“T H E C O L O R O F T H E S E A S O N ” LIMITED EDITIO N HO LIDAY CO LLECTIO N EMBARGO: September 29, 2022 ON COUNTER: October 6, 2022
T H E C O L O R O F T H E S EAS O N THE CONCEPT
This year, Glasshouse Fragrances takes the traditional color of the season ‘red’ and turns up the volume for maximum impact. An entire collection exclusively for the holiday, saturated in bold red. Red being a way to express the ‘feeling’ of the holiday season; celebration, warmth, joy, magic and love through giving. This holiday, it’s all about a vivid mix of rich red vibrant tones and textures; shiny, velvet and glittered, sprinkled with the Glasshouse Fragrances signature gold, and scented in all our favourite holiday fragrances to create the most amazing holiday collection yet. Women celebrate the season in beautiful over-thetop red dresses, big red ribbons and bold red lipstick. Red ribbons drape, tie and wrap the iconic boxes and vessels like gifts out of a fairy-tale. Mood: Fun, celebratory and joyful!
3
C AMPAIGN
HERO EMOTIVE CAMPAIGN
5
C AMPAIGN
SECONDARY MODEL IMAGERY
6
C AMPAIGN
PRODUCT BASED CAMPAIGN
7
C AMPAIGN
S E C O N D AR Y P R O D U C T L I F E S T YL E I M AG E R Y
8
C AMPAIGN
C O R E E AU D E P AR F U M L I F E S T YL E I M AG E R Y
9
T H E C O L O R O F T H E S EAS O N 2 0 2 2 THE FULL COLLECTION
10
N IGH T BEF O RE C H RIS T MAS DANCING SUGAR PLUMS
NIGHT BEFORE CHRISTMAS 60g (2.1 oz.) CANDLE GIFT CARD ‘Twas the night before Christmas, when all through the house,
Blackcurrant, Plum, Lemon and Lavender hung in the eventide air. Inspired by plum puddings, sweet treats, and festive fruits, conjuring dream-like visions and the magic of Christmas. FRAGRANCE
Top: Blackcurrant, Redcurrant
Middle: Plum, Lemon, Lavender, Rose Base: Musk, Oak Moss, Spice Fragrance Family: Floral Fragrance Strength: 5
(Flocked Texture Box)
PRICING
Limited Edition 60g (2.1 oz.) Candle Gift Card RRP/WSP: $25.00 / $12.50
Product Code: FGC060NIGHT-21 Barcode: 9338817020210 Pack Size: 6
11
N IGH T BEF O RE C H RIS T MAS DANCING SUGAR PLUMS
NIGHT BEFORE CHRISTMAS 380g (13.4 oz.) CANDLE
‘Twas the night before Christmas, when all through the house,
Blackcurrant, Plum, Lemon and Lavender hung in the eventide air. Inspired by plum puddings, sweet treats and festive fruits, conjuring dream-like visions and the magic of Christmas. FRAGRANCE
Top: Blackcurrant, Redcurrant
Middle: Plum, Lemon, Lavender, Rose Base: Musk, Oak Moss, Spice Fragrance Family: Floral Fragrance Strength: 5
(Flocked Texture Box)
PRICING
Limited Edition 380g (13.4 oz.) Candle RRP/WSP: $55.00 / $27.50
Product Code: FGC380NIGHT-21 Barcode: 9338817020296 Pack Size: 3
12
WH IT E C H RIS T MAS
CEDAR LEAF & FRUITY CLOVE WHITE CHRISTMAS 80g (13.4 oz.) CANDLE
Vivid and illuminating, Cedar Leaf, Fruity Clove and Eucalyptus evoke wintery escapes, while Fir Balsam places you amongst
snow-capped trees. No matter the climate, it’s a warm festive feeling, enough to elicit a glow from within. FRAGRANCE
Top: Fresh Aldehydes, Greens, Orange
Middle: Eucalyptus, Oak Moss, Fir Balsam, Plum, Lemon Base: Cedar Wood, Pine, Amber, Musk Fragrance Family: Woody Fragrance Strength: 4 PRICING (Matte Texture Box)
Limited Edition 380g (13.4 oz.) Candle RRP/WSP: $55.00 / $27.50
Product Code: FGC380WHITE-21 Barcode: 9338817020302 Pack Size: 3
13
GIN GERBREAD H O U S E FESTIVE SPICED BISCUIT
GINGERBREAD HOUSE 80g (13.4 oz.) CANDLE
Let the scent of Gingerbread fill the air as oven-ready Caramel,
