Georgette Solano Luxury Market Report JULY 2020

Page 1

GEORGETTE

SOLANO L U X U RY MARKET REPORT

LOS ANGELES CITY J U LY 2 0 2 0


GEORGETTE SOLANO Broker Associate | DRE #01817587 Solano & Associates, Inc. | C21 Allstars

562.222.5847

Georgette@SolanosInc.com www.SolanosInc.com Communication and Accessibility are key. I learn about You; Your Property and Your Goals then develop a system to deliver. The process is focused on you. Raised in the San Gabriel Valley, I understand the numerous intangible benefits of life in this community, with its unmatched California weather, culture, and diversity. Highly regarded by my clients and professionals in the field, I am well-connected and actively involved in the community. My contacts and life-long residency leverage my enthusiasm and expertise and enhance my client dedication. My strengths are extensive marketing, advertising strategies, partners, market knowledge, exclusive contact base, and true love of luxury sales. My formula for success is smarter, harder work. I do this by use of innovative technology, continual education, community involvement, listening to my clients and keeping my finger to the pulse of the real estate market. As your Realtor, I will be an advocate for you. Whether you are buying, selling, or renting, I will work tirelessly to promote your best interests. When you are selling, I will work with you to get you the Maximum value, in the least amount of time, by using state-of-the-art technology, team collaboration, and customized marketing materials which highlight the features and strengths of your home. When you are buying, I will work hard to not only match your wants and needs to your future home; more so, to provide you with the best information and market data to inform and assist you so you can be a well-prepared buyer with the strongest possible negotiating position. It’ll be a pleasure to work with you. Sincerely,

Georgette


TABLE OF CONTENTS PAGE 4

LUXURY REPORT EXPLAINED

PAGE 5

WELCOME MESSAGE

PAGE 6-10

NORTH AMERICAN LUXURY MARKET REVIEW

PAGE 11

13 MONTH MARKET TRENDS

PAGE 12

SINGLE FAMILY HOMES MONTHLY OVERVIEW

PAGE 13

ATTACHED HOMES MONTHLY OVERVIEW

PAGE 14-17 MONTHLY STATISTICS BY CITY - Single Family Homes PAGE 18-21 MONTHLY STATISTICS BY CITY - Attached Homes PAGE 23

LOCAL LUXURY MARKET REVIEW

PAGE 24-25 SINGLE FAMILY HOMES - Monthly Statistics PAGE 26-27 ATTACHED HOMES - Monthly Statistics PAGE 28

THANK YOU


– LUXURY REPORT EXPLAINED – The Institute for Luxury Home Marketing has analyzed a number of metrics — including sales prices, sales volumes, number of sales, sales-price-to-list-price ratios, days on market and priceper-square-foot – to provide you a comprehensive North American Luxury Market report. Additionally, we have further examined all of the individual luxury markets to provide both an overview and an in-depth analysis - including, where data is sufficient, a breakdown by luxury single-family homes and luxury attached homes. It is our intention to include additional luxury markets on a continual basis. If your market is not featured, please contact us so we can implement the necessary qualification process. More indepth reports on the luxury communities in your market are available as well. Looking through this report, you will notice three distinct market statuses, Buyer's Market, Seller's Market, and Balanced Market. A Buyer's Market indicates that buyers have greater control over the price point. This market type is demonstrated by a substantial number of homes on the market and few sales, suggesting demand for residential properties is slow for that market and/or price point. By contrast, a Seller's Market gives sellers greater control over the price point. Typically, this means there are few homes on the market and a generous demand, causing competition between buyers who ultimately drive sales prices higher. A Balanced Market indicates that neither the buyers nor the sellers control the price point at which that property will sell and that there is neither a glut nor a lack of inventory. Typically, this type of market sees a stabilization of both the list and sold price, the length of time the property is on the market as well as the expectancy amongst homeowners in their respective communities – so long as their home is priced in accordance with the current market value.

REPORT GLOSSARY REMAINING INVENTORY: The total number of homes available at the close of a month. DAYS ON MARKET: Measures the number of days a home is available on the market before a purchase offer is accepted. LUXURY BENCHMARK PRICE: The price point that marks the transition from traditional homes to luxury homes. NEW LISTINGS: The number of homes that entered the market during the current month. PRICE PER SQUARE FOOT: Measures the dollar amount of the home's price for an individual square foot. SALES RATIO: Sales Ratio defines market speed and determines whether the market currently favors buyers or sellers. Buyer's Market = up to 14%; Balanced Market = 15 to 20%; Seller's Market = 21% plus. If >100%, sales from previous month exceed current inventory. SP/LP RATIO: The Sales Price/List Price Ratio compares the value of the sold price to the value of the list price.


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MAP OF LUXURY RESIDENTIAL MARKETS

W

elcome to the Luxury Market Report, your guide to luxury real estate market data and trends for North America. Produced monthly by The Institute for Luxury Home Marketing, this report

provides an in-depth look at the top residential markets across the United States and Canada. Within the individual markets, you will find established luxury benchmark prices and detailed survey of luxury active and sold properties designed to showcase current market status and recent trends. The national report illustrates a compilation of the top North American markets to review overall standards and trends.

