Steve Lloyd-Smith
0409 109 674
steve.lloyd-smith@landmark.com.au
At Landmark Harcourts, we’ve been dealing in country property for over 150 years. A joint venture between Landmark and Harcourts, Landmark Harcourts is Australia’s leading regional real estate brand. As part of as national network with over 400 branches Australia-wide, you can trust us to market your property knowing that we draw upon local knowledge from across the Landmark Harcourts business. This means we will develop the right marketing strategy to attract a premium price for your property. It’s our job to help you achieve your goals - from getting the optimum price to meeting your deadlines. From the word go, we plan the most effective way to market your property, using tools unique to Landmark and The Agents Lloyd-Smith. In fact, we’ve won prestigious awards for excellence in real estate marketing.
As The Agents Lloyd-Smith we are three individual real estate consultants that work together to sell your property at the premium price. That gives you 3 times the service, 3 times the efficiency and 3 times the power to outshine all of your competitors. We immerse ourselves in each sellers journey, striving to make the emotional and financial transition as successful as possible. You will not receive a cookie-cutter experience because we tailor our approach to your individual circumstances. A major role is to keep our clients well informed on all matters which means there are no surprises. We are proactive and resourceful problem solvers and have outstanding communication skills that allow us to bring buyers to the table and keep them moving forward to a successful conclusion. Thank you for giving us the opportunity to become your listing agents and you can be assured we are always at your service. Daniel Lloyd-Smith, BenLloyd-Smith and Steve Lloyd-Smith.
You are our most important client. Your home gets one chance to make a great first impression on the market, so we spend a lot of time and effort doing market research, evaluating comparable properties and perfecting the way your home will be viewed. It’s how we do business. We work along side you as a team, keeping you informed throughout the selling process. You can assist us with valuable insights as to why you purchased the home initially and the benefits of both the property and the location. We are unique and so is your home. Each of our clients has their own individual, requirements and expectations, just as your home has it’s own personal style. So everything we do is tailored to optimise that uniqueness.
It’s better to be looked over than overlooked. Outstanding marketing is the ingredient needed to bring the best buyers to the table. Our team has decades of experience in the marketing and image creation industries, giving us an enormous advantage when promoting your home for sale.
We don’t just bring your home to market, we bring the market to your home. Successful marketing of your property takes experience and creativity. We have both. We know the Greater Bunbury Region front-to-back and believe in making informed, strategic decisions when marketing your home. We execute innovative marketing programs that deliver maximum results to you. We are at the cutting edge of digital, social and print marketing strategies. Your property will be presented to the market with energy and style.
Online leaders
Targeted direct marketing
The Agents Lloyd-Smith are acknowledged as leaders in electronic media marketing.
We design our direct marketing to showcase your property in its best light.
We fully understand the power & effectiveness of property portals, video, online magazines and database alerts.
This combination with engaging text and professional imagery also helps to focus a potential buyer’s appreciation of your home.
Research indicates that effective online marketing combined with press, sale sign and direct mail, will provide the best exposure of your property aimed at the right target audience.
Plus we provide the marketing intelligence to reach the target audience with the greatest effect.
Professional photography Social media experts & video We utilize the highest quality video & photography techniques to display your home in a way that will outshine your competitors. With so many properties for buyers to choose from standing out from the crowd has never been more important.
Our popular social media channels are another way we market your property. We’ve worked hard to build an engaged audience who are interested in the homes & information we provide them.
Worldwide, 1 in 6 minutes online is spent on Facebook & more Looking your best is imperative in than half of all adults are on social media daily. achieving a premium price.
5
INTRODUCING THE AGENTS LLOYD-SMITH’S
1
STAGE SELLING STRATEGY 2
3
EXCLUSIVE OFFERING
MARKETING PHASE
OPTIMUM SELLING PHASE
FIRST 7 DAYS PRIOR TO LAUNCH
7 to 30 DAYS INTENSIVE MARKETING CAMPAIGN
21 to 40 DAYS
PERSONALISED CONTACT WITH BUYER DATA BASE. PRIVATE VIEWINGS. CREATE A COMPETATIVE ENVIRONMENT. PROFESSIONAL PHOTOGRAPHY & VIDEO.
PROPERTY LAUNCH BROCHURE DELIVERY E - MAGAZINE FLYER & LETTER DROP WEBSITE UPLOADS NEWSPAPER ADS SOCIAL MEDIA HOME OPENS
GENERATE OFFERS WORK WITH ALL INTERESTED PARTIES TO CREATE A HIGHLY COMPETATIVE ENVIRONMENT IN ORDER TO GENERATE MULTIPLE OFFERS AND ACHIEVE THE OPTIMUM SELLING PRICE.
Our 5 step selling strategy is proven to achieve the optimum sales price within the shortest possible time on the market.
4
5
CONDITIONAL PHASE
PRICE ASSESMENT
30 to 60 DAYS CONDITIONAL PHASE
40 DAYS PLUS PRICE ADJUSTMENT
WORK WITH ALL BUYERS
ASSESS BUYER FEEDBACK
WHO ARE SUBJECT TO
REGARDING THE LIST PRICE
CONDITIONS SUCH AS
ALONG WITH ANY RECENT
SUBJECT TO FINANCE AND
SALES DATA AND ANY NEW
SUBJECT TO SALE OF THEIR
PROPERTIES COMING TO
PROPERTY.
