SlayMagazinepresents Updated: August 2023
50 Shades of Slay
WhoisSlayMagazine?
Slay Magazine epitomizes a lifestyle publication that excels in all facets of life!
Established in 2015, Slay Magazine stands as a beacon of positivity in a world often clouded by negativity. This esteemed international publication serves as a significant media influencer, catering to individuals of all ages and backgrounds, whil e offering a blend of inspiration and insights into the latest trends in news, fashion, beauty, relationships, entertainment, busi ness, wellness, and technology, among other topics. Published bi -annually in June and November, Slay Magazine is committed to enriching lives through its engaging content.
WhyshouldyouSLAYwithSlayMagazine?
Choosing to SLAY with Slay Magazine means embracing a powerful movement. Our platform is rooted in promoting positivity, fostering respect, igniting inspiration, and championing empowerment for all. Through our events, we actively support newly established 501(c)(3) nonprofit organizations by contributing to their funding initiatives. We carefully select these organiz ations, aiming to leverage our platform to raise awareness and aid them in achieving their missions . We have a passion for the community!
SLAYing with Slay Magazine signifies that you're valued and appreciated. We are deeply humbled by every ounce of support received, recognizing that our supporters are the lifeblood of our brand. It's through their unwavering support that we've been able to expand our reach and impact, and for that, we are eternally grateful.
Distribution
Slay Magazine has forged strategic partnerships to ensure wide accessibility to its offerings.
• Through collaboration with Walmart, our apparel and magazines are readily available for purchase.
• Our collaboration with Issuu facilitates the seamless distribution and hosting of both print and digital editions which enhances the reading experience for our audience.
• Slay Magazine has established affiliations with numerous publishing companies, bookstores, and magazine platforms to further extend the reach of our digital publications.
• Slay Magazine continues to partner with medical practices, boutiques, and other businesses via net, wholesale, and drop ship invoicing to distribute our magazines at their locations.
• Slay Magazine annually distributes over 20,000 print copies reaching a diverse and widespread audience.
If you have any location suggestions or would like Slay Magazine to distribute its publications at your location, please don't hesitate to contact us at slaydistribution@theslaymagazine.com.
11m+
Monthly Impressions
•9m+
• Social Media Mentions
•7.5m+
• Unique Monthly Views
Analytics
65%
Female Visitors
•35%
•Male Visitors
•75%
•Ages 25-34
38k+
57k+
Website Subscribers
15k+
Facebook (Followers & friends on a variety of pages.)
Fashion & Entertainment Productions
What is 50 Shades of Slay Fashion & Entertainment Shows?
Although our fashion productions began in 2015, the birth of “50 Shades of Slay” was in 2017. Our 50 shades of Slay productions are more than just glamorous fashion trends; they are expressions of purpose and empowerment. Grounded in our core values of promoting positivity, fostering respect, and igniting inspiration within the community, each showcase serves a profound mission.
Beyond the SLAY, our runway shows are platforms for championing empowerment and celebrating diversity. With every production, we aim to embody inclusivity and amplify voices that often go unheard. Our commitment to our community extends beyond the runway. We actively support newly established 501(c)(3) nonprofit organizations, selecting partners whose missions align closely with our values. We contribute to their funding initiatives and provide a stage for raising awareness of their vital work through our events. By doing so, we seek to catalyze positive change within our community and beyond. Our passion for community enrichment drives us forward. We believe in fashion's power to uplift, inspire, and connect. When you walk the 50 Shades of Slay runway, you're not just showcasing your style – you're becoming part of a movement that values purpose over pretense.
Each SLAY down the runway symbolizes solidarity with our mission and the causes we champion. We are deeply grateful for the unwavering support of our community, recognizing that together, we can make a meaningful impact on the world. Join us on the runway, where fashion meets purpose, and together, let's redefine the boundaries of style and substance.
As 2024 begins, we are preparing for our 15th production! We are eager to continue current partnerships, begin new partnerships, and SLAY for our communities!
2015 - 2021 Productions
2015: Slay Magazine Launch Party
Production: 1st Fall/Winter Production
On October 23, 2015, we produced our first show. This show was produced to introduce Slay Magazine to our SLAYers since Slay Magazine was founded in May 2015.