Ginger and Nutmeg blend with Bourbon Vanilla. Layer upon layer of sweet Christmas goodness will leave you longing for more of this nostalgic, festive fragrance. FRAGRANCE
Top: Orange, Almond, Caramel
Middle: Cedarwood, Cloves, Cinnamon, Ginger, Black Pepper Base: Vanilla, Tonka Bean, Amber Fragrance Family: Gourmand Fragrance Strength: 4.5 PRICING
Limited Edition 380g (13.4 oz.) Candle (Other Foiled Texture Box)
RRP/WSP: $55.00 / $27.50
Product Code: FGC380GINGE-21 Barcode: 9338817020319 Pack Size: 3
14
MERRY & BRIGH T PINEAPPLE MINT FIZ Z
MERRY & BRIGHT 380g (13.4 oz.) CANDLE
Remain merry and bright with a vivacious mix of tropical fruits and effervescence. Sun-kissed Pineapple, Strawberry, and just a hint of Mint make it sensationally light, setting the tone for an effortlessly indulgent Summer holiday. FRAGRANCE
Top: Mint, Spearmint
Middle: Cardamom, Pineapple, Strawberry Base: Jasmine
Fragrance Family: Gourmand Fragrance Strength: 3 PRICING
Limited Edition 380g (13.4 oz.) Candle (Glitter Foil Texture Box)
RRP/WSP: $55.00 / $27.50
Product Code: FGC380MERRY-21 Barcode: 9338817020326 Pack Size: 3
15
N IGH T BEF O RE C H RIS T MAS DANCING SUGAR PLUMS
NIGHT BEFORE CHRISTMAS 250mL (8.4 fl .oz.) FRAGRANCE DIFFUSER
‘Twas the night before Christmas, when all through the house, Blackcurrant, Plum, Lemon and Lavender hung in the eventide air. Inspired by plum puddings, sweet treats, and festive fruits, conjuring dream-like visions and the magic of Christmas. FRAGRANCE
Top: Blackcurrant, Redcurrant
Middle: Plum, Lemon, Lavender, Rose Base: Musk, Oak Moss, Spice Fragrance Family: Floral Fragrance Strength: 5 PRICING
Limited Edition 250mL (8.4 fl. oz.) Fragrance Diffuser RRP/WSP: $60.00 / $30.00
Product Code: FGD250NIGHT-21 Barcode: 9338817020289 (Flocked Texture Box)
Pack Size: 4
16
N IGH T BEF O RE C H RIS T MAS DANCING SUGAR PLUMS
NIGHT BEFORE CHRISTMAS 760g (26.8 oz.) CANDLE
‘Twas the night before Christmas, when all through the house,
Blackcurrant, Plum, Lemon and Lavender hung in the eventide air. Inspired by plum puddings, sweet treats, and festive fruits, conjuring dream-like visions and the magic of Christmas. FRAGRANCE
Top: Blackcurrant, Redcurrant
Middle: Plum, Lemon, Lavender, Rose Base: Musk, Oak Moss, Spice Fragrance Family: Floral Fragrance Strength: 5 PRICING
Limited Edition 760g (26.8 oz.) Candle (Flocked Texture Box)
RRP/WSP: $100.00 / $50.00
Product Code: FGC760NIGHT-21 Barcode: 9338817020388 Pack Size: 3
17
GIN GERBREAD H O U S E FESTIVE SPICED BISCUIT
GINGERBREAD HOUSE 760g (26.8 oz.) CANDLE
Let the scent of Gingerbread fill the air as oven-ready Caramel,
Ginger and Nutmeg blend with Bourbon Vanilla. Layer upon layer of sweet Christmas goodness will leave you longing for more of this nostalgic, festive fragrance. FRAGRANCE
Top: Orange, Almond, Caramel
Middle: Cedarwood, Cloves, Cinnamon, Ginger, Black Pepper Base: Vanilla, Tonka Bean, Amber Fragrance Family: Gourmand Fragrance Strength: 4.5 PRICING
Limited Edition 760g (26.8 oz.) Candle RRP/WSP: $100.00 / $50.00 (Other Foil Texture Box)
Product Code: FGC760GINGE-21 Barcode: 9338817021538 Pack Size: 3
18
U N D ER T H E MIS T L ET O E SPICED APPLE & RED BERRIES
UNDER THE MISTLETOE 380g (13.4 oz.) CANDLE
A charismatic blend of Cinnamon, Apple and Red Berries that
invites loved ones to step under the mistletoe. Unforgettably festive and difficult to resist, it draws you in with its magnetic
presence, promising romantic recollections for many years to come.
