BENEATH THE FILTER

Shrayes Gunna

Student Life Editor @shrayesgunna

Come get ready with me!

My phone reverberates alongside the familiar phrase as I scroll through TikTok. I’m instantly transported.

What once was an app that filled the few moments of periodic silence throughout my day has become a vessel into the lives of others through an endless cycle of Get Ready With Me videos. While content like this—short-form breakdowns of the creator’s daily routine—is nothing new, its resurgence on TikTok has taken the masses by storm.

The term first circulated on YouTube in the early 2010s amongst the beauty community, but it truly heightened as editorial magazines like Vogue and Refinery 29 capitalized on celebrity networks to establish their own multimedia presence. Who wouldn’t want to see what products the revered Bella Hadid or Kaia Gerber apply?

Subsequently, just as attention spans, these simple yet addictive videos got shorter and shorter throughout the years as well as far less exclusive. But what is the allure of the classic “Get Ready With Me To…”?

Spearheaded by influencers such as Alix Earle (@alix_earle on Instagram), Get Ready With Me offers a recurring comfort, that each morning a familiar