THE MARKET.
S O L D
For Sale with Landmark Most people are aware of the traditional sale method known as Private Treaty, which in some instances can be the best method of sale. Because there is a fixed price with Private Treaty it is extremely important to set the right selling price. We utilise comprehensive data systems to support our pricing decisions. This precise information coupled with our understanding and feel of the current market conditions means we will assist you to price your property to create maximum buyer interest and the highest possible return. The most critical part of our job begins once we receive an offer. With possible conditions to oversea and the chance of multiple counter offers, our negotiating skills will produce a better result for you and your bank balance.
Auction with Landmark The auction method offers you a wonderful opportunity to have greater control over the selling process and to define the selling time frame more precisely. There are three phases to our auction campaign which allows for buyers to present their best offer during any of these periods. Auctions create a sense of urgency that is often missing during a private treaty sale. The excitement and competitive nature of an auction can have buyers bidding in real time which may lead to high emotional attachment and the potential for results to exceed expectations. One major advantage of auction is that all bids must be unconditional. This means only qualified buyers with their finances in order will participate and there is a set settlement date.
Express Sale with Landmark Selling your property is all about maximizing buyer interest in a condensed time frame. All of the marketing energy is generated in a very short period of time with no fixed price set, although buyers are provided a sales guide. The Express Sale method is all about testing the market. At the end of the campaign interested buyers present their offers for your consideration. The definitive sale date creates a sense of urgency that separates your property from its competitors.
“We couldn’t be more rapt with our selling experience, all due to Steve. Under stressful circumstances for our family, Steve was always a pleasure to speak with and available at any time for any query. Steve is professional, knowledgeable, friendly and successful. Our house sold in just three days. We recommend Steve to everyone and will certainly be appointing him in the future. Above and beyond epitomizes Steve. Thankyou again”. Kirsten and Elsie
Professional, preofessional, professional x3. The Agents Lloyd-Smith were an absolute pleasure to deal with in the process of selling our home. We got the price we wanted and sold under 10 days. Their commitment and dedication was unsurpassed and we were always confident that we had placed this huge life event for us in their hands. All communication was friendly and always positive and we would like to take this opportunity to thank them for all they have done for us at this very emotional time. You really exceeded our expectations and we would highly recommend the Agents Lloyd-Smith to anyone looking at selling their property. Ray and Wendy Smith.
Having previously bought and sold six homes and one commercial property we sought an agent to sell home number seven. Being followers of the local property market we found an article on the Agents Lloyd-Smith and liked what we read. Steve, who was previously a professional photographer, took truly beautiful pictures of our home and kindly gave us a copy. The Agents Lloyd-Smith really are amazing marketers. In a short while we had an offer which we happily accepted. We were downsizing to go travelling in our caravan and so had a garage sale. The Agents Lloyd-Smith offered to come and help us on the day, not only the men but also Steve’s wife Steph who played banker. The sale went extremely well with all the helping hands and we had so much fun with the Lloyd-Smith family. The sale of our seventh home was by far and away the best dealings with real estate agents we have ever experienced and cannot recommend the Lloyd-Smith Team highly enough. Pete and De Johnston.
I personally knew Steve from cycling so already knew his integrity and character. Being well aware of the importance marketing plays in the sale of a property, Steve’s skills in this area were highly valued. I believe that the traits of a person really show through in their sporting endeavours. Steve has an attention to detail, is very competitive, he knows what he wants and how to achieve it. These strengths shone through when it came to the sale of our property. Being an investment property, Steve’s handling of the tenants was exceptional. This allowed us to get it professionally marketed and allowed prospective buyers to get view without any problems. Once the marketing was in place the sale occurred quickly due to the preparation done. The right price was set, the marketing hit the right targets and the negotiations that occurred prior to the final offer reaching us made the whole process simple from our perspective. I would have no hesitation in selling our existing property with Steve and would highly recommend Steve to any prospective seller. Tony Shaw
“I wanted to take the time to thank my agent, Steve Lloyd-Smith for the magnificent job he did during the process of purchasing my first home. Due to difficult circumstances, Steve took on board more than necessary to provide me with prepossession and early settlement. He organised settlement agent, viewings of the property and kept contact with my Bank Manager to ensure this early possession procedure was successful. I was able to contact him before and after hours with a fast response or phone call whilst not being made to feel as if I was a burden. There was a professional yet comfortable relationship sustained throughout the process, with the sense of willingness and support. I will be definitely be contacting Steve again when I purchase my next property and I was pleased and extremely satisfied with the customer service that was provided through Raine & Horne. Thankyou so much Steve for your support and guidance you
provided, it was really appreciated.� Thankyou, Emily Jancey.
3 Cornell Crescent South Bunbury
The Agents Lloyd-Smith were fantastic to work with and they took all of the stress out of the selling process. We previously had two high profile agents unsuccessfully try to sell the property but the difference with The Agents Lloyd-Smith was they personally worked on every aspect of the sale and we didn’t have to deal with assistants. Their communication with us was perfect, they were always keeping us informed. The Agents Lloyd-Smith explained how important great marketing is when selling your home and they absolutely delivered on that. They then helped us to find our perfect new home. We couldn’t be happier. Ros and Neil.