During this show, we provided a platform for over 10 high fashion designers, over 30 models, over 4 entertainers ranging from a live band to poets to musicians, and over 10 business owners. Although the night was a rainstorm and flooding disaster on the outside of Lofty Spaces, we SLAYed with over 200 attendees on the inside of Lofty Spaces. Our attendees SLAYed in Dallas from a variety of states such as New York, South Carolina, Missouri, and more to support our first event. Our special guest list consisted of professional athletes, council members, celebrity musicians, and more. This show set the tone for the future Slay Magazine shows, and we were up for the SLAYtastic challenge. Our Facebook event page had a weekly analytics of over 7,000 views.
A portion of the proceeds from this show was donated to Heroes Sports.
2016: Fall into Formation (Dallas)
Production: 2nd Fall/Winter Production
On November 11, 2016, we produced our 2nd annual show. Our “Fall into Formation” show was held on the Friday to kick off Veteran’s Day weekend. This show is the reason we decided to continue hosting our fall show during the same weekend. Our fall show is designed to pay homage to veterans. The uniqueness of this show is that we unveiled the cover for the first issue of Slay Magazine. Our first cover girl was none other than Lady Jade. Lady Jade is an on-air personality for Dallas’ top radio station, K104. Lady Jade has an amazing heart and loves her city which she shows this in her daily actions in her community. We wanted our first cover to spotlight someone that has the principles and values to which Slay Magazine stands.
During this show, we also provided a platform for over 10 high fashion designers, over 30 models, over 5 entertainers performers to musicians, and over 14 business owners with over 300 in attendance. Our attendees and models SLAYed in Dallas from a variety of states such as New York, Mississippi, Missouri, Louisiana, Oklahoma, and more to SLAY with Slay Magazine. Our special guest list and models consisted of professional athletes, WNBA cheerleaders, council members, wellknown musicians, scouting agencies, and more. This show raised the expectations that were set from our 2015 show and raised the expectation for the future Slay Magazine shows. We were up for another SLAYtastic challenge. Our Facebook event page had a weekly analytics of over 10,000 views.
A portion of the proceeds from this show was donated to Heroes Sports.
2017: 50 Shades of Slay (Dallas)
Production: 3rd Fall/Winter Production
On November 10, 2017, we produced our 3rd annual show and birthed “50 Shades of Slay”. We continued the trend for our “Fall into Formation” show by producing our show on the Friday to kick off Veteran’s Day weekend. We chose the name “50 Shades of Slay” because our shows showcase the different layers of Slay Magazine. The name “50 Shades of Slay” is not to be mistaken with the well-known name of “50 Shades of Grey”. There is nothing provocative about our shows and all of our shows are family-friendly since our first designer is a kid designer that is a designer of kid’s fashion. The uniqueness of this show is that we provided both digital and print copies (for purchase) to the attendees.
On August 20, 2017, we held our first in-person casting call for models, designers, glam team, and performers. At our casting call, we had over 200 attendees ready to SLAY for our show.
During this show, we provided a platform for over 10 high fashion designers, 50 models, over 5 entertainers performers to musicians, and over 14 business owners with over 300 in attendance. The uniqueness of this show was our beauty introduction. We introduced our love for hair with a miniature cut party performance by none other than Honey George Hair. Our attendees, models, glam team, and vendors SLAYed in Dallas from a variety of states such as New York, Mississippi, Louisiana, Oklahoma, Arkansas, Michigan, and more to SLAY with Slay Magazine. Our special guest list and models consisted of WNBA cheerleaders, professional athletes, well-known musicians, well-known actors, scouting agencies, and more. This show raised the expectations that were set from our previous shows and raised the expectation for the future Slay Magazine shows. We were up for another SLAYtastic challenge. Our Facebook event page had a weekly analytics of over 12,000 views.
A portion of the proceeds were donated to Heroes Sports and The Pink Berets.
2018: 50 Shades of Slay (Dallas)
Production: 4th Fall/Winter Production
On November 9, 2018, we produced our 4th annual show. The uniqueness of this show is that we unveiled our second cover girl, Glam By Cham. Glam By Cham is a celebrity makeup artist, mother, and serial entrepreneur. Glam by Cham was founded by Chamonique Short. Glam by Cham was chosen as our second cover girl because she portrays the “everyday parent”. She’s a mother working hard to build a life and legacy for her family.