Copyright © 2020 Institute for Luxury Home Marketing | www.luxuryhomemarketing.com | 214.485.3000 The Luxury Market Report is a monthly analysis provided by The Institute for Luxury Home Marketing. Luxury benchmark prices are determined by The Institute. This active and sold data has been compiled by various sources, including local MLS boards, local tax records and Realtor.com. Data is deemed reliable to the best of our knowledge, but is not guaranteed.


“This is a health crisis, rather than an economic one, which means that luxury real estate professionals must dramatically change their strategy when assisting their clients. The affluent have always chosen their advisors based on their expertise and knowledge, now equally important is their agent’s ability to provide safety and security while matching the speed required for many of these transactions.�


NORTH AMERICAN LUXURY REVIEW How Are Luxury Properties Being Sold During the COVID-19 Pandemic? As we have reported for the last two months, prices for luxury properties have remained stable and, for the most part, inventory continues to be lower than expected at this time of year. In fact, this low inventory pool coupled with pent-up demand is creating a seller’s market in some locations, as well as for specific property types, resulting in multiple offers. “The factors that push affluent buyers to want to move are still there, and in many cases, have only become exacerbated by COVID-19. Luxury clientele, by definition, have more means and flexibility; our agents are reporting that buyer fear of COVID-19 is often smaller than their desire for new homeownership,” stated Keith Robinson, NextHome Chief Strategy Officer. Real estate brokerages throughout North America (and globally) have had to quickly adapt to meet this demand, as J. Lennox Scott, Chairman & CEO of John L. Scott Real Estate, explains, “when first issued, stay-at-home orders looked like they would greatly impede real estate. However, we have been encouraged by watching brokers, buyers, and sellers adapt quickly to a virtual and digital business. Technology has provided useful tools to help the market recover and develop new processes that benefit all parties.” This is a health crisis, rather than an economic one, which means that luxury real estate professionals must dramatically change their strategy when assisting their clients. The affluent have always chosen their advisors based on their expertise and knowledge, now equally important is their agent’s ability to provide safety and security while matching the speed required for many of these transactions.


Jim Walberg, a luxury professional in The Bay Area Team for Compass and also a long-time member of The Institute states, “I believe that it’s critical to adapt, there is no point in thinking about how things were before. If you want to thrive and provide great service, then an agent’s duty is to understand and implement changes in line with our real estate board’s rules and regulations.” However, as the COVID-19 situation has clearly made apparent, the rules in each state are often very different from each other. Even counties and local municipalities within the same state are issuing requirements that are often at odds. “It’s times like these that really underscore the value of working with a luxury real estate professional. Current market conditions are unique, so it’s important we understand all the nuances of these regulations to ensure our clients avoid unnecessary pitfalls,” stated Patrick Ryan, Owner of Genuine Real Estate Corp, Chicago and fellow Institute member. “In California, we have a very detailed 8-page set of compliance rules that we have to follow,” shared Walberg. “From ensuring buyers all wear masks, gloves, and booties to disinfecting every surface once a showing has finished.” Ryan concurred that these steps were also part of his showing routine, while addressing the demand


for turnkey properties in today’s market. “We have created a service called Genuine Detail that removes the hassle of finding individual services; it allows us to not only address all the requirements that need to make a property move-in ready, but includes strict precautions to protect everyone involved in the process”. This may seem arduous to many, but these pandemic regulations have actually created an environment where only those truly looking to sell or buy are currently in the marketplace. “I not only ensure that the homeowner is willing to leave the house – often for the duration of the time the property is for sale – but that buyers are willing to prove they are financially qualified,” explained Walberg, who shared that in many ways, this new norm has actually resulted in a more productive environment. John L. Scott Real Estate has implemented a major shift in their strategy for sellers. “Our agents are employing showing strategies that support social distancing. Instead of our typical Seller Listing Launch program centered around public open houses and early entry for neighbors, we’ve shifted to a Special Kickoff Weekend, with a focus on showcasing the home using technology such as 3D photography and livestreaming, combined with scheduling showings by appointment only to qualified buyers. We also provide wellness questionnaires for our agents to use at check-in,” shared Scott. In many ways, these types of new strategies have been far easier to implement in the luxury market compared to the traditional market. more

The

affluent

familiar

with

are

stricter

protocols and have been using technology for many years to view properties, so generally, they

have

had

to

make

fewer adjustments. NextHome’s Robinson shared that Casan, their new luxury brand, is adding a new focus to their portfolio of services; using advances in technology to life

bring

their

through

a

listings

to

medium

of

interactive storytelling. “Where

we

see

the

future

is in telling the story of the home. Real estate isn’t a stack of numbers and data points for most buyers. It’s a home. We’re hyper-focused on telling the story of the home and then getting that story in front of as many people as possible. An example is a product that we


