2 minute read
How to use Global Entrepreneurship Week to Boost Your Sales
in partnership with
Advertisement
So how do you go about it? Here are four top tips from our PR partners JournoLink and a special offer to help you win a PR generated sales boost
Using a specific event when the media will be paying particular attention to small business is one of the best times to catch the eye of journalists.
Why is that important? Because 9 out of 10 of us make our buying decisions based on trusted reviews, and over half of us trust journalists more than anyone else in providing those reviews.
Global Entrepreneurship Week, from 14 to 20 November this year, is one of the top annual events to make the most of.
Here are four top tips:
• Create news not an advert. Journalists look for something that will interest their readers. Telling a compelling story is a must.
• Craft a captivating headline. You need to capture the eye of the journalist in just a few seconds. The headline is the most important part of a press release.
• Add an irresistible image. A relevant image that will draw the eye of a reader into an article will often be the difference between getting picked up and getting overlooked. Make sure you add the killer image.
• Target the right journalists. Finding and making sure that the journalists who are most likely to be interested in your story are the ones that you target will boost the chances of winning media coverage.
The special Global Entrepreneurship Partner Offer is a And here are more details about the QFA PR Hub with weekly updates, PR templates, more advice, free webinars and additional offers.
QFA / JournoLink FREE Resources Include...
Webinars
A wealth of PR webinars from the JournoLink team
Free PR Templates
New to the world of PR? JournoLink templates make getting your first franchise release out easy
Interested?
If you’re a Quality Franchise Association member looking to benefit from the discounts on the JournoLink platform, plus access the many free PR resources via the QFA JournoLink hub, get in touch today. Not a QFA member? Join today from less than £1 a day!
