Donna Cates Listing Presentation

BEACH LUXURY EXPERTS

The Premier Property Group is the largest locally owned and independent real estate brokerage firm in Northwest Florida. A consistent leader of sales in the region, Premier has acted as the listing brokerage for three of the seven highest-priced transactions in the area’s history, and has been ranked in the top 10% of luxury sales from the Emerald Coast Association of Realtors since its first year of operation.

Premier spans the breadth of the real estate industry, and is home to experienced and knowledgeable agents in residential, commercial, and new developments across Okaloosa, Walton, and Bay counties. In addition, as a member of Leading Real Estate Companies of the World®, Premier is the only real estate company in Northwest Florida to be invited to become a part of Luxury Portfolio International®, the global leader in luxury real estate sales.

Premier has three Gulf Coast offices servicing South Walton, Scenic Highway 30A, Destin, and Panama City Beach.

THE PREMIER PROPERTY GROUP ADVANTAGE

While a yard sign is the most recognizable (and still one of the most important) marketing tools for selling a home, that’s just the tip of the iceberg. Using the most effective technology, consistent collateral, social media, traditional advertising, and an extensive agent network, Premier’s Agents have proven successful in getting homes in front of the right buyers and agents for a speedy and profitable sale.

PROFESSIONAL PHOTOGRAPHY

Web appeal is the new curb appeal, and we do not cut corners.

DIGITAL LOCKBOX FOR TRACKING AND SAFETY

Using top of the line lockbox hardware we can track every visiting Realtor and maintain high levels of communication for feedback and negotiations

HIGH END MARKETING KIT

Yard sign, listing flyers, social media graphics, postcards, virtual tours and more.

REALTOR NETWORKING

A digital alert will be sent to all area Realtors and in addition to a notification email

SYNDICATION TO 750+ WEBSITES

MLS, Zillow, Realtor.com, Trulia, Homes.com, plus hundreds more

EXPOSURE ON KEY SOCIAL CHANNELS

AUGMENTED REALITY LISTING PLACEMENT

HomeSpotter augmented reality instantly finds nearby properties through your smart phone’s camera.

WE SELL BY DESIGN

Selling real estate is not just about getting the word out, it is about getting the word out in front of the right people. Premier’s experience agents use tried and true practices, along with some out of the box thinking, to get your listing in front of the best potential buyers across the country. Through our best-in-class marketing system, your listing will be presentation ready from day one with a full suite of print materials and digital tools to make the right impression. Premier agents boost your web appeal and presentation materials to get more views in less time.

HIGH END COLLATERAL

You only get one chance at a first impression, let’s make it count. Premier’s marketing team create clean and professional collateral to highlight your listing and put its best face forward.

• Professional Photography

• Printed Brochure

• Flyers

• Postcards

• Digital ads

• Social Posts

• Signage and directionals

• Video Tours

TARGETED PRINT MARKETING

• Postcards are created for listings and mailed to targeted areas based on market research.

• Property brochures and flyers are provided to local Realtors and in high traffic consumer spaces.

• Print advertisements are run in key newspapers and magazines both in and out of the market.

750+ 60 60M 16

SITES COUNTRIES POTENTIAL BUYERS LANGUAGES

EXTENSIVE DIGITAL PRESENCE

• Premierfl.com is a highly interactive website which includes search ability, community information and lead capture.

• Our listing system automatically places your listing on more than 750 real estate platforms and websites

• Email blasts are sent to local Realtors and potential buyers to drum up awareness and excitement

• Premier’s FREE Mobile App for your iPhone, iPad or Android, provides real time information on every available home along the Emerald Coast with a feed direct from the local MLS system

• Boosted Posts on Social Media

• Targeted Social Media Ad Campaigns

• Email Campaigns reach out of state buyers and highlight your listing

• Intranet distribution immediately puts your listing in front of Premier’s top agents

1

INITIAL CONSULTATION

• Pricing strategy

• Declutter strategy

• Landscaping strategy

• Staging strategy

ASSETS & COLLATERAL

2

• Professional photos and videos

• Books and flyers

• Social posts

• Postcards

• Advertisements

LISTING LAUNCH

3

• Input the listing into the MLS

• Install sign and place directionals

• Pushed through referral network

• Designated landing page created

AGENT NETWORK CAMPAIGN

4

• Property announcement

• Agent open house invitations

• Share details to agent network

• Email campaign to local Realtors

DIGITAL CAMPAIGN

5

6

• Feature on PremierFL.com page

• Distribute info to all listing sites

• Distribute lisitng to LeadingRE and Luxury Portfolio

• Social Media

DIGITAL CAMPAIGN

• Broker open house

• Broker tour

• Open house

• Special events

LOCAL EXPERTISE GLOBAL REACH

Our invitation-only network was responsible for $405 billion in annual home sales volume among the top500 United States real estate firms.

Volume shown in billions of dollars.

For informational purposes only. In compiling this report, LeadingRE relies on third party sources. The information set forth in the chart above is sourced from REAL Trends Top 500 for 2021, realtrends.com. Neither LeadingRE nor its member companies are responsible for the accuracy of third-party data presented herein.

Having been in the real estate industry since 2005, I have had the pleasure of bringing buyers and sellers together in Tennessee, Georgia and Florida. Whether you are purchasing your first home, second home or investment property, I would sincerely appreciate the chance to let my experience, honesty and integrity work for you. Decisions to purchase or sell can be difficult, and I want to help you make the transition as smooth as possible.

I am retired from the Federal Court System, my husband and I have two daughters, five grandchildren and absolutely live life to the fullest I look forward to meeting you soon.