require for every single Casan listing, a Studeo Storybook,” explained Robinson. “This product brings the home to life with a full sensory experience. There are dynamic visuals with everything from 3D tours, picture carousels, and animations to auditory enhancements, and more. We are moving past pictures and words. We’ve spent more time as a species telling stories around campfires than we have looking at a computer screen. It’s about connecting at a deep emotional level and creating a sense of “home” on the screen. Luxury isn't a word, it’s an experience. We’re committed to helping our agents provide their clients with the best possible experience.” Increasing numbers of luxury real estate professionals are drawing on these abundant digital marketing tools of virtual tours, 3D photography, and livestreaming to reach a greater luxury audience. They are not only encouraged by the engagement of consumer interest but are seeing results with luxury properties going under contract quickly. We asked Scott to share his insights about where the majority of these luxury buyers were coming from, as statistics are showing more localized purchases throughout North America. “Many luxury buyers are purchasing homes near their previous residence, but we have seen an uptick in high net worth individuals looking a bit further out to buy a second home or a new primary home in a community that’s more traditionally a resort area,” clarified Scott. “With many buyers now able to work remotely, areas that may have previously been out of reach are suddenly more appealing, particularly when they come with more privacy and resort-like settings. Now, it’s easy for anyone to “attend” an open house virtually from the comfort of their own home, so they can check out what’s available further afield, although drivability is crucial unless they have a private plane.” Debbie De Grote of Forward Coaching and Consulting and a preferred vendor of The Institute sums up this month’s report. “Now, more than ever, true professionals will shine because sellers and buyers are looking for guidance, whether it’s about safety, new regulations, marketing exposure, technology, privacy, or just having the right professional to guide them through the process. Equally, the affluent recognize that there is an opportunity to net a high sales price in this currently low inventory market or to find that hidden gem that matches their requirements.”


– 13 - MONTH MARKET TRENDS – FOR THE LUXURY NORTH AMERICAN MARKET

Single-Family Homes

Attached Homes

Single-Family List Price

Attached List Price

All data is based off median values. Median prices represent properties priced above respective city benchmark prices. 80

60

61

60

55

54

50

41 37

40

43

47

41

37

50 44

40

38

53

53

42

39 36

29

35

30

35 32

0

JUN

JUL

AUG

SEP

OCT

NOV

DEC

JAN

$476

20

$486

DAYS ON MARKET

69

FEB

MAR

APR

MAY

JUN

SALES PRICE VS. LIST PRICE

$483 $347

$467 $352

$491 $344

$514 $354

$491 $368

$372

$375

$360

$483

$493 $370

$357

$457

$492

$338

$300

$337

$474

$400

$500

$500

$364

PRICE PER SQUARE FOOT

$600

$200

$100

$0

JUN

JUL

AUG

SEP

OCT

NOV

DEC

JAN

FEB

MAR

APR

MAY

JUN

$1,750,000 $1,500,000 $1,250,000 $1,000,000 $750,000 $500,000 $250,000 $0

JUN

JUL

AUG

SEP

OCT

NOV

DEC

JAN

FEB

MAR

APR

MAY

JUN

Discrepancies in previous month statistics between the June 2020 and July 2020 reports are due to the addition of Will County, IL and Salt Lake City, UT.


– LUXURY MONTHLY MARKET REVIEW – A Review of Key Market Differences Month Over Month May 2020 | June 2020

SINGLE-FAMILY HOMES May

Median List Price

June

$1,590,000 $1,600,000

Median Sale Price

May

June

Total Inventory

46,383

45,501

New Listings

13,601

14,648

6,530

10,830

36

35

3,552

3,609

$1,312,500

$1,312,000

Median SP/LP Ratio

96.89%

97.01%

Total Sold

Total Sales Ratio

14.08%

23.80%

Median Days on Market

$352

$347

Median Price per Sq. Ft.

Average Home Size

Median prices represent properties priced above respective city benchmark prices.

1,047

4,300

New Listings

Total Sold

500

1

9.72%

Days on Market

Sales Ratio

$

Med. Sale Price

SINGLE-FAMILY HOMES MARKET SUMMARY | JUNE 2020 •

Official Market Type: Seller's Market with a 23.8% Sales Ratio.1

Homes are selling for an average of 97.01% of list price.

The median luxury threshold2 price is $940,000, and the median luxury home sales price is $1,312,000.

Markets with the Highest Median Sales Price: LA Beach Cities ($4,025,000), Vail ($3,978063), Santa Barbara ($3,665,000), and Vancouver ($3,400,000).

Markets with the Highest Sales Ratio: GTA-Durham (94%), Ada County (83%), Sacramento (71%), and Seattle (70%). 1

Sales Ratio defines market speed and market type: Buyer's < 15.5%; Balanced >= 15.5 to < 20.5%; Seller's >= 20.5% plus. If >100%, sales from previous month exceeds current inventory. 2The luxury threshold price is set by The Institute for Luxury Home Marketing.


– LUXURY MONTHLY MARKET REVIEW – A Review of Key Market Differences Month Over Month May 2020 | June 2020

ATTACHED HOMES May

Median List Price Median Sale Price Median SP/LP Ratio Total Sales Ratio Median Price per Sq. Ft.

June

$1,025,000 $1,050,000

May

June

17,261

17,946

New Listings

4,471

5,804

1,673

2,644

35

32

2,082

2,068

Total Inventory

$937,500

$900,000

97.98%

98.67%

Total Sold

9.69%

14.73%

Median Days on Market

$467

$483

Average Home Size

Median prices represent properties priced above respective city benchmark prices.

1,333

971

New Listings

Total Sold

Med. Sale Price

Days on Market

37,500

$

3

5.04% Sales Ratio

ATTACHED HOMES MARKET SUMMARY | JUNE 2020 •

Official Market Type: Buyer's Market with a 14.73% Sales Ratio.1

Attached homes are selling for an average of 98.67% of list price.

The median luxury threshold2 price is $702,450, and the median attached luxury sale price is $900,000.