On August 19, 2018, we held our in-person casting call for models, designers, glam team, and performers. On Eventbrite, we had almost 400 attendees registered. For our casting call, we had over 200 attendees ready to SLAY for our show. These attendees SLAYed in Dallas from Louisiana, Oklahoma, Ohio, and New Jersey to audition for our show.
During this show, we provided a platform for over 10 high fashion designers, 80 models, over 5 entertainers performers to musicians, and over 14 business owners with over 450 in attendance. Our attendees, models, glam team, and vendors SLAYed in Dallas from a variety of states such as New York, Mississippi, Louisiana, Oklahoma, Arkansas, New Jersey, California, and more to SLAY with Slay Magazine. Our special guest list and models consisted of WNBA cheerleaders, professional athletes, well-known actors, well-known musicians, scouting agencies, and more. This show raised the expectations that were set from our previous shows and raised the expectation for the future Slay Magazine shows. We were up for another SLAYtastic challenge. Our Facebook event page had a weekly analytics of over 13,000 views.
A portion of the proceeds from this show was donated to Heroes Sports.
2019: 50 Shades of Slay (Dallas)
Date(s): June 30, 2019 & November 8 2019
Event Attendees: 110 models, 24 vendors, 22 designers, 8 performers, and 700+ attendees
Non-profit(s): Blown Away Adventures, Dreams Really Exist, & Slay for Bell’s Palsy
Productions: 5th production (1st Spring/Summer production) & 6th production (5th Fall/Winter Production)
In February & August 2019, we held our in-person casting calls for models, designers, glam team, and performers for our show. Our panelists consisted of a celebrity musical genius, celebrity fashion stylist, celebrity talent agency owner, well-known fashion producer, NFL agent, celebrity talent manager, and published models/actors. The Eventbrites for these casting calls had over 850 registered to attend. These attendees SLAYed in from several states.
Our 2019 productions we strategically produced. For these productions, we developed a strategy to SLAY with hundreds of attendees while maintaining social distance in an effort to keep everyone safe. Since we knew that our SLAYers were in a dire need of a night out, we ensured that these productions were elevated in their designer level and creative in the execution. Our media outlets for the promotion of the 2021 shows averaged an organic weekly analytics of over 18,000 views. Our entire production team was SLAYnomenal. Our designers consisted of celebrity designers, emerging designers, and even a former NFL player who debuted his new sports line. Our special guests for this production included celebrities of various talent industries, well-known business moguls, and many more.
A portion of the proceeds from these productions were donated to Blown Away Adventures, Dreams Really Exist, & Slay for Bell’s Palsy.
2020 shows were postponed due to COVID-19.
2021 - 2023 Productions
2021: 50 Shades of Slay (Dallas)
Date(s): June 13, 2021 & November 14, 2021
Event Attendees: 120+ models, 12 vendors, 24 designers, 6 performers, and 800+ attendees
Non-profit(s): Slay for Bell’s Palsy
Productions: 7th production (2nd Spring/Summer production) & 8th production (6th Fall/Winter Production)
2021wasouryearofbeinginnovative!
In February & August 2021, we held our in-person casting calls for models, designers, glam team, and performers for our show. These casting call were unique because we were forced to create innovative ways to expedite our auditioning process, maintain social distancing, and most importantly – be more digital. Our panelists consisted of a celebrity musical genius, celebrity fashion stylist, an NFL agent, celebrity talent manager, and published models/actors. The Eventbrites for these casting calls had over 600 registered to attend. This casting call just like our 2021 casting calls was quite different. These attendees SLAYed in from several states.
For these productions, we developed a strategy to SLAY with hundreds of attendees while maintaining social distance in an effort to keep everyone safe. Since we knew that our SLAYers were in a dire need of a night out, we ensured that these productions were elevated in their designer level and creative in the execution. Our media outlets for the promotion of the 2021 shows averaged an organic weekly analytics of over 30,000 views. Our entire production team was SLAYnomenal. Our designers consisted of celebrity designers, emerging designers, and even a former NFL player who debuted his new sports line. Our special guests for this production included celebrities of various talent industries, well-known business moguls, and many more.