FRAGRANCE
Top: Orange, Mandarin
Middle: Apple, Red Berries, Cinnamon, Clove Bud Base: Vanilla, Sweet Caramel
Fragrance Family: Gourmand Fragrance Strength: 4
(Flocked Texture Box)
PRICING
Limited Edition 380g (13.4 oz.) Candle RRP/WSP: $55.00 / $27.50
Product Code: FGC380UNDER-21 Barcode: 9338817020333 Pack Size: 3
19
C H RIS T MAS MO RN IN G SPICED BLOOD ORANGE & PINE
CHRISTMAS MORNING 380g (13.4 oz.) CANDLE
No more sleeps! The woody zing of aromatic pine fills the air as
we gather around the tree to toast the year’s happiest day. Jingle all the way with bauble-red festive cocktails, spiced with smoky,
warm cinnamon, pungent clove and deliciously sweet juicy blood orange.
FRAGRANCE
Top: Blood Orange, Bergamot
Middle: Clove, Cinnamon, Cypress Base: Pine, Warm Musk
Fragrance Family: Fruity / Woody Fragrance Strength: 3.5 PRICING (Glitter Foil Texture Box)
Limited Edition 380g (13.4 oz.) Candle RRP/WSP: $55.00 / $27.50
Product Code: FGC380MORNI-21 Barcode: 9338817020340 Pack Size: 3
20
N AU GH T Y & N IC E
HANDFUL OF CANDY CANES SUGAR COATED NAUGHTY & NICE 380g (13.4 oz.) CANDLE Outdo Santa's big entrance with the show- stopping zing of
classic peppermint. It’s the merriment of gaily striped candy
canes that puts sweet treats at the top of your wish list this year. FRAGRANCE
Top: Peppermint, Cornmint, Spicy
Middle: Caster Sugar, Sugar Coated Coconut Base: Vanilla, Coconut, Peppermint Fragrance Family: Gourmand Fragrance Strength: 5
PRICING
Limited Edition 380g (13.4 oz.) Candle RRP/WSP: $55.00 / $27.50
Product Code: FGC380NAUGH-21 Barcode: 9338817018934 Pack Size: 3
21
CHRISTMAS CAND LE TRIO
NIGHT BEFO RE CHRISTMAS, WHITE CHRISTMAS, GINGERBREAD HO USE CHRISTMAS TRIO 3 x 60g (2.1 oz.) CANDLE
All your Christmases have come at once with three mini candles bundled for your pleasure. Alternate Night Before Christmas,
White Christmas and Gingerbread House to capture the spirit of the season.
FRAGRANCES
Night Before Christmas: Dancing Sugar Plums White Christmas: Cedar Leaf & Fruity Clove Gingerbread House: Festive Spiced Biscuit
(Same textures as their larger boxes)
PRICING
Limited Edition Christmas Trio (3x60g) RRP/WSP: $60.00 / $30.00
Product Code: FGC180TRIO1-21 Barcode: 9338817020364 Parcel Size: 8
22
S C EN T S C EN E™ D U O
NIGHT BEFORE CHRISTMAS & ONE NIGHT IN RIO
SCENT SCENETM DUO
NIGHT BEFORE CHRISTMAS & ONE NIGHT IN RIO
Set your scent scene™ alive with scent stems™, our new breed of fragrance diffuser which will electrify your senses. There’s no wrong way to set your scene, get creative and personalise it, by mixing and matching different fragrances in the range. WHAT’S INSIDE
- Bespoke metal vessel
- Night Before Christmas (5 Scent StemsTM ) - One Night In Rio (5 Scent Stems™) FRAGRANCE
Night Before Christmas: Dancing Sugar Plums One Night In Rio: Passionfruit & Lime PRICING
Limited Edition Scent Scene™ Duo RRP/WSP: $45.00 / $22.50 (Glitter Foil Texture Box)
Product Code: FGR010INTRO-X-21 Barcode: 9338817020258 Pack Size: 4
23
N IGH T BEF O RE C H RIS T MAS DANCING SUGAR PLUMS
NIGHT BEFORE CHRISTMAS 5 REPLACEMENT SCENT STEMS™
'Twas the night before Christmas when all through the house,
blackcurrant, plum, lemon and lavender hung in the eventide air. Inspired by plum puddings, sweet treats and festive
fruits, conjuring dream-like visions and the magic of Christmas. FRAGRANCE
Top: Blackcurrant, Redcurrant
Middle: Plum, Lemon, Lavender, Rose Base: Musk, Oak Moss, Spice Fragrance Family: Floral PRICING
Limited Edition Scent Stems™ RRP/WSP: $14.00 / $7.00
Product Code: FGR005NIGHT Barcode: 9338817020180 Pack Size: 6
24
A T AH AA AF F AIR VANILLA CARAMEL
A TAHAA AFFAIR 30g (1.1 oz.) CANDLE BAUBLE
A decadent decoration for tree or table, this Christmas Bauble
keeps on giving. Beautifully hidden inside is a 30g A Tahaa Affair
candle. Masterfully wrapped, it’s an aroma almost good enough to eat.