Markets with the Highest Median Sales Price: Santa Barbara ($2,600,000), Vail ($2,632,000), Island of Hawaii ($2,285,000), and Maui ($2,207,250).

Markets with the Highest Sales Ratio: GTA-Durham (126%), Marin County (74%), Fairfax County (51%), and Tampa (48%). 1

Sales Ratio defines market speed and market type: Buyer's < 15.5%; Balanced >= 15.5 to < 20.5%; Seller's >= 20.5% plus. If >100%, sales from previous month exceeds current inventory. 2The luxury threshold price is set by The Institute for Luxury Home Marketing.


– LUXURY MONTHLY MARKET REVIEW – SINGLE-FAMILY HOMES

State Market Name

Median List Price

Median Sold Price

Inventory

New Listings

Sold

Days on Market

Market Status

AB

Calgary

$1,100,000

$999,950

705

293

110

33

Balanced

AZ

Paradise Valley

$3,247,500

$2,373,125

194

38

20

113

Buyer's

AZ

Phoenix

$799,900

$630,000

471

151

293

53

Seller's

AZ

Scottsdale

$1,875,000

$1,270,000

642

107

125

94

Balanced

AZ

Tucson

$769,000

$635,000

517

113

143

31

Seller's

BC

Okanagan Valley

$1,595,000

$1,288,000

543

144

36

80

Buyer's

BC

Vancouver

$4,138,000

$3,400,000

897

335

71

12

Buyer's

BC

Victoria

$1,850,000

$1,575,000

414

160

50

38

Buyer's

CA

Central Coast

$2,998,500

$2,387,500

278

69

44

18

Balanced

CA

East Bay

$2,185,000

$1,880,000

363

176

237

12

Seller's

CA

Los Angeles Beach Cities

$4,850,000

$4,025,000

459

146

62

35

Buyer's

CA

Los Angeles City

$4,295,000

$3,184,000

970

298

102

37

Buyer's

CA

Los Angeles The Valley

$2,244,000

$1,740,000

560

216

127

34

Seller's

CA

Marin County

$3,972,500

$3,100,000

154

39

57

28

Seller's

CA

Napa County

$3,350,000

$2,662,500

149

40

18

87

Buyer's

CA

Orange County

$2,598,500

$1,834,125

1,336

368

275

40

Balanced

CA

Palm Springs/Palm Desert

$1,822,500

$1,575,000

362

70

75

58

Balanced

CA

Placer County

$992,500

$885,000

180

51

89

32

Seller's

CA

Sacramento

$799,900

$700,000

581

243

413

13

Seller's

CA

San Diego

$2,182,000

$1,600,000

1,068

376

301

22

Seller's

CA

San Francisco

$3,925,000

$3,385,000

124

33

50

13

Seller's

CA

San Luis Obispo County

$1,500,000

$1,350,000

180

37

33

N/A

Balanced

CA

Santa Barbara

$3,950,000

$3,665,000

252

57

39

77

Balanced

CA

Silicon Valley

$3,798,000

$3,155,000

309

157

157

5

Seller's

Median prices represent properties priced above respective city benchmark prices. Prices shown for Canadian cites are shown in Canadian Dollars.


– LUXURY MONTHLY MARKET REVIEW – SINGLE-FAMILY HOMES

State Market Name

Median List Price

Median Sold Price

Inventory

New Listings

Sold

Days on Market

Market Status

CA

Ventura County

$1,999,000

$1,567,500

303

95

74

78

Seller's

CO

Boulder

$1,950,000

$1,505,500

243

75

46

45

Balanced

CO

Colorado Springs

$750,000

$680,000

387

145

145

18

Seller's

CO

Denver

$1,000,000

$822,650

1,191

450

640

12

Seller's

CO

Douglas County

$1,300,000

$1,109,000

293

74

78

31

Seller's

CO

Durango

$1,420,000

$1,320,000

125

36

7

248

Buyer's

CO

Mountain Communities

$2,050,000

$1,425,000

57

14

5

35

Buyer's

CO

Vail

$4,895,000

$3,978,063

107

32

4

293

Buyer's

CT

Central Connecticut

$649,900

$584,950

452

142

72

40

Balanced

CT

Coastal Connecticut

$1,875,000

$1,518,750

1,357

426

196

84

Buyer's

DC

Washington D.C.

$2,995,450

$2,765,500

62

18

11

7

Balanced

FL

Boca Raton/Delray Beach

$2,395,000

$1,741,250

473

107

50

70

Buyer's

FL

Coastal Pinellas Towns

$1,850,000

$1,500,000

67

14

15

65

Seller's

FL

Greater Fort Lauderdale

$1,337,000

$947,500

1,326

278

156

77

Buyer's

FL

Jacksonville Beaches

$1,289,500

$1,100,000

282

45

62

87

Seller's

FL

Miami

$1,385,000

$875,763

1,229

232

88

157

Buyer's

FL

Naples

$2,279,000

$2,049,000

659

106

85

96

Buyer's

FL

Orlando

$1,600,000

$1,300,000

449

102

45

84

Buyer's

FL

Palm Beach Towns

$3,500,000

$2,295,000

319

63

45

121

Buyer's

FL

Sarasota & Beaches

$1,795,000

$1,815,500

365

63

48

89

Buyer's

FL

Tampa

$800,000

$681,507

680

188

238

49

Seller's

GA

Atlanta

$1,225,000

$962,500

1,181

342

204

29

Balanced

HI

Island of Hawaii

$2,299,500

$1,487,500

144

22

14

77

Buyer's

HI

Kauai

$2,574,000

$1,293,000

94

16

2

53

Buyer's

Median prices represent properties priced above respective city benchmark prices. Prices shown for Canadian cites are shown in Canadian Dollars.


