The Powerful - November 2019 by Francie Baldwin

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Powerful Magazine November 2019

THE FOUNTAIN OF

Finally Found? Or Too Good To Be True?

YOUR GOALS & HEALTH

IS YOUR MONEY MAKING YOU MONEY OR GIVING YOU A HEADACHE?

REBR ANDING

TO REIGNITE YOUR BUSINESS

How to Stay Ahead Amidst New Competition Lorem Ipsum

Powerful Magazine November 2019

INSIDE 07_

34_

68_

EXPERIENCE NEVER GETS OLD

THE FOUNTAIN OF YOUTH: FINALLY FOUND, OR TOO GOOD TO BE TRUE?

HAVE A GOOD WEEKEND

13_ REBRANDING TO REIGNITE YOUR BUSINESS

16_

40_ HIGH-LOW TRAVEL GUIDE

SYNCHRONOUS COMMUNICATION IS YESTERDAY, AND ASYNCHRONOUS IS THE TOMORROW

29_ VALUE: HOW TO STAY AHEAD AMIDST NEW COMPETITION

YOUR GOALS & HEALTH

78_

INSIDE THE WORLD OF CAROLINE SALETTE

25_

75_

IS YOUR MONEY MAKING YOU MONEY OR GIVING YOU A HEADACHE?

54_ SHOW THEM THE MONEY

58_ NEW GENERATION OF REAL ESTATE MILLIONAIRES

64_ CIRCULAR ECONOMY

Nothing is more Powerful than the Truth. That is the fundamental idea and basis of The Powerful. In todayâ&#x20AC;&#x2122;s modern culture, media has become very one-sided, only wanting to discuss whatever side they are in support of. The Powerful is aimed towards giving you the power to make your own decision and formulate your own opinion and view. At The Powerful, we feel there is no right or wrong, only the power of information that you can arm yourself with. You can check out The Powerful online at ThePowerful.com. There, you can find the stories that are featured here in the magazine and can comment and weigh in on what you think. Enjoy the November Mega Success edition. Sincerely,

Francie Editor

5 Powerful Magazine November 2019

EDITORâ&#x20AC;&#x2122;S NOTE

Powerful Magazine November 2019

7 Powerful Magazine November 2019

Experience Never Gets Old

With Older Generations Not Ready (or Able) to Retire, It Might Be Time to Embrace the Multigenerational Workforce BY THE POWERFUL

By The Powerful Born between 1946 and 1964, boomers started reaching retirement age of 65 in 2011. With about 76 million boomers in the US alone, more than you would think either donâ&#x20AC;&#x2122;t want to retire or they simply canâ&#x20AC;&#x2122;t. Famed for their work ethic and commitment to getting the job done, boomers often represent a walking trust of organizational knowledge, between work ethic and sheer years of experience in the workplace: These older workers were less likely to switch employers throughout their careers.

But

with a rapid growth of millennials entering the workforce and a huge advancement in technology, is there still a place for baby boomers?

8 Powerful Magazine November 2019

According to Chris Farrell, author of Purpose and a Paycheck: Finding Meaning, Money and a Purpose in the Second Half of Life and senior economics contributor for Marketplace, American Public Media’s nationally syndicated public radio programs, among those who’ve attempted retirement, many have returned to work. Technically, more like an “unretirement.” A RAND Corporation study revealed results from a 2015 survey that nearly 40% of workers over the age of 65 had previously retired and then boomeranged back to work, rather than remain in retirement. With doing this, they are slowing down their brain aging and staying “younger” longer. Even though a “slip of the mind” is normally associated with getting older, people often experience those same moments in their 20s and 30s. While some studies show that one third of older people struggle with declarative memory (facts/ events), other studies indicate that one fifth of 70-year-olds perform cognitive tests just as well as their 20-year-old counterparts. By employing older generations, a company is not only getting somebody who would rather be working than resting easy on leisure, but somebody who may have a different or added skill set than the millennial just coming into the field. In certain industries with skills shortages and large numbers of employees approaching retirement age, such as accounting, health care, and manufacturing, they’re trying to retain older workers, sometimes by offering flexible or part-time schedules. An example of this is Allina Health in Minneapolis where about one third of 29,000 employees are over the age of 50. In these jobs where they aren’t popular picks for the newer generation, the baby boomers and even the Gen Xers (1965 – 1979) are better educated and more physically fit than the ones who preceded them. Then if you take a look at a lot of the skill sets that are needed today, like understanding consumers, teamwork, and leadership, they play into the older generations’ strengths.

Despite the billions of dollars spent convincing us that our “golden years” should involve travel, golf, and sitting around the pool, research actually shows that people who stop working and retire often suffer from depression, heart attacks, and a general malaise of not having as much purpose in their lives.

As millennials continue to dominate the newer or fresher markets, baby boomers are the only group with a growing participation rate. According to Bloomberg Businessweek, about 27% of 65- to 74-year-olds had full- or part-time jobs in 2016; by 2026, 30% are expected to be employed, according to the Bureau of Labor Statistics. As Stephen Hawking said, “Work gives you meaning and purpose, and life is empty without it.” It also gives people a chance to socialize and work your intellectual energy. It is widely assumed that most successful entrepreneurs are young, like in their 20s and 30s, due to the huge success of big names like Mark Zuckerberg, Bill Gates, and Steve Jobs. But in 2018, research released by the Harvard Business Review found that among the top 0.1% of startups based on growth in their first five years, we find that the founders started their companies, on average, when they were 45 years old. So contrary to popular belief, older, more tenured people are more successful entrepreneurs as a result of their patient, collaborative natures, and their lack of a “need to prove myself” attitude that tends to accompany youth.

There are few companies and things of value that have been accomplished by an individual working alone. The vast majority of our successes, whether in science, business, arts, or sports, are the result of a team effort or people working together as a cohesive unit. The best way to maximize team output is to increase cognitive diversity, which is the inclusion of people who have different styles of problem-solving and can offer unique perspectives because they think differently. This is significantly more likely to occur if you can get people of different ages (and experiences) working together. In the Harvard Business Review, Alison Reynolds and David Lewis wrote:

ard the people who Colleagues gravitate tow elves in a similar think and express thems ions often end up way. As a result, organizat with like-minded teams.

After studying the subject for several years, they point out that unfortunately, “This lack of cognitive diversity has two impacts. First, it reduces the opportunity to strengthen the proposition with input from people who think differently. Second, it fails to represent the cognitive diversity of the employee population, reducing the impact of the initiatives.” By upper management encouraging “different,” its employees will follow suit. Employers are also finding it difficult to keep millennials on board. Younger generations are still trying to “climb the ladder” and are looking for jobs that have meaning and a path towards advancement. If the job they take isn’t the job they set out for, chances are they will be moving on sooner rather than later. With constant turnover, a company can’t grow and thrive. Older generations are looking for ways to reinvent themselves, keep busy, and keep their minds young by challenging themselves. With their skillset and drive, they can offer different perspectives and help a company grow.

Powerful Magazine November 2019

For starters, the older more experienced members of the workplace are often overlooked and referred to as overpaid and outdated, while a lot of companies want to find younger fresher youth who they think will take less money. Does mental horsepower decline a little bit as you get older? Yes, but that person’s curiosity, knowledge, and expertise keep increasing well past the age of 80.

So what can companies gain from hiring older workers and promoting a multigenerational workforce?

Powerful Magazine November 2019

Are multigenerational workforces fool-proof? Definitely not! With just about everything, you will experience bumps and some exceptions to the “hire older more seasoned people” argument. Companies would first have to refine hiring practices to more effectively recruit older workers and then identify jobs that are a good fit for their skills and lifestyle. Typically offering more flexible employment options like part-time, job-sharing, or working from home would be appealing. Employers would also have to improve their communication to respond to their priorities effectively and spend more time in job training and retraining, which could get tedious. This is not a one-sizefits-all solution for companies, but for the ones that can accommodate it could bode beneficial to their growth, reputation, and bottom line.

What action should companies take? By embracing the multigenerational workforce, companies are also fighting helping to overcome age discrimination. Here are some things today’s companies can do to bring in older and skilled generations: Be flexible: Being able to offer flexibility like part-time work, workstations with more lighting, or larger fonts on things can make the training process that much easier and faster. Be fair with pay: Don’t pay based on tenure unless it directly correlates to skill set and experience. You can pay an older person less than a younger person if they are a new hire and have less experience, but the door swings both ways!

Give them position and titles: Offer them position and titles that really play into their skills and expertise. Just by showing them they would be the perfect fit for that job; you don’t necessarily have to offer higher and higher pay.

Actively recruit older people: Look for people that are willing to come out of retirement and show them that others have done it. Really give them examples on how your company can help them just like they can help you.

If you can create an inclusive work environment for older employees and any “not typical” group for your workplace, you will start to see more innovative, engaged, and profitable outcomes.

Train your staff: By properly training your staff about age discrimination, you could avoid a potential lawsuit. This is also beneficial because you want to teach younger staff how to manage an older person since sometimes this might feel weird to them.

If you still aren’t sure, go download The Intern with Robert De Niro and Anne Hathaway, and you’ll see that “experience never gets old.”

Powerful Magazine November 2019

As your company continues to grow, you will need to rebrand...but will you be able to recognize when that is?

s businesses continue to evolve over time, they tend to change and develop into something completely different than when they originally started. They change their look and brand to match new aspects of their company’s ever-changing direction. But it is more than playing with new fonts or colors; you need to think tactfully to build a new client base while keeping the loyal one you have. With the risks involved, rebranding is a lot like walking across a tightrope…. step carefully or you may fall flat on your face.

HOW DO YOU KNOW WHEN IT’S TIME TO REBRAND?

Typically, consumers don’t notice or really pay attention to subtle changes maybe in a font or a slight change in color, but for the company, it is a huge declaration of intent to move in a new direction to grow upwards and evolve. But, more often, companies rebrand to show progression or to shift consumers’ perception of the brand.

TO REIGNITE YOUR BUSINESS

Powerful Magazine November 2019

REBRANDING

REASONS A COMPANY MIGHT CONSIDER REBRANDING: TO A TAPPING IN MER SU N O C NEW

Taking the time to look into a new demographic and capitalizing on it can be key for your company. For example, the American beer company, Pabst Blue Ribbon, is often paired with cheap alcohol loved by broke college students. But in China, Pabst Blue Ribbon 1844 is more of an upscale luxury beer sold for about $44 per bottle! Even though it isn’t the same formula, PBR already solidified their reputation in the American market and decided to capitalize on the growing Chinese craft brew scene.

SETTING

YOURSE LF APAR T FROM C OMPET ITION

When your business first started out, there may have only been a few others doing what you were doing, so it was easy to be at the top, but as the market becomes saturated, more and more companies are figuring out how to do it better. For example, Old Spice was just another company that produced men’s deodorants, body wash, hair care, etc. But in 2010, they released a new ad campaign with a former NFL player on a white horse delivering cheesy (but serious) pick-up lines and it was a viral sensation. In the first 12 months, sales rose by 11% and continued to gain momentum.