A portion of the proceeds were donated to Slay for Bell’s Palsy. Slay for Bell’s Palsy is a 501(c)(3) nonprofit organization whose goal is to help those affected by Bell’s Palsy and strokes. Slay for Bell’s Palsy has a passion of providing empathy, financial assistance, emotional support, and awareness to those affected or the family members affected by bell’s palsy and/or strokes.
2022: 50 Shades of Slay (Dallas)
Date(s): June 12, 2022 & November 12, 2022
Event Attendees: 120+ models, 17 vendors, 20+ designers, 7 performers, and 800+ attendees
Non-profit(s): Slay for Bell’s Palsy
Productions: 9th production (3rd Spring/Summer production) & 10th production (7th Fall/Winter Production)
2022wasouryearforGROWTH&FAITH!
In February & August 2022, we held our in-person casting calls for models, designers, glam team, and performers for our show. Our panelists consisted of a celebrity musical genius, celebrity fashion designer, an NFL agent, celebrity talent manager, and published models/actors. The Eventbrites for these casting calls had over 500 registered to attend. This casting call just like our 2021 casting calls was quite different. We had almost 550 attendees that attended these casting calls due to the influx in walk-ins! For the February casting call, we piloted scouting techniques where we partnered with various retail stores to encourage their customers with “model potential” to attend our casting call. These attendees SLAYed in from various states.
Our 2022 productions were our growth productions because for these production we began our partnership with a new venue that offered a large stage, seven (7) televisions, two (2) bars, parking attendees, larger backstage rooms, and so much more! Our designer lineup consisted of celebrity designers & other amazing designers who created exclusive designs for our show! We were exceptionally proud of our aspiring and professional models that SLAYed the runway, our amazing performances by entertainers of various genres, our creative hair & makeup team, and our diverse selection of vendors that offered an exquisite shopping selection for our attendees. Our media outlets for the promotion of these shows averaged an organic weekly analytics of over 21,000 views. Our special guests for these productions included celebrities of various industries, well-known business moguls, and many more.
A portion of the proceeds were donated to Slay for Bell’s Palsy. Slay for Bell’s Palsy is a 501(c)(3) nonprofit organization whose goal is to help those affected by Bell’s Palsy and strokes. Slay for Bell’s Palsy has a passion of providing empathy, financial assistance, emotional support, and awareness to those affected or the family members affected by bell’s palsy and/or strokes.
2023: 50 Shades of Slay (Dallas) & SLAY with a Belle (Jackson, MS)
Date(s): June 11, 2023, July 22, 2023, August 26, 2023, & November 12, 2023
Event Attendees: 200+ models, 22 vendors, 25+ designers, 8 performers, and 1200+ attendees
Non-profit(s): Blown Away Adventures & Slay for Bell’s Palsy Productions: 11th production (4th Spring/Summer production), 12th production (1st Kids, Tweens, & Teens Fashion Production), 13th production (1st production in different state), & 14th production (8th Fall/Winter Production)
2023wasouryearforEXPANSION!
Our motto for 2023 was “big ENERGY and big SYNERGY!” In January, February, & August 2023, we held our in-person casting calls for models, designers, glam team, and performers for our show. Our panelists consisted of a celebrity musical genius, celebrity fashion designer, an NFL agent, celebrity talent manager, and published models/actors. The Eventbrites for these casting calls had over 500 registered to attend. This casting call just like our 2021 casting calls was quite different. We had almost 550 attendees that attended these casting calls due to the influx in walk-ins! For the February casting call, we piloted scouting techniques where we partnered with various retail stores to encourage their customers with “model potential” to attend our casting call. These attendees SLAYed in from various states to audition. We continued our partnership with Gilley’s Dallas which offered a large stage, seven (7) televisions, three (3) bars, parking attendants, larger backstage rooms, and more. We initiated several other partnerships such as our partnership with Sophia “So Gucci” Williams of OWN: Oprah Winfrey Network’s hit show “Belle Collective” and JJ Williams of Lifetime’s hit show ‘Bring It!”. Not only did these reality television celebrities host our spring/summer production but we also produced our first production in Mississippi partnered with these celebrities. For 2023, we also piloted our all youth & teen production which was an absolute success! This production had all youth models, primarily all youth designers, and all youth performers. During this production, we also partnered with a variety of companies to provide an exclusive experience at our production. In 2023, we revealed the cover of our next edition that will have Sophia Williams SLAYing as our covergirl! Our special guest lists for these productions in both Texas and Mississippi were elite! Our guests included city officials, celebrities of various industries, professional athletes, well-known business moguls, and so much more.