– LUXURY MONTHLY MARKET REVIEW – SINGLE-FAMILY HOMES

State Market Name

Median List Price

Median Sold Price

Inventory

New Listings

Sold

Days on Market

Market Status

HI

Maui

$3,047,000

$1,995,000

180

31

9

233

Buyer's

HI

Oahu

$3,195,000

$2,600,000

239

40

11

62

Buyer's

ID

Ada County

$765,950

$698,950

172

83

142

12

Seller's

ID

Northern Idaho

$898,000

$745,000

368

126

72

83

Balanced

IL

Chicago

$1,279,950

$1,019,500

1,434

562

284

54

Balanced

IL

Will County

$676,500

$550,000

286

99

53

47

Balanced

IN

Hamilton County

$799,900

$701,697

206

72

93

27

Seller's

MA

Greater Boston

$3,099,000

$2,474,500

160

56

26

31

Balanced

MD

Anne Arundel County

$995,000

$890,000

308

104

75

21

Seller's

MD

Montgomery County

$1,850,000

$1,445,000

282

74

75

27

Seller's

MD

Talbot County

$1,985,000

$1,427,500

84

13

14

60

Balanced

MD

Worcester County

$984,500

$675,000

44

13

3

58

Buyer's

MI

Oakland County

$749,900

$625,000

1,079

433

175

25

Balanced

MO

St. Louis

$749,900

$680,000

186

54

71

24

Seller's

NC

Charlotte

$991,100

$825,650

806

215

278

22

Seller's

NC

Raleigh-Durham

$739,900

$655,000

909

201

324

2

Seller's

NJ

Ocean County

$867,900

$845,000

455

117

96

93

Seller's

NV

Las Vegas

$754,990

$615,000

1,567

478

330

32

Seller's

NV

Reno

$1,359,500

$1,125,000

116

27

23

112

Balanced

NY

Brooklyn

$1,549,000

$1,312,000

270

79

11

89

Buyer's

NY

Nassau County

$1,749,000

$1,359,000

981

312

80

89

Buyer's

NY

Staten Island

$1,198,500

$999,000

186

52

11

108

Buyer's

NY

Suffolk County

$1,555,000

$1,082,500

1,315

343

116

122

Buyer's

ON

GTA - Durham

$999,900

$825,000

571

671

534

9

Seller's

Median prices represent properties priced above respective city benchmark prices. Prices shown for Canadian cites are shown in Canadian Dollars.


– LUXURY MONTHLY MARKET REVIEW – SINGLE-FAMILY HOMES

State Market Name

Median List Price

Median Sold Price

Inventory

New Listings

Sold

Days on Market

Market Status

ON

GTA - York

$2,398,000

$1,855,000

623

360

127

16

Balanced

ON

Oakville

$2,495,000

$2,050,000

265

142

9

11

Buyer's

ON

Toronto

$3,498,000

$3,100,000

429

324

115

11

Seller's

TN

Knox County

$824,900

$636,250

172

55

59

10

Seller's

TN

Nashville

$1,175,000

$965,000

349

129

101

12

Seller's

TX

Austin

$1,199,000

$840,000

677

246

304

14

Seller's

TX

Collin County

$734,988

$672,000

648

192

231

29

Seller's

TX

Dallas

$1,032,000

$894,750

756

232

196

35

Seller's

TX

Fort Worth

$875,000

$755,000

750

219

210

22

Seller's

TX

Houston

$854,990

$697,500

2,083

632

352

31

Balanced

TX

The Woodlands & Spring

$879,000

$667,000

443

148

105

29

Seller's

UT

Park City

$3,500,000

$2,171,125

235

63

24

46

Buyer's

UT

Salt Lake City

$1,200,000

$985,000

235

73

93

46

Seller's

VA

Arlington & Alexandria

$1,874,900

$1,645,500

109

33

16

23

Buyer's

VA

Fairfax County

$1,799,000

$1,417,500

503

142

92

34

Balanced

VA

McLean & Vienna

$2,199,000

$1,595,000

237

72

37

34

Balanced

VA

Richmond

$849,949

$755,000

257

62

67

18

Seller's

WA

Greater Seattle

$1,995,000

$1,600,000

743

342

368

10

Seller's

WA

Seattle

$1,795,000

$1,505,000

230

125

161

8

Seller's

Median prices represent properties priced above respective city benchmark prices. Prices shown for Canadian cites are shown in Canadian Dollars.


