THE
REVERSE review
MEDIA KIT R E V E R S E
M O R T G A G E
I N D U S T R Y
|
R E V E R S E R E V I E W. C O M
THE
REVERSE
2012
MEDIA KIT
review
MISSION The Reverse Review’s mission is geared toward the continued education of professionals within the reverse mortgage industry. Our goal each month is to provide our readership with insight into the rapidly growing and changing reverse mortgage industry through our monthly publication. We do so by providing our audience with thoughtful and educational articles authored by prominent members in the reverse sector who offer insight based on their personal experiences and professional expertise.
DISTRIBUTION WHERE IT’S GOING Readers of The Reverse Review range across all areas of the reverse mortgage community. As a nationally distributed publication, our readers look to the magazine for up-to-date, intelligent and valuable information relevant to the industry as a whole. Readership: 12,500
50%
10% 10%
New business entering the reverse mortgage industry
Lenders
30% Brokers
R E V E R S E R E V I E W. C O M
Other services
THE
REVERSE
2012
MEDIA KIT
review
DEADLINES WHEN IT’S DUE
* Cancellation of previously contracted ads must be made in writing no less than 15 business days prior to the published space close date. All cancellations will be subjected to a fee of 30% of the remaining contracted issues not fulfilled.
Calendar represents The Reverse Review deadline dates for advertisements.
* If you are running an extended contract and fail to the meet material deadline, TRR will use your most recent artwork.
ISSUE
SPACE CLOSE
JANUARY
December 1st
ARTWORK DEADLINE December 7th
FEBRUARY
January 2nd
January 6th
MARCH
February 1st
February 7th
APRIL
MAY
JUNE
JULY/AUGUST
SEPTEMBER OCTOBER
NOVEMBER/DECEMBER
March 1st
April 2nd
May 1st
May 8th
June 1st
June 7th
August 1st September 3rd
October 1st
March 7th April 6th Live Area: 16.25”x9.875” Gutter: 0.75”
August 7th September 7th October 5th
SPECS g g g g
Spread with Bleed 17.25”x11.125” 0.25” Bleed Live Area: 7.75”x9.875”
ive area on all bleed ads should be at least ½ in (13mm) from the trim L edge. Spread advertisements should be prepared and submitted as one file. All fonts and images should be embedded in your output file. Images submitted in RGB color will be converted to CMYK. There is not a CMYK equivalent for many RGB colors. File name must include advertiser company name and month ad is running. ( example: CompanyName_2-2012.pdf )
MATCHES WILL BE AS CLOSE AS POSSIBLE g For best print quality, digital images used in the PDF file should have a resolution of 300dpi or greater and embed all fonts. g Any images placed in a document at sizes larger than 100% will have their resolution by the same percentage. We cannot guarantee printed quality or acceptability of materials that do not comply with these specifications.
Full Page with Bleed 8.625”x11.125” 0.25” Bleed
1/2 Page Horizontal 7.8125”x4.6875”
1/2 Page Vertical 3.625”x9.8125”
1/4 Page Vertical 3.875”x5.125”
FOR MORE INFORMATION PLEASE CONTACT:
Jessica Linn Editor-in-Chief
jessica@reversereview.com 949.269.1600
R E V E R S E R E V I E W. C O M
Tel
THE
REVERSE
2012
MEDIA KIT
review
EDITORIAL WANT TO WRITE FOR US? The Reverse Review is always looking for new contributors and will review any article that is submitted to the publication. Articles that don’t make the print edition may appear on reversereview.com, or featured in our weekly newsletter. WORD COUNT:
g g
Columns: 500-1200 words Feature-length articles: 1800-2300 words
FORMAT:
g
Microsoft Word document
AUDIENCE:
g
Geared toward reverse mortgage industry professionals.
COMPANY/PROPRIETARY PRODUCT REFERENCES:
g
Unless otherwise approved by Editor-in-Chief, not allowed within article text but okay to publish information in bio.
EXCLUSIVITY:
g
All articles submitted to The Reverse Review are exclusive to the publication and may not be republished unless authorized by the Editor-in-Chief of the magazine.
SUBMIT:
g
Contact jessica@reversereview.com to begin the conversation.
ISSUE JANUARY
MATERIAL DEADLINE
December 1st
FEBRUARY
January 2nd
MARCH
February 1st
APRIL
MAY
JUNE
March 1st April 2nd May 1st
JULY/AUGUST
SEPTEMBER OCTOBER
NOVEMBER/DECEMBER
FOR MORE INFORMATION PLEASE CONTACT:
June 1st
Jessica Linn
August 1st September 3rd October 1st
R E V E R S E R E V I E W. C O M
Editor-in-Chief
jessica@reversereview.com Tel 949.269.1600 Email
THE
REVERSE
2012
MEDIA KIT
review
ONLINE www.reversereview.com The Reverse Review magazine is distributed electronically to over 5,000 reverse mortgage professionals who can read and download the publication in its entirety, directly from our website.
WEB BANNER FILE FORMAT g
RGB, 72 ppi
g
.GIF, .JPEG
g
Maximum file size: 30K
g
Animations: Ads cannot incorporate any rapid-flashing motion including text, visuals or backgrounds.
g
Audio-edabled: No
910X100
With 5,000+ visits a month, the conversation at reversereview.com is constantly sparking new thoughts and ideas. WEB RATES*
MONTHS
3
6
12
PIXELS
180X390
180X390
180X390
180X390
180X390
180X390
HORIZ. BANNER 1795 1595 1295 910x100 LARGE BANNER 1395
1195
995
180x390
SMALL BANNER 995 795 595 180x50 * Discounts are available on bundling packages.
R E V E R S E R E V I E W. C O M
180X50
THE
REVERSE
2012
MEDIA KIT
review
SOCIAL MEDIA IN THE LOOP Our weekly e-newsletters keep our 5,000+ opt in subscribers up-to-date on latest industry trends. With an average open rate of 15% (well above the industry’s average), our newsletters are sure to make an impression on your potential clients.
The Reverse Review magazine is rapidly growing in today’s social media avenues as well. Members of the industry are liking us on Facebook, following us on Twitter, and connecting with us on LinkedIn everyday. Contact us to find out how we can incorporate your company into our daily posts and tweets!
E-NEWSLETTER RATES MONTHS
3
VERTICAL
750
6 650
12
PIXELS
500
180x260
180X260
* The Reverse Review magazine will edit submissions if copy does not adhere to the publication’s mission and intent. Client will then approve all copy.
R E V E R S E R E V I E W. C O M
180X260
THE
REVERSE
2012
MEDIA KIT
review
RATES MOVING FORWARD PRINT RATES
ISSUES
3
6
10
2995
2695
2395
INSIDE FRONT COVER
2795
2495
2195
2795
2495
2195
2695
2395
2095
BACK COVER
PAGE 1 OPPOSITE TOC*
INSIDE BACK COVER 2595 2295 1995 2 PAGE SPREAD 2995 2695 2395 FULL PAGE 1995 1795 1595 HALF PAGE
1395
1195
995
QUARTER PAGE
895
795
695
* Two premium spots available
Prepay three months and save 5%; six months, save 10%; and a year, save 15%. Additional discounts available for first-time advertisers. NEED YOUR AD DESIGNED?
Our Creative Director, Traci Knight, will work closely with you to make your vision a reality. $200/design
FOR MORE INFORMATION PLEASE CONTACT:
Jessica Linn Editor-in-Chief
jessica@reversereview.com Tel 949.269.1600 Email
R E V E R S E R E V I E W. C O M