ThePowerful - March by Francie Baldwin

Powerful Magazine March 2018

INSIDE 4

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Powerful Magazine March 2018

5 Investment Rules To Consider

28_ Starting a Business With Your Spouse Happily Ever After, Or Death Do

48_ Happy Employees Are they more productive?

50 _

Mothers Vs. Businesswomen Can they be both?

You Part?

06_ Are celebrities made for only fame, or can they dominate in business too?

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32_

56_

Can United Airlines Survive?

2018 Stocks To Look Out For

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59_

The Revention Way Really Works

Worlds Coolest Airports

How Chris Christofi will help you create the future you want

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40_

Self-Driven Car Fatalities Whoâ&#x20AC;&#x2122;s To Blame?

Cryptos to bridge the gap or stand alone?

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44_

Best Places To Travel In March

Your customer wants to buy!

They just donâ&#x20AC;&#x2122;t want to be sold.

What Your Suit Says About You

64_ Top Industries To Launch A Startup

67_

Best Laptops For Business

Nothing is More Powerful than the Truth That is the fundamental idea, and the basis of why The Powerful started. In todayâ&#x20AC;&#x2122;s modern culture media has become very one sided, regardless of the side, it tends to only want to discuss whatever side they are in support of. The Powerful is aimed in giving you the power to make your own decision and formulate your own opinion and view. At The Powerful we feel there is no right and wrong only the power of information that you can arm yourself with. You can check out The Powerful online for more stories and updated content at ThePowerful.com Sincerely,

Francie Editor

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EDITOR NOTEâ&#x20AC;&#x2122;S

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ARE CELEBRITIES MADE FOR ONLY FAME, OR CAN THEY DOMINATE IN BUSINESS TOO? People have a misconstrued idea that all movie stars, musicians, models etc. are only in that one specific industry and make all of their success through what they are known for. But a lot of the time its people that we least expect who are highly successful entrepreneurs as well as entertainers. A perfect example of that is Mark Wahlberg, the highest grossing actor in the world who not only owns and runs multiple companies, but has an entrepreneurial side that not many people get to see.

JT Foxx, the worlds #1 wealth coach sat down with Mark to discuss the business side of Mark’s life and what he does to keep up with being an actor and businessman. JT: How do you go from where you came from to being the highest grossing actor in the world? M: Well it didn’t happen overnight. I’ve been at it for 20 years and I think just hard work and staying on the grind. It was never a sprint for me, it was a marathon. I’ve been really fortunate and worked with some talented people you do online can be tracked which makes targeting your customer really simple. You can get as specific as you want and target based on a certain demographic, psychographic, and geographic area all at the same time. This helps to eliminate waste and make sure that your advertising investment is being spent on your audience and isn’t being wasted. It also helps to reallocate your budget if you see you are getting the response you thought from your target audience.

JT: A lot of people don’t know that you actually own a lot of businesses and that you’re an entrepreneur as well. So, tell us about Mark Wahlberg the entrepreneur. M: Well you know what happened, when I started acting it was frustrating. It took me a while to be taken seriously, but when I was waiting for roles to come to me, I wanted to be more aggressive, so I decided to go out there to acquire material so I could go and start producing my own stuff and be in control of my destiny. We started producing with television, Entourage was the first show we produced, and from that experience we learned to produce on the fly and on the cheap. So as the DVD business started to digress, studios started complaining that they didn’t have enough money, but we were able to stay ahead.

With other business stuff, I only do stuff that I believe in. If someone calls me and says ‘hey we will give you 10% in say a vodka company’, I am not interested. With AQUAhydrate, this is something I kind of stumbled upon; I was training for a movie and started drinking the water. I liked it and connected with people I knew had a lot of success in the beverage world. The burger business was something you know, my brother is such a talented chef and I believed in him, but I wanted to create a big business to pass down. JT: Family in business is not always ideal... M: Exactly, but you know in our case, I knew it could be something special that we could pass on to further generations. And now wejj have over 450 stores in contract, we are the fastest growing franchise in the history of restaurants. It’s a great opportunity.

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JT: What is the key to success?

JT: You have the money, the success and a family, so what still drives you?

M: I think I comes down to putting the right people in the right seats, having a great product first and foremost, but then there are a lot of factors in the equation and the stars have to align to make things a success. It’s not as easy as it seems, if it was everyone would be doing it.

M: I wake up every day like I am still starting. I gotta get up and make it happen. I’m more driven today than I have ever been. I want to have an impact on people’s health and wellness, and I want to find a balance between doing that and being a parent and husband.

What’s the best for online marketing?

JT: So before we bring out some people to talk more with you, I tried acting

This is not as easy to answer because there are so many options when it comes to online marketing and advertising. Between all of the social media platforms, ad networks, PPC, mobile, and video options online, where do you turn? Well, one of the biggest areas of advertising growth has been on Mobile, and Facebook as a delivery platform has seen tremendous growth year to year. Facebook is often viewed as the place to get the best return on investment for your ad dollar, and also where a lot of people turn to spend their ad dollars. There is no question that the ROI on here can be great when done well, but the recent spotlight on Facebook and the transparency of advertisers on the platform has come into question. Most of this being a result of the most recent Presidential Election in the USA. For anyone who has happened to miss all the news in the past 6 months, there has been a lot of discussion about Russians placing ads on the social media platform to help support Trump in the election. Facebook then coming under heat for not being aware of this, not stopping it, and not having tighter constraints. So as a result, Facebook has responded by paying better attention to what advertisers are doing on their platform. Which can be both good and bad for you… the advertiser. If you have ever read the Facebook guidelines, you will see there are a lot of dos and even more don’ts, and now they are being enforced.

a while ago and man it’s tough, doing the same take over and over I don’t know how you do it.

It can be tedious. You have to find the right niche, and you know as well as I do that there isn’t anything you can’t accomplish if you put in the work and go for it.

JT:

Well I know how busy you are and you kept your word by being here today and taking the time to talk to us today, so thank you.

M: Thank you for having me.

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WORLDS COOLEST AIRPORTS?

Because traveling doesnt always have to be a pain Airports don’t have to be unpleasant. They can be enjoying, mall or zen-like atmospheres that take your travel worries away. Flight got delayed? No biggie if you’re stuck at one of these. While most the time, a delayed flight brings upset and annoyance, these airports subside the stress of the whole traveling experience. They are destinations in themselves and deserve to be recognized. Consider this a favor the next time you're deciding between airport layovers or your next trip.

Fly an airplane in the airport? At Hong Kong International Airport you can do just that. This simulation allows passengers to see what it’s really like to fly a plane. Great way to kill some time, especially if your flight’s delayed. The airport also has an IMAX theatre as well as an indoor golf course.

De-stress at Dubai International Airport. The country known for the luxury, the Dubai International Airport does not disappoint. As stressful as traveling can be sometimes, this airport has got your back with with a swimming pool, gym, sauna and shower facilities. That’s not all though, for the most stressed passengers, they offer Zen Gardens to be able to fully escape from reality.

Bringing nature indoors. You’ll almost forget your stuck inside an airport at the Singapore Changi International Airport. This

Take a dip at the Hamad International Airport in Qatar.

airport features a butterfly garden, sunflower garden, orchid garden, cactus garden and a nature trail.

need of a pre or post flight nap. This airport also has a ginormous dinosaur robot and a 23-foot-tall Urs Fischer sculpture of a yellow teddy bear- the perfect photo op?

Artic-Inspired Decor and Lights. The Helsinki Airport in Finland offers a sauna, sleep pods and roof terrace where people can sip on cocktails and enjoy the views. There is an outside terrace as well.

Get some reading done in the Tallinn Airport in Estonia. This airport features a full-sized library full of reading materials and comfy seating options. Get some reading done or check-out one of their books for your next flight. Just be sure to return it when you’re back!

Have some brews at the Munich Airport in Germany. This airport is the only airport equipped with a brewery. They serve their beers in the largest beer garden in Europe, offering seasonal specials as well as regular options. The beer isn’t the only thing people enjoy, though, the food is right up there in taste. This airport also hosts its own Christmas market from mid November and throughout December. Catch a glimpse of the towering Christmas tree, browse the handmade gift selection or sip on some beer before your flight… just don’t get too distracted.

Remain calm in the Adolfo Suárez Madrid-Barajas Airport. The architects of this airport put travelers best interest first when designing. This airport features precise placements of illumination, installed glass panes instead of walls, and built domes in the roof in order to allow for natural light to pass through; all of which help to lower the stress levels of travelers.

While this list doesn’t cover all the amazing airports in the world, these are some of the top. Have a layover in one of these? Consider yourself lucky. Take advantage of the unique and extravagant offers of each of these airports. It’ll sure make your travels more exciting.