FRAGRANCE
Top: Pineapple
Middle: Coconut Fruity
Base: Caramel and Vanilla Fragrance Family: Gourmand Fragrance Strength: 5
(Glitter Foil Texture Box)
PRICING
Limited Edition 30g (1.1 oz.) Candle Bauble RRP/WSP: $15.00 / $7.50
Product Code: FGC030TAHAA-21 Barcode: 9338817020203 Pack Size: 8
25
D IVIN G IN T O C YPRU S SEA SALT & SAFFRON
DIVING INTO CYPRUS CHRISTMAS BON BON
Our Diving into Cyprus 50ml Shower Gel and 5ml Eau de Parfum, used in combination, will leave your skin feeling soft and
beautifully fragranced with notes of sea salt, saffron, lavender and cedarwood. (Flocked Texture Box)
FRAGRANCE
A Fresh, Aromatic Fragrance. Modern & Transparent, Sea Salt. Saffron.
Lavender. Cedarwood. Fragrance Family: Fresh PRICING
Limited Edition Christmas Bon Bon RRP/WSP: $15.00 / $7.50
Product Code: FGP055CYPRU-21 Barcode: 9338817020883 Pack Size: : 8
26
MID N IGH T IN MIL AN SAFFRON & ROSE
MIDNIGHT IN MILAN CHRISTMAS BON BON
Our Midnight in Milan 50ml Body Lotion and 5ml Eau de Parfum,
used in combination, will leave your skin feeling soft and
beautifully fragranced with notes of saffron, rose, moss and amber.
FRAGRANCE
A Chypre, Floral Fragrance. (Other Foil Texture Box)
Sensual & Exotic. Saffron.Rose.
Moss. Amber. Fragrance Family: Chypre PRICING
Limited Edition Christmas Bon Bon RRP/WSP: $15.00 / $7.50
Product Code: FGP055MILAN-21 Barcode: 9338817020197 Pack Size: 8
27
MO N T EGO BAY RH YT H M & KYO T O IN BL O O M COCONUT LIME AND CAMELIA & LOTUS
MONTEGO BAY RHYTHM & KYOTO IN BLOOM HAND CREAM DUO
Nourish and protect your hands with our Hand Cream Duo.
Enriched with Shea Butter, Apricot Kernel Oil, Rosehip Oil and Aloe Vera, this non-greasy hand cream will leave your hands soft and fragrant.
WHAT’S INSIDE
Montego Bay Rhythm 50mL Hand Cream Kyoto in Bloom 50mL Hand Cream FRAGRANCES
Montego Bay Rhythm: Coconut Lime Kyoto in Bloom: Camellia & Lotus (Glitter Foil Texture Box)
PRICING
Limited Edition Hand Cream Dup RRP/WSP: $40.00 / $20.00
Product Code: FGH100HCDUO-21 Barcode: 9338817020227 Pack Size: 6
28
A T AH AA AF F AIR
380G SOY CANDLE & CAROUSEL A TAHAA AFFAIR SPINNING CAROUSEL
In celebration of the season, this A Tahaa Affair candle and
carousel twirls with delight. Inspired by artisanal European festive decorations, the fragrance of Vanilla and Caramel wafts through the air, to electrify and mesmerise your senses all year round. WHAT’S INSIDE
A Tahaa Affair 380g Candle
Spinning Carousel Ornament FRAGRANCE
Top: Pineapple
Middle: Coconut Fruity
Base: Caramel and Vanilla (Glitter Foil Texture Box)
Fragrance Family: Gourmand Fragrance Strength: 5
29
A T AH AA AF F AIR
380G SOY CANDLE & CAROUSEL
A TAHAA AFFAIR SPINNING CAROUSEL HOW TO USE:
1. Remove the candle lid and place the gold ring on the rim of the candle 2. Insert the long gold rod into the hole in the rim
3. Fan the carousel blades and attach each Glasshouse Fragrances charm
4. Place carousel blades on the rod with charms hanging
5. Light candle and the heat from the candle with make it twirl PRICING
Limited Edition Spinning Carousel RRP/WSP: $80.00 / $40.00
Product Code: FGC380TAHAA-21 (Glitter Foil Texture Box)
Barcode: 9338817020371 Pack Size: 4
30
C O RE C AN D L E T RIO
S YD N E Y S U N D AYS , F O R E VE R F L O R E N C E , O N E N I G H T I N R I O CORE CANDLE TRIO 3 x 30g (1.1 oz. ) CANDLE
Discover your scents of self, and your scents of exploration. Available for a limited time only, this set includes three
devastatingly cute miniature candles that make a perfect gift.