OFF AN SHAKING UTATION OLD REP

Through rebranding, you can overcome a negative reputation to start rebuilding and give your consumers (and new consumers) something to trust in again. One of the most notable examples of this is Burberry. For a long, long time, Burberry was associated with gangs and thugs, to the point where some places in England banned Burberry from being represented. With this brand image, it was driving new and old customers away. The company took a very aggressive approach by selling themselves as a highend label and recruited popular celebrities with good reputations as spokespeople, like Emma Watson. Burberry didn’t have to change the clothing or the prices; they just needed new faces to revamp their reputation.

Powerful Magazine November 2019

NG YOUR BUSINESS IS USI OUTDATED BRANDING

If your company is still using Comic Sans as their font or your website is still flashbased, that could be what is dragging you down and you definitely need to change something. Everything needs to be simplistic now. Simple color schemes, simple fonts, and easy-to-recognize logos. A recent example of this is the huge rebranding campaign for Yahoo. Originally, the logo was red and the word “Yahoo” was a little chaotic (aka 90s font) and had a shadow on it. Recently, they just released the new look; all lowercase letters in a very simple font, but with the famed exclamation point we recognize. The dot on the exclamation point is the same exact size as the dots in the middle of the “a” and “o”s making it very symmetrical. It is a very clean new look that could revive the brand.

LVES PAST YOUR YOUR BUSINESS EVO ORIGINAL MISSION

If your company changes their products or services and heads in a different or more expanded direction, then it might be a good idea to rebrand. By rebranding, you are letting consumers know you have more to offer and that your company is continuously adapting to the changing market. In the 90s, UPS was going head-tohead with FedEx who was able to do overnight deliveries and track packages via computers. By changing its slogan from “Moving at the speed of business” to “What can brown do for you?”, UPS surpassed FedEx in 2001 by showing people they could offer more services than just for high-level businesspeople. UPS is now a more personal and innovative shipping service for “regular” people compared to what it used to be.

SO, HOW CAN YOU MAKE SURE TO REBRAND THE RIGHT WAY? REASON:

WHEN REBRANDING, WHAT ARE SOME CRUCIAL FOCAL POINTS?

Rebranding a whole company’s image, mission, and goals is not an easy task and a lot of businesses don’t succeed because it requires more than just a pretty new logo. It demands a new vision that not only convinces consumers, but also helps investors and your employees see it in a new light. If done properly, a company can be revived and grow to be stronger than ever.

There should be a business reason to rebrand to accelerate growth for the company. So, for example, your goals changed, your mission has changed, you merged or split off, you have a new service line, you simplified your focus, etc.

RESEARCH EVERYTHING:

Start off by researching your company and your current consumers. Figure out what is going well or what could go better and maybe what is missing. Then look at your competition and see what they might be doing differently that consumers are responding positively and negatively to. Think about what you can do to expand on all of that and not only get those consumers, but also gain a different demographic as well with improvements.

COMMUNICATE CHANGES:

Make sure to communicate your rebranding with stakeholders. Figuring out how you are going to start announcing and marketing this transition could be a make-or-break outcome.

CREATE YOUR NEW BRAND IDENTITY:

This is the visual shorthand for your brand; your name, logo, colors, fonts, and design. Taking a look at competitors is helpful in the aspect of overall design, but staying true to your company’s original feel is crucial for helping you stand out. A lot of college athletic departments have a primary logo and then they have a secondary or alternate logo. The primary logo is the main voice for the brand and will include the name of the college in it. An alternate logo can be more relaxed and abstract in design, and, 9 times out of 10, does not have the full university name on it. By having 2 logos, universities can stay true to the original, but still get innovative with the alternate.

STICK TO IT:

Once your new brand has been rolled out in the most efficient way possible with tons of PR (if it’s a big overhaul), then make sure you stand behind it. You need to communicate your “why” with the public. Make sure they truly understand that the new brand is only going to better their experience with your company.

When you first started your business, you might have had a different vision for it than what it has now become. Don’t be afraid to rebrand, especially if it is only going to benefit your consumer and their experience, but make sure you do it the right way. The main reason to rebrand should always be to make sure your goals and values align with your representation while keeping your target market in mind. If after taking a hard look at your business you see something that is stopping it from growing, then it’s time for a change. It won’t be easy or quick, and it is a long-term investment, but if done the right way (and maybe help from a branding firm), it could pay off many times over.

Powerful Magazine November 2019

16 Powerful Magazine November 2019

If It Was Easy

We Would All Succeed... A LOOK INSIDE THE WORLD OF CAROLINE SALETTE

Powerful Magazine November 2019

Caroline Salette has bought, managed, grown, and sold multi-million-dollar businesses. Wouldn’t you love the opportunity to learn and be coached by someone who has walked the talk and crossed the finish line? Caroline was barely 18 years old when she started in the field of real estate as a property manager of more than 500 units. In 1992, at the age of 21, she joined the ranks of RE/MAX ROYAL (JORDAN) agency where she worked for 15 years as a real estate agent. By the age of 30, she was earning over a million dollars yearly, selling over 225 homes yearly, and by the age of 34, she bought the agency where she was, which is the largest RE/MAX franchise in Quebec with six offices and over 250 real estate agents ranking it for 11 consecutive years the #1 agency in the Province of Quebec. During her career, Caroline earned countless awards including the Hall of Fame, Lifetime Achievement and the High Distinction Awards through RE/MAX International. Betting on her own odds, Caroline successfully sold not only her real estate business, but also her agency and is now an international coach and global top speaker helping other businesses to thrive. She uses her own systems and techniques that she created for her own businesses to empower other business owners and real estate brokers. But how can her experience and success in real estate translate to other businesses? Because systems, techniques, and mindsets apply to all businesses in the world. It is not all about the products or the services; it is about the challenges faced when being a business owner. Saying that her success is the result of hard work would be an understatement! However, as you know, working hard is not by any means the only reason for success. The foundations of success, according to Caroline, are based on being in sync with your being, saying, and doing. You have to be your true self, say what you are going to do, and do what you said you were going to do. Never compromising these foundations helped her evolve through what she calls the four stages of life that you can apply in all spheres, whether it be personal or professional. She calls them the 4 S’s: 1) Struggle 2) Stability 3) Success, and finally 4) Significance. No matter what sphere in your life you are at, you are in one of these 4 stages…

Significance is now guiding her life, and in 2015, Caroline established Salette & Associates Coaching & Focus 360, personalized training-coaching services for brokers and property managers as well as business owners. Knowing that there is a void in real estate brokerage training between getting the leads and closing the deals, Caroline Salette created the training program, “Survive or Succeed: It’s Up to You!”, transforming career-driven agents into business owners. Using her Salette System, she teaches the knowledge and real estate techniques acquired during her career. Caroline still has her love for real estate, but through her coaching business, she also discovered a new passion, which is helping entrepreneurs of all fields grow their business to their highest potential. Starting a business, and not just keeping it afloat but thriving and growing it, is as hard as you think it would be, but not impossible. According to Forbes, “Out of all small businesses started in 2014, 80% made it to the second year (2015), 70% made it to the third year (2016), 62% made it to the fourth year (2017), and 56% made it to the fifth year (2018). More than half of all startups actually survive to their fourth year. As of then, the startup failure rate is about 44%.” You have about a 50/50 shot at getting past your 4th year in business. Now, whether or not you are able to consider yourself successful or get past that 5th year is another story….

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It is said that every business goes through a four-phase life cycle: startup, growth, maturity, and renewal/rebirth or decline. Understanding the phases and where your business stands can help you become successful and stay that way.

Startup

Growth

This is the most exciting time for business, but also

Word of mouth cannot be understated. You only

where businesses fail the most. You are brand new;

have a few clients and you need them to help you

there is a constant flow of new ideas and energy is

promote your business model to other prospects.

high. You don’t have a lot of processes in place and

As you start to see more traffic, you must keep your

are constantly changing your business model. The

price increases modest. Adapting and changing is

few employees you have are probably doing multi-

important; however, if you change too significantly,

ple jobs all rolled into one because it’s all hands on

you risk not growing, or worse, slowing down your

deck at this point. This also means limited cash, so

business’ traffic. It’s a delicate balancing act that

your employees probably aren’t getting paid what

you will need help in figuring out. At this point, you

they are worth, and you are definitely underpaying

must start solidifying your team and finding ways to

yourself, if at all.

keep the momentum going.

Maturity

Renewal/Decline

Feeling more secure now, with a great team in place

At this point, your business is profitable and sellable

and your growth is steady. You have others running

and you must decide if that is an option for you,

day-to-day operations, while you focus on big picture

considering that it is in its most valuable position.

needs and deciding whether to expand and venture

However, if you notice a revenue decline or lack of

out. This is where businesses tend to be depend-

growth for 2-3 consecutive quarters, then you need

able and consistent, but you will need to start making

to start taking action by figuring out new ways to

changes to keep things going and finding investors

revamp your business. You must be able to identify

might become an alternative to expand market shares.

why and know when you are in the decline or you will never recover. This crucial stage is where you need to decide if you should cash out or re-invest.

Powerful Magazine November 2019

Build Your Brand Start building your business with how you want people to see it and make sure that when they think of your niche, they think of you instantly. It is not only about building a social media following and developing your SEO, but also in doing things like investing in press releases about you and your business. Start booking radio shows to talk about your business and your community. Caroline Salette is recognized by Continental Who’s Who as a Pinnacle Lifetime Member in the field of Real Estate in recognition of her role as a Real Estate Agent, Broker, and Owner of RE/MAX ROYAL (JORDAN) INC. She has been published in many magazines such as REM (Canadian Real Estate Magazine), REMAX International “Success Stories book,” “Le Partenaire” local business stories, and various local newspapers. She also appears frequently on Local and National television and radio shows as the competent authority when it comes to real estate.

Be Invested It’s important to not only be invested in your clients and your business, but to also be invested in the industry and in the community in which you want your business to thrive. Consequently, Caroline has not only sat on the board of directors for the Greater Montreal Real Estate Board for many years, and also for Partage-Action West Island Community Shares for over 10 years, helping raise over $1M yearly for 41 local community groups and projects. She also sat during that same period on the board of directors for “la Fondation des Enfants de Vaudreuil-Soulanges” for over 10 years, helping raise money for underprivileged children in her community.

Better Yourself = Better Business It’s time to see yourself as the entrepreneur you want to become through thoughts and behaviors that will get you closer to achieving your goals. Work hard at bettering your company by bettering yourself. It can only grow as much as you do! Caroline Salette studied Economics and Politics from Université de Montréal. To further enhance her professional development, Salette is a distinguished fellow of several prominent organizations including RBQ/APCHQ (licensed residential/commercial/industrial builder), NAA as a licensed auctioneer, member of the Greater Real Estate Board of Montreal, and of the International Federation of Coaches.