Powerful Magazine March 2018

This airport features a 25-metre-long swimming pool. In addition, there are quiet rooms for those in

Powerful Magazine March 2018

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SELF-DRIVEN CAR FATALITIES WHO’S TO BLAME? Self-driven cars are a subject that has floated around for over 90 years. It is something that is debated by a lot of people, and opinions often vary on the future of autonomous cars. The thought that the human race could one day solely rely on self-driving cars is attractive to some people and is the reason why over these 90 years, researchers have dedicated time and effort into creating a perfect self-driven car. But is it really going to become a way of the future? In the past few years, autonomous technology has gained huge momentum, and self-driven vehicles are being created and sold to the public, but it was only a matter of time before incidents started to happen with these self-driven cars. Can technology really be that bulletproof that nothing could go wrong? We often experience technological issues in day to day life, whether it’s our MacBook’s packing up or our cellphone’s freezing. As a human race, is it possible to put enough trust in technology that it will be in control of our lives and safety? People started to gain confidence in autonomous vehicles and even threw around the thought that by 2020, everyone would rely on this technology, and many car companies were jumping into the self-driving car technology. It was a revelation; people were amazed how far we had advanced and what technology was capable of producing, but It wasn’t until May 2016 when autonomous vehicles had a major hiccup in its advancements. A driver died in the first fatal crash while using autopilot mode. The driver, Joshua Brown, 40, put his Tesla into autopilot mode, which is made to control the vehicle during highway driving. The cars system failed to detect a large 18-wheel truck and trailer crossing the highway he was driving on. Tesla said, “the car attempted to drive full speed under the trailer, with the bottom of the trailer impacting the windshield of the Model S” a police report stated that the top of the vehicle was torn off by the force of the collision. Joshua Brown owned a tech company called, Nexu. He often posted videos of his car in autopilot mode, and one of his videos even showed his car avoiding a collision on a highway. This video was tweeted by Elon Musk, Tesla CEO after the incident which resulted in the video getting over 1 million views.

This sparks the question, whose to blame? Is it the manufacturers fault, or do we just put it down to a glitch in technology which is sometimes inevitable? This incident started debates whether self-driven cars are actually a good idea,

The history behind autonomous vehicles and how they got to where they are today is very interesting to say the least and begun way before most people realize.

and it was a huge setback.

out anyone sitting in the driver’s seat. The radio-controlled car could start its engine, sound its horn and change gears, just as if there was a ghost at the wheel controlling it. People were under the impression that Houdina’s radio controlled car was an illusion and was not real due to the fact that his name sounded a lot like the famous escape artist and illusionist Harry Houdini. But the two didn’t have a connection at all. The next breakthrough was in 1969, John McCarthy, one of the founding fathers of AI (Artificial Intelligence) wrote an essay titled Computer Controlled Cars. He calls it an “automatic chauffeur” that is able to navigate public roads using a television camera. He also talks about how users should be able to enter a certain place they want to go using a keyboard, and it would then prompt the car to drive there. Other commands would allow the car to make pit stops, change the destination and slow down. No such vehicle was built but McCarthy’s essay opened up a whole new self-driven world to other researchers. In the 1990s, Dean Pomerleau wrote a thesis on how a self-driving cars could take images from the road and in turn, output specific controls. In 1995, Pomerleau brought Todd Jochem in on this experiment and they took their self-driving car system on the road. They travelled 2797 miles across the United States of America. They were in control of speeding and braking, but this journey was titled “No Hands Across America” In 2002, Darpa announced a Grand challenge. They decide to offer researches $1 million to design and build a self-driving car that can navigate 142 miles through the Mojave Desert in North America. Excited researchers got to work and 2 years later, in 2004, the challenged begun. None of the 15 competitors completed the course. The entry that did the best, made it less than 7 miles in a couple of hours, it then caught fire. The creation of self-driving cars took a back seat and in the late 2000s, self-parking systems begun to surface. This was demonstrating that autonomous road technologies were very close to be ready to handle real life scenarios. In 2009, Ford incorporated what is known as Park Assist into some of their vehicles. BMW was not far behind, just a year later, they created their own parallel parking assistant. Also in 2009, Google took an attempt to develop a self-driving car, this project was named Waymo and was a secret. Within a couple of years, they announced that their self-driving cars have driven 300,000 miles completely under computer control. In 2014, a self-driving car was made without a steering wheel, gas or brake pedal, thus making it a 100% self-driving car. Near the end of 2015, over 2 million miles had been driven by google’s self-driven car.

Powerful Magazine March 2018

In 1925, Francis Houdina created a radio-controlled car. He drove it down the streets on Manhattan, New York, with-

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Just the next year, in 2016, the setback with the Tesla fatality

At CES 2018, Nvidia showed a new self-driving car chip called,

happened and this created many difficulties for companies

Xavier, which will incorporate Artificial Intelligence capabilities.

creating self-driven cars. Things didn’t go as planned when in

They will be partnering with Volkswagen to create Artificial

March 2018, a pedestrian crossing Mill Avenue at its intersec-

Intelligence for future autonomous cars and they believe that

tion with Curry Road in Tempe, Arizona, was struck and killed

this will revolutionize autonomous technology.

by a self-driving Uber vehicle. The autonomous car operated by Uber had an emergency backup driver behind the wheel

If we look at the stats, a pedestrian is killed by a car roughly

but evidently, the driver could not control what happened. This

every 90 minutes in the United States. That is a huge number

incident is believed to be the first pedestrian death caused by

of fatalities. Would it be possible that if autonomous technology

self-driving technology. Uber, along with other tech companies

got to a point of no errors, the number of deaths caused by car

and automakers have expanded their self-driven car testing in

hits would decrease? Self-driving cars have already been put

cities around the United States, but it is not clear if this accident

through a countless number of tests, and experts are saying that

in Arizona will slow down the autonomous testing and creation.

the technology does in fact have the potential to be safer than

All we do know is, Uber has put the self-driven car testing on

human drivers. If 40,000 traffic deaths occurred on the roads

hold.

last year, the argument that self-driven cars haven’t caused nearly close to that amount of fatalities so what if this way of

“This tragic incident makes clear that autonomous vehicle

transportation is better for the human race and actually will be

technology has a long way to go before it is truly safe for the

saving lives. Self-driven cars are made to be safer because unlike

passengers, pedestrians, and drivers who share America’s roads,”

humans, they can’t speed or drive in a way that can negatively

Senator Richard Blumenthal, Democrat of Connecticut.

affect other cars on the roads. Self-driven cars can’t drink and drive drunk, they can’t fall asleep and go into oncoming traffic

Audi is not letting any of that slow them down, in fact, they

and the definitely can’t text and drive.

claim that their next generation A8 sedan will be the first car with SAE level 3 (Vehicles that can drive themselves in certain

There is a long way to go before we can put our complete trust

situations. When in autonomous mode, human intervention

into autonomous vehicles, companies will continue to test and

is not needed. But a human driver must be ready to take over

create until they perfect the craft and build something that is

when the vehicle encounters a situation that exceeds its limits).

error proof that will take over the transportation world.

Audi’s mission to create a stress-free commute to work faces complications other than technology glitches. It is still unclear whether Audi will get the go ahead to sell this system to the general public.

Powerful Magazine March 2018

BEST PLACES TO TRAVEL IN MARCH You may not typically think of March as the perfect time to plan a vacation (unless you’re a college student on spring break), but it can actually be a great month to plan your next adventure. With lesser crowds and more affordable options, you might consider it. Check out this list of some amazing places to travel in March.

Buenos Aires, Argentina

The month of March means summer is ending and fall is approaching in Argentina. With the warm temperatures during the day, but cool and crisp temperatures by night, this can definitely be a draw for a lot of tourists. March also marks the beginning of Opera Season; check out the ballets, operas and live theaters that make up Buenos Aires’ culture. You can also catch some festivals while you’re there like the Buenos Aires Moda festival where thousands and thousands of people each day attend fashion shows and other high-profile events as well as the Mendoza Harvest Festival, one of the biggest wine events in the world, consisting of two parades and a saturday night blowout complete with fireworks. Sounds like a party we’d all like to attend!

Antarctica

You can only travel to this continent between October and end of March, but it’s best to hold off until visiting towards the end of the season. Tourists will mostly be gone, and you can save a ton of money by booking in March. This month also happens to be the best time to see whales, including humpback, sperm, and orcas. You’ll also be able to catch a glimpse of the penguins and seabirds.

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Patagonia, Chile

March is a very ideal time to visit Patagonia as it nears the end of their summerâ&#x20AC;Ś meaning less tourists, but still great weather. Check out the breathtaking architecture in the Torres del Paine National Park that will truly leave you speechless.

Delhi, India

If youâ&#x20AC;&#x2122;re into culture, then Delhi, India might be the place for you. March is a great time to visit as it is the end of their dry season and the start of Holi, a Hindu holiday celebrating the start of spring. Itâ&#x20AC;&#x2122;s known as the festival of colors, so prepare for a breathtaking hue of amazing tones throughout the city. Just imagine the photos you could take...

