PRICING YOUR HOME FOR SALE IN 2014 THE PROPERTY EXCHANGE
CLEVER SELLING IS AS CRUCIAL AS EVER. the wheels on the property market ARE STARTING to spin, but buyers can still grab the balance of negotiating power if sellers are not smart with their listing.
P
“We have found The Property Exchange to be very helpful and professional when we recently purchased a unit with them in Daglish. Being from the country can sometimes make this process more difficult but they made it as smooth as possible with everything progressing to plan.” Anthony and Di Allen, Seller, Troy Terrace, Daglish
roperty markets around the country are gaining pace, ongoing low interest rates have given buyers some confidence. However, it’s certainly not the time for
sellers to get complacent. If you want to sell you’ll
Professionalism, courtesy, open communication and
need to make sure everything about your property
absolute integrity is the experience you will enjoy by
is just right. The key element is of course to price
engaging us to sell or rent your home. To get the best
your property correctly.
result you need an agent that is innovative, proactive and always has your best interests at heart. Call us now on
The challenge is to offer more appeal, more value
0411 428 117 for your personal real estate advice.
and create more emotion around your home than any other property currently on the market at that price point. Have a look at what has sold recently and what is currently on the market and listen to your agent’s recommendation. There are so many dangers in overpricing in a market like this (especially at the ...continued on next page...
NIKI PEINKE, ANNIE MCCARTHY AND CHELSEA PEINKE
// Sales and Property Management // 9388 3988 // thepropertyexchange.com.au
SOLD RECENTLY
top end). “Testing the market” at a higher price is is never a lucrative strategy.
7 Lutey Avenue, Daglish Sold after first home open with six offers for $155,000 over the marketing figure
This is one of the most important elements of marketing strategy, especially in this market... No residential property has a “set value” – a property will be worth one price to one person and another price to someone else. So to place a set price on a property (which is usually above the sellers expectations) is not only saying “don’t pay me any more than this amount” but also sets your buyers up to be disappointed when they view the home having judged it on the higher
161a stubbs terrace, daglish Sold in nine days for $105,000 over the marketing figure
asking price. Research tells us buyers loathe the use of “Offers”, “Expression Of Interest” or “Price On Application”. They will skip over these properties with no price guide or dollar figure. We price our properties at “Offers Over” a certain dollar figure and invite buyers to offer what they feel the property is worth to them. This provides the ideal environment in which to get multiple offers thereby attracting the best price through competition. It does not mean
4/17 TROY TERRACE, DAGLISH Sold in three days for $35,000 over the marketing figure
that the seller has to accept any offer over the “Offers Over” price - it is an invitation to negotiate over this baseline figure.
Your trusted, personal real estate advisors are just a call away
0411 428 117
// Sales and Property Management // 9388 3988 // thepropertyexchange.com.au