1 minute read
Spotlight Stories
In 2022, Sherman Library & Gardens drove growth on its social media platforms by partnering with a communications specialist to target industry trends, benchmark Sherman's media against competitors, manage a media schedule, engage community partners, respond to inquiries, and ensure that all channels represent Sherman's dedication to each pillar in its mission: history, horticulture, and the arts. Throughout 2022, this work has resulted in exceptional growth among Sherman's virtual community.
Transcription Challenge
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History Spotlight
Top performing post for community engagement!
In 2002, Sherman Library staff debuted a new way to engage Sherman's social media followers in the form of a Transcription Challenge. Participants were tasked with transcribing a letter written in swirly, scrawling handwriting from Sherman's archive of historic correspondence. The challenge was met with overwhelming positivity on Instagram and has resulted in more engagement for Sherman's archival collections.
Hoya Plant
Horticulture Spotlight
The amazing Hoya Hindu Rope plant bloomed in July 2022. Hoya Carnosa Compacta is a draping succulent plant that produces clusters of starshaped, waxy flowers. The Hindu Rope plant is sensational with twisted leaves and porcelainlooking blooms.
Most shares to show others what Sherman Library & Gardens has on display!
Image with the most people reached with highest views and likes!
Inspired By Nature
Art Spotlight
The gardens hosted "Inspired by Nature" as its much-anticipated art exhibit from June through September 2021. More than 45 original mosaics by internationally renowned artist Irina Charny were displayed throughout the gardens. "As a child growing up in the grey drabness of the Soviet Union in the ‘60s, I was drawn to color. I collected bright treasures - red or orange bits of broken taillight, pieces of green glass washed smooth by the sea, chips of blue plate found on the way to school. I could spend hours arranging them into pictures, but since they were too precious to fix permanently in that form, I’d sweep them up into a pot to be rearranged next time. Now I have almost infinite variety of materials available to me, but I still approach each mosaic with that same excitement and joy."
