Marketing Strategy
SELL YOUR HOME WITH THE TEAM WHO DOES MORE
Success Stories
WE ’ v E SU cc EEDED WHERE OTHERS f AILED
BROKER A: Listed for 1.5 years, price lowered before expiring.
THE REYNOLDS TEAM: Listed & Under Contract in 2 weeks. Sold for higher than Broker A’s final list price.
BROKER A: Listed for 1.5 years, price lowered before expiring.
THE REYNOLDS TEAM: Lightly renovated and re-purposed rooms, staged, Listed and Under Contract in 2 months with multiple offers. Sold for higher than Broker A's final list price.
BROKER A: Listed for 8 months.
THE REYNOLDS TEAM: Listed & Under Contract in 2 months. Featured in Architectural Digest Magazine.
BROKER A: Listed for 1.5 years.
THE REYNOLDS TEAM: Staged, Listed and Under Contract in 2 months with multiple offers.
6835 3RD PLACE SW | THE FARMS
611 DATE PALM RD | CENTRAL BEACH
1025 GAYFEATHER LANE | EAST END
153 ANCHOR DRIVE | THE MOORINGS
Exceptional Service
"My condo had been on the market for 6 months with few showings and no offers. After listing with The Reynolds Team at a more realistic price, the showings were frequent and within 2 weeks there were 2 offers and 1 was accepted. The Reynolds Team made the 30 day close easier than I could have hoped. I was kept informed about every aspect of the process. If I had a question, I could count on an immediate response. Everything about the sale was handled professionally. I would and have recommended The Reynolds Team."
JoAnn Maffucci
"The Reynolds Team is the way to go. The whole Team works together to get the property sold as quick as possible to where both the seller and the buyer are very pleased. I will highly recommend your Team in the future."
Tim and Stacie Bolander
"We choose Scott Reynolds primarily because of his marketing plan. He is also genuine, easy to work with, and responsive. Our house had been previously listed with another agent for 14 months and removed from the market for 8 months. We listed with The Reynolds Team and within two weeks we received multiple offers, signed a contract and a back up offer as well. We are thrilled with the entire process and highly recommend them."
Christopher and Jennifer Stepanek
Properties Sold $160M Sales Volume
The Power of a Team
Proven Leadership
20+ years experience and impressive track record of success in real estate, investment, marketing. Oversees Team growth and development, implementation of systems, training, and technology.
Dedicated Support Team
Promotes your home with photography and videography on multiple websites, social channels, Google Ads. Inputs and maintains your listing in our exclusive network targeting buyers worldwide. Attends showings, home inspections, appraisals to assist our agents. Ensures a seamless transaction process for our clients.
Scott Reynolds Team Leader
Kayla Montgomery Team Integrator
Janice Reynolds Marketing Director
Rea Francisco Listings Manager
Yola Sinclair Team Concierge
Jhoan Figueroa Transaction Coordinator
Amy Smith Operations Manager
Taylor Becker Digital Media Strategist
Scott Frosch Team Videographer
Courtney Smith Team Concierge
Abby Bass Sales Manager
Ana Marin Team Concierge
Unrivaled Sales Associates
Laura Zink
Sven Frisell
Michael Lundeen
Tim Serratt
Lori Strazzulla
Gerwald Irwin
Betty Francois Anjoel Wright
Kathleen Pogany
Elric Attio
Patty Walker Sunday Praolini Sharon Winslow
Jason Pogany
Linda Fornataro
Lorie Cuccaro
Jarrett Bass
Mellanie Debayle
Emily Rose
Michelle Moss
Bridge Loan Services
Compass Bridge Loan Services gives homeowners the purchasing power to make an offer on a new home without waiting to sell their existing one. With BLS, we can help browsing homeowners access their equity to become more serious buyers when they see a home like yours on the market.
67%
Of potential buyers for your home likely need to sell their own home in order to buy*
Compass Concierge
p RE p ARI ng YOUR HOME f OR SALE
From staging to renovation, we can leverage our exclusive Concierge program to prepare your home for the market. By investing in your home’s potential, we aim to provide a swifter, more profitable sale.