Powerful Magazine March 2018

Galapagos Islands Home to some of the rarest and exoitc animals on the planet, the Galapagos draws many curious tourists throughout the year. With March being the rainiest month for the island, many tourists may be turned off. However, with the rain showers being very brief, the locals say the water is even clearer after. So hang in thereâ&#x20AC;Ś a little rain never hurt anybody. Aside from the rain, March is a pretty cool month to adventure being that itâ&#x20AC;&#x2122;s the beginning of their mating season. Catch glimpses of the baby sea lions and turtles on shore.

Doha, Qatar

Doha is a very modern city mixed with lots of color and high-end shopping/dining. They have an international food festival that takes place from March 23 - April 8, and there is a manmade island called Pearl-Qatar. Activities to take part in include sandboarding, riding camels and exploring the rock formations.

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Yosemite

Avoid the crowds and visit Yosemite in March. There’s far less tourists and offseason travel discounts. It’ll still be snowing by this time, so prepare for cross-country skiing to Glacier Point or downhill skiing and tubing in one of the USA's most popular national parks. The park also offers a free shuttle to all open areas in the Yosemite Ski & Snowboard area during this time of year.

Palm Springs, California

Palm Springs can be a hot destination in March for this desert resort, considering it’s ideal temperatures being in the low 70s and 80s. Plan a visit a couple months later and you’ll feel like you’re in an oven. Aside from lounging around, people often enjoy hiking in Palm Springs during this time near Joshua Tree National Park offers some of the most rugged, spectacular views of nature and wildlife you'll see in the United States.

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Lake Louise, Canada

Still looking for some winter fun? Lake Louise has got you covered. Snowfall reaches its peak in March, but the temperatures remain in the low 30’s… all the fun of winter without the below freezing temperatures.

Hangzhou, China

Only an hour-long train ride from Shanghai, Hangzhou is a great destination to travel in March. It’s boasting with natural parks, lakes and mountains, and in the month of March, the cherry blossoms are in full bloom. The southwest portion of Hangzhou is called “West Lake” and is known as “paradise on earth” to many. It’s the perfect place and time to engulf yourself in all the culture, savor their fine silk and sip on some authentic tea.

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5 INVESTMENT RULES TO CONSIDER Do you put a lot of thought into your investments? Maybe you have someone else do it for you. Whatever the case, we can all agree that, when investing, there should be some ground rules in each of our heads before biting the bullet.

3. “I am convinced that all this poverty in Mexico and in

Whether you have extensive knowledge of the markets or are just getting started, these 5 quotes from some of the most successful and experienced investors are worth considering.

Don’t look at what’s happening now, invest now for what will hap-

1. “You learn in this business… If you want a friend, get a dog.”

for the next big winner.

Latin America, like it’s happening in China is the opportunity to grow. It’s an opportunity for investment” – Carlos Slim

pen later, in the future. The most successful investors are forward thinkers. Don’t jump on the bandwagon of investments that have already had short-term gains, you’re probably too late. Try again

– Carl Icahn 4. “Be patient with winning trades; be enormously impaIt’s no surprise, this business can be rough. If you truly want to suc-

tient with losing trades. Remember it is quite possible to

ceed, don’t take the advice of others, especially your friends. Do your

make large sums trading/investing if we are ‘right’ only

own research and trust your gut.

30% of the time, as long as our losses are small and our profits are large.” – Dennis Gartman

2. “Do you really like a particular stock? Put 10% or so of your portfolio on it. Make the idea count. Good [investment] ideas

This is especially telling for younger investors. Don’t sell at the first

should not be diversified away into meaningless oblivion.” –

sign of profits, let them run for a while. Also, don’t let a losing trade

Bill Gross

get away. Investors should be okay with losing a little bit of money. Basically- let the winning trade run and get out of a losing trade as

One rule we should all know, especially younger investors, is diversi-

quickly as possible.

fication. It’s best to avoid putting all your capital into one name. But… don’t get too carried away either. It’s not always a good thing to have

5. “It’s far better to buy a wonderful company at a fair price

a widely diverse portfolio, especially if one of our picks makes a big

than a fair company at a wonderful price” – Warren Buffett

move while the others don’t. Keep cash in your account for opportunities and take a chance.

Start with looking at the quality of a company when deciding whether to invest. You will need to understand balance sheets, listen to conference calls and have confidence in the management. Then, once you’ve determined confidence, you will evaluate the price. If a company seems high-quality, expect the price to reflect the same.

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STARTING A BUSINESS WITH YOUR SPOUSE Happily Ever After or Death Do You Part? Starting a business and working closely with your spouse is something that most people would dream of. You get to spend more time together, share a passion with each other, and simultaneously, make money. But, is it as easy as one would think, and are there unforeseen hurdles that a couple in business together would face. Can it be successful or is it impossible to do?

“Our varied strengths and divided responsibilities made us a stronger team, because it allowed us to become experts and excel at different areas of the business,” Angie Stocklin said. “We didn’t have competing strengths and therefore quickly learned to rely on the other person to carry their portion of the responsibility.” Angie Stocklin Another story that gives couples hope is one of Andrew and Peggy Cheering, immigrants from China who met at Baker University in Baldwin, Kansas and then headed to the University of Missouri. Andrew got a master’s degree in applied mathematics and Peggy got a Ph.D. in electrical engineering. Andrew then moved to California to work at his relative’s restaurant. It wasn’t long before he opened up his own sit-down restaurant, Panda Inn, with his father. Almost 10 years later, Peggy quit her software development career and the two of them opened their restaurant. Today, the couple are co-CEOs and co-chairman of Panda Express, which has around 1,700 restaurants and a revenue of over $2 billion. The couple claim they often get asked how they did it, Peggy gave a very simple answer: “We have learned over the years to recognize each other’s strengths and opportunities so that we know when it’s best to lead and when it’s best to be led.” – Peggy Cherng

Powerful Magazine March 2018

When Randy and Angie Stocklin, the couple behind One Click Ventures started their business, Angie assumed that she would be working on common tasks with her husband but she quickly learned that their different strengths meant they needed to have separate responsibilities.

IT CAN BE DONE

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PERKS OF HUSBAND AND WIFE OWNED BUSINESSES Spouses who co-own a business can both have deductions for business expenses, allowing each spouse to reduce the amount of income claimed. Business trips can be written off, and going on a business trip with your spouse will be fun as it allows you to take more time away to yourselves. But the perks aren’t always about tax deductions. Starting, owning and running business with your spouse gives more you time spent together. Sure you’re sitting in meetings and discussing products but you’re physically with them, and that is important. It gives you a shared passion and something you can work on, put energy towards and enjoy together. As any entrepreneur and business owner would know, getting time off is always possible because you are now your own boss. Couples who own a business can take time off to either, make it to their kids basketball game or go for a long-awaited hair appointment. This gives a sense of freedom which evidently leads to a less stressful working environment.

There are many complexities that can get in the way, and many couples do not consider these before it’s too late. Starting a business with anyone in general is a risk, but doing it with your spouse could take you down a dark road. A power struggle is probably the first hurdle one would assume a couple would face when establishing a business. Can both genders be equally powerful and if so, what steps can be taken to ensure equality? Our egos are very powerful and they can sometimes get ugly, we are tested every single day in the workplace when we are pushed around or disagreed with, and that could create problems for a couple trying to control their own egos while working together. Today, finances are the number one cause of divorce, and that is a fact. Finances can tear relationships apart and putting that strain onto your relationship when starting a business with your spouse is very risky. You stand the chance of those financial burdens and strains when you’re in start-up phase, those stresses will come home with you and can cause a rift in your home and relationship. Personality clashes can cause problems in business because as a human race, we are all so different and unique that two people who are in a happy relationship together, could start a business thinking it would be the same, but it could turn out that it failed because they experienced things they haven’t as a couple before and in this situation, they strongly disagree with each other. It can cause problems that weren’t even there before.

SHOULD YOU DO IT? At the end of the day, whether a couple starts a business together or not will depend on solely on their personal relationship. Whether or not it’s a good idea will not affect the success of a husband and wife owned business if both parties are 100% willing to dedicate their all into making it work. There are steps a couple could take before deciding on working together like ensuring thought processes are similar and interests are shared. If the couple has children, this will automatically make them better candidates than a couple without kids. But most importantly, knowing your strengths and weaknesses is essential in succeeding. You can’t just know your own, you need to be able to know your spouse’s strengths and weaknesses very well too. You cannot assume that responsibilities will be evenly shared between the two of you because there is a possibility that some strengths one partner possesses are weaknesses of the other and vice versa. Maintaining communication is key in any relationship, personal or business, so if you’re lacking in the communication department, it’s probably best to stop the ideas of going into business together now. You need to also ensure that you balance work and personal life as this is crucial, and the mistake of over working and not taking personal time to be present in your relationship could be detrimental.

