better toge
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little activist col l ection
l i t t l e act i vi st co l l ect i o n
Wonder Bibs: Ages 6mo+ | Minimum: 4/sku | Cost: $7 | Suggested retail $15
Happy Teethers: Size: 4.5� diam. | Ages: 0+ | Minimum: 4/SKU | Cost: $5.50 | Suggested retail: $12
love your mother | WB207
me for president | WB208
love is love | WB214
tiny human | WB209
feminist | WB210
future equal | WB211
love your mother | TE137
me for president | TE138
love is love | TE144
tiny human | TE139
feminist | TE136
future equal | TE141
recycle | TE142 recycle | WB212
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save the seas | WB213
save the seas | TE143
We see Kindness as a bridge to a better world. That’s why we chose modern colors of the rainbow for this collection. We want to encourage our kids to See the Good. To Choose Joy. To Stand Together. To change the world.
d l o s t c u d o r p Every s collection from thi meals will give 2 KINDNESS COLLECTION
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k indne s s col l ection
ki nd ne ss co l l ect i o n
Wonder Bibs: Ages 6mo+ | Minimum: 4/sku | Cost: $7 | Suggested retail $15
Happy Teethers: Size: 4.5� diam. | Ages: 0+ | Minimum: 4/SKU | Cost: $5.50 | Suggested retail: $12
world changer | TE111
world changer | WB165
choose joy | WB161
love more | WB162
love more | TE107
sunshine | WB164
sunshine | TE109
stand up | WB166
see the good | WB163
see the good | TE108
imagine | WB167
choose joy | TE106
stand together | TE110
kind is cool | WB168 imagine peace | TE112
kind is cool | TE113
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Nod to c i g l a t s o n e h t Inspired by Scandinavian design, the Sketch Collection embodies the less-is-more aesthetic. The neutral colors allow the hand sketched icons to be the real heroes.
SKETCH COLLECTION
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sketch col l ection
ske tch co l l ect i o n
Wonder Bibs: Ages 6mo+ | Minimum: 4/sku | Cost: $7 | Suggested retail $15
Happy Teethers: Size: 4.5� diam. | Ages: 0+ | Minimum: 4/SKU | Cost: $5.50 | Suggested retail: $12
ballet shoes | WB169
pretzel | WB175
dog | WB173
ballet shoes | TE114
pretzel | TE120
ostrich | TE119
dog | TE118
rainbow | TE117
lion | TE116
ostrich | WB174
rainbow | WB172
lion | WB171
car | TE115
car | WB170
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boat | WB176
boat | TE121
The Home Collection blends into the modern home. It was designed to look elevated and minimalist on its own, but pairs perfectly back to the other collections. The collection is offered in three treatments that echo the look of marble, wood, and stone.
HOME COLLECTION
h t i w l l e w s r Pai g n i d e e f r u o f o l al collections
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h ome col l ection
h o m e co l l ect i o n
Wonder Plate: Size: 8” diam. | Ages 6mo+ | Minimum: 4/SKU | Cost: $11 | Suggested retail: $24 Wonder Bowl: Size: 5” diam. | Ages 4mo+ | Minimum: 4/SKU | Cost: $8 | Suggested retail $18
Wonder Spoons: Packaged in pairs | Ages 4mo+ | Minimum: 4/SKU | Cost: $4.50 | Suggested retail: $10 Wonder Tray: Size: 14” x 10” | Ages 18mo+ | Minimum: 4/SKU | Cost: $11.50 | Suggested retail: $25
speckle | WP25
speckle | SB19
speckle | WS19
speckle wonder tray | WT09
marble | WP26
marble | SB20
marble | WS20
marble wonder tray | WT10
wood | WP27
wood | SB21
wood | WS21
wood wonder tray | WT11
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dis pl ays
m e r ch and i si ng i d e as
In-store displays and features
24“ W 12” D 73.5” H
Signage tells the give back story
How to merchandise your floor display
Sell through merchandise 2-3 x faster
6” white hooks provided for merchandising
2 sided
White fixture allows colorful merchandise to pop
fitting Bibs, Bowls, Plates, Trays, Flashcards, Happy Knees = 4 per peg Teethers, Spoons, Pacifier Clips = 8 per peg You create your own assortment!
