5 minute read
Recognition Express Launch New Branding
Recognition Express has a new look for 2023.
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Established in 1979, the company introduced Europe to the concept of name badges and has been expanding its range of promotional products and branded clothing ever since.
The iconic Recognition Express logo served the business well for over 40 years, but no longer reflected the dynamic business it continues to be.
Unveiled to franchisees at the Recognition Express annual conference in September, the new-look corporate identity launched to the outside world on 1 January 2023.
The new logo retains the blue and orange colours of the original but moves to a more contemporary and vibrant palette. There’s a subtle nod to the lines in the previous logo in the three orange bars that together make up the E of the RE.
Explained Recognition Express managing director Chris Masters: “When we set up the UK franchise for Recognition Express we inherited the name from the American master licence holder. What it meant in the 1970s was ‘quick badges’ but whilst we’re still market leaders for identity products , we’ve come a long way since then.
During our rich history we have continued to innovate, moving away from being a single product supplier to becoming the branding consultants we are today.
“We set up a focus group drawn from across our network of Recognition Express business owners to agree the creative brief.
We asked local branding agency Creative62 to give us a new corporate identity that would deliver flexibility across all mediums - print, digital and social media.
“We quickly agreed the name Recognition Express should be retained. It is well known in the marketplace, and we believed both elements of the name were still very relevant.
Recognition is about recognising prospects, customers and staff by giving them branded merchandise, name badges and uniform, awards and gifts.
Whilst we may not be able to offer Amazon type express delivery, we pride ourselves in offering the highest levels of customer service. We can be express in all aspects of our service from express response to enquiries, express delivery of samples and express delivery of product where possible. ”
One of the key features the focus group wanted was the ability to take out a symbol to use where the branding area doesn’t do a full logo justice, such as social media.
The new RE element of the logo has been designed to stand alone, delivering a bold visual representation of the brand in even the tiniest of spaces.
The strapline was updated too. Continued Chris,
“whilst unique solutions in promoting your image aptly described what we do, partners in promoting your brand provides an updated twist.
Using the word ‘partners’ encompasses the relationships we build with our customers and the words ‘promotion and branding exemplify what we do.
“We’ve got an exciting new look to take us into the next phase of our company’s development. Our longevity in the marketplace and ongoing success of our franchisees speaks for itself.
The future of Recognition Express is looking as bright as our new identity!”
Recognition Express are leaders in corporate branding solutions
Could You Be The Next Recognition Express Franchisee?
Successfully trading since 1979, over 45 franchise territories in the UK and Europe and with multiple revenue streams Recognition Express is a stalwart of British franchising and is the most successful franchise network for the sector in the UK. Learn more about becoming a franchisee by requesting a franchise prospectus.
Home Instead’s Martin Jones made MBE in 2023 New Year Honours List
Home Instead is absolutely thrilled to announce that their UK and international chief executive, Martin Jones has been made an MBE in the 2023 New Year Honours list for services to older people.
Martin’s introduction to the care sector was through his father who needed support due to frailty in old age. Through this experience Martin came to understand the importance of home care and the positive impact it could have on families like his.
Shortly after, Martin joined Home Instead, initially as Chief Operating Officer in 2011. He went on to be Managing Director and then CEO – overseeing our 245 franchise offices that deliver care to over 16,000 clients.
During his time working in the sector, Martin has been a keen advocate of home care and its role within the health and social care ecosystem. He has also championed the role of care workers, helping to attract more people to consider a career in care.
Martin has taken on a number of non-exec and Trustee roles which have enabled him to build strong links to the Department of Health and Social Security, Skills for Care and the International Longevity Centre, to name but a few.
He is currently Chair of the Homecare Association; Chair of The Care Workers’ Charity; member of the Age UK Board. He is also Chair of Home Instead Charities UK, part of Home Instead’s charitable endeavours.
Speaking about the award, Martin said, “I am proud and humbled to receive this award, particularly as it is for services to older people.
“Home Instead’s mission is to expand the world’s capacity to care – we want to make the world a better place to age in. For this to become reality, companies like Home Instead, the government and broader society need to ensure that there is the infrastructure, resource and, importantly, people in place.
“The integration of health and social care is critical, as is a mindset where old age is celebrated and revered. ”
Join a franchise that is “Changing the Face of Ageing”
Home Instead is the UK’s No. 1 franchise company with a management led business model that is proven to deliver outstanding care and outstanding results for their franchisees. Home Instead specialise in the care of older people and this gives their franchisees a clear focus. Their unique home care service, which is companionship-based, allows their clients to remain living independently in their own homes, where they feel most comfortable. Previous experience in the care sector is not required as you will have a team of care professionals managing and delivering the care. Franchisees have the benefit of a highly experienced and supportive national office team that sets the standard and puts systems and processes in place.