Build a Solid Team Rome wasn’t built in a day…. Or by only one person, so don’t pretend that you can do it on your own. Learn from others and utilize their strengths to make your business stronger. To get to where she is today, Caroline Salette has surrounded herself with other experts in their fields who wanted to be a part of her success and built an amazing team in order to get the best end results for her clients. Find other like-minded people that believe in what you are doing, learn to delegate, and share with others the rays of success.

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Be Fearless & Authentic Step out of your comfort zone in all aspects of your business. Get advice and coaching from unexpected places. Try new ideas for products or services. Try new marketing techniques.

She has always pushed the boundaries of the norm and doesn’t plan on slowing down anytime soon. She has established herself as one of the most renowned brokers and coaches in the field of real estate in Québec. She is now taking her success story internationally to help other entrepreneurs build, grow, mature, and sell their startups for a profit just like she did. Her love started with real estate, but her passion belongs to helping others discover their endless potential.

So, if you had the opportunity to learn from a Canadian real estate broker who grew successful multimillion-dollar businesses, and then turned around and sold them for profits, wouldn’t you take it? It doesn’t matter if you are in real estate, technology, insurance, health, or hospitality; business is business, and with her proven track record, it’s safe to say Caroline Salette knows business.

The Powerful asked Caroline to feature a person of her choosing:

Name: Greg Rokos

Powerful Magazine November 2019

Business: ESI Information Technologies Inc

An Interview with Greg Rokos:

Sector: IT Services

Length in this particular field: 35 years

Reason for starting out in this field: Exciting opportunities Biggest accomplishment, personal and business related: Building an organization that lasts and passing on those experiences and lessons to others A recent goal you set yourself: ESI to become a North American leader in our strategic initiatives Favorite thing about your business: Collaborating with my team to constantly embrace change

Does ESI Technologies have set goals for the current fiscal year? What steps do you take to meet or exceed these goals? We have a 5 year strategic plan with annual set budgets. We have implemented PNR, a strategic alignment process and tool to ensure senior management is aligned to deliver our annual objectives.

Being in the tech industry, is there somebody you try to model your business philosophies after? Why? Andy Grove from Intel developed a management system based on epics and sprints. Google used it to help develop their business.

What are some challenges your company has had to overcome, and how did you lead them to the other side? We are transforming our business from a project based approach to a solutions and recurring revenues approach. We had to change our go-to-market, who we hire, how we on-board, and how we retrain.

In January 2018, you launched a new brand image for ESI Technologies due to the market disruption caused by digital transformation. Now more than a year later, have you seen a change in your companyâ&#x20AC;&#x2122;s performance due to this? What is the importance of constantly re-evaluating your brandsâ&#x20AC;&#x2122; image to keep up with the changing market? Business transformation is a long process. We are seeing positive signs from clients that invite and accept our new approach.

ESI Technologies and Virtual Guardian, an alarm and surveillance company, went from a collaboration, to a formal partnership, to acquiring it in December 2018, just three years after the collaboration started. When looking to collaborate, partner or acquire another company, what should businesses take into consideration? What was the most important thing for ESI Technologies to consider during this process? Virtual Guardian was not an alarm company. It is a security surveillance and monitoring specialist. We look at strategy, synergies and quality of people.

In the last few years it seems like more and more data breaches are happening to companies like Facebook, Exactis, Marriott, Google+, Cathay Pacific and more. How is ESI Technologies keeping their clientsâ&#x20AC;&#x2122; information safe and secure? What are ways the average start-up can use your methods to help keep their data secure? We have invested and continue to invest in advanced security solutions and services. Ensuring strong security architecture and protection from internal or external threats is a must. As we become more mobile, identity management and access management become critical.

As a president for tech company, Chairman of the Advisory Board of the John Molson School of Business, and a big advocate for Higher Ed in general, what steps are you taking to help push the STEM (science, technology, engineering, math) fields to incoming students like women and minority groups? Through JMSB, there are is a series of specific initiatives that support this. Business ownership and CEO shadowing are a couple of initiatives I am involved with.

If you could offer one piece of business advice to any tech entrepreneur or higher ed student, what would it be? Understand your strengths and weaknesses. Surround yourself with people that complement and accelerate these.

Powerful Magazine November 2019

COMMUNICATION IS THE TOMORROW By Francie Baldwin

Today, we are living in a society that is moving in a direction of wanting everything when we want it and how we want it on our terms. You have more and more companies moving towards a society that is on demand, and people have less patience and less time to coordinate and schedule. It’s becoming more common for companies to allow people to work from home, work flexible hours, and even take unlimited vacation days because time is of utmost importance. Even in the workplace, the amount of time spent training employees has been on the decline in most companies around the world since there’s just not enough time. Oddly, anyone who runs a company knows the amount of money lost when someone isn’t trained properly, and the amount of money to train someone new and not keep them is also very expensive. Yet proper training is an area that companies are dedicating less and less time to these days. So when trends start indicating that there is a shift in how things are done, we need to listen and do something to adapt to changes in our businesses.

25 Powerful Magazine November 2019

COMMUNICATION IS YESTERDAY

Most communication these days, in both the workplace and in the education system, is happening in real time, meaning it’s a synchronous communication pattern. This is where two people, or a group of people, all have to communicate to one another at the same time. Think of those big meetings, conference calls, or having to get feedback on a presentation; each person, no matter how busy, has to clear their schedule. That isn’t always easy and is increasingly difficult to make happen. Even training a new employee becomes a challenge because of the time you have to spend with them, so instead, they end up watching videos or doing filler work as opposed to actually being trained, as people don’t feel they have the time to spend away from their actual work. This is where a new trend of asynchronous communication and feedback is becoming more popular. This is when communication and feedback doesn’t happen in real time, but happens when each party has the time to respond on their own time.

Powerful Magazine November 2019

THE DOWNSIDE: So take a new hire that you don’t feel you have the time to train or give feedback to, with this form of training, you would be able to have that new person complete assignments and communicate what they have learned, and you would be able to watch and give feedback when you’re able. You could send a question via video, so that tone and meaning isn’t lost, and then receive video feedback when the other person has a few minutes to watch. You could practice a presentation and get feedback when people have the free time instead of trying to get everyone’s schedules to line up to do it live. You could also use this in coaching, giving people things to practice and then you give feedback when you can. This is helping to solve schedule problems and also to expand your ability to coach globally as time zones no longer become an issue.

You do lose that personal touch of being in the moment, but that personal in the moment communication and feedback is something that more and more people are backing away from. People nowadays want to do things without out having to speak to anyone, engage with anyone or have anyone actually talk to them. So when trends of communication are moving in that direction, being able to give feedback on your own time makes it easier. So...how can you start to adapt asynchronous methods into your business? This is the future after all...

One of the biggest issues people face, like coaches who are running coaching companies, is how to expand. There are only so many hours in a day, and you reach a point of not being able to fit more people into your schedule. So how do you start maximizing your time to be able to grow the business? Business coaches (or any coach) may put multiple clients through the same types of programs or assignments and then end up feeling like they are having the same conversation over and over again; that is one problem that asynchronous communication can solve. You would be able to have different assignments, all pre-recorded and pre-determined, sent to clients via video or audio. Then clients complete the work and send back via audio or video with questions for you to answer on your own time. This type of interaction and feedback could actually save you time and allow you to scale the business and communicate with even more people. Suddenly, time zones don’t become much of an issue, which also makes expansion even easier for you.

THERE ARE A LOT OF USED TO BE PROBLEMS THAT CAN NOW BE SOLVED USING ASYNCHRONOUS COMMUNICATION: - Takes less time - Don’t need to schedule time for face-to-face - You can re-listen to an assignment or feedback multiple times - You can get a better frame of reference with video or audio than email - Training can be systemized and duplicated

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MEGACELEBRITYSCENTS.COM

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LUE

HOW TO STAY AHEAD AMIDST NEW COMPETITION

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oday, there is always a newer and better way of doing something, just around the corner. From technology to innovative thinking, if you don’t keep an eye on the value you present to your customers, you will be lost and find it hard to compete with the newer and better models. For example, WeWork, a “rent it as you need it” workspace for businesses is changing the commercial real estate market. Amazon has partnered with Realogy to offer a different way for buyers to find a home online. The execution of ideas is happening every day, and it is your job to stay relevant and give the customers value beyond a “lower price point” or a quick “get it done now” process. Adding value and creating a competitive advantage is something no one can take away. Know what your competition is doing, analyze the process of their strategy, and find optimal ways for you to add value in ways they simply could not do.

To understand costs, you must analyze your value chain. Is your value expressed in a way that your customers understand and are willing to pay for it? It is your job to express that value. Competitive advantage rests upon how well the strategy you choose to execute generates value. Many times, businesses add value by offering products in conjunction with other complimentary products. Make strategic choices about your business’ complementary products. A company conducts activities that insure costs in hopes of generating value. Close attention to the value chain enables a business to identify the products or services that customers want most and will pay a premium to obtain. To secure a superior position in the industry, a business must be able to sustain its strategy. It’s easy for a cost leader to lose their advantage because a competitor can come right in and lower their prices to be better. Differentiators may lose their edge if buyers stop caring about their specific difference. When you focus on value, you focus on what it takes to build a relationship for a lifetime. The little things along the way that make the customer feel like you went out of your way to make them, and only them, feel special. To define a horizontal strategy, businesses need to map relationships both within and beyond their boundaries, and to understand how these interrelationships affect their competitive advantage. Complementary products, those used in conjunction with the business’ own products, represent a type of interrelationship that merits particular attention. Some complementary products will matter greatly to strategy, while others will not. For example, real estate agents offering not only a closing gift to their clients, but also a “one-year anniversary” gift. Or checking in periodically with real estate market reviews, something that can remind the client of your relationship, and offering them something they will really value.

If you choose to fight for that number one spot with a new competitor, it is important to position your business to maximize your strengths and minimize your weaknesses. Having an efficient operation does not equate to strategy, despite an ongoing quest for productivity. This only leads a business’ productivity to be similar to another. True strategy is to select and attain a unique position in the marketplace. Then undertake activities that support and fit your strategy. If you plan to fight, keep an eye on your growth plan. As a business grows, they can misjudge the growth and get lost in a trap, leading them to make rash decisions and become inconsistent in their delivery just to keep up with demand.

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Sometimes the best way to win a fight is not to fight at all. When you see a new strategy being built by a competitor, analyze it. Figure out the demographic and the type of customer they are going to be attracting with this new “creative” business plan. Does it really hurt your bottom line, or does it possibly take the low hanging fruit you aren’t really targeting in the first place? Don’t allow your competition to drive you crazy. Use it as motivation to be better. See what they are trying to implement as a competitive advantage and really dissect it. What is missing in their “clever” strategy that you can make better within your own? Businesspeople can become prisoners of conventional wisdom, and traditional methods of “but that’s the way things have always been done.” It the businesses that are generally “stuck in the middle” that lose to businesses with cost advantages or superior differentiation.

