BEACH LUXURY EXPERTS
The Premier Property Group is the largest locally owned and independent real estate brokerage firm in Northwest Florida. A consistent leader of sales in the region, Premier has acted as the listing brokerage for three of the seven highest-priced transactions in the area’s history, and has been ranked in the top 10% of luxury sales from the Emerald Coast Association of Realtors since its first year of operation.
Premier spans the breadth of the real estate industry, and is home to experienced and knowledgeable agents in residential, commercial, and new developments across Okaloosa, Walton, and Bay counties. In addition, as a member of Leading Real Estate Companies of the World®, Premier is the only real estate company in Northwest Florida to be invited to become a part of Luxury Portfolio International®, the global leader in luxury real estate sales.
Premier has three Gulf Coast offices servicing South Walton, Scenic Highway 30A, Destin, and Panama City Beach.
THE PREMIER PROPERTY GROUP ADVANTAGE
While a yard sign is the most recognizable (and still one of the most important) marketing tools for selling a home, that’s just the tip of the iceberg. Using the most effective technology, consistent collateral, social media, traditional advertising, and an extensive agent network, Premier’s Agents have proven successful in getting homes in front of the right buyers and agents for a speedy and profitable sale.
PROFESSIONAL PHOTOGRAPHY
Web appeal is the new curb appeal, and we do not cut corners.
DIGITAL LOCKBOX FOR TRACKING AND SAFETY
Using top of the line lockbox hardware we can track every visiting Realtor and maintain high levels of communication for feedback and negotiations
HIGH END MARKETING KIT
Yard sign, listing flyers, social media graphics, postcards, virtual tours and more.
REALTOR NETWORKING
A digital alert will be sent to all area Realtors and in addition to a notification email
SYNDICATION TO 750+ WEBSITES
MLS, Zillow, Realtor.com, Trulia, Homes.com, plus hundreds more
EXPOSURE ON KEY SOCIAL CHANNELS
AUGMENTED REALITY LISTING PLACEMENT
HomeSpotter augmented reality instantly finds nearby properties through your smart phone’s camera.
WE SELL BY DESIGN
Selling real estate is not just about getting the word out, it is about getting the word out in front of the right people. Premier’s experience agents use tried and true practices, along with some out of the box thinking, to get your listing in front of the best potential buyers across the country. Through our best-in-class marketing system, your listing will be presentation ready from day one with a full suite of print materials and digital tools to make the right impression. Premier agents boost your web appeal and presentation materials to get more views in less time.
HIGH END COLLATERAL
You only get one chance at a first impression, let’s make it count. Premier’s marketing team create clean and professional collateral to highlight your listing and put its best face forward.
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TARGETED PRINT MARKETING
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• Print advertisements are run in key newspapers and magazines both in and out of the market.
EXTENSIVE DIGITAL PRESENCE
• Premierfl.com is a highly interactive website which includes search ability, community information and lead capture.
• Our listing system automatically places your listing on more than 750 real estate platforms and websites
• Email blasts are sent to local Realtors and potential buyers to drum up awareness and excitement
• Premier’s FREE Mobile App for your iPhone, iPad or Android, provides real time information on every available home along the Emerald Coast with a feed direct from the local MLS system
• Boosted Posts on Social Media
• Targeted Social Media Ad Campaigns
• Email Campaigns reach out of state buyers and highlight your listing
• Intranet distribution immediately puts your listing in front of Premier’s top agents
INITIAL CONSULTATION
ASSETS & COLLATERAL
LISTING LAUNCH
• Input the listing into the MLS • Install sign and place directionals • Pushed through referral network • Designated landing page created
AGENT NETWORK CAMPAIGN
• Property announcement
Agent open house invitations • Share details to agent network
Email campaign to local Realtors
DIGITAL CAMPAIGN
• Feature on PremierFL.com page • Distribute info to all listing sites • Distribute lisitng to LeadingRE and Luxury Portfolio • Social Media
DIGITAL CAMPAIGN
