mix and match

to prospective clients. She’s satisfied when her mailings generate at least three conversations with potential clients each quarter.

There is value in patience. Maxine Golden, CRS, broker at BrokerInTrust Real Estate in

Newport Beach, California, says her “1031 Exchange Lady” YouTube channel has led to at least one new project for each video she produces—while emphasizing that “it doesn’t happen overnight, and it isn’t linear.” captioning, put the videos online and supply performance reports. Perhaps VidiUp’s most useful contribution is coaching, as over the last year, Golden has grown more comfortable and confident on camera.

“I can speak to large groups really easily, but to talk in front of a camera is the most difficult thing for me,” says Golden. “I’ve improved, which is what happens when you practice a lot. But this is the real me, and it’s a lot of fun.”

Golden has hired film crews many times to augment the polished listings of million-dollar homes for sale. Her YouTube marketing efforts deliberately have a very different tone, as she strives for down-to-earth relatability. That humble aesthetic also means production costs aren’t high. Golden relies on her vendor, VidiUp, to add graphics and closed

That sentiment is a sort of holy grail for outsourced marketing: something that extends a REALTOR ® ’s capabilities and saves them time while also remaining faithful to their brand and personality. It’s not easy to achieve, but REALTORS® who succeed in doing so are setting the stage for their businesses to be more profitable and more satisfying to run.

For more ways to market yourself economically, check out the eLearning course Keep it Simple with Low-Cost Online Marketing at CRS.com

Overview

61% of respondents agree or strongly agree that their brokerage provides them with all the technology tools they need to be successful in their job.

To promote listings

It's expected to have a presence on social media

Helps build/maintain relationships with existing clients

Helps network with other real estate pros

To find new prospects

To find leads/prospects

Helps stay current on real estate news and business trends