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Once downward momentum in a business’ competitiveness begins, reversing it is difficult. Production factors, investment, innovation, and wealth drive different stages of a business’ competitive development. Without one, a business is not built with a foundation to survive. Look at all the businesses we used to grow up with that are no longer around because they didn’t strive to think different and outlast the possible competition that was coming up around the corner. Never think “oh that couldn’t happen”, because it just may, and what will your business do to survive, let alone stay on top? When Blockbuster started their business, they never thought in their craziest dreams people would be able to download and watch their own movies at home at the drop of a dime, but it happened. Thank you, Netflix. Goodbye, Blockbuster. To a greater or lesser extent, all companies must deal with uncertain environments at one time or another. Scenario planning can be a powerful tool for identifying possible futures and selecting appropriate strategies. Scenario planning considers a variety of factors, including industry trends, economic changes, the regulatory environment, and competitive pressures. It is a way for managers and employees to feel more secure about the future. Many times, it is about taking the time to put yourself in the shoes of your customer, to see what kind of relationship you would expect from a business that’s planning to stick around and build a relationship with you for the long run, not just for a transition. While you are in the perspective of the customer, you want to get into their head of any new businesses that could enter the market to take away that business. What would keep you loyal to the business, and what would make you want to try something else? As a business, you would test these scenarios and go with the one that people felt offered the most value. Obviously, no one can truly predict the future. While thinking of possible outcomes and the solutions and strategy for those outcomes is necessary, don’t get tied down into too many details. Scenario planning calls for research, storytelling, and making decisions. Do not get bogged down with research and storytelling where you never make a decision. Study to know the possible facts, and make a decision. Also, set your boundaries. It can be fun creating different pros and cons of what will happen, but stay focused on your business and don’t allow crazy outliers to get in your way.

To offer the best value, find out how your customers see themselves and their aspirations so you can fulfill their wishes. Clients naturally create importance on a product based on price. It is the responsibility of the business to create value based on the benefits. To go beyond price, describe the value and not the methods or processes. Customers consider whom they buy from to be as important as what they buy. To get people to buy from you, tap into their self-perceptions. You may already offer an incredible service of great value, but you must convey what you offer and how it benefits your clients in a way that they will understand and inspires them to buy from you. One way to offer value is finding out a way to help buyers to prioritize all the things they need to do, and to do them more quickly, because it relieves them of work and effort. Anything that can take away work and effort from a buyer, something they may or may not even think about until it’s done, will be a huge wow to the customer. When looking at your competition, think like a buyer, and ask, “Does this opportunity seem too good to be true?” If you ask yourself this question when you see an offer from a company, a further diagnosis is necessary. Is something they are offering mean they are lacking somewhere else? Does their offer cause current customers of theirs to feel left out, which could inspire them go elsewhere? Becoming more aware of the indirect consequences of their policies can improve your business. The most important quality for a business leader is to be a “first-class noticer.” Firstclass noticers see what others miss and have a sharp eye for human behavior. They see opportunities others don’t see and recognize multiple steps ahead. One way to train yourself to think this way is to think of a crisis that caught you off guard. Think of why you didn’t see it coming and write down your answers. Did you accept excuses or attribute responsibility to others or deny that you could have prepared for the crisis? Taking responsibility for noticing is a crucial first step in strengthening your perspective. What is in front of you is rarely all there really is.

Winning businesses pursue a variety of strategies, so blindly imitating the successful strategy of another business without proper analysis is a mistake. Businesses fail because they try to stay ahead of the curve and adopt strategies that don’t fit within their capabilities or resources.

Of all this, there is a little saying that is very true… “The harder and smarter you work, the luckier you get.” It is true. There is an element of luck in every business venture. Help your odds by doing the right things, having an advantage that can’t be taken away, creating a type of value that is different from the rest, and doing your best. In the United State alone, there are about 28.8 million small businesses. A small business is defined as one that has fewer than 500 employees. They account for about 99.7% of all businesses in the US. That number, for sure, changes if you are elsewhere in the world, but the fundamentals don’t change. If you do not stand out amongst the rest, it is impossible to survive. About 2/3 of businesses survive their first 2 years, and 1/3 will survive 10 years. They say 82% of all businesses fail due to cash flow problems. That includes businesses who are trying to keep up with the Joneses and lack a proper strategy. Start with the fundamentals; build a business on a strong foundation, and it will be unbreakable.

Within your process of creating a competitive advantage, organize your data, define your current position in the industry and where you want to be, and analyze if your advantage is short-term or even sustainable. Price competition is always a losing strategy. Work on creating a real unique value-creation strategy. Share your advantage all over. Have it across numerous markets for the most exposure.

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You can avoid disasters if you notice them coming. History does repeat itself. Read about other businesses, their successes, their failures. After reading a few, you will see similarities amongst them that you too can implement or avoid. Don’t be blind by your own ignorance. And don’t let self-interest distort situations. Look and research all areas of business, and see trends in the economy of what people are doing. Some companies build a “noticing” aspect into the business’ reward system. It implements a model for noticing trends, things in the economy, that your staff and outsiders can contribute to, to keep everyone informed on community and global changes. Hiring outsiders to see the business with a fresh set of eyes every now and then also helps to keep a refreshing perspective on where the company is headed and remove the rose-colored glasses.

Powerful Magazine November 2019

THE FOUNTAIN OF YOUTH

FINALLY FOUND OR TOO GOOD TO BE TRUE? By Francie Baldwin

We have often seen the idea of the fountain of youth in popular movies or advertising for wellknown skin care productsâ&#x20AC;Ś but is the fountain of youth really something that is out there to be found? If it is, where is it to be found, and who is going to be the one to find it? I think we can all agree that if there really was something that could reverse the signs of ageing and bring us back to more youthful years, everyone would want it. As I am sitting here thinking about that fact, I am trying to think if people would even ask what the cost was or if that detail would be totally irrelevant to the consumer...

Enter Dr. Dalal Akoury, the keeper and facilitator of the fountain of youth. Yes, you are reading that correctly, she singlehandedly may be the one holding the keys to the golden encrusted gate that holds the fountain of youth. Here is the not only great news, but also relevant news to you… she wants to share it with everyone!

What is really at the basis of the desire for the “fountain of youth?” The way that I see and understand it is that people are looking for ways to feel and look younger. As we age, we don’t move as quickly, we experience pain or discomfort in certain areas of our bodies that we never did before, and we don’t tend to recover from injuries the same way. These are some of the things that Dr. Dalal Akoury is working to fix, or even reverse for her patients. She is a professionally trained doctor that is always looking for the most cutting edge technologies and methods available and how those can be integrated with some tried and true vitamins, minerals, and herbs. She is the doctor who is always looking for the exact compound that will work with each of her patients specifically.

In all fairness, the “fountain of youth” that I am speaking of here is not actually a fountain, nor is it any body of water that you are going to immerse your body in and emerge younger. Instead, this is the closest thing possible we have found to having that capability.

Let’s take a closer look at the things she’s got in her tool belt that allows her hold the title, “the keeper of the fountain of youth.”

Powerful Magazine November 2019

t this stage, we are only a few sentences in and the skeptics are already thinking, “No, it doesn’t exist. The fountain of youth is something that’s only in the movies, so why are we even discussing this topic?” I will challenge anyone thinking that to just take a moment and try to have an open mind to the possibilities of a fountain of youth, and maybe, just maybe, it’s not a place at all.

Now, the first item we are going to discuss is Dr. Dalal Akoury’s use of intravenous therapy, or IVs for short. This certainly isn’t something that is exclusive just to her; there are a number of doctors and even IV bars you can find almost anywhere. However, there is a stark difference in the way that IVs are used by Dr. Dalal Akoury. She will actually create custom compounds of the IVs based on what you need. She will take into account how you are feeling and what you’re lacking, and then compound that into your IV bag. The last thing she ever wants to be is the “one size fits all” solution. Most of the places you can receive an IV won’t take the time to do this to ensure you are getting all the things that you need. This type of treatment can be a boost to keep you at peak performance and feeling great. Now, is this alone the equivalent of the “fountain of youth?” No, not really. This, however, can really give you a major boost when you need it. Dr. Dalal Akoury has been using stem cell therapy for a while now, and although stem cell therapy has been around for many years, some still aren’t sure what it is and how it works. It is the practice of taking cells that haven’t yet been assigned a function in the body and injecting them in a place where there are bad or damaged cells. This allows cells to help build back damaged cartilage or cells. This sometimes takes few treatments to see the full effect. Over time, in many cases, there is complete reversal of the damage. I know there’s nothing about jumping into a fountain, but complete reversal of damaged cartilage sounds pretty amazing to me.

Powerful Magazine November 2019

When we hear the term “fountain of youth,” we all want to think of jumping into this beautiful pool of water and slowly emerging as the 20-year-younger version of ourselves. Clearly, that’s not exactly what is being discussed here, but at the end of the day, you are still getting a lot of the same results that one has come to assume would be a result of the elusive “fountain of youth.” You can decide whether you want to wait for some explorer to make this discovery or allow a trained medical professional like Dr. Dalal Akoury give you the same results.

If the IVs and the stem cells weren’t enough for you, and frankly they weren’t enough for Dr. Dalal Akoury either, she went in search of something that was going to be even better, as it’s not just about feeling better or looking younger, but for Dr. Dalal Akoury, it’s truly about helping cure as many people as possible and sharing with other doctors the methods to be able to do the same for their patients.

In her search, she found exosomes, which, in a very simple description, are like stem cells on steroids. Ironically, exosomes are actually not cells at all. Exosomes are actually a component of cells that play a vital role in the communication and rejuvenation of all the cells in the body. That is the simple way of putting it. Exosome therapy is something that very few are aware of, so treating patients this way is still new. This is the ultimate top-of-theline therapy when it comes to the “fountain of youth.” Exosomes can help with chronic pain, joint issues, autoimmune disease, in addition to anti- aging.

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PRP is another form of stem cell therapy in which your own blood is used to help rejuvenate your facial tissue to help with anti-aging… fountain of youth, anyone?

INTERVIEW WITH PETER TRAYNOR Business: Independent Capital Markets Consultant 38

Sector: Equity Securities Length in this particular field: 25 years Reason for starting out in this field: Strong interest in establishing the reasonable valuation of private and public Powerful Magazine November 2019

companies Biggest accomplishment, personal and business related: My family has to be number one. I have three great kids and now four grandchildren (don’t know how that happened). I’m not sure if there is a single “biggest business accomplishment” that I could point to, but I feel good about my body of work over my career and the many clients I have been able to assist with their goals. A recent goal you set yourself: To bring more US based private companies to the Canadian public markets that can benefit from the Canadian financial ecosystem How is what you do important to you: Assisting companies with navigating the perceived “minefield” of the going public process provides a good deal of personal satisfaction and is largely its own reward Favorite thing about your business: The many different kinds of corporations and industries that I am exposed to and learn about keeps things interesting and fresh Least favorite thing about your business: Without a doubt, dealing with unrealistic senior management

What does success mean to you? There is admittedly a measure of economic reward that signifies some measure of success, but a client that is happy with the process and end result is the real measure of success. How did you meet George Nshanyan (Cover of Septembers issue)? George first approached me several years ago when I was still running, as a co-founder, a capital markets consulting company out of Toronto, Canada. Most of my work at the time was guiding private companies, both domestically and abroad, toward a public listing on a Stock Exchange in Canada.