Keep for yourself to explore some of the best that Glasshouse Fragrances has to offer. WHAT’S INSIDE
1. Forever Florence Wild Peonies & Lily 30g Soy Candle 2. One Night In Rio Passionfruit & Lime 30g Soy Candle
3. Sydney Sundays Neroli & Pink Pepper 30g Soy Candle PRICING
Core Candle Trio
RRP/WSP: $40.00 / $20.00 Product Code: FGC090TRIO1-21 Barcode: 9338817020241 Pack Size: 8
31
MARKET IN G S U PPO RT ALL CHANNELS
This Holiday we are committed to supporting retailers with a marketing campaign that will strengthen the brand awareness of Glasshouse Fragrances and enrich the consumer shopping experience. We will provide a collection of trade marketing materials such as Christmas Gift Bags, Visual Merchandising Guides and elevated in-store Point of Sale to share with retailers. We will continue to drive awareness of our personal fragrance category with exciting new marketing materials and new-look assets to promote core Eau de Parfum during this key gifting period.
Gift Bags
Oversized Bon Bons
32
MARKET IN G S U PPO RT INDEPENDENT RETAILERS
INDEPENDENT POS AVAILABILITY
• 150 x A4 Strut Card & Acrylic Insert Price Card • Visual Merchandising Guidelines
Available for use from: October 6, 2022
A4 Strut Card
Acrylic Insert
33
MARKET IN G S U PPO RT DIGITAL
DIGITAL ASSETS (eRetailers) • EDM Banners (via request)
• Website Banners (via request)
• Product Photography (front side only) • Product Descriptions
• Campaign Sales Video with Nicole (internal only)
Available for use from: October 6, 2022
34
MARKET IN G S U PPO RT DIGITAL
Launch Homepage Banner Mock Up
Launch Homepage Banner Mock Up - Mobile
35
MARKET IN G S U PPO RT DIGITAL
Secondary Homepage Banner Mock Up
Secondary Homepage Banner Mock Up - Mobile
36
MARKET IN G S U PPO RT DIGITAL
Christmas EDP Homepage Banner Mock Up
Christmas EDP Homepage Banner Mock Up - Mobile
37
MARKET IN G S U PPO RT DIGITAL
Gifting Homepage Banner Mock Up
Gifting Homepage Banner Mock Up - Mobile
38
MARKET IN G S U PPO RT SOCIAL
SOCIAL MEDIA ASSETS (Internal)
• 25 x Social Media Tiles (GIFs & Stills) • Core Social Media Tiles (EDP Push)
• 40 x Instagram Stories (GIFs & Stills) • 2 x Facebook Banner
Available for use from: September 29, 2022 SOCIAL MEDIA ASSETS (External)
• 15 x Social Media Tiles (GIFs & Stills) • Core Social Media Tiles (EDP Push) • 1 x Facebook Banner
Available for use from: October 6, 2022
39
MARKET IN G S U PPO RT PUBLIC RELATIONS
PR SUPPORT
PR Activity will take place in the US to support the launch with a strategic media and influencer program. • Daily Press Office • Press Release
• Creative Mailer
• Influencer Product Seeding • Celebrity Product Seeding
Campaign Start Date: July 2022
40
MARKET IN G S U PPO RT POS CODES
POS DESCRIPTION
CODE
VISUAL
Refer to unit below
QTY
100mL Tester Unit (holds 4)
MG10106
N/A
GF Christmas 4 x 100mL Tester Unit Insert EDP – 22
MG10134
100
GF Oversized Bon Bon Christmas - Red – 22
R10846
130
GF A4 Strut Card & Acrylic Insert USA - Christmas - 22
MG10209
150
41
MARKET IN G S U PPO RT POS CODES
POS DESCRIPTION
CODE R11214
VISUAL
GF Small Gift Bags-Christmas250x250mm Red Bag with Red Ribbon-21 (Pack of 10)
QTY
3,000
42