6 minute read

Start-up on your own or invest in a franchise?

If you have been considering starting your own pet sitting business or whether to invest in a franchise, we truly believe that investing in a proven concept, like The Cat Butler franchise is the best option if you are looking to get working straight away and reap the rewards of business ownership.

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Why can't I just do this myself?

This is the question we often get asked when speaking to people who are considering starting their own pet business.

Here are some key benefits of investing in a Cat Butler franchise rather than going it alone:

A business in a box

When you buy a Cat Butler franchise, you are essentially buying a business in a box. Absolutely everything you need to run that business is in the box.

Talk to any independent cat sitter, and they’ll tell you that they would have given their eye teeth for the contents of our franchise box in the early days of building their business. It takes years and years to build up the collateral, reputation, and experience that you get with a Cat Butler franchise package. An established and well-known brand with a great reputation

In the pet care industry, brand history and reputation is everything. For customers to trust you with their beloved feline friends and their home, it helps to be operating under a recognisable trade name with a history of excellent care. There’s only one way to quickly accomplish this normally lengthy task – by buying a pet care franchise from a high-profile franchisor like The Cat Butler. The reputation we’ve established has allowed us to grow at an exceptional rate and our franchisees benefit from this recognition to secure new clients.

Know-how

Apart from the physical things like marketing materials, branding, website etc., your franchise package also comes with the one thing money can’t buy, knowledge and experience. I have been running my own general pet care service since 2010 and founded the Cat Butler in 2015. I currently have twelve Cat Butlers in my team, caring for thousands of cats each year. I have spent years learning how to run the business effectively, learning from my mistakes, and I teach my franchisees how to replicate my success. As a franchisee, you can tap into those years of experience, knowledge and general know-how.

Our induction training programme and step-by-step operations manual covers all areas of how to run a successful cat sitting franchise business - looking at operations, systems, marketing, financial and service management so that when you start trading, you can hit the ground running to get your cat sitting business off to a flying start.

Pre-existing systems and documentation

If you decided to set up your own cat sitting business, you would still need the basics; a brand design, a website, social media channels, marketing materials, legal documents (contracts, agreements, insurance etc.), PR, advertising etc. These are all going to take time and a lot of money, thousands of pounds, to build - we know, we’ve been there and done that! With a Cat Butler franchise, these all come in your start-up package.

Hit the ground running

We give you everything you need to get your catsitting business off to a flying start in your local area and start generating earnings immediately. We have invested thousands and continue to invest in our website, which is highly optimised, and generates hundreds of enquiries for our franchisees from month one. Our excellent reputation - hundreds of 5-star online customer reviews and personal recommendations, drive customers daily to our franchisees’ businesses.

First-class systems and design

I have spent a huge amount of money on the business and franchise package. Nothing has been forgotten. The beautifully designed website is full of keywords and SEO-friendly features and is constantly being fine-tuned to keep abreast with Google's ever-changing algorithms, so we stay on top of searches.

Our design and branding are instantly eye-catching and recognisable. I have designed and produced all the marketing material and stationery you’ll need and so much more. Successfulsocial media channels

Over the years, my team and I have built a huge following on The Cat Butler's social media channels with over 220,000 fans, attracting approximately 500+ likes, comments, and shares per post.

We post every day, drawing on our natural love of cats and social media to produce some outstanding organic results. Your business will benefit from this huge boost to its brand awareness. Strong online visibility allows potential customers to find our franchisees on our website and stand out from their competition.

Great profit potential

We have fine-tuned our business system and figured out efficient ways of producing our services, including how to hire and train staff, and we’ve invested in the right things to make our business highly profitable.

A franchise also has the added benefit of many franchisees contributing to the system allowing it to hire the right people and test new ideas. It’s very hard for an independent start-up to compete against that. You only have to look at the reviews on Trustist to know how well the franchisees are doing.

Cat owners love The Cat Butler, and I am ready and willing to teach my franchisees everything I know so their business will be just as successful as mine.

The Cat Butler Franchise Package

When you become a Cat Butler franchisee, you’ll receive absolutely everything you need to hit the ground running.

As a franchisee, you will benefit from the following

 Access to our systems and brand materials.  Access to all our recruitment materials and staff contracts  Your own mini-site on The Cat Butler website  SEO activity  Digital Marketing  High online visibility and social media presence  Hundreds of online 5-star customer reviews  Access to the online member franchisee portal  Ongoing HQ support and advice

Your Initial Cat Butler Startup Package Includes:

 Exclusive use of The Cat Butler® brand in your franchise area  Comprehensive induction programme  Step-by-step operations manuall  Accredited Pet First Aid training  Your own mini-site on The Cat Butler  The Cat Butler email address  Professional PR launch in your area  Initial supply of promotional leaflets, stationery & business cards  Three-month business launch marketing programme  10,000 leaflet delivery in your local area  A pack of branded clothing  Branded livery for your vehicle  12 months subscription to operational software

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