– LUXURY MONTHLY MARKET REVIEW – ATTACHED HOMES

State Market Name

Median List Price

Median Sold Price

Inventory

New Listings

Sold

Days on Market

Market Status

AB

Calgary

$839,900

$751,000

248

95

18

36

Buyer's

AZ

Paradise Valley

-

-

-

-

-

-

-

AZ

Phoenix

-

-

-

-

-

-

-

AZ

Scottsdale

$745,000

$605,000

247

57

43

72

Balanced

AZ

Tucson

-

-

-

-

-

-

-

BC

Okanagan Valley

-

-

-

-

-

-

-

BC

Vancouver

$1,845,000

$1,701,500

823

346

52

9

Buyer's

BC

Victoria

$799,999

$739,000

304

146

33

30

Buyer's

CA

Central Coast

$1,119,000

$950,000

41

11

8

4

Balanced

CA

East Bay

$975,000

$980,000

126

64

43

9

Seller's

CA

Los Angeles Beach Cities

$1,679,000

$1,464,500

266

104

51

38

Balanced

CA

Los Angeles City

$1,499,000

$1,159,500

437

146

28

26

Buyer's

CA

Los Angeles The Valley

$729,450

$700,000

132

63

45

20

Seller's

CA

Marin County

$1,295,000

$1,037,500

19

10

14

30

Seller's

CA

Napa County

-

-

-

-

-

-

-

CA

Orange County

$1,084,000

$955,000

462

152

141

38

Seller's

CA

Palm Springs/Palm Desert

-

-

-

-

-

-

-

CA

Placer County

-

-

-

-

-

-

-

CA

Sacramento

-

-

-

-

-

-

-

CA

San Diego

$1,125,000

$835,000

608

224

145

29

Seller's

CA

San Francisco

$2,650,000

$2,202,500

163

44

32

22

Balanced

CA

San Luis Obispo County

-

-

-

-

-

-

-

CA

Santa Barbara

$1,699,000

$2,600,000

45

21

4

65

Buyer's

CA

Silicon Valley

$1,449,500

$1,417,500

139

80

56

1

Seller's

Markets with dashes do not have a significant luxury market for this report. Median prices represent properties priced above respective city benchmark prices. Prices shown for Canadian cites are shown in Canadian Dollars.


– LUXURY MONTHLY MARKET REVIEW – ATTACHED HOMES

State Market Name

Median List Price

Median Sold Price

Inventory

New Listings

Sold

Days on Market

Market Status

CA

Ventura County

$798,500

$748,500

48

20

12

65

Seller's

CO

Boulder

$895,000

$850,000

103

41

9

36

Buyer's

CO

Colorado Springs

-

-

-

-

-

-

-

CO

Denver

$712,500

$623,505

628

227

236

25

Seller's

CO

Douglas County

$547,000

$604,900

21

4

7

72

Seller's

CO

Durango

$795,000

$710,000

32

9

5

121

Balanced

CO

Mountain Communities

$1,050,000

$860,000

12

3

1

32

Buyer's

CO

Vail

$3,395,000

$2,362,000

89

13

4

32

Buyer's

CT

Central Connecticut

-

-

-

-

-

-

-

CT

Coastal Connecticut

$799,000

$680,000

244

75

27

97

Buyer's

DC

Washington D.C.

$1,850,000

$1,613,000

213

87

51

7

Seller's

FL

Boca Raton/Delray Beach

$1,075,000

$755,000

421

90

31

58

Buyer's

FL

Coastal Pinellas Towns

$1,199,000

$822,500

132

17

33

80

Seller's

FL

Greater Fort Lauderdale

$878,000

$757,500

1,206

193

44

122

Buyer's

FL

Jacksonville Beaches

$1,019,000

$1,162,500

29

7

9

8

Seller's

FL

Miami

$1,050,000

$931,750

2,751

341

58

184

Buyer's

FL

Naples

$2,099,450

$1,923,500

256

48

24

51

Buyer's

FL

Orlando

$699,000

$589,000

57

15

7

104

Buyer's

FL

Palm Beach Towns

$1,595,000

$1,100,000

386

86

22

121

Buyer's

FL

Sarasota & Beaches

$1,350,000

$1,250,000

233

41

25

129

Buyer's

FL

Tampa

$730,000

$1,392,020

145

63

70

3

Seller's

GA

Atlanta

$675,000

$580,000

633

185

81

34

Buyer's

HI

Island of Hawaii

$1,899,000

$2,285,000

69

7

6

11

Buyer's

HI

Kauai

$1,299,000

$900,000

49

8

1

619

Buyer's

Markets with dashes do not have a significant luxury market for this report. Median prices represent properties priced above respective city benchmark prices. Prices shown for Canadian cites are shown in Canadian Dollars.