We became re-acquainted about a year ago when George shared with me his concept of a US-based venture capital firm that would be focused on assisting relatively early stage, but qualified, US cannabis companies with a credible way forward to achieve their milestones and finally, with a road map and hands-on guidance, to a public listing in Canada. As someone who has worked for three stock exchanges in Canada, as well as our version of the US SEC, he knew I was well versed in the Canadian securities world and could assist in achieving the outcomes he was seeking for the promising companies he was supporting. We mutually realized that we were a good fit both temperamentally and in terms of dovetailing skill sets, so we decided to work together on these exciting projects.

As we know, George is involved in the marijuana industry. What are your personal thoughts on this industry? The industry has already proven to be not only of great value to many individuals on a personal level, but is also clearly an immensely scalable and sustainable sector that will inevitably represent a significant part of the North American economy going forward.

Do you think there are any implications for someone involved in this particular field? Until it becomes fully legal across all states and federally in the United States, there are some vulnerabilities more to the individual businesses than the particular person. Think of the difficulties inherent in the practicality of banking for instance - at the moment. This will surely go away. And the difficulties in some respect also represent the opportunity for those with the fortitude to get on board in the industry. It has always been true that “fortune favors the bold”! What struck you the most about George as a person? He’s intelligent, and experienced in both life, in general, and in business, and he has an openness about him, born of self-confidence I think, that is not so common in our industry. If you had to describe George in 3 words, what would they be? Honest, Insightful, and Personable.

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WINTER HIGH-LOW TRAVEL

THE HIGH-LOW TRAVEL GUIDE

Whether you have a little or a lot to spend on a trip, there’s a ton of places to travel on any kind of budget. Check out our high-low travel guide for some top vacation spots we think are worth considering. Maybe you’re new destination is just a page or two away...

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BUDGET TRAVEL

If you’re on a budget but still want an awesome vacation, you’re in luck! There are great places all around the world to visit that won’t completely wipe out your bank account. Check out some affordable vacation spots below:

Las Vegas

While Vegas is popular to visit year round, you can save major $$ by vacationing in the winter. In fact, according to Kayak, it might be one of the cheapest places to visit in the winter in the US. You can get some of the best rooms at top hotels for around $200 USD a night, or for lesser, no-frills lodging, spend as little as $50 USD a night. You’ll have top-notch shows and gambling at your fingertips with very little crowds.

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Warsaw

If Vegas isn’t your thing, we’ve got something better! Consider a winter getaway to Warsaw. According to CheapOair, Poland and its capital Warsaw can be the cheapest to travel in the winter time. There’s plenty of classic winter activities in Warsaw like ice skating in Old Town Square or strolling outdoors through the illumination exhibit.

Austria

If you want a classic ski getaway, without the super high price tag, take a trip over to Austria! Tour operator ‘Contiki’ offers a weeklong ski trip in the Australian Alps for around $685 per person. This includes accommodations, day trips and most meals. Since this is based in Hopfgarten, you can’t get a better place to explore the SkiWelt, Austria’s interconnected ski slope network.

Barcelona

If you want an escape from the crowds this winter while still enjoying beautiful weather and avoiding burning a hole in your wallet, look no further than Barcelona. It’s got it all- beaches, nightlife, history and more. The activities are endless, and the prices are very fair.

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Cartagena

Colombia is quickly becoming a major destination, and for good reason. This beautiful country off the Caribbean coast has lots going for it, and the city of Cartagena is no exception. Cartagena draws in the highest number of visitors in the country due to its unique culture, amazing food, gorgeous scenery, and of course, affordability! Although the winter (December) is peak visiting season, but any time you visit will be a relatively cheap experience.

TRAVEL TIPS FOR MAKING YOUR MONEY LAST Know Ahead of Time What You Want to Spend On What do you value when you travel? Maybe it’s the sleeping accommodations, maybe it’s the food or maybe it’s the activities...whatever it is, knowing ahead of time will allow you to budget accordingly

Be Realistic Of course you can dream about the perfect vacation and the things you wish you could do while you’re on it, but it’s important to be realistic with your financial situation. There are some things you just will not be able to afford to do, and that’s ok.

Research, Research, Research! After determining what you want to spend your money on, give yourself enough time to do some research beforehand. Look up the places you plan to visit, get an idea of the costs of hotels or hostels in that area, the types of activities there are to do, and the restaurants or cafes you’ll likely be dining in.

Track Your Expenses It can be easy to get swept away by the excitement of traveling and being in a new place, and that also means it can be just as easy to overspend quickly. Track your expenses from the day your vacation starts so you can actually know how much you are spending every day. Calculating numbers in your head might not always be accurate, and you could likely forget some things you bought here and there, so if you track them daily, you won’t be in for a rude awakening at the end of your trip.

Figure Out a Budget Once you’ve figured out what you want to spend your money on and you’ve done the proper amount of research, you will be ready to come up with a budget. Having a budget ahead of time will give you peace of mind while you’re traveling, and you’ll be far less likely to spend more money than you had planned.

Companies like Original Travel, a creative luxury travel company that takes a thoughtful approach to creating tailor-made vacations, can truly plan you an unforgettable vacation. They handle every single detail making your vacation planning truly a stress-free experience. They offer an endless amount of vacation packages, so if you can afford it, this is definitely worth considering. After reviewing their offerings, we just had to share some of our favorite itineraires for this winter. These itineraries came directly from their site, so go check it out yourself for additional information and other details.

Powerful Magazine November 2019

If youâ&#x20AC;&#x2122;re on the other end of the spectrum and are looking for a lavish getaway, your opportunities are pretty much endless. Luckily for you, there are companies out there who do all the work for you. Leave the stress of planning every detail up to the experts...just be prepared to shell out the cash!

HIGH-END LUXURY TRAVEL

Powerful Magazine November 2019

FOUR DAY ADVENTURE IN THE ARCTIC

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Swedish Adrenaline Rush for 4 Days

Starting at $4,440 USD per person

Sample Itinerary •

Look out for the Northern Lights from a floating sauna at Aurora Safari Camp

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Spot moose and reindeer on a husky sledding trip through the snowy arctic wilderness

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Sleep in a luxurious treehouse in the middle of the Lulea forest

Day 1: Rane River Valley You will arrive at Lulea airport and will be met by your driver, who will pick you up and take you around an hour through the Rane River Valley, to the edge of the woods. You will stop here and the last part of your journey will take you deep into the forest on the back of a specially-converted snowmobile. Upon arriving at Aurora Safari Camp, settle into your cosy Lavvu Tent - your home for the next two nights. This afternoon, take in the artic wilderness and explore your beautiful surroundings. For the active, put on a pair of snowshoes and walk amongst the forest, admiring views of the frozen Rane River. For a higher adrenaline activity, hop on a fatbike or kicksled and whiz through the snow and ice, looking out for wildlife tracks as you speed by. Day 2: Rane River Valley Wake up in your arctic wilderness for an exciting Siberian Husky trip. Today, you will meet an excitable team of dogs and their owners, before spending the day whooshing through the forest and lake trails and immersing yourself into a life in the wilderness. Look out for the local wildlife, including moose, red fox, reindeer and roe deer as well as an abundance of birds. On your return, you can channel your inner artist, as you will be provided with professional ice tools and a large block of ice from the lake to sculpt into a shape of your choice.and sauna will keep you cosy and warm tonight as you return to your traditional sanctuary away from the freezing cold temperatures and snowfall.

Day 3: Treehotel Today you will be transferred around an hour to your next stop in Lulea. Your new hotel, Treehotel, is located in the heart of the forests of Lulea and offer stunning views from a range of opportune spots in the trees. Your first day here is all about the local wildlife and you will be embarking on a Moose Safari in the area around Harads. You will be collected by your experienced guide and driven on the forest roads in search of the “king of beasts”. Your guide will point out other wildlife as you come across them, namely fox, reindeers and forest birds. In the evening, head up to the Tree Sauna for a period of relaxation after a day of exploration.

Day 4: Treehotel - Home On your final day you will throw yourself into the Sami Culture and visit a family who have lived in remote Flakaberg for seven generations, led by an experienced guide. The head of the family will show you his reindeer and you will hear fascinating stories about the native lifestyle, gaining true insights into the Sami culture. Enjoy an authentic local lunch made by the household wife, and stop at the Arctic Circle Monument on your way back to the hotel to remind you how far north you have journeyed. Return to your hotel ready for your private hour and a half transfer back to Lulea airport, where you will catch your flight home in the late evening.

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Ultimate South Africa for 11 Days Starting at $10,795 USD per person

Sample Itinerary •

Look out across Cape Town from your room in the spectacular Silo hotel

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Sip a crisp Sauvignon at Leeu Estates in the heart of beautiful Franschhoek valley

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Spot a herd of elephants frollicking in a waterhole on a game drive from Singita Boulders in Sabi Sands

Day 1: Arrive and Table Mountain The drive into town from the airport is less than half an hour so you’ll be at your hotel and checked in before you know it. Day 2: Cape Town After a good night’s sleep, spend today exploring the ‘Mother City’ and all her cultural highlights. Pick one of the many museums and galleries in town, the Slave Lodge museum is a really interesting introduction to South Africa’s turbulent history. Then it’s time to hit the beach, after lunch in a superb beachfront restaurant, of course. Day 3: Cape Point On a private guided tour to Cape Peninsula, you’ll be heading south along the coast, in fact you’ll eventually find yourself at the south-western point in all of Africa, Cape Point. During the day’s touring you’ll stop at a series of charming little seaside towns, have the opportunity to go on a short boat ride to Seal Island and then spend the majority of the afternoon exploring Cape Point itself. Day 4: Head to Franschhoek You will be staying at Leuu Estates, on the outskirts of Franschhoek. This beautiful hotel is made up of just seventeen rooms and sits on the grounds of a vast working winery, in the restored 19th Century Manor House. Since the onsite Dining Room offers you fantastic wine from the vineyards - which you’ll be able to see from your table - and elegant and excellent cuisine, there is really no need to venture anywhere else tonight. Day 5: Franschhoek The striking French colonial architecture adds to the charm and is the cherry on the top, making this an incredibly sought after place to explore. Spend the day doing just that, either on foot or with hired bikes, which will let you get out into the lush landscapes a little further. Day 6: Winelands Tour With a plethora of wineries to choose from in Franschhoek, it can be hard to know where on earth to start. Thankfully we have a brilliant guide on hand to offer his top tips and extensive knowledge, while still letting you tailor the tour to your tastes and - perhaps most crucially driving you between vineyards.

