DESIGN AND BRAND GUIDELINES lyx Interior Design
lyx Interior Design T: F: E: W:
+44 20 7123 7223 +44 20 7123 7200 info@lyxinterior.co.uk www.lyxinterior.co.uk
A:
Studio 103, The Business Centre, 6 Market Road, Cardiff, CF2 3DG
Corporate Identity
Theresa Wiesinger
2017
Index Corporate Name Corporate Typography Corporate Logo Logo Sizes Logo Usage Corporate Stationery Stationery Mock-up Packaging Template Packaging Design
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9
Corporate Name
lyx Interior Design
Page 1
Corporate Title | Naming lyx Interior Design lyx is the Corporate Title / Name for a modern and luxurious interior product design brand. The aim of this company is to design beautiful interior products from a variety of materials. Our Interior Products range from futuristic objects for the living room to functional pieces for commercial spaces and deliver a modern yet luxouris style. The corporate name lyx descends from the Swedish language and means as much as luxury. As a name for our brand it is not only of meaning but also short, modern and easy to remember.
Corporate Typography
lyx Interior Design
Page 2
A B C D E F G H I J K L M N O P R S T U V W X Y Z a b c d e f g h i j k l m n o p r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? . , ; : “ ‘ * / % & @ ( ) - = + Avenir Next Ultra Light
A B C D E F G H I J K L M N O P R S T U V W X Y Z a b c d e f g h i j k l m n o p r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? . , ; : “ ‘ * / % & @ ( ) - = + Avenir Next Regular
A B C D E F G H I J K L M N O P R S T U V W X Y Z a b c d e f g h i j k l m n o p r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? . , ; : “ ‘ * / % & @ ( ) - = + Avenir Next Demi Bold
Corporate Logo
lyx Interior Design
Page 3
Pantone P126-13C
C: 52 M: 0
Y: 21 K: 31
R: 101 G: 157
B: 161
Greyscale version K: 49
Pantone P179-12C
C: 0 M: 0
Y: 0 K: 78
R: 92 G: 92
B: 91
Greyscale version K: 78
Pantone P126-12C
C: 40 M: 0
Y: 17 K: 24
R: 136 G: 178
B: 181
Greyscale version K: 39
Logo Sizes
100%
lyx Interior Design
Page 4
84mm
50%
42mm
25%
93mm
46.5mm
Size: 100% Width: 84 mm Height: 93mm
21mm
23.25mm
Size: 50% Width: 42 mm Height: 46.5mm
Size: 25% Width: 21 mm Height: 23.25mm
Logo Usage
lyx Interior Design
10mm
10mm
10mm
10mm
Page 5
Corporate Stationery
lyx Interior Design
Page 6
Corporate Stationery Compliment Slip, Business Card & Letterhead The Corporate Stationery of lyx Interior Design will act as one of the main communication tools between the business and potential customers, suppliers as well as many more. The Corporate Stationery consists out of a Business Card, a Letterhead as well as a Compliment Slip. The modern visual appearance represents the standardised style of lyx Interior Design and all stationery items will be printed on the luxurious Gmund Paper “Cotton - Max White�.
Stationery Mock-up
lyx Interior Design
Page 7
Packaging Template
lyx Interior Design
Page 8
L: 150mm
Packaging Template PACKAGING OUTSIDE BLUE LINE - CUT RED LINE - FOLD
Dimensions of the lyx Interior Design Packaging Lenght (L):150mm Height (H): 360mm
W: 150mm
ljus - table lamp Height: 336mm
The exclusive ljus table lamp features a modern base, crafted from ďŹ nest nickel with an elegant matte silver appearance.
Width: 130mm
The lamp’s centre piece is a unique designed lampshade, providing a soft light and delicate shadow patterns.
H: 360mm
Made in the U.K.
An integrated state-of-the-art, low energy LED bulb is included with this product.
Modern, high performance LED table lamp, designed for contemporary living
www.lyxinterior.co.uk
Width (W): 150 mm
Packaging Design
lyx Interior Design
Page 9
Packaging Design ljus Table Lamp Packaging The Packaging Design of the ljus table lamp will act as the main visual appearance between the potential customer and the product. It’s modern design is visually appealing and features the standardised style of lyx interior design. The packaging material “Invercote Duo” from Iggesund Paperboard Europe is especially suitable for highquality display purpose and sophisticated printing images as well as the packaging of fragile goods.
LYX SAYS THANKS! Please contact us for further questions
lyx Interior Design T: F: E: W:
+44 20 7123 7223 +44 20 7123 7200 info@lyxinterior.co.uk www.lyxinterior.co.uk
A:
Studio 103, The Business Centre, 6 Market Road, Cardiff, CF2 3DG