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FACTORS THAT COULD GET IN THE WAY

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CAN UNITED AIRLINES SURVIVE? Over the past few years, United has been making all

This incident has many people all around the world up-

sorts of headlines...but not the kind of headlines they

set and angry, but who should take responsibility for the

would want. But, is bad publicity better than no pub-

incident?

licity? We aren’t sure in their case. The latest United misconduct happened just a few weeks ago when they

We could look at it from the family’s point of view; they

were responsible for the death of a puppy.

felt forced to put their dog in the overhead bin. The flight attendant said it has to happen this way so the mother,

Sophia and Catalina Robledo, a mother and daughter

not wanting to cause a scene or possibly get thrown off

travelling together with their 10-month-old puppy

the flight, assumed well, if the attendant is telling me to

from Houston to New York had a nightmare experi-

do this, it obviously means it is okay to do so.

ence. When they got on board, the mother put the dog in his carrier but struggled to fit it under the seat in

This could all be put down to he-said she-said because

front of them. The united flight attendant told them

after the incident, the flight attended claimed that she

they had to put their dog, with his carrier, into the

did not realize there was a dog in the carrier and that

overhead bin. Throughout the 3-and-a-half-hour trip,

she would never have told the family to put the dog up

the dog barked for about 2 of those hours. When the

there if she had known. The family was clear about the

barking stopped, the mother said she wanted to check

fact that they did tell the attendant, but the airline says

on their dog to ensure he was fine, but there was too

the attendant didn’t hear or understand the family.

much turbulence and they were not allowed to stand up. Once the flight landed, they discovered that Kok-

This isn’t the first time united has been responsible for a

kito had died during the trip.

death of a dog. Last year, 500,000 dogs were transported on various airlines, 24 of those died. United is respon-

In a statement United said: “This was a tragic accident that should never have occurred as pets should never be placed in the overhead bin. We assume full responsibility for this tragedy and express our deepest condolences.”

sible for 18 of those deaths.

WHAT BACKLASH DID UNITED RECEIVE? As of last week, United’s net favorability had dropped to –2 from 26 on March 12, 2018. The public is not pensive American Airlines flight over a United flight.

OTHER UNITED SCADALS One of the biggest United scandals was one of David Dao, on April 9th, 2017, when United needed to bump 4 passengers from a flight. They had to make room for the 4 United employees. At this time, the airline offered anyone who would get off the plane an offer for $400 in flight vouchers, but when there were no takers, United had to randomly select 4 people to bump. 3 of the 4 were compliant, but the 4th passenger, Dr. David Dao was not. He told United he had to be on that flight to ensure he was at the hospital the next day for work. Security was called and Dr. Dao was forcefully removed from his seat. His head hit an armrest and he became unconscious. Security then dragged him out of the plane. Everyone on the plane was in shock and many were recording the incident (as we all do nowadays). The video went viral to say the least. CEO Oscar Munoz issued a statement claiming Dr. Dao was disruptive and they did what they had to do, but no one was buying that. In another poll that was done in April 2017, 44% of people who said the same, that they would rather choose a longer, more expensive American Airlines flight over a United flight after the scandal over passenger’s forcible removal from a United plane. These percentages show that more people were upset about Dr. Dao's treatment and abuse than the dog incident. However, both incidents were bad for United’s reputation and after the 2017 incident, their sales dropped by 69%. As per the stats, it’s safe to say United needs to figure out what keeps going wrong, otherwise they will be forced to take greater measures to get their numbers back up to what they used to be.

Powerful Magazine March 2018

happy, and in a poll done on March 17-18, 25% of people said they would rather choose a longer, more ex-

Powerful Magazine March 2018

36 Powerful Magazine March 2018

THE REVENTON WAY REALLY WORKS

How much money will I need to retire? Where will the money for me to invest even come from? Can I afford to invest? Can I afford not to invest? These are just some of the most common questions plaguing people not just in Australia, but all over the world.

Even more

challenging is that most people don’t often want to admit that they might not understand how investing works, so they avoid it all together. The reality is that if you don’t start planning now then you simply might not have any money for retirement at all. The strategy of “I will deal with this later” or “when I start making more money, I will start planning for retirement” aren’t going to fix the issue. You have to start thinking about your future plans now and what you can start doing on a small scale now to help for the future. The longer you wait, the longer it will take to start building your wealth.. Financial Investing and Services is something that a lot of people stay away from because of the fear of the unknown, and sometimes embarrassment, or we make the excuse that we just don’t have time. Reventon wants to change that for individuals and families in Australia to help everyone create a more prosperous tomorrow.

What do they do that’s different? Knowing that people don’t always want to admit that they don’t know something and they disguise it as not having time to take care of their finances, the team at Reventon has taken that excuse out of it for them. Founder Chris Christofi knows first hand what having a family is all about, as he is himself married with children, and his wife Billie also plays a key role at Reventon. Making time can be tricky, so they keep hours to meet with people in the office or they will come to you on evenings or on the weekend. Chris understands the importance of family and felt it was very important to hold “family friendly” office hours to be able to remove the excuse of “we just don’t have time.” Having his own family, he places a big value on future financial success for his family, so wants others to have that opportunity as well.

Most clients biggest challenge is finding the funds to invest with. There is an understanding of knowing they need to invest, but don’t feel that they have the funds to actually invest with. For some, that can be the toughest hurdle to overcome 37

to get where you want to go. As a result of understanding this, Christofi and the Reventon team know that they didn’t want to just start with the investing and planning, but instead wanted to start with helping individuals and families find the funds.

Powerful Magazine March 2018

They deploy a number of strategies to enable their clients to find the funds they need. It may sound simple, but if you don’t feel that that you can start investing and planning, then you most likely would need the help. Reventon starts by looking at where the money is going and develops a budget to stick to. Next consolidation of debt, repairing credit, refinancing, and mortgage reduction are all evaluated and reviewed.

Oftentimes there is

money that can be found, but only if you know where to look for it.

Ascertaining the standing of these things and how they

can be improved can provide people with the funds they need to get started.

Then personal loans, investment loans, and financ-

ing of equipment or property is considered. The major difference to what Reventon brings to the table is the ability to help you get through the first and hardest step, of finding the funds needed to secure the funds.

Utilizing all of

these different avenues allows them to have as much success for their clients as possible. Most firms want you, the client, to come to the table with the funds already. Yes, that does make the process easier, but it is not necessary. Once they have secured where the funds will come from, the next decision is deciding what to do with them. A lot has to be discussed as to what is going to make the most sense for you and your level of risk. Also, you need to be able to understand what you are investing in, when you should expect to see returns, and how your investment will be managed.

Sometimes the aver-

age person can feel that investment firms take their money and then aren’t completely sure what happens to it, or where it goes. There are some people who are ok with this, while others seek transparency.

Reventon strives for complete transparency in

their investments so all of their clients know exactly what they are investing in and where their money is going.

where you want to be, they will also help you manage your investments. A lot of people see immense value in building their real estate portfolio, only to find that managing the properties become such a headache it can almost outweigh the benefits of This is just another problem that Reven-

ton as completely done away with for their clients.

Property

Management is something that they will do for you, completely removing that potential headache for you.

Chris Christofi knows that you have to start building your future prosperity now, he also understands that it isn’t always easy to see the road map on how to do it and how to get where you want to go. However, that doesn’t mean that you don’t deserve to plan for your future. Regardless if you know where the funds are coming from or not, you can start somewhere, and you need someone that can help you navigate the best method to find the funds you need. Bottom line, if you aren’t planning and investing, your future isn’t going to just happen, you have to lay out the plan and create it. When it comes to something as im-

In addition to the financial planning and investing to get you

the actual investment.

What happens now?

portant as your finances, you have to rely on someone who is an expert with years of experience, knowhow, and proven results.

The Reventon team lead by Chris

Christofi are the experts that you need to rely on to help you create the future you want. They have already been doing this for Australians for decades, so why not let them get you the results you deserve?

Powerful Magazine March 2018

40 Powerful Magazine March 2018

CRYPTOS TO BRIDGE THE GAP OR STAND ALONE? The Crypto-boom is continuing to go strong, and with that,

just trying to capitalize on people being unsure about cryptocurrency.

drawing more and more attention of just about everyone. In

So it really comes down to knowing who to trust and who you should

last months addition, we discussed the news that Facebook

be listening to before you decide for yourself.

was banning all ads on cryptocurrency.

It filed Crypto-Ad-

vertising under its financial services section, which some argued help give it even more credibility. So as time goes

State of Cryptocurrency

on, cryptos donâ&#x20AC;&#x2122;t seem to be going away and are catching the attention or more and more people and governments around

Cryptos are very volatile, but some would argue that it is exactly

the world.

where big money can be made.