Day 7: Head to Sabi Sands Taking its name from the huge rocks that the lodge is built around, Singita Boulders is an authentically styled African lodge with some serious added luxury. The lodge consists of twelve suites, all which come with their own private deck and plunge pool. While the bathrooms and amenities are the very best in luxury, the décor is rustic, incorporating natural stone and wood materials with sheep skin rugs and floor to ceiling wraparound glass windows that really make you feel at one with the African bush. Day 8: Safari! With twice-daily game drives the expert rangers and trackers ensure that you have the very best chance of seeing the region’s big game. From elephants to hyena and cheetah to rhino, Sabi Sands Game Reserve is teeming with wildlife and consequently makes one of the best places in South Africa to safari. Spend today fully embracing the game driving opportunities by getting up for the early morning drive and heading out again before dinner, while relaxing at the lodge in the heat of the day. Days 9: Culture Fix This afternoon join Singita Boulders’ community visit for a taste of African culture outside of the wilderness. The Justicia and Lillydale communities that border Sabi Sands are fantastic examples of the line that Africa’s greatest asset is its people, so spend the afternoon playing with the children and interacting with the inspiring adults. Day 10: Sleep, Spa AND Safari Spend the afternoon enjoying the lodge itself as you laze by your pool in the sun and pay a visit to the spa. The signature treatment here is the Ndzi Lorhe Africa or, ‘I Dreamed of Africa’, and it involves a full body exfoliation, soothing body wrap and full body massage - essentially the dreamiest of treatments which will leave you feeling totally rejuvenated. Day 11: Head Home You’re probably going to have a hard time accepting it, but unfortunately the time has come to pack your bags and head back home. A driver will collect you from Singita Boulders and take you to Nelspruit airport, where you will catch a short 50 minute flight to Johannesburg, before a couple of hours in transit and then onwards back home.

Powerful Magazine November 2019

SOUTH AFRICAN SAFARI + MORE

Powerful Magazine November 2019

SERENGETI & ZANZIBAR ADVENTURE

Starting at $4,300 USD per person

Sample Itinerary •

Spend 9 days in Serengeti and Zanzibar

•

Enjoy some serious safari AND high quality beach time beside (or in) the turquoise waters of the Indian Ocean while staying in a beautiful lodge on Zanzibar

Day 1: Serengeti Upon arrival into Dar es Salam, you will be met by a representative of your lodge and escorted to the light aircraft that will take you around two hours northwest to the heart of Serengeti National Park. Day 2 - 3: Serengeti With expert rangers on hand to find you the best spots, spend the next two days giving your camera a workout on twice daily game drives. Since these will be early morning and evening that leaves plenty of time in the day to enjoy the luxury of your lodge, the epic views and a spot of pampering in the spa. Depending on which lodge you choose there are usually a range of other activities to choose from, so if you want to try your hand at bird watching or visit a local village then this is your chance. Day 4: Serengeti – Zanzibar With one last early morning game drive and your camera’s memory card now bulging at the seams, it’s time to say goodbye to this wild and wonderful landscape. After being driven to the airstrip by your ranger, you’ll catch a light aircraft flight back to Dar es Salam, and then another very short one over to Zanzibar.

Day 5 - 8: Zanzibar Spend four days here with sand under foot and a sea breeze in your hair. Aside from a serious dose of relaxation you might also want to try your hand at some watersports, from kitesurfing to water skiing there are a huge range of options available, and with its crystal clear waters and colourful coral reef the Zanzibar archipelago is a great diving spot for first timers and pros alike. As with any respectable beach holiday, cocktails and good food are essential. Thankfully Zanzibar has you covered with a melting pot of flavours and gastronomical influences think Indian spices coupled with fresh seafood and exotic African fruits. If you want to get out and explore some of the island, Stone Town is the island’s capital and the historic and cultural hub. A wander around The Old Fort and the nearby boutique shops makes for a lovely afternoon, and the street food you’ll find around every corner is delicious. Day 9: Zanzibar - Home Unfortunately your time in paradise has come to an end and it’s time to go home. Hop on a light aircraft back to Dar es Salaam before flying back home.

Powerful Magazine November 2019

Bush & Beach in Tanzania for 9 Days

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Luxury Family Oman Trip for 11 Days Starting at $5,865 USD per person

Sample Itinerary • Muscat sunshine and watersports action • Off road drives and mountain camping • Mountain exploration and wadi bashing • From souqs to desert camps • 4x4 experience and oasis visit • Catamaran cruising around the Gulf of Oman

Day 1: Hotel Check-in & Welcome Dinner Your room will be available immediately as we can arrange early check-in if necessary. The rest of the day is yours to spend at leisure with the children by the hotel pool or on the beach. In the evening, you’ll be able to enjoy a pre-reserved, celebratory dinner. Day 2: Muscat Beaches & Sea Sports You may simply want to absorb some Muscat sunshine, but there’s tons of activities for children as well. The youngsters can test their nautical skills as they skim across the sea in a kayak or test their balance on a paddleboard, or, give water skiing or wakeboarding a try! Day 3: Off Road Mountain Routes & Night Camp Begin the epic off-road journey into the Hajar Mountains, climbing to an altitude of around 6,500ft as you pass through the ancient villages and craggy scenery of Jebel Akdhar until you reach Rustaq. Then head to lunch through the famous Wadi Bani Auf as far as the village of Bilad Sayt. Day 4: Wadi Drives & Mountain Peaks Visiting both Al Hamra and the isolated village of Misfat al Abriyyin to see how its traditional irrigation system or falaj works. You’ll drive through the immense Wadi Ghul, a huge gorge carved between the towering mountainsides, then stop off to investigate the ruins of an abandoned village. Next it’s up to Jebel Shams, the highest peak in the Hajar range to see how the Oman farmers survive there by producing carpets from sheep’s wool. Day 5: Souqs & Sand Camps Eat breakfast as you watch the sunrise before hitting the road to Nizwa for a visit to a popular local market. Stop off for lunch under the shady palms of the Birkat al Mauz date plantation before continuing on to the desert zone known as the Wahiba Sands

Day 6: Desert Farms & Wadi Pool Swim Drive to the oasis Wadi Bani Khalid. At the village Badaa, you’ll discover how produce are still farmed using traditional methods. Then, enjoy some free time to wander around the village. On the drive back to camp, your guide might let you take your turn at the wheel and experience some off-road driving in desert conditions. Enjoy a relaxing early evening then dinner under the stars by the side of the camp fire. Day 7: From Deserts to Deserted islands A desert sunrise starts the day followed by breakfast in the majlis before you set out for the fishing town of Sur. Here you’ll have time to see the shipyards where traditional Omani dhows are manufactured, before continuing your journey along the coastal route of the Hajar Mountains. Day 8: Catamaran Cruising & Island Sojourn Start with breakfast on the deck and then cruise over the calm waters to another of the Daymaniyat Islands. After a fish lunch on-board, you can disembark and head over to the island’s shore for snorkelling or exploring the island. After a peaceful sojourn on the island, it’ll be time to collect your belongings together and return to the boat. After dinner, you’ll be able to enjoy a chilled evening with drinks on deck. Day 9: Daymaniyat Islands to Bandar Khayran Reserve Spend the morning on-board the catamaran at your leisure or take part in some of the optional activities available. Once lunch is finished, you’ll sail to the area known as the Bandar Khayran Reserve. Then, navigate around the stunning maze of channels which separate the multitude of tiny islands before anchoring up in a quiet bay for the evening. Day 10: Head Home!

Powerful Magazine November 2019

AQUATIC OMAN FUN

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HOW EMPLOYERS DEAL WITH NEW COLLEGE GRADUATES WHO HAVE HIGHER SALARY EXPECTATIONS THAN PAST GENERATIONS

You just finished 4 years of college and are sitting at your commencement listening to a guest speaker talk about how the odds were against them and all of the hardships they ran into on their way to the top. They went on so many different paths, but ended up here, talking to you about working hard, not taking no for an answer, and never giving up on your dreams.

Meanwhile you are excited about what’s to come; landing your first adult career earning $60,000 a year with benefits, working your way up the ladder, and living your best, and comfortable, life. Only one problem…. More than likely, you aren’t getting that $60,000 paycheck and you have a lot of debt to start paying off.

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The problem that Generation Z (1995 – 2012) and employers are having is the disconnect in salary expectations. With salary and job information available in seconds, recent college grads expect to earn $60,000 right out of college. According to LendEDU, they analyzed a College Pulse survey of 7,000 college students from nearly 1,000 colleges and universities and found that students, on average, expect to earn $60,000 in their first job out of college. Ambition is a good thing, but keeping your expectations in check will help you thrive in the “real world”.

So where is the disconnect? Lack of information: As they get deeper into their college education and their job field, they typically see results for somebody who is far along in their career. A student may see an Associate Athletic Director who is making $65k a year working with sports team and think that’s exactly what they want to do, but they didn’t see the entry level of the job. Living on campus in a dorm with another person after graduation getting paid for room and board, then their second job that moves them down the coast with the equivalent of an intern’s “salary” for 40-80 hours a week. Student debt: The cost of college is on the rise, which means student debt is also on the rise, while entry level salaries have sort of plateaued. So who can blame them for having high expectations?

From an employer perspective, they know their new employee will need additional training and development, which will be an overall cost, so because of that, they only want to pay an entry-level salary. Think of it as making the Scranton/Wilkes-Barre RailRiders minor league team before being called up to the New York Yankees; you know the whole walk before you can run lesson. After college, the main things a graduate look for in a job are earnings, training, and career progression. Job candidates, today, have a growing number of pointed questions about how and why the organization makes its pay decisions. If employers are not prepared, these conversations can quickly get uncomfortable. In the era of accessibility and social media, the information is out there, so these candidates are going to be more prepared to negotiate than the generation before them.

Resources: Use the resources that are available for employers, like salary guides, to see what the industry standards are in your field.

Some (most) media outlets, like Forbes, Yahoo!, Finance, Inc.com, CNBC, and more, use words like “delusional,” “reality check,” “unrealistic,” and more to describe these salary expectations of recent college graduates. But should this be the case? Should we think college graduates are being unrealistic with their salary expectations? NACE (National Association of Colleges and Employers) reported that the average starting salary for the class of 2017 was $50,516, up just 0.3 percent over the previous year’s final average starting salary of $50,359 for the class of 2016. But according to LoanForgiveness.org, the average borrower who graduated in 2017 accumulated $39,400 in debt, which is up 6 percent from 2016.

Consistency: Make sure, as a company, you determine what your philosophy is on compensation and your approach to individuals. By doing this, you are communicating effectively so there is no confusion, and thus reducing emotional reactions. Talk about their needs: Flexibility, career progression, and leave time in a job are huge selling points, so make sure you talk about what is important to them and how you can address all their questions or maybe accommodate some of them.

Total rewards package: Help them understand that it’s more about the total rewards package rather than just the salary. Through effective communication and answering questions that a new graduate wouldn’t know to ask, you could get away with offering the median or below-the-median pay by offering a strong benefits package. Set your budget: Make sure you are on the same page with HR to determine what is appropriate pay and if, and where, there is wiggle room.

But is there still the argument for experience and know-how? During their time in college, most students are required to take an unpaid internship or assistantship to even graduate. In order to receive credit, they need to be within their major at local businesses or firms. The classes and requirements are becoming more and more in depth than they used to be in years past, so to say they have little to no experience would be unfair. In 2019, there is, of course, still training once employees are hired, but it is more for the mission and goals of the business rather than the job itself. Are college students worth what they think? Depending on the job and field, they absolutely can be, but it is ultimately up to the employer to decide and the graduate to negotiate.

