TOM HOBLYN MSGD

People, Place and the Planet

Traditionally, we were trained to protect our creative vision from exterior influences. By comparison today, argues Tom, the climatic and environmental upheaval and increasing financial pressures have pushed us to become more collaborative. Such collaboration is something we would have considered a compromise in the past.

A successful creative vision is now realised through embracing influences between people, place and planet. What is more, these influences can be used as a wayfinding tool to create great spaces. In other words, once you’ve taken on the needs of the people who will use the space, thoroughly analysed the site and considered its impact on the planet, that journey will produce the best possible outcome.

Using four projects, from a £21 million public space used by students and