> THE LATEST NEWS, INSIGHTS AND CAMPAIGNS
Vol 2 Issue 6. July 2015
Celebrating
10 YEARS
AT FONT HOUSE
Also this month:
Henri Hippo gets a makeover
OUR DESIGN STUDIO HAS REBRANDED
Introducing...
“Design is not what it looks like and feels like. Design is how it works” STEVE JOBS
www.thecreativeworks.ie
Contents
Font House Revamp
4
Celebrating 10 Years at Font House
5
General Mills Wall Branding
6
Louis Copeland Brochure Design
7
Smarketing Explained
8
Ulster Bank: The Progression of Henri Hippo
10
Whats New: Promotional Merchandise
11
TPI Services: Our Digital Solutions
12
20 Questions
14
Around the World: Global Inspiration
15
10
15
n o i t a N i g a Our Im lebs who’ve been emailing us... ce Some of the
“ Your desi
gn is aweso m
e!” Tina F ey
can all work! Together, we “Keep up the great a am Ob can!” Barack IMAGiNE...Yes we
“Kim & I love the new branding” Kanye “Love your work guys” Gary Barlow
Enjoying your Imagine? Email your pic with Imagine to be featured here and receive a FREE GIFT! Email marketing@tpi.ie 3
Tap and TPI Collaborate
FONT HOUSE REVAMP...
TPI marked 10 years in Font House with a renovation of both the exterior and interior of the building. Utilising our friends in TAP Creations, the building was brought to life in a vibrant and personable manner. Housing over 100 staff across a number of companies, TPI has always been a hub of creativity and this is now reflected in our appearance. If your building or meeting room needs a facelift, talk to us!
Don’t be shy, pop in for a coffee‌
4
Party Time
Celebrating 10 Years AT FONT HOUSE
Lynn Birch & Liz Feane
Sarah Alford, Amanda Longmore & Denis Gaffney
Brendan Delany & Derek Moynihan
Tracy Dodd & John Longmore
Karolina Butnoriute, Neil O’ Halloran & Violeta Irtmoniene
L to R: Mandy Henry, Liz Finegan, Liz Feane, Zoe Behan, Lynn Birch, Marta Leoniec, Luciana Maluf Kearns & Colette Kelly Mark Hatty & Liam Gleeson
5
General Mills
General Mills Wall branding gives you the opportunity to convey your organisation’s culture.
Wall branding when implemented correctly, can act as a powerful tool for improving your office environment. The benefits of wall branding are far reaching and can significantly impact your employee’s satisfaction and productivity levels. An engaging environment can also reinforce the company’s ethos and communicate directly with the workforce.
6
TPI have worked in close correlation with a number of companies to roll out branded walls within the office environment. The latest project coming from General Mills.
effect were decided upon in a bid to highlight a fun and laidback atmosphere. Typical chalk colourings were selected for the writing to enhance the blackboard effect.
The kitchen and staff area was to have a new, creative feel to it. One in which employees could relax. A combination of motivational and humorous quotes on a blackboard
The install was also undertaken by TPI and the finished job left the kitchen and staff area looking like an entirely new room.
Louis Copeland
s i u o L
COPELAND
Louis Copeland, a name strongly associated with men’s tailored clothing, has become renowned for offering a range of designer suits and casual attire. The company which was established almost 100 years ago, has grown significantly since its creation and has built a respectable reputation within the fashion industry. It is due to this superior standing, that when they proposed a brochure to The Printed Image, it was clear that a luxurious feel would have to be showcased throughout.
From there the account manager worked closely with Louis Copeland to produce a brochure that communicated the high end fashion appeal synonymous with the brand. A brochure is not only an exceptional method of promotion, it also allows the business to provide in depth information on their offering. It is a strategic marketing tool that enables a company to showcase a tangible representation of the brand. This in turn can increase awareness amongst consumers, a crucial aspect in today’s society.