Some others still truly believe that

this is not a short term investment, but this will truly evolve to be the Still, there are others that like to compare cryptocurrencies

way we exchange not only currency, but also information in a secured

to the tulip crisis in Holland, perhaps being the first finan-

manor.

cial crisis to ever occur. So yes, there is still a big divide of

the world, you are going to get varying answers on what they think.

opinions surrounding crypto currencies, leaving the average

Bill Gates sees cryptocurrency as a viable option and inexpensive and

person still very unsure about what to do and how to do it.

efficient way to transfer currency, Elon Musk sees that it can work

The even bigger confusion lies on where someone should

but needs to bridge away from being so useful for illegal activity, War-

actually get involved if they are interested, and which cryp-

ren Buffett is steering clear away from crypts, and Richard Branson

tocurrency should they get involved with.

is actually accepting it from the Winklevoss Twins for their seats on

If you ask some of the most recognized business names in

Virgin Galactic. So even the biggest names in business canâ&#x20AC;&#x2122;t seem to Prior to the Facebook ban of advertising, there were a lot of

all make decisions and be on the same page.

different people and companies parading themselves around as crypto-experts.

Then Facebook stopped allowing those

The price of bitcoin seems to always be leading in the conversation,

ads to run on their platform (Facebook and Instagram). As

when it surges up all the enthusiasts will say, see I told you. Then it

a result of this, a lot of the true crypto experts were actually

takes a downturn and all the naysayers will say see we told you.

happy about it because it weeded out the people who were

The price of bitcoin still does see some big swings up and down, but hasn’t come close to getting back to up to $20,000 in value. However, some things changed in recent months to really change up the industry a lot. When the price did surge very high, the average person couldn’t really invest into bitcoin at that stage, and the larger investors with a lot of capital didn’t want to spend 20k per bitcoin when they knew of all the stories of people who were able to buy in so inexpensively. So a lot of funds flooded to mining for cryptocurrency instead of investing.

With the large influx

of funds to the mining side, a few things started to happen. Something called difficulty of mining started to increases at levels never seen before, this was a result of the large number of people now all competing to mine for the same bitcoin.

Then China put a ban on crypto-mining leaving

all the people with mines in China to have to find other alternatives, and find them quickly. This resulted in an even larger number of miners looking for options to mine. With the announcement of China getting rid of mining, the price started to see a dip, as have other announcement of governments launching task forces and certain companies banning the advertising.

In the UK, they just

announcement a join task force between the Bank of England, and the Financial Conduct Authority. The goal is to determine the risk of cryptocurrencies. All of this continues to fuel the debate, with someone saying it proves the legitimacy if there are government task forces and others watching; to say no would mean it’s not legitimate.

So the saga continues and still leaves people

with the question to get involved or not. As we are debating this idea, a personal friend of mine is spending 6 months traveling through Australia doing whatever he wants to… completely funded by bitcoin, including enough funding to be able to quit his job and not need to get another one for quite a few years at the current price.

Should you still get Involved? There are still a large number of people who want to get involved in cryptocurrencies, but they aren’t completely sure what the difference is between mining, trading, and investing or which option makes the most sense for them. Christian Bartsch founded Mine Your Wealth as a result of all the questions and uncertainty in the marketplace. One thing is very clear, if you don’t have funds that you are comfortable investing, then you shouldn’t invest.

doesn’t matter the vehicle; investments aren’t a guarantee so that is how you have to look anything you go to invest in. Mine Your Wealth was started to be able to provide individuals with the information that they need in order to make the best decision for them. With all the options and information out there, he wanted people to be able to go to one place and get everything they needed to know everything available to them and what option made the best sense for them.

Not just in the crypto investment

world, but also options in traditional and property investing to help build wealth; what will work for you as an individual and what doesn’t. We all have different levels of risk tolerance so understanding that and what would be comfortable for each of us is important. At Mine Your Wealth, there are 4 main areas that they focus on to guide people through their interest and possible investment into cryptocurrencies.

Christian being a

security and crypto expert wanted to make sure that was brought out.

Co-Founder Sue Baumgaertner-Bartsch has

an extensive background as a CPA, Auditor and expertise in bridging the financial and technology gap in this arena. Together they see and value the importance of information and education, innovation, security, and done for you services.

Powerful Magazine March 2018

So where are we sitting today?

3. Security –

1. Information and Education

–

Powerful Magazine March 2018

This is typically where someone needs to start their journey to really get an understanding for what cryptocurrencies are, how they

Part of Cryptocurrency is completely driven by security of data

work, and what the differences are in terms of the ways someone

and currency.

can get involved. There is also information on how cryptocurrencies

ferring of money is untraceable so it can be very secure but also

can work with a traditional investment portfolio or property invest-

cause confusion. When it comes to the mining side, the security

ment wealth building strategies.

Even when you put cryptocurren-

is also highly important as miners will sometimes sabotage one

cies aside, there is a lot involved in building wealth and investing that

another. If you are going in the direction of mining, you want

most people aren’t always aware of, so it’s important to look at the

to make sure that your mines are in a secure facility with secu-

entire picture. It is also important to consider the learning style of

rity experts. You also want to know that your financial data is

different individuals, so that is also taken into consideration.

Some

secure and safe as well. Sometimes this is a tricky area as every-

people want to go at their own place, others prefer group settings so

thing has to have very high security, but you also don’t want to

someone else can ask the questions, and some prefer to work directly

lose your access because on some platforms it can become un-

one on one. Regardless of how you best take in information and re-

recoverable.

With this comes a lot of understanding. Trans-

tain it, they have developed a solution for you.

4. VIP Services –

2. Innovation -

For some people, we want to understand it and know how it

Blockchain technology is something that people are getting involved

works. We want to know that our investment is safe and se-

in cryptocurrencies just because of this alone. It brings a level of in-

cure, and really not want to worry about it at all. We want un-

novation and technology, showing that currency, data, and informa-

derstanding but let someone that is an expert handle it all for

tion can be sent all over the world very quickly and securely. This

us. There are people out there who have done the research and

has lead to a lot of opportunity to lead change. It has also opened

have an idea of what they want to do, and then they want some-

the door to development for different software and even property

one to be able to execute it for them. Certain people that are

backed securities, and the mixing of traditional investments with

always on the go or feel they are too busy just want to work

cryptocurrency. This is an area that a lot of people need help and

with someone they feel can be trusted and has expert level un-

information as cryptocurrency works differently, you need a wallet

derstanding of the investment arena. Anyone that fits into that

to hold it in, which is heavily encrypted.

group would benefit from the VIP Services offered by Mine Your

You need to understand

how all the innovation and technology around this works and what

Wealth.

makes the most sense for you.

If you are considering mining, you

have flexibility and pair with other investment opportunities,

need to know what the most current machines on the market are and

but that doesn’t mean someone wants to get down and do the

what their life expectancy is, if you don’t know better, you could be

work when someone else can more easily do it for them.

purchasing outdated equipment.

Some people know they want in to cryptos and want in now,

Part of the allure of cryptocurrencies is the ability to

while others still need more information and “how to” before making a decision.

Either way you go, Christian and Sue of

Mine Your Wealth can help you make that decision for what is best for you.

Still not completely sure if this is something you are interested in or where to start… well here are a few things to ask yourself.

1. Do you have interest in cryptocurrencies? 2. Do you have any income that you could give up to invest? 3. Do you want to know what cryptocurrencies could do for you? 4. Do you want to find out how you could combine cryptocurrencies and traditional investments? 5. Do you find yourself curious and just wanting to know more? Well if you answered yes to any of those questions, that is a pretty good indicator that it would be in your best interest to at least find out a little more about the industry. The reality that a lot of people don’t realize is that YOU CAN DO BOTH!!! You actually can have a property portfolio, an investment portfolio, and a cryptocurrency portfolio. Just because you decide that you want to get into cryptocurrency doesn’t mean that you have to abandon any other form of investing. Some people make a lot of money in stocks, some in real estate, and some in cryptocurrency, but that doesn’t mean that you need to only pick from one. The Mine Your Wealth team wants to help guide you in the direction that is best for you, because you will have all the information you need in order to make a decision. When it comes to some of the big names in business, it’s not surprising what they have to say.

Warren

Buffet is very old school with a very strict way of looking at investing, and crypts are very new and very volatile which aren’t something he would recommend.

Others like Richard Branson, Bill Gates,

and Elon Musk, are more open minded and look for options to bring changes and innovation.

As Rich-

ard Branson said in an interview “I’m more than willing to accept bitcoin, because I know if I don’t accept it for a seat on my spaceship, someone like Musk will. So I will take the bitcoins before he does.”

Powerful Magazine March 2018

How do you know where to start?