– LUXURY MONTHLY MARKET REVIEW – ATTACHED HOMES

State Market Name

Median List Price

Median Sold Price

Inventory

New Listings

Sold

Days on Market

Market Status

HI

Maui

$1,799,000

$2,207,250

117

21

8

179

Buyer's

HI

Oahu

$1,299,000

$1,075,000

415

79

21

114

Buyer's

ID

Ada County

-

-

-

-

-

-

-

ID

Northern Idaho

-

-

-

-

-

-

-

IL

Chicago

$1,149,900

$920,000

996

354

91

45

Buyer's

IL

Will County

-

-

-

-

-

-

-

IN

Hamilton County

-

-

-

-

-

-

-

MA

Greater Boston

$2,200,000

$1,825,600

321

127

39

24

Buyer's

MD

Anne Arundel County

$739,500

$550,000

51

17

15

28

Seller's

MD

Montgomery County

$772,495

$635,000

202

75

57

14

Seller's

MD

Talbot County

-

-

-

-

-

-

-

MD

Worcester County

$649,000

$625,000

77

10

25

103

Seller's

MI

Oakland County

$750,000

$660,000

69

30

3

20

Buyer's

MO

St. Louis

-

-

-

-

-

-

-

NC

Charlotte

$734,500

$585,715

184

43

27

44

Buyer's

NC

Raleigh-Durham

-

-

-

-

-

-

-

NJ

Ocean County

$715,000

$650,000

83

19

21

44

Seller's

NV

Las Vegas

-

-

-

-

-

-

-

NV

Reno

-

-

-

-

-

-

-

NY

Brooklyn

$1,298,000

$1,141,000

546

141

56

80

Buyer's

NY

Nassau County

$1,450,000

$1,205,000

123

35

12

147

Buyer's

NY

Staten Island

-

-

-

-

-

-

-

NY

Suffolk County

$727,000

$595,000

190

58

14

57

Buyer's

ON

GTA - Durham

$676,950

$653,950

68

92

86

6

Seller's

Markets with dashes do not have a significant luxury market for this report. Median prices represent properties priced above respective city benchmark prices. Prices shown for Canadian cites are shown in Canadian Dollars.


– LUXURY MONTHLY MARKET REVIEW – ATTACHED HOMES

State Market Name

Median List Price

Median Sold Price

Inventory

New Listings

Sold

Days on Market

Market Status

ON

GTA - York

$850,000

$848,500

347

327

154

10

Seller's

ON

Oakville

$1,623,500

$1,460,000

28

16

1

6

Buyer's

ON

Toronto

$1,288,888

$1,147,000

715

650

251

8

Seller's

TN

Knox County

-

-

-

-

-

-

-

TN

Nashville

$949,900

$579,950

93

44

12

17

Buyer's

TX

Austin

$860,000

$727,888

247

73

30

21

Buyer's

TX

Collin County

-

-

-

-

-

-

-

TX

Dallas

$829,000

$597,450

233

59

14

49

Buyer's

TX

Fort Worth

-

-

-

-

-

-

-

TX

Houston

$649,450

$640,000

178

72

15

48

Buyer's

TX

The Woodlands & Spring

-

-

-

-

-

-

-

UT

Park City

$1,994,475

$1,487,500

125

16

8

140

Buyer's

UT

Salt Lake City

$699,000

$565,000

74

19

11

32

Buyer's

VA

Arlington & Alexandria

$1,199,500

$977,350

98

59

36

6

Seller's

VA

Fairfax County

$752,475

$651,625

168

72

86

5

Seller's

VA

McLean & Vienna

$1,297,000

$1,000,000

30

11

6

8

Balanced

VA

Richmond

-

-

-

-

-

-

-

WA

Greater Seattle

$1,195,000

$985,000

237

100

55

11

Seller's

WA

Seattle

$1,427,498

$1,137,500

114

42

14

9

Buyer's

Markets with dashes do not have a significant luxury market for this report. Median prices represent properties priced above respective city benchmark prices. Prices shown for Canadian cites are shown in Canadian Dollars.


Luxury is in each detail. Hubert de Givenchy


L O S A N G EL E S CI T Y CALIFORNIA –July 2020–


LA - CITY

SINGLE - FAMILY HOMES

LUXURY INVENTORY VS. SALES | JUNE 2020 Inventory

Sales

Luxury Benchmark Price 1: $2,100,000 $20,000,000+

72

3

$14,100,000 - $19,999,999 $10,100,000 - $14,099,999

$6,100,000 - $7,099,999 $5,300,000 - $6,099,999 $4,500,000 - $5,299,999

0

52

63

4

71

5

82

10 59

5

65

12

103

16 53

9

71

10

$2,100,000 - $2,299,999

1

Total Sales Ratio2: 11%

1

$2,700,000 - $3,099,999

$2,300,000 - $2,499,999

Buyer's Market

42

$3,100,000 - $3,499,999

$2,500,000 - $2,699,999

Total Sales: 102

47

3

$3,900,000 - $4,499,999 $3,500,000 - $3,899,999

Total Inventory: 970 58

3

$8,100,000 - $10,099,999

$7,100,000 - $8,099,999

52

8

80

13

Square Feet3

Price

Beds

Baths

Sold

Inventory

Sales Ratio

-Range-

-Median Sold-

-Median Sold-

-Median Sold-

-Total-

-Total-

-Sold/Inventory-

0 - 2,999

$2,331,375

4

4

24

187

13%

3,000 - 3,999

$2,800,000

4

4

26

212

12%

4,000 - 4,999

$3,718,000

5

6

25

167

15%

5,000 - 5,999

$3,600,000

5

6

6

98

6%

6,000 - 6,999

$7,015,000

6

7

4

68

6%

7,000+

$15,000,000

6

9

12

180

7%

The luxury threshold price is set by The Institute for Luxury Home Marketing. 2Sales Ratio defines market speed and market type: Buyer's < 14.5%; Balanced >= 14.5 to < 20.5%; Seller's >= 20.5% plus. If >100% MLS® data reported previous month’s sales exceeded current inventory.


