Educations Role in BUILDING MORTGAGE BUSINESS

BY GREG SCHATZKE, VICE PRESIDENT OF MORTGAGE THE SERVION GROUP

Webinars And Workshops

Organize webinars and workshops focused on various aspects of the home buying process. Topics can include understanding mortgage options, budgeting for homeownership, improving credit scores, or navigating the closing process. By offering these educational events, you engage with potential borrowers, demonstrate your expertise, and establish yourself as a reliable source of information.

Personalized Consultations

Offering personalized consultations with mortgage experts can be a valuable way to educate potential borrowers. Allocate resources to provide oneon-one sessions where borrowers can have their questions answered, receive advice tailored to their specific situations, and gain clarity on the mortgage process. This personalized approach demonstrates your commitment to understanding and meeting the unique needs of each borrower.

Partnerships With Local Real Estate Professionals

Collaborating with local real estate professionals, such as Realtors and housing counselors, can be mutually beneficial. Host joint educational seminars or webinars, where real estate professionals share their insights on the current market conditions and trends, while you provide mortgage-related information. By working together, both parties can expand their networks, enhance their credibility, and attract potential borrowers. (We have real estate professionals who can align with your strategies! Just ask your Servion Account Executive.)

FIRST-TIME HOMEBUYER PROGRAMS

Developing first-time homebuyer programs or initiatives can help community financial institutions target a specific market segment. These programs can include educational components, such as pre-purchase counseling, financial literacy workshops, or down payment assistance resources. By offering comprehensive support and education to first-time buyers, institutions can position themselves as advocates for this group and establish longterm relationships.

Community Outreach

Engaging in community outreach activities can demonstrate your commitment to local residents and potential homebuyers. Participate in homeownership fairs, sponsor educational events, or collaborate with community organizations to provide resources and support to individuals interested in purchasing a home. These efforts not only educate potential borrowers but also enhance your reputation as an active and caring member of the community.

Online Presence And Social Media

Offering personalized consultations with mortgage experts can be a valuable way to educate potential borrowers. Allocate resources to provide one-on-one sessions where borrowers can have their questions answered, receive advice tailored to their specific situations, and gain clarity on the mortgage process. This personalized approach demonstrates your commitment to understanding and meeting the unique needs of each borrower.

Online Guides And Resources

Creating and sharing online guides, articles, and blog posts that address common questions and concerns related to mortgages can be highly beneficial. Cover topics such as mortgage terminology, calculating affordability, comparing loan options, or understanding the impact of interest rates. By offering valuable, easy-tounderstand resources, you position yourself as a helpful guide to potential homebuyers, fostering trust and loyalty.

Prioritizing Education

By prioritizing education during a slower purchasing phase, you can differentiate yourself in the market, attract potential borrowers, and build long-lasting relationships. These educational initiatives not only serve as a valueadded service but also position your institution as a trusted partner and increase the likelihood of future business when the market picks up again.