TPI are more than happy to help with your brochure requirements. With the design skills of our studio The Creative Works, we can take a brochure from concept to delivery on materials and finishes to enhance the finished piece. Don’t hesitate to get in touch with your sales representative on 01 408 9222. 7
Smarketing
SALES + MARKETING=
SMARKETING
When sales are disappointing, marketing departments have a tendency to blame poor execution of the “brilliant rollout plan”... The sales team in turn claim that marketing are out of touch with what’s really going on with customers on the ground level. The counterargument coming from marketing is that sales are only interested in the short term profits and not the longer term goals. The debate has lasted for generations and one that has extensive literature attached to it. Most notably is Philip Kotler’s piece titled ‘Ending the War between Sales & Marketing’? Which we definitely recommend. A new term that has crept into the world of marketing and sales in ‘smarketing’. Hubspot define smarketing as ‘alignment between your sales and marketing teams created through frequent and direct communication between the two.’ In the past, marketing used to be about branding, advertisements and general strategy driven
S SALE
KETING MAR
SMARKETING
8
initiatives to leave consumers with a particular impression of your brand. It was believed that in turn, customers would keep you in mind when they were in a position to purchase your product. Given the development of tactical initiatives, driven by online marketing, companies are seeing an increase of leads that originate from inbound marketing. This increases the need for effective communication between sales and marketing. That’s a lot of words, what does it really mean and what can be done to improve it all? We all know that for many business owners, the day-to-day demands of their business distract from bigger picture growth goals. Tasks like “call this customer” and “email that estimate” take attention away from the strategies that can help your business thrive. Try to look beyond that… In truth, the solution to your marketing woes is as simple as developing a clear approach based on lead and customer behaviours. Just as a business plan is essential for outlining the nature and scope of your business, a well-thought-out marketing plan will set the foundation for how you attract, capture and keep happy customers. Don’t forget to keep sales in the loop in all of this…
5 key steps to
Smarketing: 1. SPEAK THE SAME LANGUAGE More often than not sales and marketing, although two sides of the same coin, are accountable for different measures. Smarketing means aligning sales and marketing around the same goal – REVENUE.
2. SET UP CLOSED LOOP REPORTING Closed loop intelligence improves the quality of information both ways between sales and marketing.
3. IMPLEMENT A SERVICE LEVEL AGREEMENT An SLA defines what each team agrees to COMMIT to each other in terms of support.
4. MAINTAIN OPEN COMMUNICATION Weekly Smarketing meetings, monthly management meetings to share and communicate.
5. RELY ON DATA Facts beat fiction every time. Create and share a common dashboard with the reports aligned around team goals. With thanks to ID Consulting.
Runway Marketing
Henri Hippo
Ulster Bank The Evolution of Henri Hippo Henri Hippo has been a long standing representative of Ulster Bank, one which many of us are fondly familiar with. His introduction into the bank’s communication and marketing strategies began in the early 1970s as part of a campaign to encourage children to think of savings from a young age. Since his introduction as a savings box, Henri Hippo has encouraged a sense of affection and recognition between the bank and its customers. Since he came to be, Henri Hippo has remained a potent marketing tool for Ulster Bank, progressing from a hippopotamus on all fours to a humanised version which saw him standing tall on two feet with a full personality included. He also acquired clothing along the way. As this campaign is primarily targeted at the younger segment of the market, Ulster Bank came to TPI Premiums and requested a more modernised version of Henri Hippo. One that would appeal to today’s generation of young savers; a friendlier looking model.