LA - CITY

SINGLE - FAMILY HOMES

13 - MONTH LUXURY MARKET TREND 4 Median Sales Price

$2,925,000

$3,000,000

1,022

1,070

139 Jun-19

$3,052,500

961

128 Jul-19

$3,310,000

128 Aug-19

$3,260,000 $2,877,500

985

940

122

Sep-19

Inventory

888

127

Oct-19

$2,800,000

Nov-19

$3,119,000

874

777

703

112

$2,950,000

123 Dec-19

Solds

104 Jan-20

$3,025,000

$2,845,000

97

Feb-20

137

Mar-20

$3,184,000

970

935

830

775

$3,125,000

76

45

Apr-20

May-20

102

Jun-20

MEDIAN DATA INVENTORY May

June

935

970 VARIANCE: 4 %

SALE PRICE PER SQFT. May

$

June

846

902 VARIANCE: 7 % $

SOLDS May

SALES PRICE June

45

102 VARIANCE: 127 % SALE TO LIST PRICE RATIO May

June

95.21% 95.49% VARIANCE: 0 %

May

3.13m

$

June

3.18m VARIANCE: 2 % $

DAYS ON MARKET May

June

38

37 VARIANCE: -3 %

LA - CITY MARKET SUMMARY | JUNE 2020 • The LA - City single-family luxury market is a Buyer's Market with an 11% Sales Ratio. • Homes sold for a median of 95.49% of list price in June 2020. • The most active price band is $3,100,000-$3,499,999, where the sales ratio is 18%. • The median luxury sales price for single-family homes has increased to $3,184,000. • The median days on market for June 2020 was 37 days, down from 38 in May 2020.

Square foot table does not account for listings and solds where square foot data is not disclosed. 4 Data reported includes Active and Sold properties and does not include Pending properties.

3


LA - CITY

ATTACHED HOMES

LUXURY INVENTORY VS. SALES | JUNE 2020 Inventory

Sales

Luxury Benchmark Price 1: $992,799 $5,000,000+ $4,500,000 - $4,999,999 $4,000,000 - $4,499,999 $3,500,000 - $3,999,999

$3,000,000 - $3,499,999 $2,500,000 - $2,999,999 $2,000,000 - $2,499,999 $1,750,000 - $1,999,999

23

0 6

0

8

0

$1,100,000 - $1,149,999 $1,050,000 - $1,099,999 $992,799 - $1,049,999

1

Buyer's Market Total Sales Ratio2: 6%

19

0

33

1

35

1

39

1

43

3

$1,250,000 - $1,499,999

$1,150,000 - $1,199,999

Total Sales: 28 9

0

$1,500,000 - $1,749,999

$1,200,000 - $1,249,999

Total Inventory: 437

90

6

18

1

28

2 22

3

30

3

34

7

Square Feet3

Price

Beds

Baths

Sold

Inventory

Sales Ratio

-Range-

-Median Sold-

-Median Sold-

-Median Sold-

-Total-

-Total-

-Sold/Inventory-

0 - 999

NA

NA

NA

0

4

0%

1,000 - 1,599

$1,087,500

2

2

7

94

7%

1,600 - 2,199

$1,159,500

2

3

18

174

10%

2,200 - 2,799

$1,900,000

2

3

1

100

1%

2,800 - 3,399

$2,010,000

2

4

1

29

3%

3,400+

$2,800,000

3

5

1

30

3%

The luxury threshold price is set by The Institute for Luxury Home Marketing. 2Sales Ratio defines market speed and market type: Buyer's < 14.5%; Balanced >= 14.5 to < 20.5%; Seller's >= 20.5% plus. If >100% MLS® data reported previous month’s sales exceeded current inventory.


LA - CITY

ATTACHED HOMES

13 - MONTH LUXURY MARKET TREND 4 Sale Price

$1,292,500

$1,189,000

403

391

$1,225,000

386

$1,290,000

384

$1,175,000

381

Inventory

$1,255,000

$1,300,000

350

Jun-19

90

Jul-19

79

81

Aug-19

Sep-19

73

Oct-19

$1,247,500

70

77

Nov-19

Dec-19

$1,260,000

87

Feb-20

Mar-20

$1,445,000

$1,159,500

437

402

347

60

75

Jan-20

$1,355,000

311

307

285

265 68

$1,250,000

Solds

51 Apr-20

28

27 May-20

Jun-20

MEDIAN DATA INVENTORY May

June

402

437 VARIANCE: 9 %

SALE PRICE PER SQFT. May

June

724

$

703 VARIANCE: -3 % $

SOLDS May

SALES PRICE June

27

28 VARIANCE: 4 %

SALE TO LIST PRICE RATIO May

June

96.00% 98.03% VARIANCE: 2 %

May

1.45m

$

1.16m VARIANCE: -20 % $

DAYS ON MARKET May

37

June

26 VARIANCE: -30 %

LA - CITY MARKET SUMMARY | JUNE 2020 • The LA - City attached luxury market is a Buyer's Market with a 6% Sales Ratio. • Homes sold for a median of 98.03% of list price in June 2020. • The most active price band is $992,799-$1,049,999, where the sales ratio is 21%. • The median luxury sales price for attached homes has decreased to $1,159,500. • The median days on market for June 2020 was 26 days, down from 37 in May 2020.

Square foot table does not account for listings and solds where square foot data is not disclosed. 4 Data reported includes Active and Sold properties and does not include Pending properties.

3

June


Thank you for taking time to view this report. For more information about this report and the services I can offer you and your luxury property, please give me a call at 562.222.5847

- Georgette Solano

GEORGETTE SOLANO

562.222.5847 | Georgette@SolanosInc.com | www.Solanosinc.com


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