How It Works
1. Decide which services can increase your home’s value the most and set an estimated budget for the work.
2. When you’re ready to start, your Compass agent will be by your side as you engage contractors and vendors.
Concierge, Powered by HouseAmp
3. Once the transformation is complete, your home will go on the market.
4. You’ll pay for the services and any applicable fees* when one of the following happens – your home sells, you terminate your listing agreement with Compass, or 12 months pass from your Concierge start date. Subject to program terms that may vary by market.
Access your equity for larger projects and keep everyone on the same page with project management and direct payments on the platform.
Before
Concierge, Powered by HouseAmp
Access your equity for larger projects and keep everyone on the same page with project management and direct payments on the platform.
Access your equity for larger projects and keep everyone on the same page with project management and direct payments on the platform.
Create an account and quickly see how much you qualify for. Funds available in days —not weeks!
Use funds for anything that supports the sale of the home, including moving and legal expenses.
Invite your favorite service pros, manage projects and pay them—all in one easy place.
Our Powerful Marketing Approach
Every extraordinary residence represented by The Reynolds Team benefits from our robust global marketing plan which takes into consideration all avenues of marketing: print, digital, public relations, advertising, and social media with an array of tools and resources we can tap into.
Captivating Visuals
Professional Photography
A Visual Story of Your Home
Our exclusive professional photographer will showcase the beauty of your property with vibrant, eye-catching photography sure to attract buyers. Twilight photography may be used to enhance our marketing if your home shines best at night.
Aerial Photography
Capturing Your Property from Above
Our licensed drone photographer will capture aerial photography of your home, its location, views, community amenities, and even distance to the beach so that buyers can see the bigger picture of your home.
Dynamic Video Experience Properties Like Never Before
Our in-house videographer creates a highdefinition video showcasing your home's best features and lifestyle, boosting its visibility on top real estate platforms like Zillow and Realtor. com, giving it a competitive edge.
Distinctive Marketing Brochures
Print Exposure
Full color company branded brochures and custom feature sheet outlining your property’s standout features are distributed to buyers and placed in your home.
Showing Service
Managing
and Tracking Showings
We subscribe to a showing service that Realtors contact to schedule showings on your home. The service tracks all showings and feedback which you will also be able to access.
Digital Domination
Our custom designed, state-of-the-art, and highly interactive website is always evolving. Buyers can easily navigate the website and search for your property using various criteria. We incorporate vibrant photography, dynamic video, relevant content, market statistics and real-time listing updates.
Custom Digital Social Assets and Targeted Social Media & Google Ads Driving Customers to Our Database
Utilizing our in-house design team, we showcase your home across or social media channels and through targeted digital ads on Google, YouTube and the Google Display Network. Our Google Pay Per Click Campaign directs potential buyers searching for homes in our area to our website, where tech-enabled agents engage with them to match them with your property.
Crafted Email Campaign Amplifying Visibility and Interest
Crafted by our talented in-house design team, our personalized email campaign is meticulously tailored to capture the attention of a curated audience, effectively boosting exposure and driving increased traffic to your home.
Zillow.com Exclusive Flex Partner Realtor.com Showcase Listing Agent
THIS EXCLUSIVITY ALLOWS FOR:
of home buyers begin their search for a home online
• Custom enhancements such as unlimited photos, video, and open house ads.
• Increased exposure and positioning in front of buyers.
• All inquiries come directly to our Team.
• Most inquiries on other properties come directly to our Team.
• Draws in a high rate of prospective buyers for your home!
Compass Digital Marketing
Led by a dedicated in-house team, Compass expertly crafts property campaigns strategically deployed to targeted audiences across five demographic platforms. Consequently, we receive the greatest web traffic when compared with other brokerages.
250M+
Total Social Media and Website Impact*
500K+
Annual Social Media subscribers on Compass YouTube, Instagram, Facebook, LinkedIn, and Twitter*
1.4M+
Annual unique international users on compass.com*
Average Monthly Website Visitors
Leveraging Our Agent Network
c O nn E c TI ng YOUR HOME TO b UYERS
As part of a network of the nation’s top producing agents, we are strategically positioned to connect your home with qualified potential buyers everyday.