Powerful Magazine November 2019

Transparency: You don’t need to go down the list of who makes what and why, but you should be prepared to discuss basic information about how the organization sets pay levels tied to the market and how, or if, this gets adjusted based on performance. 90% of job seekers, today, say that it’s important to work for a company that embraces transparency, so make sure you are ready to answer these questions.

So how do employers manage these expectations without losing educated candidates?

Whether they deserve the salary or not, something can be said for the drive that Gen Z has. Most of us just sat at commencement and heard the same speech that we’ve heard before, but they heard validation for their path towards success and hopes of a big pay day.

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THE NEW GENERATION OF REAL ESTATE MILLIONAIRES By The Powerful

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Successful people never quit. When they suffer a setback, they just pick themselves up and keep on going. If you are not experiencing failure, you’re not working hard enough. When you talk to a person who has achieved any success in life, you’ll hear it didn’t come easy. As the saying goes, “A path with no obstacles probably doesn’t lead anywhere and isn’t worth having.”

For the Real Estate Investment group, KeyCity Capital, and its managing principles Tie Lasater, Boone Lasater, Leigh Archer, and Mack Garrett, the path of ups and downs has resulted in growing a Real Estate firm into a multi-million dollar business as part of an organization with a total of 13 other companies.

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“A PATH WITH NO OBSTACLES PROBABLY DOESN’T LEAD ANYWHERE AND ISN’T WORTH HAVING.”

KeyCity Capital is considered one of the Top Real Estate Investment firms in the United States and has just been selected as one of the Top 100 Real Estate firms in America by Entrepreneur Magazine. It wasn’t overnight, and it was, and still is, a lot of hard work and determination.

For KeyCity Capital, it came down to mastering a few massive success strategies and helping others along the way. By channeled focus, they have been able to create an 8-figure business in under 2 years. They have transacted over 20 Million in Real Estate in under 24 months of opening their doors and have just over 300 doors in their portfolio. They also have been inducted into the Rich Dad, Poor Dad Elite Legacy Hall of Fame.

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There are different time criteria for measuring success. Some new companies may prefer to measure success on a day-to-day basis, while a larger corporation may use a quarterly or yearly measuring system. Success involves trying to improve whatever you are currently doing. It is about accepting bigger challenges and becoming a better version of yourself every day. All four principles had owned or operated their own respective business before joining forces. They all knew how to run a business, and do it well; however, it eventually didn’t hold up to the expectations for a sustainable lifestyle. The ultimate goal in life isn’t to just succeed; it is to continue to succeed and to continue to grow. Knowing this, they all made a change into Real Estate Investing and joined together to create KeyCity Capital. They took what they knew about business and applied it to Real Estate Investing.

To be excellent, you have to change, change continually and be able to change quickly. If you don’t change, you can endure life, but you won’t be great or your best. The thing is, most people and companies are not designed to change or adapt, so you’ll see some try to change and they fail. Or they change and they forget to keep changing and later are faced with failure. Life and business do not freeze, you must be changing always. With their new business, they worked to acquire 35-40 properties a month. Change needs to be an identity that is reflected and mended into a company’s culture. A set of values and beliefs about how to see the world, where the world is going, how to solve problems, and succeed. It is an image that everyone in the company is a part of.

With constant change and bettering the company in different ways comes growth. Leaders usually want to expand as much and as fast as they can; more customers, more products, more markets. The right kind of growth often proves to be slower and more sustainable. Focus your efforts where you have the best chance of winning big. Systematically analyze your business to separate the products and services that attract customers and revenue. Developing the discipline and skills to concentrate on the right products, services, and businesses takes time and repeatable processes. Like KeyCity Capital, when you grow in a sustainable way, you can build multiple lasting businesses.

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As you grow, in principle, you should delegate as much as possible. If you delegate often and well, you will build a strong and successful team for your businesses. Transfer to your staff any tasks that require frequent repetition. Delegation does not come naturally to many managers. Since delegation is a huge part of your ability to grow the business, practice by starting small. Assign one or more of your tasks every day for a certain number of days. Evaluate with your employee how the task was assigned. Was the communication clear? Was the project completed to how you wanted it? Take your feedback and grow from that to delegate more the next time. Soon, it’ll become the habit you need to grow your business and expand. KeyCity Capital has gone from 0 to over 10 full-time employees in just over 18 months. Leadership takes effort, dedication, and commitment to improve and learn. When some leaders get to a certain level, they decide to give back and help others. Leaders are not content with the status quo; they are driven to create meaningful change. And sometimes this means helping others to be their best as well.

While others fixate on limitations, leaders perceive opportunities. Contrary to the popular saying, “It’s lonely at the top,” good leadership is not a solitary pursuit. KeyCity Capital is lucky to have 4 managing principles that help educate and train people on how to better use the skill set they have learned to master success. They are obsessed with speaking and sharing their secrets of success worldwide. Good leaders understand that people do not care how much you know until they know how much you care. People all over the world are listening to Tie, who focuses his time headlining events, summits, and symposiums, because their passion for the investing industry runs as deep as his passion for helping people. What is success if you cannot share it with others? As the saying goes, “If you are leading others and you’re lonely, then you’re not doing it right.” True leadership helps people achieve their goals and dreams; it helps them recognize things inside of them they never knew they had. It inspires; it motivates.

Almost all good leaders are passionate about their work to the point where it doesn’t feel like work. Skill, opportunity, experience, and expertise are not enough; unless you have passion, you will fall short of excellence. Success demands that you free yourself from self-imposed limitations. The opinions and attitudes of others often shape people’s behavior. Be like the leaders of KeyCity Capital and allow your voice to be heard and change the lives of others. Be the leader that not only changes your own life, but also the lives of people all over the world. There is a new generation of wealth and success, and it is changing how everyone does business. There is no “me” in team. To grow your business to a multi-million dollar business and to run multiple businesses, you don’t get there alone. You ride out the storms, you change your direction, and you help as many people as you can in the process. Sounds like a recipe for success.

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WITH CAMILLA HAUGSTEN AND JASPER STEINHAUSEN Sustain your competitive advantage by leading through learning. The world’s top CEOs practice true leadership by always engaging in thought-provoking theoretical pedagogy and implementing newly developed attributes. Ouroboros bridges the gap between learning

It’s a win for business and a win for sustainability, making it a great way to go. More specifically, companies that integrate sustainability into their DNA outperform traditional companies by 18% on ROI alone. Business leaders are always preparing to take the next step. For many, a transi-

and doing; walking you through the initial inception up until execution.

tion into sustainability is the right move; however, that move isn’t always clear. Ouroboros offers a range of leadership navigating programs with their discovery process, being a popular one. Here, you get to delve deep into your business’ set-up, get hands-on, and identify the key elements necessary to take the next step into circular economy. You’ll be able to: identify the three most important focus areas, develop your own strategic direction, and uncover untapped potential.

“Circular Economy” is a more profitable way of doing business because there is no waste. Basically, everything is a resource, which in turn means everything has a value, even waste. When companies take this way of doing business and put it into play, it helps the planet, as it consciously manages finite resources, and it helps businesses as it maximizes value from less resources.

Resource scarcity, climate crisis, waste accumulation, and pollution are challenges that we face today. In reality, our eco-system’s threshold has been pushed beyond its limits, and people everywhere are starting to connect the dots and demand change. We are currently witnessing an unprecedented shift in how businesses interact with the world as more and more businesses are taking a sustainable approach to help minimize and reduce this strain on the environment and our ecosystem’s capacity. Circular economy replaces the old attempts at sustainability with a more regenerative approach, abiding by the true nature and definition of sustainability, to create new opportunities in service of future generations.

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Circular economy provides solutions to the creation of more value out of less resources and will provide vast opportunities for innovation and business creation. A company that understands the benefits of circular economy is Ouroboros. Their focus is to utilize their extensive knowledge and experience to help businesses generate competitive advantage by making circular business an integrated part of their vision of a transformed business culture and an economic paradigm shift serving both human wealth and all life on the planet across generations.

Powerful Magazine November 2019

Ouroboros helps businesses achieve higher profits while at the same time contributing to the greater good of society and leaving a positive impact through radical resource efficiency and new business models.

Camilla Haugsten

Jasper Steinhausen

They are looking to contribute to the next generation of businesses and the next generation of business leaders in such a way that future generation will look back at this era being the one re-shaping and transforming the economic paradigm, an era where circular economy becomes a key driver for business and future development. Business for the world is a widely recognized attitude- better business for a better world.

As a proactive 21st century business leader, you strive for the largest market share. You recognize the shifts in the market and know your competitors are moving to more sustainable methods of doing business. Not just any executive can implement the best sustainable model right away; it’s a hot topic, although not yet fully understood amongst proactive leaders. You don’t have to look at it alone, Ouroboros offers an opportunity to learn more and get connected through their online community and monthly sessions around relevant topics. Their “Gateway to Circular Economy for CEO’s and Top Executives” are free of charge, but by invitation or application only. Learn about the benefits and framework of circular economy and connect with other likeminded executives. One of Ouroboros’s elite training courses is their Circular Economy Executive Mastermind. This is where they mentor business executives on how to implement “Circular Economy” into their business. This elite, first-of-its-kind experience is available only to C-level executives who are dedicated to some level of sustainability performance for their businesses. With only ten spots available on a rotating six-month period, the dynamic online group community sets the right tone to step into the circular business mindset. Their success coaches help to reframe the current state of your business to show you just how effective a circular economy can be. The mastermind is designed to position their clients as global leaders in sustainability while also transforming their business results. With their focus on empowered learning, efficacious methodologies, and a growth mindset, you will gain the skills necessary to develop a successful strategy for your business. The Mastermind is led by the founders of Ouroboros, Camilla Haugsten and Jasper Steinhausen, who are premier experts in the field of Circular Economy, deeply experienced business advisors, and veteran activists in the sustainability and environmental movements.

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What Ouroboros offers in their different training programs Camilla is a co-founder and CEO of Ouroboros and an expert in resource management with over 15 years’ experience in the field. She holds a system approach that identifies the best opportunities for her clients. Camilla believes in continuous change and development and has vast experience in change management and facilitation of processes. She works hard to inspire, facilitate, and resolve innovation. Camilla has been passionately dedicated to sustainability and reconnecting nature all her life and loves to support leaders elevating their ambitions and embarking on their next adventures. With her extensive background in coaching and mental training, her presence is unique, and her energy and drive is infectious. Camilla is also a public speaker and moderator. She runs her own coaching business, including leadership programs and trainings, in one of the leading Norwegian Coaching Schools. Throughout her professional life, Camilla has worked with facilitation of strategies and peak performance, ranging from international organizations, sport federations, and business society.

