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Mar/Apr 2022
FROM A DREAM TO A By Jenna Grundtner
Every home on the market is not going to be a picture-perfect, immediate sale.
You have to put the home in a narrative that uses the negatives as a positive.” —Christopher Adams, CRS
Pricing as-is Matthew Plummer, CRS, CEO and designated broker at MVP Realty Group in Olympia, Washington, says pricing these types of homes is not as simple as adding or subtracting what renovations/repairs may cost; it’s not black and white. “Buyers often have no concept of what it’s going to cost, so they will, in their minds, likely have an inflated idea of what it will cost to perform the work that needs to be done,” he says. “The other aspect of it is buying a home is an emotional thing, and people have a very difficult time having an emotional attachment to a property they can’t envision yet.”
iStock.com/didesign021/FeelPic/ Turac Novruzova
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Some homes require extensive updates prior to selling, while others must be marketed as purely renovation projects or complete tear-down opportunities. Each house, seller and buyer is unique, and it’s the REALTOR®’s job to guide the sale—from pricing to marketing to finding value when it isn’t always obvious.
The Residential Specialist trsmag.com
