2 minute read
COVID Career Change Pays Off for Burger & Sauce Franchisee
Kamil Munir was an automotive designer. After five years designing cars for Jaguar, he moved to a new firm designing motorbikes. He enjoyed his job but then Covid hit. Suddenly he was made redundant, and it was time for a complete career change.
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Kamil explains: “I’dalwayswantedtorunmyownrestaurant. My familymanageseveralbrandedfast-foodoutlets, but I was keen to do something for myself. I knewSaadMasoodfounderofBurger&Sauce, wemetupandmadeadeal. Ilovedtheconcept of fresh and simple that Burger & Sauce represents, and I opened my first franchised restaurantinJuly2021.
“I spent several months brushing up on my management skills while working at another Burger&Saucerestaurant beforethelaunchof my franchised unit in the Bull Ring Shopping CentreinBirmingham.
“When we initially opened, some Covid rules were stillinplace and so it wasprettyquiet for thefirstmonth. Weworkedonleafletingtodrum up trade and then our agreement with the aggregator UberEATS kicked in. The students camebackinSeptemberandsuddenlywe were reallybusy!
“The fresh burgers are very popular but one of our best-selling menu choices is our chicken cheese fries. They sell like ‘hot cakes’! Everyone likes them because they aren’t expensive and can be eaten ‘on the go’ too! “I now have 19peopleworking at the Bull Ring Burger & Sauce looking after eat-in, take awayanddeliverycustomers.
Thepopularityof ourfreshly madeburgershas been incredible. To put that into context last month we sold around 2,000burgers minimum perweekandthatdoesn’tincludedrinks,friesor otherorders!
“Oneofthebestthingsaboutthefranchiseisthe support. Saad and his team have been amazing. Theyaretotallycommittedtogrowing thebrandandhavereallyhelpedme whileIgot up and running. They also listen to feedback and are alwayslooking atways toimprove the business.
“Oneexample is thetechnology we use in the kitchens. Eachworkstationhasascreensostaff can see andfulfilorderscomingin. Thereisno needtoshoutorderinformationoverthenoiseof the kitchen as all the information is delivered electronically. The team are happy working in this super-efficient and professional environment.
“I have now bought four licences forBurger & Sauce franchised restaurants and aim to expand,openingtwomoreoutletsinBirmingham andone inCoventrysoon. Findingtherightsite is important and Burger & Sauce have a professional property consultant to source and helpnegotiatecontractswithlandlords.
“So far, my experience as a franchisee with Burger&Saucehasbeenfantastic. Thepeople behind the brand are passionate about fresh, conveniencefood,andwholeheartedlybelievein the concept. They also believe in the franchiseestoowhichisimportantasweallwork together.
Could You Be The Next Burger & Sauce Franchisee?
Burger & Sauce was launched successfully in 2020 at the height of the Pandemic. We now have four franchised stores with six more due to open before the end of 2022 all offering eat-in, takeaway or delivery. All four stores are comfortably trading above expectations, and all the franchisees currently trading are opening additional sites. Our goal is to become the house-hold name for fresh burgers in the UK with 300+ restaurants across the nation.