Floor display fixture ($148 value), 32 hooks, Free Offset Pack of 10 Wonder Bibs
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Acrylic brand block 8.5 in x 2.5 in
FD00A
BTBB01
$148.00
$0
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BEST WAYS TO BUY te rms
&
conditions
q uant i t i e s
s h o p o n li n e
ask the experts
The easiest way to place your order? Use the Wholesale Portal. Visit the Wholesale Page to sign up or sign into the portal.
Questions? Talk to the team! e: customerservice@bellatunno.com p: 888-290-8978
The MOQ is 4 for all product categories. Because all products are prepacked for shipping, order quantities must be in multiples*of 4.
Bella Tunno requires all customers who wish to present or sell Bella Tunno products on the Internet to register their internet presence with Bella Tunno.
sh i p p i ng
Customers may not utilize a national/global selling platform (such as by way of example and not of limitation – Amazon. com or Ebay.com) other than their own as a means of presenting or selling Bella Tunno products unless the customer first received authorization in writing (or electronically) signed by Bella Tunno. We reserve the right to terminate any customer not in compliance with these terms and conditionals with immediate effect.
Paid ASAP orders are generally shipped within 3-5 days of placement, from our warehouse in Fort Mill, SC. Floor displays are drop-shipped from the manufacturer. Shipping costs are charged at the time of shipment and will be included on your final invoice. Unless other arrangements have been made, domestic orders ship via FEDEX Ground. We can ship on UPS and FedEx Collect account. Please note a handling fee will be added.
o r d e r m i ni m um s and t e r m s Our minimum opening order is $400 (or $200 per category), and our reorder minimum is $200. We accept American Express, Visa, Master Card or Discover. Net 30 days are extended to Hospital Gift Shops only.
phone a friend
s h ow ti m e
Contact your regional sales representative for assortment building, merchandising, advice, and more!
Planning on going to market? View our market calendar on the Wholesale Page.
r e t ur ns and e xch ang e s Defective items may be exchanged for product or credit. Damages or defective merchandise must be reported within five days of receipt. Refused packages will be charged full shipping, handling, and any other charges incurred. We do not accept returns on unsold merchandise.
1 p r o d uct = 1 m e al
TOOLS TO MAXIMIZE SALES Visit our Wholesale Page to access our latest brand assets including hi-res product & lifestyle photography, vidoes, and so much more!
Bella Tunno is a social business with giving back at it’s core. Through our partnerships with Feeding America™ and The Global Foodbanking Network™, our goal is to make a difference in the fight against child hunger.
e xclusi vi t y Bella Tunno does not zip code protect. If you are interested in discussing area exclusivity, please contact your sales rep or Bella Tunno directly.
let’s get started
o nl i ne r e tai l e r gu i de li n e s
Customers may not utilize social media forums or groups (such as Facebook Marketplace or closed Facebook groups) as sole resale of Bella Tunno products. Our goal is to keep a fair marketplace for all retails and to avoid artificial price wars on Amazon.com and other shopping forums.
p r i ci ng All retail partners are required to advertise Bella Tunno products online at MSRP (Manufacturer’s Suggested Retail Price). All retail partners are required to advertise Bella Tunno products in-store at a minimum of MAP (keystone) pricing. MSRP is listed for all products on bellatunno.com. For more details regarding pricing, please contact customerservice@bellatunno.com.
use o f i m ag e s We require all online retailers to use our provided highresolution images. You may download, print or use for publication images from the Bella Tunno Wholesale Toolkit link (via dropbox) only. To obtain access to this link, please contact customerservice@bellatunno.com Do not modify or alter images in any way. If you would prefer to use your own photography, you must send a sample image for approval to customerservice@bellatunno.com
bellatunno.com/pages/wholesale
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124 west john street, suite 102 matthews, nc 28105
pa s s i o n f u e l e d
mission driven
woman owned
The brand was founded in honor of Michelle Tunno Buelow’s late brother, Matt.
For every product sold, one meal is donated to one child. Over 5 million meals donated to date.
Founded by a woman and 100% run by a team of women and moms.
product focused
safety tested
s u s ta i n a b l e m at e r i a l
Functional, solution-based products that make parenting easier, more fun, and more meaningful.
All products are CPSIA compliant, which is the highest safety standard for products intended for children in the US.
FDA-approved, food grade silicone that is safe for baby. Silicone is non-toxic, durable and bacteria resistant.
bellatunno.com