10
The Premiums team understood that the iconic persona that is Henri Hippo would still have to remain intact, with slight changes being made to achieve this new look. Premiums worked closely with Ulster Bank’s marketing team throughout the refresh. Together they created a ‘cuter’ and ‘friendlier’ version of the legendary hippo. THE REFRESH INCLUDED: »» A smaller, more shapely figure »» Henri Hippo smiling »» Brighter eyes to correspond with the smile »» Smaller ‘cuter’ ears »» Centering of the logo to make it more prominent »» A lighter, smoother plastic was used to ensure the finish was child friendly Each of these changes combined to give Henri Hippo an entire new look and feel whilst still remaining true to the origins of his creation. The TPI Premiums
team then ensured that the agreed modifications were carried out to the highest quality and delivered to their client. If you want to see the new and improved Henri Hippo money box, all you have to do is open a youth savings account with your local Ulster Bank. For further information, call into your local Ulster Bank branch or visit ulsterbank.ie
The TPI Premiums team are here to help with all your promotional merchandise requirements in a timely, professional and friendly manner. Get in touch on: 01 408 9222.
What’s New
new whatitona’s l merchandise
in promo
5 pcs football BBQ set and Apron Perfect for a Consumer Giveaway or a Social media Competition * Quality product that is practical and desirable. * Great for the summer season! * Apron with white drawings of a playing field, includes a spatula, fork and tongs with wooden handles and a cut out of a football. * Order from just 100 units * Leadtime 3 weeks from approval on proofs * Pad printed with your logo
Branded Carry Caddy The Carry Caddy is the perfect in-car storage solution. Great for transferring shopping from the trolley to the car. The robust design has a boxy look thanks to its supportive sides, while the clever design allows the bag to be folded down when not in use. It has two sets of handles; one pair of long handles to the front and back and one pair of short handles to the sides. * Order from just 100 units * Fast turnaround time * Available in 2 colours * Get your brand or company noticed!
Branded T Shirts Have an event coming up and need some printed t shirts? Look no further! Whether you are giving them away as a freebie or need your staff to look smart – We have it covered!! * Over 50 different colours to choose from * Men’s, Women’s and Kids sizes available * Full colour print and Spot colour print available * MOQ 25 units * Fast turnaround
11
TPI TPIDigital Services Innovations
SERVICES Join us in our move from offline to online!
At The Printed Image we are embracing Web2Print portal services and for good reason. The term Web2Print has been around for several years but the concept is only beginning to gain popularity in today’s climate of cutting cost and improving efficiencies from both the client and a print provider perspective. Most importantly it makes the procurement and distribution of print through The Printed Image easier for our clients. Any large organisation with multiple buyers or operating in multiple locations can benefit greatly from our Web2Print service. Each location has the ability to order and customise their printed requirements, within the specified design and brand constraints, themselves. Consistency in branding is always a concern within franchise networks and group operations; key to achieving this consistency is often in the marketing literature, from menu cards to business cards, from leaflets and letterheads to newsletters and so on. This is where a Web2Print portal service is invaluable. One of the added benefits of most Web2Print services is that
12
the user interface can be tailored to the client’s exact requirements. It automatically books a job into the print system, creates printready artwork and processes everything up to the print stage.
CLIENT BENEFITS: Our Web2Print solution provides clients with unique product ordering capabilities.
PRINT-ON-DEMAND Reducing obsolence and only ordering what is needed.
STOCK MANAGEMENT Stock products can be ordered online.
CUSTOMISED PRINT Unique personalisation of products to local needs. Create and approve online.
NON-PRINT ITEMS Other non print related items can be ordered online such as merchandising. It is an additional benefit that client administrators can monitor activity with real-time reports and visibility on work in progress, order history or detailed analytic reporting on account spend in key areas of the business.
The advantages of using a Web2Print solution are many and here are just a few of them… • Branded client Web2Print portal • Streamlined admin allowing localised ordering online in minutes. • Brand Management with preapproved templates allowing brands to control content. • Localised users can customise, approve and place orders for products instantly online. • Brand consistency is managed as areas of templates remain consistent throughout but allow for controlled customisation for branch offices or franchisees. • Streamlined transfer of data resulting in shipping, purchasing and personalised billing integration with third party software providers. • Cost savings on admin and obsolesence. • Faster turnaround and automated order processing at The Printed Image.