A portion of the proceeds were donated to Blown Away Adventures and Slay for Bell’s Palsy. Blown Away Adventures is a 501(c)(3) nonprofit organization whose goal is to provide birthday parties to less fortunate youth in DFW. Slay for Bell’s Palsy is a 501(c)(3) nonprofit organization whose goal is to help those affected by Bell’s Palsy and strokes. For this show, Slay for Bell’s Palsy focused on providing support to youth impacted by Bell’s Palsy.
2024 Productions
2024: 50 Shades of Slay (Dallas)
Location: Gilley’s Dallas Southside Music Hall, 1135 Botham Jean Blvd., Dallas, TX 75215
Date(s): Sunday, June 9, 2024
Time(s): 5:30 pm CST
Expected Attendance: 50-70 models, 10-12 vendors, 12 designers, 4 performers, and 400+ attendees
Non-profit(s): Slay for Bell’s Palsy
Production: 15th production (5th Spring/Summer Production)
How will we SLAY? For our fall/winter production, we are anticipating the unveiling of the cover for our fashion & editorial magazine. We are excited to give the SLAYers that attend our production an exclusive opportunity to view our cover and witness some of the hottest fashion trends. The casting call for this fashion & entertainment show was held February 25, 2024. For this casting, we had over 500 registrations with over 200 in attendance. The video from this casting call reached over 300k within the first day of posting. Our current goal is to partner with new businesses to SLAY for our production and to continue to SLAY for bell’s palsy and strokes.
Who will receive donations? Slay for Bell’s Palsy is a 501(c)(3) nonprofit organization whose goal is to help those affected by Bell’s Palsy and strokes. Slay for Bell’s Palsy has a passion of providing empathy, financial assistance, emotional support, and awareness to those affected or the family members affected by bell’s palsy and/or strokes.
Join us! We would love for you to join us as a sponsor and/or vendor! If you would like to discuss partnering as a vendor, an in-kind sponsor, or a product sponsor, please contact LaTarsha Towers at 469-560-0565 or email at latowers@theslaymagazine.com. If you would like to review our vendor and sponsor packages, please visit our website at https://theslaymagazine.com/slay -events or https://www.50shadesofslay.com/events.
2024: 50 Shades of Slay (Dallas)
Location: TBD
TBD Date(s): November 2024
Time(s): 5:30 pm CST
Expected Attendance: 50-70 models, 12-15 vendors, 6-10 designers, 4-6 performers, and 400+ attendees
Non-profits: TBD
Production: 16th production (9th Fall/Winter Production)
How will we SLAY? For our fall/winter production, we will be eager to unveil the cover for our lifestyle magazine and share 2025 updates with our supporters. The casting call for this fashion & entertainment show will be on August 18, 2024.
Who will receive donations? As part of our dedication to social responsibility, we pledge to donate a portion of the proceeds from our runway events to carefully selected 501(c)(3) nonprofit organizations. We prioritize supporting initiatives that are not overly saturated with funding or widely recognized, but whose missions align closely with our values and are making a significant difference in their communities. By directing our resources to these deserving organizations, we aim to provide vital support where it's needed most and amplify their impact in creating positive change.
Join us! We would love for you to join us as a sponsor and/or vendor! If you would like to discuss partnering as a vendor, an in-kind sponsor, or a product sponsor, please contact LaTarsha Towers at 469-560-0565 or email at latowers@theslaymagazine.com. If you would like to review our vendor and sponsor packages, please visit our website at https://theslaymagazine.com/slay -events or https://www.50shadesofslay.com/events.
2024: 50 Shades of Slay – Youth & Teen (Dallas)
Location: Cimarron Park Recreation Center, 201 Red River Trail, Irving, TX 75063
Date(s): Saturday, December 7, 2024 (Tentative)
Time(s): 3:30 pm CST
Expected Attendance: 50 models, 12-15 vendors, 7 designers, 4 performers, and 200+ attendees
Non-profits: TBD
Production: 17th production (2nd Kids, Tweens, & Teens Fashion Production)
How will we SLAY? For this production, we are excited to be partnering with a recreation center for the city of Irving. This partnership will not only provide more opportunity for Slay Magazine & 50 Shades of Slay Productions but it will also provide this recreation center the opportunity to provide an empowering night for the youth. This production will be for youth & teen models up to 19 years of age only. Our goal will be to mirror our 2023 youth production by also having an all youth performer and designer roster. The casting call for this fashion & entertainment show will be on August 18, 2024.
