Mascot

Mascot logos are often exaggerated, like caricatures. They use simple shapes to convey the personality of the brand or team. But mascot logos are still logos. They need to be legible, simplified and unique. They may need to include the full team or business name within the logo.

Who Should use a Mascot?

Most companies that use mascot logos do so primarily when they want to entertain. However, there’s no rule that only certain industries can employ them or that traditional companies should avoid them.

Restaurants and food brands are big fans of mascots. Ronald McDonald is an active proponent of the fast-food giant and can be seen delivering Happy Meals to all children. Colonel Sanders represents the jovial man who perfected the art of frying chicken. The Vlasic Stork is a snappy dresser with a comically large beak and an eye for the perfect pickle.

In all of these examples, the brands want to tell people that they’re here to have fun (and they want their customers to do the same).