44 Powerful Magazine March 2018

YOUR CUSTOMERS WANT TO BUY! THEY JUST DON’T WANT TO BE SOLD Old School vs. New School ways of selling… It’s time to talk about sales. When you just read the word sales, did you immediately think “used car salesman” and get slightly disgusted? If you did, you are not alone. The word sales carries with it a bad reputation these days and the reasons why are endless. You think of the car salesman that sold you the car that was the worst car you have ever owned, you think of someone knocking on your door to sell you knives, a vacuum cleaner, or perhaps artwork out of the back of their car. Yes these are all actual “sales jobs” that weren’t just around decades ago, but are still around today. Also yes, these are the same ones that we think of when we hear the world sales.

Often you don’t think of the salesperson at the shoe store, or the watch shop, or even the waitress or waiter that waited on you last night. However, these are all salespeople too… so why do we go straight to the bad, and not the good. It all comes down to one simple fact, we all want to buy things, but don’t want to feel like we are being sold. When you walk into a restaurant, you are there because you want to order and eat a meal. It’s the waitress or waiter who is not just there to “wait” on you, but to try and upsell you. The bottle of wine instead of the glass, appetizers, desert, or maybe something they have on special. When you leave, you aren’t upset because you were upsold, you are usually overjoyed because of how great the meal and hopefully the company was. You are still being sold the entire time, and the better the person waiting on you is, the less you even notice that you are.

Old School Selling

Powerful Magazine March 2018

We are going to breakdown the “old school” sales techniques and how they need to be adjusted for you to having people begging you to buy instead of being sold. 1. Pitch Your Product – The old school way of thinking was that you have a great product, and if you share with everyone the great features and benefits of what you have to offer, they will want it. You have to not make everything about you and your product, because your prospect might not even need or want your product. It doesn’t matter how amazing your cooling, hypoallergenic, dog bed is… if I don’t have a dog, I am not going to buy the dog bed. It could be the best technology, for the most amazing price for all the benefits, but if the person you are speaking with has zero need for it, you can’t just pitch your product.

Your prospects are instead more interested in how your

product will help them fix a problem or enhance their life. If I don’t have a

4. Smooth Talker -

dog and you want to sell me the dog bed, you aren’t adding any value to me.

Super smooth, polished, perfection isn’t what works any-

So you need to start with asking questions and listening to responses to see

more.

how your product solves a problem, or enhances the life of the person that

Right now more than ever, people want to work with

you are talking to.

someone that is real, genuine, and authentic; not per-

Authenticity is what sells and what people what.

fect. Culture as a whole is making a shift to place more

2. Sell Anything to Anyone –

and more value on the person that is going to be genuine

It is quite popular to hear someone say “he/she could sell ice to an Eskimo.”

with them and not on that smooth talker. Now you have

Does that really make someone a great salesperson, the fact that they can

to know your stuff, understand your product or service,

sell someone something they don’t need at all? If you really think about

and be able to demonstrate how it will add value. Not be

that statement, it would be an exact reason that salespeople have a bad rep-

smooth.

utation, because we think the sales person is going to sell us things that we don’t actually need.

That they are more concerned with making money

5. Answering unAsked Question –

then actually helping us. Completely the opposite of the impact that you

Sales managers and leaders would have this mentality of

are trying to make as a sales person selling something. So a shift needs to

don’t give up any information that someone didn’t ask for.

be made here as well, it’s has to be focused on providing the right prospects

This is a very fear based response that is very old school,

with the right options for what they are looking for.

Selling anything to

and the new way of thinking has completely changed. If

anyone doesn’t make you a great sales person, it means you are able to take

you actually bring up common questions or items people

advantage of people fairly easily.

might want to know, it shows you have the best interest of your client in mind and that you aren’t hiding anything.

3. Persuade Your Prospects –

It links in with the idea of being authentic and genuine

Persuasion is a thing of the past, it’s no longer about trying to persuade

and that is what your clients are looking for. It also allows

someone to make a purchase. Now we need to move towards qualifying

your clients to know that you aren’t trying to hide any-

and then value, value, value! What is the value that you can provide and

thing from them.

deliver on for your potential client? When you make a pivotal shift to focus on value, you are moving in a direction of being able to actually deliver something your client wants. It’s not about persuading someone to do something they don’t want to do, or buy something they don’t need. It’s ensuring that the are actually a qualified prospect, and then delivering the value.

46 Powerful Magazine March 2018

The Shift Craig Carr has been working in sales and sales training

The other thing that you have to remember that the best

for over 3 decades and has literally seen it all.

doctors do very well, is to to make sure that you are heard

He has

developed a new system to be able to shift towards this

and understood.

When you are selling, you need to stop

new way of selling to potential clients. Instead of utiliz-

thinking about your agenda, and listen and understand

ing the old school techniques, he has developed a totally

what the clients wants. It sounds like such an easy concept,

new approach. Carr would tell you to actually be a Doctor

but it would have never been done that way under the old

and not a salesperson. What does that actually mean? It

school way of selling.

really sums up the way you need to look at and be eval-

much easier to train them the new ways of selling and con-

uating your clients. The Doctor approach is exactly what

necting with the customer. A lot of people that are newer

it sounds like. When you go to the doctor’s office and the

into the profession are taught and trained by older salespeo-

doctor comes in, he doesn’t start telling you about the lat-

ple with older schools of thought on how to sell.

When someone is new to sales, it’s

est drug that he wants to prescribe you, and then schedule for the most expensive surgery that there is. Instead, the

That was

driving force behind Craig Carr founding the

doctor will ask you questions about what has been going

Freedom Sales Academy, it was time for change and time for

on, and then will give you a recommendation based on

a massive shift in the way people sell. It’s takes a long time to

what issues you are having and what will help you.

tear down stereotypes and Carr will be the force to change the stereotypes that often follow sales people. Almost any

If the doctor didn’t listen to you and give you advice, you

traditional old school salesperson would say that changing

wouldn’t value what the doctor was telling you.

the way they have sold for years would be absurd, but it’s

So the

doctor has to listen, diagnose, and prescribe, and you have to place high value on what the doctor tells you. So sales people shouldn’t think of themselves as a salesperson, but rather a doctor that is looking for the clients with a certain ailment that they can fix. When you can deliver that value and solve a problem, or make someone’s life better, they will value what you do that much more.

what people want.

Powerful Magazine March 2018

Why salespeople need to change Ask anyone about changing, and it’s usually the last thing that

More often than not, the people who work with the Freedom

they want to do. Once someone is in a routine or pattern the last

Sales Academy are able to not only see an increase in sales, but

thing they want to do is change it up. Some people say they like

an increase in what they are able to change. Just like the doctor

change, but most people aren’t open to new things. So if you took

example, when a prospect feels that they are being listened to

two sellers, one armed with all the old school ways of selling, and

and understood, and value is being delivered, they see a higher

one with new ideas on how to consult and sell, what would hap-

value in what they are purchasing. In the long run, that means

pen…

more money for you as a seller or as a business owner. Small changes and shifts can make a big impact for the big picture.

Initially, the old school seller might actually win the sale, depending on how strong of a sales person they are and if they can “sell

We are in a modern market where customers are also a lot sav-

ice to an Eskimo.”

vier when it comes to making purchases.

However, what is more concerning is what

Customers will use

happens in the long run. If you worked with someone and they

online resources to gather reviews and information on some-

feel that they were pressured into buying something, will they

thing before perusing. The larger the purchase or investment,

want to buy again? Will they even pay the invoice or bill when

the more research that tends to go into a decision, so if you

it arrives?

think you can leave out details or smooth talk through something, you are mistaken. Customers are armed with knowledge

The interesting dynamic that sales managers, consultants, and

and access to just about any information they could ever want,

experts are starting to find when they really dig deep, is that ini-

so you have to anticipate the level of intellect that the potential

tially the numbers might look great but that doesn’t tell the story.

customer has before you even start to sell them.

They start to find that there isn’t a reoccurring sale being made, and that sometimes the initial sale isn’t even real because it was

The companies and industries that refuse to change and adapt,

someone just saying yes so the persuasive, smooth talking sales

don’t last. You don’t want to find yourself as the Toys R Us of

person will go away.

the sales industry where you are suddenly out of business because you didn’t find a way to change or adapt to the new way.

Does that sound like how you want to build the sales in your business? Hopefully your answer is no!

Remember, everyone wants to buy, but they don’t want to be sold. So don’t sell them, show them the solution that they need to solve their problem, or make their life better and they will buy every time.

48 Powerful Magazine March 2018

HAPPY EMPLOYEES ARE THEY MORE PRODUCTIVE?

Anyone in business has heard the phrase, “happy employees make better employees”, which leads them to being more productive. But is this true? As a business owner, is there a way to increase profits simply by treating your

employees well? People have even said that sometimes employees can be investments; you invest time and effort into your employees and they will in return, work harder, faster and with more effort. Employees have a lot of control over a business and how it is being run, finding good employees is one thing but keeping those employees happy is another.