Who will receive donations? As part of our dedication to social responsibility, we pledge to donate a portion of the proceeds from our runway events to a carefully selected 501(c)(3) nonprofit dedicated to youth and teens. We prioritize supporting initiatives that are not overly saturated with funding or widely recognized, but whose missions align closely with our values and are making a significant difference in their communities. By directing our resources to these deserving organizations, we aim to provide vital support where it's needed most and amplify their impact in creating positive change.
Join us! We would love for you to join us as a sponsor and/or vendor! If you would like to discuss partnering as a vendor, an in-kind sponsor, or a product sponsor, please contact LaTarsha Towers at 469-560-0565 or email at latowers@theslaymagazine.com. If you would like to review our vendor and sponsor packages, please visit our website at https://theslaymagazine.com/slay -events or https://www.50shadesofslay.com/events.
Vendors & sponsors
Sponsors
• Slay/Swag Bag Sponsor - $75
• Logo or marketing image advertised during production
• Marketing items in swag bags
• Mid -Level Sponsor - $250
• One (1) general admission pass
• Announcement on social media as a sponsor
• Logo or marketing image advertised during production
• Marketing items in swag bags
• Envelope ad in magazine
• Gold Sponsor - $500
• Three (3) general admission passes
• One (1) table for vendor setup
• Announcement on social media as a sponsor
• Logo or marketing image advertised during production
• Marketing items in swag bags
• ¼ page ad in magazine
• One (1) hour product/team photoshoot (Date will be provided by Slay Magazine.)
• Inclusion as a Slay for Bell’s Palsy donator
• Platinum Sponsor - $750
• Two (2) VIP passes
• One (1) table for vendor setup
• Announcement on social media as a sponsor
• Logo or marketing image advertised during production
• Marketing items in swag bags
• ¼ page ad in magazine AND website feature
• One (1) hour product photoshoot (Date will be provided by Slay Magazine.)
• Inclusion as a Slay for Bell’s Palsy donator
• Executive Sponsor - $1,000
• Three (3) VIP passes
• One (1) table for vendor setup
• Announcement on social media as a sponsor
• Logo or marketing image advertised during production
• Marketing items in swag bags
• Full page ad in magazine AND website feature
• One (1) hour product photoshoot (Date will be provided by Slay Magazine.)
• Inclusion as a Slay for Bell’s Palsy donator
Vendors
• Promo Vendor - $50
• Logo or marketing image advertised during production.
• Vendor - $250
• Two (2) general admission passes
• One (1) table & two (2) chairs
• ¼ page ad in magazine
• Platinum Vendor
• Four (4) general admission passes
• One (1) table & four (4) chairs
• Social media announcement as a platinum vendor
• Promotional items in SLAY/Swag bags. (This option is based on purchasing date.)
• One (1) hour product photoshoot (Date will be provided by Slay Magazine.)
• ½ page magazine ad, website feature, OR one (1) week of social media promotion
Videofootageofpreviousevent:https://youtu.be/RKBWB6XB174
Contact Us
Contact Us Office: 903-883-SLAY (7529) Mobile: 469-560-0565 contact@theslaymagazine.com
Media outlets
• https://m.facebook.com/slaymagazine
• https://www.facebook.com/TheSlayMagazine/
• https://www.facebook.com/theslayentllc
• https://www.facebook.com/50shadesofslayfashion
• https://www.instagram.com/theslaymagazine/
• https://www.instagram.com/theslayentllc/
• https://www.instagram.com/50shadesofslayfashion/
• https://twitter.com/theslaymagazine
• https://twitter.com/theslayentllc
• YouTube
• https://www.youtube.com/c/SlayMagazineLLC
• Website
• https://www.theslaymagazine.com/
• https://www.50shadesofslay.com/
Magazine Covers
Order your Slay apparel & magazines! Visit our website or Walmart.com.
We hope to SLAY with you!