TPITPIDELIVERING Digital Innovations DIGITAL INNOVATIONS TO MAKE PageFlex – Online Ordering System LIFE EASIER FOR YOU Any large organisation with multiple buyers or operating in multiple locations can benefit greatly from our Web2Print service. Each location has the ability to order and customise their printed requirements, within the specified design and brand constraints, themselves. Consistency in branding is always a concern within franchise networks and group operations and this is where a Web2Print portal service is invaluable. 6 Pointers for benefits for Car Dealerships: TPI’son Proof MadeDealerships Easy is an only order what – Print Demand: online proofing solution forwastage on they need reducing stock marketing teams of any size in outdated products.
any industry who need to deliver design projects faster and more – Brand Management: Easy inline customisation of efficiently.
predefined marketing design templates saving Proofs are shared via the cloud time and money in design.
–
Get in touch today! Stock Management: Order from TPI Centralised Stores, showing dealership real-time stock quantities available
– Non Print Items: The www.tpihub.com is not limited to print and can accommodate merchandising product also.
based application and can be distributed among different strong workforce who’s primary – Faster Turnaround: Easy ordering members of the marketing team. in minutes,TPI have introduced TPI Box, a TPI branded client interface source of file transfer through saving longcan admin delays in organising artwork Individuals collaboratively – Transactional Visibility: Pricing online are is agreed the file email. The effects of the above and proofs andonline ordersanytime, automated into our which easily allows proof instantly upfront, dealers clearly see pricing before order. transfer of large documents on our servers was damaging, anywhere, even when out of production workflow. between TPI and clients. Given while trying to easily manage the office. Creative services, the nature of our business, we files was proving tedious. merchandising, advertising and are handling large files on an content coordinators get real-time To counteract the above and all too often basis. We deal in views of feedback and approval provide added value to our high res artwork making its way status to keep projects on track. clients, TPI have launched TPI from the client to design and Box. onto print multiple times per day. Added to that is our 100
CLIENT BENEFITS * NO MORE EMAILS * NO MORE PDF’S * COLLABORATIVE COMMENTS * SEE WHAT OTHER PEOPLE HAVE SAID
* SAVE TIME ON CHANGES
05 TPI Car Dealer Brochure.indd 1
* SAVE COSTS – LESS PROOFS, LESS COSTS
Font House Fonthill Industrial Park Dublin 22 CONTROL ACCESS TO FOLDERS/FILES Ireland Tel. of +353 Instantly create shared folders for projects any1 408 size,9222 and control Email. hotels@tpi.ie what each person has access to. Manage co-owners, editors and www.tpi.ie
THE BENEFITS
view-only collaborators in a few clicks.
SHARE ANYWHERE Create a secure link from anywhere – web, mobile or desktop. Access your TPI files anywhere on the go from this link. You don’t have to have access to your email to view files.
LARGE UPLOAD LIMIT Tired of attaching documents to emails only to find that you have reached your limit. TPI Box counteracts this. Get your IT department off your back by choosing TPI Box.
Check out the video at YouTube.com/TPIDublin to see how it all works. 13
Get to know
DEE COLGAN, MD of Runway Marketing
“
Remember the little things
”
WHAT MAKES YOU HAPPY? Easy - my two boys Bobby & Ben. LAST PIECE OF MUSIC YOU BOUGHT? I have no idea…more of a radio/ podcast girl! WHAT WAS THE LAST HOLIDAY YOU WERE ON? Weekend in Edinburgh for the Ire v Scot Six Nations but being holiday specific it was Tenerife with the family in March. A FILM YOU WOULD RECOMMEND? I’m better off not recommending a movie. I get slated for my recommendations. Plus, I usually fall asleep at the opening credits. ONE PHONE CALL BEFORE THE WORLD ENDS, WHO IS IT? My husband or my Mum, don’t make me choose! MOST OVERUSED PHRASE? ‘Ah, look at the time’. YOUR FAVOURITE GADGET? Wemo. Lifechanging! YOUR CHILDHOOD HERO? The Sweet Valley High twins!! TOP 3 DINNER PARTY GUESTS? Will.i.am for his humour, Prince Harry and Victoria Beckham. BEST ADVICE YOU’VE HEARD? Remember the little things because some day they become the big things. FAVOURITE MEAL? Sushi or a BBQ outside with friends.