HOW TO KEEP THEM HAPPY There are countless ways to keep your employees happy, it ranges from little to no effort on your part to bigger gestures. Just giving your employees a quick “good job” can make them feel appreciated. It does also go beyond the “good jobs” and “keep it up” though. By giving a well-deserved employee a little praise goes a long way. Not only does that employee feel special but now, it pushes them to keep up the good work in order to get more of those praises. Many companies have monthly, Bi-annually and annually awards for their top employees, and most give away checks or cash. A smart way to learn and perfect awards in your office is to get rid of the bonus money and rather, make everyone fill out a questionnaire with things they really need or want, EG – Susan is saving to buy a new TV. Instead of giving her a $300 check as her award, get her a TV, the TV she has been trying to get herself. This will let Susan, and everyone else in the office, know that you care enough to go out and get her something she has been wanting.

“Employees who believe that management is concerned about them as a whole person – not just an employee – are more productive, more satisfied, more fulfilled. Satisfied employees mean satisfied customers, which leads to profitability.” –Anne Mulcahy

“Always treat your employees exactly as you want them to treat your best customers.” –Stephen R. Covey

49 Powerful Magazine March 2018

Speaking your employees "Language“ is crucial. Just like in relationships, we look at our love languages to find out how we give love and also how we receive love. Everyone has a different way they feel supported or cared about, and most of the time, it probably will be different to yours so you cannot assume what they would like. Have you ever received an email or text from your boss praising you for a job well done and you wish that it had been done in front of other employees? Or maybe even having the whole team cc’d on the email? Or alternatively, had your boss praise you in front of a group of people and you turned blood red and wished they had done it privately? Each employee is different and wants things done in a way they feel comfortable, otherwise, the praise kind of goes unnoticed. Taking the time to learn your employee’s language is important. It takes 5 minutes to go online and find an employee language test. Make your employees take it, keep it on file, and when you need to praise someone, it’s all there.

IS ‘TOO HAPPY’ A THING? Is it possible for an employee to be too happy? Ensuring your employees are happy is one thing, but there is a line that needs to be drawn. At the end of the day, your employees are there to work and get stuff done, and if they start feeling too comfortable, productivity could slide. If you give your employees too much praise, they could start to get too confident and try tackle tasks on their own without guidance, tasks that they shouldn’t necessarily be doing. This can result in mistakes and no business wants those. As a boss, you have to be lenient with your employees, occasionally, let David leave 15 minutes early to make it to his kids dance show or allow Kevin to make a couple personal calls during the day to his sick wife. But be careful to not to let your employees take advantage of you and your generosity because they think you are happy with them. Ensuring that leaving early or being distracted by personal issues doesn’t affect productivity is very important, so keep a close eye on your employees, even the ones who are the best. Laziness is a factor that negatively affects peoples and business every day. It t is more common to find lazy employees than ones who aren’t.

"Even your most talented employees have room for growth in some areas, and you're doing your employee a disservice if the sum of your review is: 'You're great!' No matter how talented the employee, think of ways he could grow towards the position he might want to hold two, five, or 10 years down the line." - Kathryn Minshew, The Muse

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MOTHERS VS. BUSINESS WOMEN IS THERE SPACE FOR BOTH? Most people tend to think that being a mother and having a family means you canâ&#x20AC;&#x2122;t own or run a successful business, or that itâ&#x20AC;&#x2122;s impossible to do both. There has been a fine line drawn between being an impressive working mother and being classed as a mother who focuses more on work than their families. 88% of woman aged 30-39 see a decline in their earnings when they become a mother. There have been many studies done on the difference between what men earn and what woman earn, a study that stuck with the world was one that was done by graduates at Harvard. In 2005, the average annual earnings for woman was $90,000 and for men it was $162,500. We know, however, that since 2005, things have drastically changed for women in business and today, more than 11.6 million firms are owned by women, these firms employ nearly 9 million

people and are generating $1.7 trillion in sales. But the biggest question that women are facing is, Can they be a successful business owner, entrepreneur or in a position of power while also being a mother. One would think that in order to do both, one aspect would take a back

“The glass ceiling that once limited a woman’s career path has paved a new road towards business ownership, where women can utilize their sharp business acumen while building strong family ties.” – Erica Nicole, who left Corporate America to start YFS Magazine. There is a theory that mothers actually make better entrepreneurs because raising a family is more similar to running a business than most people realize. Mothers learn from very early on how to delegate, and how to do it the right way. To a certain extent, mothers are the CEO and COO of their families, and it is a very similar operating system to running a business. Prioritizing is something that a lot of business owners and typically men have a hard time doing, but mothers master how to prioritize because they are forced to. Starting a business is a risk, studies show that due to a lifetime of social conditioning, women take more risks than men. Some could argue that you have to be a risk taker to run a business, and that immediately puts women ahead of men in the risk-taking department. On the other end of the spectrum, it’s true that women are more emotional than men, and for most things in life, that is a plus but not always in business. It is proven that women cry when they are upset, whereas men usually get angry and aggressive. This could create power struggles within the workplace and cause major problems. Going back to the question at hand, what does it take to be a successful woman in business while taking care of a family at home?

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seat, but is it possible for woman to master doing both equally?

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JT Foxx The Worlds #1 Wealth Coach

Sat down with Supermodel Christie Brinkley about how she managed to juggle both motherhood and her successful long career and what steps she took to ensure that both sides were given equal attention.

of making me get out the door, and I have been so lucky to have the career that I have. But I am already setting goals for myself now, I want to climb Kilimanjaro. I want to take my prosecco global, which is organic by the way and is zero sugar and zero carbs. In America, so many people are suffering from diabetes and this is safe for people with diabetes to drink.

JT - You were a supermodel for how long? C - For 45 years JT -

There is a lot of stuff going on right now with former models and Hollywood, all the dirt seems to be coming out now. How is it compared to when you first started and as woman how do you feel about everything that’s happening?

C -

(chuckles) Well I don’t know about twenties! But thank you very much. I think that the way you look is an extension to the way you feel and I feel great. I take care of myself and I think good health translates to looking good. So, it’s really about laying down a foundation of health and that’s what I have tried to do for the 45 years of my career.

You know why they didn’t bring it up 20 years ago, because 20 years ago you were the person that was scrutinized, the man was never questioned, it was the woman – the way she dresses, the way she acts and a lot of women were afraid to be victimized by their own story so they kept their mouth shut. Women are brought up to be polite and smile and just be apologetic and not say no, that’s wrong and no one should make me feel uncomfortable. Women are not responsible for him being comfortable. People are listening to woman’s stories now and that’s the difference.

JT -

JT-

The question that everyone is wondering is that, how at your age do you still manage to look like you’re in your twenties?

C -

I used to have 1 woman speaker 6 years ago, and now 68% of my speakers are women. There’s been a very big shift, I used to hear a lot of “I have kids and a family, I just can’t take time away” so can you talk about how woman can actually have a family and a successful business?

C-

I think it’s a really exciting time for women right now, it really is. From girl power to women supporting women across the board, and I can speak about what it’s like to work and be a mom because that’s what I have done. For the past 32 years I have been a working mom, and for me it was about knowing my priorities, and my kids always come first. When I was at work I was thinking, I love and miss my kids, but when I was with my kids I never missed my work. But I loved my work, and it was a part

Do you think things will change, is this something that’s here to stay?

C-

Yeah, right now we are talking about the act itself, but there’s the court that deals with it, they need to review the way they deal with the families. I hope it settles to a place where people can feel free to just flirt because flirting makes people feel nice but there needs to be a line drawn after that.

JT -

What in your opinion does it take to be a great entrepreneur? You’ve done it with different businesses, you have built a super brand, everyone knows who you are.

me, my formula was that I’ve represented good products and I always represent products that I truly believe in and I always say to myself “could this ad that I’m doing be misconstrued as a public service announcement?”, or “is it going to make people’s lives better?” and if the answer is yes, then I know I’m onto something.

C - I think it’s best if you start with something you are passionate about, something you love. For

C - I have loved every part of this job. Becoming a model was a fluke, I never sought that out. I was going to be an artist but I ended up in Paris studying art. I had a little sick dog and I was taking him to the vet, and when I got there, this guy was standing there saying “I’ve been waiting for you; I am a photographer and you would be perfect for my client”. I was curious at first but I didn’t think it was legit, until later when I was with a girlfriend and we actually found out that he was legit. I told myself I would do one or two shoots to get money and go and visit my boyfriend, but one job just led to the next and the next and before I knew it, I was a fully fledged model.

JT –

Wow, that is impressive. Well thank you so much for being here and sharing your story and successes to us.

C- Thank you for having me.

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JT - What do you enjoy more, business or modelling?