1. High RoTI - Return of Time Invested 2. Easily accessible in an online and live

4. Combination of group mentoring

format to join directly from your office

sessions

desk or wherever you are

5. One-on-one coaching (depending

3. Compact and customized content

on the program) where they lead you

based on your needs and with a mentoring

through the steps and processes based

model based on submitted participants

upon what is needed to your specific

questions and challenges

situation

“Enabling business potential as the vehicle towards a sustainable future holds one absolute key in reinventing the ways we do both business and life”. - Camilla Haugsten, CEO

Jasper Steinhausen is the other co-founder of Ouroboros. He is a master in seeing and creating circular business solutions. Jasper is a translator of the green agenda into business language as well as a skilled conductor in getting people to understand and believe in the circular economy as a tool they can use to create business with embedded positive change – making them believe they can make a difference.

Jasper is an incredible mentor for people who want to develop their business through sustainability. Not only is he passionate, but also he is an appraised speaker on the topic of circular economy. His goal is to inspire and infuse a belief in business leaders that they have the ability create positive change so that they start to generate a truly sustainable future. “The debate is over. If you really pay attention, Circular Economy is the only thing that makes sense now. For business and for the planet.” “Circular Economy is not simply a cool tagline, it’s a clever way of business strategy, doing more with less and more than once”. You can find out more by visiting www.ouroboros.works

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HA VE A GOO D

Powerful Magazine November 2019

D WEEK END!

Powerful Magazine November 2019

E S I C X ER Exercise produces changes in the parts of the brain that regulate stress and anxiety. So that run you wanted to skip can actually increase brain sensitivity to the hormones serotonin and norepinephrine, which relieve feelings of depression. Most importantly, it doesn’t matter how intense the workout is! You can lift your mood from exercise, no matter the intensity, so go on a quick bike ride, take those stairs instead of the elevator, and find your happiness.

MA K E A L IST O F AL L O F YO U R A CCO M P L I SH M EN T S

ve accomeverything you’ of t lis a ng ei Se at’s next, but you ready for wh plished can get wins makes inking about your predominantly th ove your er. This can impr nn wi a e lik el fe you for the week d get you ready an d oo m l al er ov ahead. ents t of accomplishm Get a master lis you er ev en wh es, and on you at all tim to it d ad ly ick qu , thing accomplish some en wh come in handy that list. This will kpic ay dd ed a little mi ever you may ne me-up.

GE T OU T DOOR S n, more imoutdoors is fu ng ei b h ug d Altho ody, brain, an ood for the b g ’s it y, tl an rt po in natuto spend time ed ne s an soul. Hum ves our ause it impro ec b s g in d un ral surro his means tal health. T en m d an l ca physi of that trail ke advantage ta d ul o sh u yo m your home, the corner fro right around usly, your e park (obvio th to s d ki ur take yo ke time for ds), or just ta ki as t un co s dog e for a minute. epping outsid st y b lf se ur yo doors ted to the out ec nn co re o We are m than we think!

Now, to p reface this , meditatio look the n does no same for t e v e ry o ne. For so it’s taking me, in the few minutes o while drink f silence ing a cup o f coffee in th hours of th e wee e morning . For othe warm bath rs , it’s the we look fo rward to o night or ev n a Sunday en reading a good bo ever it loo ok. Whatks like for you, medit quiet overa ating can ctive area s of your strengthen b rain and the areas re sp o n sible for jo and happin y ess. Even if it’s for 5 make time m in u te s, for it this w eekend.

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M EDI T A

CO M P L IM EN T SO M EO NE

As selfless as you may think a compliment is, making someone yo u know (or even a complete stranger) fee l good can actually make you feel good! This same thought process can also go for donating to charities. Whether it’s tellin g that lady her shoes are cute or clicking ye s at checkout to donate to charity, do it! Not only will you make someone else’s day, but you’ll make yours as well.

L EA R N SO M E T H IN G

So, the saying goes you can’t teach an old dog new tricks, right? Well, we’re here to say that is simply false. In all phases of life, our brains are constantly craving to learn new things. When people are intensely sought out on learning new things, their overall well-being and happiness blossoms. Challenge yourself to learn something new this weekend, and you’ll be delightfully surprised by your mood Monday morning.

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NEW

JA M O U T T O Y O U R FA V O R I T E SO NG

Whether it’s a throwback from some of your cherished memories or your current favorite, blasting a good song is proven to release dopamine, a feel-good chemical. While you’re singing along and anticipating what’s going to come next, your brain is rapidly firing those feel-good chemicals. Next thing you know, it’s on repeat and it may have already played 15 times in a row. In the words of one of our favorites, “If it makes you happy, it can’t be that bad.”

SE T A NE W GOAL

Setting goals is vital to becoming successful. The thing is that being successful is different for everyone. To some, it may be becoming a multi-millionaire, and to others it may be creating a happy life for their family. Whatever it is, you’ll need to set goals in order to get there. In the great words of JT Foxx, “If you want to be great, don’t do your best, do whatever it takes.”

T A L K T O SO M EO N E IN R EA L L I FE

Powerful Magazine November 2019

Research shows we simply feel better when weâ&#x20AC;&#x2122;re around other people. In a world of technology, an in-person connection can lift your entire mood. Ditch your phone and go for some actual face time! Human beings are

social creatures and not just when it comes to social media. So, if youâ&#x20AC;&#x2122;re feeling down, invite a friend over and see your mood brighten.

T A K E A SEL F I E

Selfie haters, begone. Selfies may be a secret to what we all want - increased happiness! Although some may think that self-comparison and discouragement may do the exact opposite when posting these selfies, studies show that selfies improve overall confidence and make people more comfortable with themselves overtime. So, find that good lighting, get a good angle, pull out that phone, and snap a picture because that front-facing camera is important for your happiness!

Powerful Magazine November 2019

YOUR GOALS & HEALTH Is your health worth more than your success? Think about that for a minute. Many of us take that path of doing whatever it takes to succeed. Many of us don’t understand the difference between doing whatever it takes and doing whatever it takes without jeopardizing our health. The more I explore the world and learn new things and processes, the more I see that I am unique when it comes to my health and success. My journey started in 2012, when I started to learn for real, after obtaining my Master of Business. That is when I started to learn from those who have done remarkable things in life, instead of learning hypothetical methods and processes taught in schools. What makes me different when it comes to health? I do things to prevent having to look for a cure. The more people I help and connect with, the more I see how most of us take our health for granted. We need to get sick and then our 100 dreams become ONE BIG DREAM, to get healthy again. I breathe every day. Yes, I know you do also, but do you do it consciously? What kills cancer? Do you know that? Oxygen kills cancer. The more alkaline your body is, the less fertile your soil becomes to grow illness in your body. Alkaline body is a must to maintain health and, yes, also to cure what needs to be cured.

It’s not the alkalinity that cures, but it gives your body a chance to do so on its own. When your body is acidic, it’s fighting to get its alkaline again. Then its priority is not on defending, maintaining, or healing itself, but only to getting alkaline again. I go into cold water every day. When your body learns how to stay calm in cold water, you teach it to handle cortisol, the stress hormone. When you breathe consciously and go into cold water, a tub, or shower, then magic happens in your body. You produce key messenger proteins that help the body to stay in stressful situations without creating inflammation. Like you might know by now, inflammation is the source of most of all diseases. How does this relate to you? When you push yourself to succeed, you push your body as well. You create more saber tooth tigers in your reality by adding on responsibilities and the stress that comes with that. I say saber tooth tigers to make a point. You have stress factors all around you and each hard decision creates cortisol stress hormones in your body, but if you are not actively teaching your body to stay calm, then you invite inflammation to build up. Cold water is a great teacher.

Powerful Magazine November 2019

By Huni Hunjford

Powerful Magazine November 2019

Here are a few topics for you to look into if you are on your way towards your dreams and want to keep your health while doing so: ·Lucid dreaming (dream yoga) and the power of healing ·Out of body experience (astral travel) and the power of healing ·Daily chakra cleaning and repairing and getting your energy in the right flow ·Daily aura cleaning and repairing ·Energy healing and preventions ·Reiki healing techniques and energy balancing ·Meditation ·Health mindset rituals and the power of your words when it comes to your body and mental health ·Distance healing and the power of the collective consciousness

To find out more, visit: hunihunfjord.com

If the water is truly good for you. If the water is alkaline, they will state it on the bottle. If there is nothing about PH levels on the water bottle, I can almost promise you that you are drinking acidic water. Anything above 7.2 PH is alkaline. Drinking good water is not the same as just drinking water every day. To keep your health means that you can push yourself way outside your comfort zone and stay calm in the new exciting environment you step into. Let me just finish this short article by reminding you that there is nothing that is not curable. Being told something is incurable only means that the system or individual that diagnosed you can no longer help you heal yourself.

Powerful Magazine November 2019

What else do I do daily to get my body more alkaline? I drink very small amounts of food grade hydrogen peroxide. This can be dangerous if you don’t know what you are doing, but if done right, then people see their PH levels rise in their body. Your body becomes more alkaline. Why is this not taught anywhere? Because it’s one of the key elements in the periodic table, and hence no profits will be made from teaching you how to use this key element for your health or cure. If you think you are drinking good bottled water, then make sure to read the outside of the bottle.

78 Powerful Magazine November 2019

IS YOUR MONEY MAKING YOU $$$ OR GIVING YOU A HEAD ACHE? Everyone knows that you need to invest your money, and if you’re really doing things right, your money will make you even more money. This doesn’t sound too difficult, so why is it so complicated to know where to invest? Our friends and family may hear about a great idea, stock, or investment opportunity and share with us, or maybe they might even ask you to invest in their business. Oftentimes, these are the things that don’t always work so well in the end. There are commercials on tv all the time about setting up your own trading account so you can buy and sell stocks, but really, you have no clue what you are doing. You know you need to do it, but you aren’t an expert at investing, so what should you do? You have some options here: you could put that money into real estate, find an advisor to assist you, invest in a viable business idea, or do a combination of all of these. If the entire process, idea, and concept just seems like too much to make a decision on what to do, then you might want to consider a private equity fund.

WHAT IS A PRIVATE EQUITY FUND? It is a firm or fund that operates for finding investment opportunities using the pool of funds from the people who have bought into the fund. Typically, private equity firms/funds tend to look for companies to invest in, or more often purchase the entire company. They will then either turn around the company to sell it, or grow it to make a return on its growth. Occasionally, private equity funds also will look at real estate opportunities and other areas to invest in as well.

WHAT ARE THE BENEFITS OF A PRIVATE EQUITY FUND? •

The board of the fund is going to do the work for you

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They are highly motivated to get a return on the investment

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There are experts making the investment decisions on your behalf

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They should have proved results

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They have access to highly talented and educated people to be able to assist when needed

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WHAT ARE THE PITFALLS OF A PRIVATE EQUITY FUND? •

Sometimes they can be pricy to get into with high minimums

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You can’t pull your money out whenever you want

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You don’t have a say in the investments

They do all the vetting for you

Typically, in this area, the benefits outweigh the negatives, as there is a drive for the fund to perform and you don’t have to do the work to get the benefit.

Powerful Magazine November 2019