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Typography is another visual element of your brand style guide, but it isn’t just the font you use in your company logo. Typographic guidelines can support your blog design which font you publish articles in the links and copy on your website, and even a tagline to go with your company logo.

Typography is a crucial aspect of brand identity as it communi- cates the personality and tone of a brand. It sets the tone for the visual language and helps in creating a memorable impression. Proper typography choice can evoke emotions, influence readability and legibility, and create a unique visual impact that reinforces the brand identity. In short, typography plays a vital role in building a consistent brand image and differentiating the brand from its competitors.