SETTING THE STAGE FOR SUCCESS Imagine potential buyers coming to inspect your home. Are you going to have the environment ‘staged’ for the perfect performance that ensures an encore and swift purchase? Or are you going to leave it any old how so that subtle signs of disorder and a lack of caring turns buyers off? Staging, also known as property-styling or property presentation, is the art of preparing your home to show it to its most appealing advantage. It’s the action of creating an environment in which buyers can see themselves living. By minimising flaws and emphasising your home’s attributes you can get buyers to feel a sense of urgency about making an offer before someone else buys it first! When we meet a person for the first time, we form critical first impressions in those first few moments of meeting. That’s probably what you did with me or my sales material
STAGING IS ABOUT GETTING WHAT WE BOTH WANT – TOP DOLLAR FOR YOUR PROPERTY AND A QUICK SALE and that’s exactly what will happen when prospective buyers come to your home. It’s widely known in the real estate industry that in the first eight seconds of viewing your home, buyers will know if they are attracted or not. The rest of the time spent inspecting your property will be based on those all important first impressions. If we’re selling a car, we usually wash and vacuum it, make sure that the motor will start ensure that the lights are working etc. We do all this to present our car to the best advantage so that it will sell! Your home is no different – except that you stand to make much more money. Simply cleaning a house and doing routine maintenance,
however, is only a small part of staging. Regardless of whether I’m selling a one bedroom unit or a beautiful character home, it all boils down to the same consideration – how can I get my client the best possible outcome? With staged homes, I can generate more interest, more traffic, ask a higher price and settle a faster sale! Well-showcased homes sell 84% faster than those that aren’t. To sum it up, staging is about getting what we both want – top dollar for your property and a quick sale. It’s a win-win situation for everyone.
CALL KYRON FOR AN APPRAISAL KYRON BONE 0408 939 436
kyron@thepropertyexchange.com.au
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