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2018

STOCKS TO LOOK OUT FOR So far in 2018, the markets are looking a tad wobbly. There is talk of possible interest rate hikes and a potential global recession, but that doesnâ&#x20AC;&#x2122;t necessarily have to stop perspective investors from dominating the stock market. In order to find a good investment, you need to know the markets well and do your homework before you decide to invest. Here are a few companies that are looking promising for 2018:

Live Ventures Incorporated they are a publicly traded company on the NASDAQ Capital Market. LIVE achieved close to $18 Million in net are aware of the growth potential and that is why they have been buying a lot of (LIVE) stocks. The reason behind Wall Street buying these stocks is because (LIVE) recently announced that they will be acquiring $65 million per year, it is estimated that their revenues will rise 42$ on an annualized basis. They also hit a company record of $152 million in revenues which is a 92% increase from the year before and earnings per share increased by a whopping 988% since its acquisition of Vintage Stock in 2017. Wall street knows that the current share price of $13 per share is extremely undervalued and is worth over $30.

UnitedHealth Group Incorporated is one of the largest U.S. insurance companies, UnitedHealth is stepping up and looking very attractive to buyers. The company just bought Banmedica, a Chilean health for $2.8 billion. Michael Wiederhorn who is one of Wall Street's best analysts has a $260 price target on UnitedHealth. UnitedHealth has full support from wall street and in last couple months, the company has received 9 buy ratings from analysts. Meanwhile, the $269 average analyst price target shows us that there is a 18% upside potential from the current share price. “UNH is well positioned by virtue of its diversification, strong track record, elite management team and exposure to certain higher growth businesses.” – Oppenheimer analyst, Michael Wiederhorn

Ashford Hospitality Trust (AHT) is a real estate investment trust with a portfolio of 121 properties. The Marriott, Hilton, Starwood and Hyatt are some of the properties in their portfolio. Ashford reported second-quarter 2017 financial results of $134.1 million, it has increased by 1.4% from the previous year. Adjusted earnings before interest, taxes, depreciation, and (EBITDA) for the same period was $125.5 million which decreased by 5 .5% from the previous year. Funds from operations were $58.8 million and $0.52 for shareholders. This investment is suitable for medium-risk portfolios with tax-deferred strategies.

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profit in 2016. $120 million assets and over 1,200 employees. Wall Street has a close eye on (LIVE) because they

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WHAT YOUR SUITS SAYS ABOUT YOU A

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man’s suit says a lot about his style, personality and success. It’s key to be selective when choosing the perfect suit. Always remember, your suit will have a brief discussion with every person you meet. First impressions are everything, so don’t let your suit ruin that. When buying a suit, always opt for custom tailoring rather than buying off the rack; this will give your suit personality and integrity. And remember, there’s an array of thoughts people will have about you in your suit, such as:

1. If you’re a wannabe or the real deal 2. If you’re prepared to make an investment in yourself 3. Whether or not someone can trust you 4. What kind of business you’re in 5. Your success levels Research on the psychology of color consistently shows that colors do evoke emotional, behavioral and physical responses. The color of your suits says just as much as the style does. In various studies, blue is the most favored color, closely followed by pink, green purple and black. Brown proved to be the least popular color along with white and yellow. We can get a good idea of a person with what color they chose.

Extroverts tend to stick with red. Introverts go with blue. Yellow is known to be the choice of intellectuals, and usually well-balanced individuals are drawn towards green.

Blue represents structure, dependability and loyalty. Wear blue when you want to exude power and be respected. Building trust is important and blue will give off a sense of trust. Grey is practical, successful and timeless. Grey will always be a go-to color for business and especially suits, you can never miss match grey, and it is a safe choice. Wear grey when you want to feel self-sufficient and independent. Purple is associated sophistication and royalty. Wear purple when you want to project wisdom and trust. Purple can also be a loud choice depending on the shade. The richer the purple, the more ‘loud’ the suit will be. Black represents power, elegance and mystery. Wear black to portray authority and a strong presence. One can never go wrong with black, just like grey, it is timeless and will always be a good steady choice.

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TOP INDUSTRIES TO LAUNCH A STARTUP Starting a new business is all about timing. If you're currently considering pursuing your entrepreneurial dream, you will have to look at the state of the industry you are wanting to enter. With so many technological advancements happening in the world at the moment, it could be wise to enter a market that is involved with technology.

ARTIFICIAL INTELLIGENCE

(AI) is becoming more common around the world and especially in everyday life. With the rise of Alexa, a digital assistant who can pretty much do whatever you ask electronically. Alexa is built into the Amazon Echo. The Echo is a little speaker with a built-in microphone. Alexa is the virtual assistant to Amazon like Siri is to Apple. Amazon sold around 11 million Echo devices by the end of 2016, which is roughly 70% of the existing market for virtual assistant products. There are estimates that the AI industry will grow from its value in 2016 of $1,4 billion to more than $16 billion by 2021. IBISWorld projects a 31% revenue boost for smartphone app developers alone in 2017. Another industry that is and always proves to be lucrative is HEALTHCARE. According the Bureau of Labor Statistics, more than 50% of the 20 candidates projected to have the highest increase in employment by 2024 is in fact in the healthcare industry. Getting old is enviable and as the 75 million odd baby boomers age, the demand for doctors, physical therapist and other specialists creates huge opportunity for people to open up practices. Whether or not you yourself are a doctor is irrelevant, people are finding opportunities in opening up practices and employing or partnering with specialists and doctors. A home health staffing firm is also something one could consider, according to the bureau, employment of home health aides will increase by 38% by 2024, which means, finding employees will be relatively easy since the job doesn't require a college degree.

HOME AND BUILDING MAINTENANCE industries saw a 13% increase in sales in 2016. The benefits of starting in this specific industry is that it has relatively low upfront costs and doesnâ&#x20AC;&#x2122;t require large inventory, staff or office space. According to the U.S. Green Building Council, building owners will invest a massive $960 billion over the next 6 years to make buildings more environmentally friendly. Building maintenance revenues will rise 4.3 percent per year through 2017 to $176.5 billion. Choosing which industry to start in doesnâ&#x20AC;&#x2122;t always depend solely on the numbers, though that does play a huge factor, but in order to succeed in any business, you have to love and enjoy what you do. A passion for the industry you will start in is important for overall success.

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As CRYPTOCURRENCY starts to take over the financial world, more people are starting to invest. In the final quarter of 2017, the value of 1 bitcoin was $20,000. According to Coin Desk, Initial Coin Offerings (ICO) raised $155 million in one single month, July 2016. And then, the highest grossing month was November 2017, where they raised $743 million. New York, San Francisco, London, Austin and Toronto were the major cities where projects consisting of Crypto mining sites, exchanges, and investment tools were completed.

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TOP 1 FORT MYERS AD

Choosing a new laptop is obviously an important decision, especially if you use the machine in many areas of your business. Itâ&#x20AC;&#x2122;s necessary to keep in mind the top requirements youâ&#x20AC;&#x2122;re needing from a laptop to find the one most suited to your specific needs. Are you yourself in need of a new device? Well here are some of this years best laptops to consider:

Acer Aspire S 13 Price - $749. CPU -Intel Core i7-7500U. RAM 8GB. Display Size & Resolution -13.3 inches, 1920 x 1080 pixels. Battery Life Tested - 9:48

Google Pixelbook Price - $899 CPU - Core i5-7Y57 RAM - 8GB Display Size & Resolution - 12.3 inches, 2400 x 1600 pixels Battery Life Tested - 7:43

Lighter than the popular 13-inch MacBook Air, the Acer Aspire S 13 is ideal for business travelers. The Acer Aspire S 13 has one of the most comfortable keyboards of any laptop on this list, making it perfect for long typing sessions and someone who spends a lot of time on the device.

The Google Pixelbook is a very attractive laptop. It has a great feel; the keyboard makes typing easy and fun and the stylus offers a great writing experience. Google takes care of all the security updates on the back end, making this device ideal for small business owners and entrepreneurs without IT departments.

Dell XPS 13 Price - $999.99 CPU - 3.4 GHz Intel Core i5-8250U RAM - 4GB Display Size & Resolution - 13.3 inches, 1920 x 1080 pixels Battery Life Tested - 12:37

HP Envy 13t Price - $799.99 CPU - Intel Core i7-8550U RAM - 8GB Display Size & Resolution - 13.3 inches, 1920 x 1080 pixels Battery Life Tested - 9:46

The Dell XPS 13 laptop feels high-end and has a modern edgeless screen. This laptop screams sophistication and offers an amazing battery life (12:37) for all day use. You can choose between a silver or black chassis for a business look, or opt for the eye catching white and gold chassis to spice things up.

A great feature on this laptop is the lid that angles around the hinge, so when you open the laptop the lid then curves underneath the keyboard, putting it at an angle. With its all-day battery life, this laptop is proving to be very popular.

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BEST LAPTOPS FOR BUSINESS