14
WHAT’S YOUR FAVOURITE CAR? Mini Cooper or Range Rover – toss up. WHO WAS YOUR FIRST CRUSH? Dieter Brummer (Shane in Home & Away!) WHAT ARE YOUR FAVOURITE HOBBIES? Walk in the fresh air and a night out with friends. FAVOURITE TIME OF THE WEEK? Saturdays. BEST WAY TO SPEND YOUR ANNUAL LEAVE? Waking up to sunshine, lying on a beach and a cold drink in hand! ANY HIDDEN TALENTS? Double jointed. MOST MEMORABLE RUNWAY MOMENT? First client payment. Thank you, you know who you are! MOST EMBARRASSING RUNWAY MOMENT? None as yet (touch wood!) DID YOU ENJOY THIS QUIZ? Do I win a prize if I say yes?
Global Inspiration
AROUND THE WORLD!! INSPIRATION FROM SOME OTHER PARTS OF THE GLOBE SHADOW WIFI13
(LIGA CONTRA EL CANCER) A network of free Wifi that only works in the shadow to prevent skin cancer was set up in Peru for Liga Contra el Cancer.
NHS: #MISSINGTYPE The letters A, O, and B are being dropped from signs as a way of raising awareness of the need for donations of those blood types.
SKY TV: HISTORY8
Today something is happening in Auckland New Zealand. Suddenly a street got taken by actors who played out one day in the life of young Kiwi men away at war in 1915. Passersby could watch as Sky and the History Channel filmed a television commercial live, while in breaks the actors performed a scene for the crowd.
15
Dates For Your Diary
EVENT GUIDE
MONTH
DATE
EVENT
July
9th - 12th
Dun Laoghaire Regatta
July – August
22nd – 1st
The Bodyguard
July – Aug
27th – 2nd
Galway Races Summer Festival
August
3rd
August Bank Holiday
September
4th
Euro 2016 Qualifiers Gibraltar v Republic of Ireland
Estadio Algarve
September
4th - 6th
Electric Picnic
Stradbally, Co Laois
September
7th
Euro 2016 Qualifiers Republic of Ireland v Georgia
Aviva Stadium
September
10th - 12th
Kinsale Shark Awards
Kinsale
September
19th
Rugby World Cup Ireland v Canada
Millennium Stadium
September
22nd – 24th
National Ploughing Championships
Ratheniska, Co Laois
September
27th
Rugby World Cup Ireland v Romania
Wembley Stadium
October
4th
Rugby World Cup Ireland v Italy
Olympic Stadium
October
8th
Euro 2016 Qualifiers Republic of Ireland v Germany
Aviva Stadium
October
11th
Euro 2016 Qualifiers Poland v Republic of Ireland
National Stadium, Warsaw
October
11th
Rugby World Cup France v Ireland
Millennium Stadium
October
26th
Dublin Marathon
October
26th
October Bank Holiday
October
31st
Halloween
October
31st
Rugby World Cup Final
November
6th – 15th
Cork Film Festival
December
24th
Christmas Eve
December
25th
Christmas Day
December
26th – 29th
Leopardstown Christmas Festival
December
26th
St Stephen’s Day Bank Holiday
Contact “TPI for ideas on how to target these events.”
Clever Customer Communications / 01 408 9222 / www.tpi.ie
VENUE Bord Gáis Energy Theatre
Twickenham Stadium
Leopardstown Racecourse