COMPASS WORKPLACE PROPERTY FEATURE
Compass Workplace is an internal networking tool that connects 30,000 agents and employees across the globe. A feature on our internal network will garner exclusive exposure for this property.
COMPASS FL INSTAGRAM FEATURE
Led by a dedicated, in-house social team, the Compass FL Instagram has over 12K followers making a property feature on the account an effective way to drive listing exposure.
COMPASS CATCH EMAIL FEATURE
With an audience of over 40,000 we can feature your home on Leonard Steinberg’s “Compass Catch” daily newsletter for optimal exposure. Recipients of this email include all 28K+ Compass agents as well as high networth individuals across the country. (Properties $1M+)
Pre-Marketing Advantage
Gives us two separate opportunities to launch your property. We can list your home on compass.com before going live on aggregate sites to build anticipation among potential buyers, while pressure-testing our pricing strategy all without accruing days on market.
2-3x
More views by consumers and agents
7%
Fewer days on the market vs. listings that go straight to active
Statewide MLS Reach
Stellar MLS
100,000+ Members
Bartow, Polk County, Lakeland, Orlando, Greater Tampa, Englewood, Punta Gorda, Port Charlotte, Pasco, Hillsborough, Manatee, Charlotte, Sarasota, Venice, Pasco, Ocala, Osceola, De Soto, Pinellas, Sumter, Lake, Orange, Seminole, Volusia, Gainesville, Alachua, Flagler, Okeechobee, Lake Wales Counties and Puerto Rico
REALTORS Association of the Palm Beaches
41,000+ Members
Palm Beach, Broward, St. Lucie, Martin, Miami-Dade Counties
Coast to Coast REALTORS
20,000+ Members
Space Coast, Jacksonville, St. Augustine, St Johns, Daytona
REALTORS Association of Indian River County
1,200 Members
Indian River County
Miami Association of REALTORS
54,000+ Members
Palm Beach, Miami-Dade, Broward, Monroe Counties Your Property Will Be Seen By Over 220,000 Real Estate Agents
Success Leaves Clues
#1
Team in Vero Beach Ranked in 2023 by Real Trends
377 Homes Sold in 2023
$160M
Total Sales Volume in 2023
#2 Ranked in Florida 2023 by Real Trends
#39 Ranked Nationally 2023 by Real Trends
Top 100
The Compass Club 2023 Top Producers in FL
High Performance Team of Experts
MEM b ER O f TOM f ERRY REAL ESTATE c OA c HI ng
As a member of the Tom Ferry Team+ Organization, the #1 Real Estate Coach in the country, we are invested in our business and the success of our agents.
TOM f ERRY c OA c HI ng
p RO v IDES US WITH
The best training, technology and tools to build our business and provide structure for our agents.
Progress and activity tracking for agent growth and development.
One-on-one Team Coaching Sessions for guidance, accountability and support.
A network of the best and brightest agents across the country for brainstorming and masterminding business practices.
The smartest referral network of trustworthy agents we can count on to take care of our clients' real estate needs no matter where they are buying or selling a home.
We are committed to having the best agents in the industry so that you receive the highest level of professional service and expertise.
Determining Market Value
SETTI ng THE RI g HT p RI c E IS k EY
+15% no showings or inquiries
+10% inquiries with possible showings
Market Value showings with possible offers
-5% actively competes to beat other offers
-10% generates multiple offers driving sales price up
TIMING IS EVERYTHING
The importance of pricing your home correctly
PRICING VS. BUYER’S ACTIONS
When it comes to setting the list price of a home, we provide facts about recent comparable sales and properties still on the market to help determine the “sweet spot” to attract the most buyers and offers.
WEEK 1
WEEK 2
WEEK 3
WEEK 4
Growing Awarness | A new property on the market generates a high level of interest.
High Awareness | Peak market awareness during the first 2 weeks on the market.
Declining Awareness | Declining interest as other new properties arrive on the market.
Continued Decline | Continued decline and interest.
