The Power of Presentation E M I LY G A R D E N
PLEASURE TO DEAL WITH! I credit Emily’s professional, friendly and approachable manner in securing an offer to buy our apartment within 6 hours of the property being advertised. Emily was a pleasure to deal with as she made the whole process pain free. Everything from planning the sales campaign, writing up the sales offer and assisting with the settlement process was handled by Emily professionally. She kept us up to date regularly throughout the whole process with regular and clear communication. K Teo – Seller – Dean Street, Claremont – January 2021
P R I C E E X P E C TAT I O N S PRIOR: $170,000 - $180,000
1/52 Royal Street, Tuart Hill MARKETING PRICE: Offers Over $195,000
SALE PRICE: $225,000
GROUPS THROUGH: 14
WORK COMPLETED: Repainted throughout, new feature track lighting, carpets cleaned, new lino flooring in the kitchen, professional staging.
NUMBER OF OFFERS: 5 D A Y S O N M A R K E T: 3 WHEN: January 2021
A P P R O X . S P E N T: $5,100
BEFORE
AFTER
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1810/8 Adelaide Terrace, East Perth WORK COMPLETED: Styling
D A Y S O N M A R K E T:
MARKETING PRICE: Openn Negotiation
WHEN: May 2021
30
GROUPS THROUGH: 27
P R I C E E X P E C TAT I O N S PRIOR: $470,000 - $480,000
NUMBER OF BIDDERS: 11
SALE PRICE: $518,888
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11/108-122 Royal Street, East Perth WORK COMPLETED: Styling MARKETING PRICE: High $400,000’s P R I C E E X P E C TAT I O N S PRIOR: $450,000-$465,000
GROUPS THROUGH: 36
SALE PRICE: $489,500
NUMBER OF BIDDERS: 11 D A Y S O N M A R K E T: 20 WHEN: June 2021
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59/1 Station Street, Subiaco BEFORE
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WORK COMPLETED: Professional styling MARKETING PRICE: Offers Over $549,000 GROUPS THROUGH: 32
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WHEN: July 2021
PRICE E X P E C TAT I O N S PRIOR: $520,000-$530,000 SALE PRICE: $545,000
14/3-7 Abbotsford Street, West Leederville WORK COMPLETED: Professional styling, bathroom tiles painted, new cupboard handles, new carpet
D A Y S O N M A R K E T: 1 WHEN: September 2021
A P P R O X . S P E N T: $7,000 MARKETING PRICE: Offers Over $395,000
P R I C E E X P E C TAT I O N S PRIOR (WITHOUT WORK): $330,000-$350,000
GROUPS THROUGH: 8
SALE PRICE: $415,000
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AFTER
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Why You Should Style Your Property 306/1 WEXFORD STREET
D A Y S O N M A R K E T: 40
Not Styled
516/30 HOOD STREET
Styled D A Y S O N M A R K E T: 1
S A L E P R I C E : $395,000 • Without styled furniture • No maintenance done • Sold with a tenant in place
S A L E P R I C E : $420,000 • Styled furniture • Maintenance to kitchen cabinetry • Sold vacant
W H E N : March 2021
W H E N : March 2021
12 Coleraine Street, Subiaco P R I C E E X P E C TAT I O N S P R I O R :
$1,000,000 - $1,050,000 WORK COMPLETED: Repainted internally and externally, professional tile spraying of bathroom, professional tile cleaning, gardening, handyman, professional staging A P P R O X . S P E N T: $11,400 BEFORE
MARKETING PRICE: Offers Over $1,095,000
AFTER
GROUPS THROUGH: 39 NUMBER OF OFFERS: 1 SALE PRICE:
$1,150,000 D A Y S O N M A R K E T: 3 WHEN: May 2020
BEFORE
AFTER
17/1 Douro Place, West Perth P R I C E E X P E C TAT I O N S P R I O R :
$360,000 - $370,000 WORK COMPLETED: Grout cleaning, styling A P P R O X . S P E N T: $1,500 MARKETING PRICE: High $300,000’s BEFORE
GROUPS THROUGH: 6
AFTER
NUMBER OF OFFERS: 2 SALE PRICE:
$385,000 D A Y S O N M A R K E T: 3 WHEN: December 2021
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AFTER
PRICE E X P E C TAT I O N S PRIOR (WITHOUT WORK): $550,000 - $570,000
10/16 Kings Park Road, West Perth BEFORE
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SALE PRICE: $615,000
WORK COMPLETED: Grout cleaning, painting, new cabinet handles, new lighting, styling, carpet cleaning A P P R O X . S P E N T: $5,200 MARKETING PRICE: Offers Over $609,000 GROUPS THROUGH: 61 NUMBER OF OFFERS: 2 D A Y S O N M A R K E T: 5 weeks WHEN: December 2021
A LW AY S P R E PA R E Y O U R H O M E F O R S A L E No matter what market you’re in, it is absolutely essential to make sure your property is looking as good as it possibly can before being viewed by potential buyers. Bad presentation will mean a far lower selling price because buyers will not see as much value in the home. This includes such things as a possible repaint of certain areas, de-cluttering, small maintenance jobs, cleaning windows and surfaces and creating as much space and light as possible in the home.
“Attention to detail is impeccable!” Emily is very professional, reliable, communicative, and methodical. Her attention to detail is impeccable. J Ho - Seller - Adelaide Terrace, East Perth - July 2021
“Bloody brilliant!” K Solomon - Seller - Colin Street, West Perth - April 2021
Emily Garden 0423 204 659 SALES AND MARKETING emily@thepropertyexchange.com.au
THE PROPERTY E
CHANGE
9388 3988
212 Nicholson Road, Subiaco
thepropertyexchange.com.au